CBA
- Company typePrivate
- Founded1992
- HeadquartersAlsónémedi, Hungary
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
CBA firmographics
Firmographics- Name
- CBA
- Legal name
- CBA Kereskedelmi Korlátolt Felelősségű Társaság
- Website
- https://cba.hu
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where CBA is headquartered
LocationHeadquarters
- HQ city
- Alsónémedi
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
CBA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: CBA generates revenue through retail sales of grocery and consumer goods across its franchise store network. The company operates physical retail stores under multiple formats (CBA, Príma) and also sells through franchisee stores.
- Franchise Fees: Independent retailers pay franchise fees to join the CBA network, receiving in return access to procurement benefits, marketing support, logistics services, and brand licensing.
- CBA Piros Private Label Products: Sale of CBA's proprietary private label products under the 'Piros' brand, which are manufactured/supplied and sold exclusively through CBA network stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with promotional offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
CBA product offering
Product offeringCore offering
CBA operates a franchise-based grocery retail network in Hungary, providing independently owned CBA, Príma (premium), and Privát/Privát Max (convenience) stores with access to a centralized assortment of 10,000+ product items, the CBA Piros private label brand (500+ SKUs across 7 categories), and supporting services spanning procurement, logistics, marketing, store development, and IT. Revenue is generated through retail product sales at franchise stores and franchise/service fees paid by member retailers, with cross-border franchise operations in six additional European countries.
Product overview
CBA is a Hungarian grocery retail franchise chain founded in 1992, operating as a network of independently owned stores under a cooperative model. The company offers a diverse product portfolio centered around its private label brand CBA Piros (500+ products across 7 categories), premium store format Príma, and a comprehensive franchise support system. The business model combines centralized procurement and logistics with local store autonomy, enabling partner stores to access over 10,000 product items, marketing support, and operational assistance while maintaining strategic independence.
Differentiator
Problem solved
Functional benefit
Brands
- Príma: Premium store category launched in 2009, featuring high-quality standards, reliable products, friendly and professional service, and favorable prices. Stores must meet strict criteria and are regularly evaluated.
- CBA Piros
Products and services
- CBA Piros Private Label Brand Private label product line of 500+ SKUs across 7 categories (including dairy, beverages, household goods, and personal care) sold exclusively at CBA and Príma stores; positioned as reliable quality at wallet-friendly prices.
- Príma Premium Store Format Premium grocery store format under the CBA network with strict quality criteria, standardized appearance, professional service, and continuous quality evaluation; operated by franchisee retailers.
- CBA Szolgáltató Franchise Program (Service Franchise) Franchise program for independent retailers offering centralized procurement (10,000+ items), logistics, marketing support, store development consulting, POS/IT infrastructure, staff training, and supplementary banking, energy, and telecom services.
- CBA Hűségakciók (Loyalty Promotions Program) Customer loyalty program featuring ongoing promotional campaigns, sweepstakes (Játék CBA), and discounts available at CBA, Príma, Privát, and Privát Max stores.
- CBA Nyereményportál (Prize Portal) Online prize/gamification portal (jatek.cba.hu) hosting promotional games and contests for CBA, Príma, Privát, and Privát Max customers.
- Príma Online (E-commerce Grocery Platform) Online grocery shopping platform operated under the Príma premium store format (online.prima.hu) enabling customers to browse and order products for delivery.
Quantifiable outcome
- 500+ private label product varieties available exclusively at CBA stores
- +1 more outcomes
Companies that use CBA
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
CBA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CBA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Bulgarian Food Retailer National GroupcoreCBA entered into association with Bulgarian food retailer national group for international expansion. The partnership allows CBA-branded stores to operate in Bulgaria, providing coordinated strategic procurement and shared brand identity.
- Czech Food Retailer National GroupcoreCBA partnered with Czech national food retailer association for market presence in Czech Republic through coordinated procurement and brand licensing.
- Polish Food Retailer National GroupcoreCBA established partnership with Polish food retailer national group enabling CBA-branded retail operations in Poland with shared procurement benefits.
- Romanian Food Retailer National GroupcoreCBA partnered with Romanian food retailer national association for international expansion, coordinating strategic procurement and brand presence in the Romanian market.
- Serbian Food Retailer National GroupcoreCBA established association with Serbian food retailer national group for market entry and operations under the CBA brand in Serbia.
- Slovak Food Retailer National GroupcoreCBA partnered with Slovak national food retailer association for coordinated operations and procurement, enabling CBA-branded stores in Slovakia.
Scale indicators6 records
Recent moves10 records
Expansion highlights4 records
CBA competitors and assessment
Company assessmentBroad incumbents
- Selgros Cash & Carry: Selgros operates membership-based wholesale/Cash & Carry outlets in Hungary, comparable to CBA's collective procurement and B2B/wholesale supply function for franchisees.
- Tesco Hungary: Tesco is a leading multinational grocery incumbent in Hungary with hypermarket and online grocery operations, competing head-on with CBA for everyday grocery basket share.
- Penny Market Hungary: Penny is a Rewe Group hard discounter operating in Hungary, competing for price-sensitive shoppers in similar small-to-medium store formats to CBA's franchise network.
- Aldi Hungary: Aldi is a hard discounter competing in Hungary on everyday low prices, directly challenging CBA's value proposition and franchise store traffic.
- Auchan Hungary: Auchan operates hypermarkets and supermarkets in Hungary, competing for the same Hungarian household grocery shopper that CBA's franchise network targets.
- Lidl Hungary: Lidl is one of the fastest-expanding hard discounters in Hungary, putting structural pressure on CBA's value-grocery positioning through aggressive pricing and expanding private label depth.
Direct peers
- SPAR Hungary: SPAR operates a franchise-style grocery network in Hungary under both SPAR and INTERSPAR formats, directly comparable to CBA's franchise model and multi-format (standard/premium) structure.
- Coop Hungary: Coop Hungary is a cooperative purchasing association of independent retailers — structurally very close to CBA's 1992 founding model — selling groceries through franchise-affiliated stores nationwide.
- Reál Hungária: Reál is a Hungarian franchise grocery chain serving independent retailers with collective procurement and private label products, directly comparable to CBA's franchise and Piros private label model.
Emerging players
- Kifli.hu: Kifli.hu is a Hungarian online grocery delivery startup, a peer on the digital grocery frontier where CBA's Príma Online platform is attempting to extend its franchise logistics into e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CBA social profiles
Digital presenceCBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBA leadership team
Management profileNumber of profiles
Profiles1 record
CBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBA
What does CBA do?
CBA operates a franchise-based grocery retail network in Hungary, providing independently owned CBA, Príma (premium), and Privát/Privát Max (convenience) stores with access to a centralized assortment of 10,000+ product items, the CBA Piros private label brand (500+ SKUs across 7 categories), and supporting services spanning procurement, logistics, marketing, store development, and IT. Revenue is generated through retail product sales at franchise stores and franchise/service fees paid by member retailers, with cross-border franchise operations in six additional European countries.
Is CBA a public or private company?
CBA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CBA founded?
CBA was founded in 1992. It employs 51 to 100 people.
Where is CBA based?
CBA is headquartered in Alsónémedi, Hungary, in the Europe region.
How does CBA make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are franchise Fees and CBA Piros Private Label Products.
Who are CBA's main competitors?
Broad incumbents on record are Selgros Cash & Carry, Tesco Hungary, Penny Market Hungary, Aldi Hungary, Auchan Hungary and Lidl Hungary. Direct peers are SPAR Hungary, Coop Hungary and Reál Hungária. Kifli.hu is listed as an emerging player.
Does CBA have an API?
No public API is recorded for CBA.