Avenir Senior Living

What Avenir Senior Living does

Avenir Senior Living is a family-owned, vertically integrated senior care company founded in 1975 by David and Violet Craik. It develops, designs, constructs, markets, and operates senior living communities across the southwestern United States and British Columbia, Canada, with a stated footprint spanning Arizona, Nevada, Arkansas, Tennessee, and Canada. The company offers five core lifestyle options: Independent Living (maintenance-free resort-style residency), Assisted Living (personalized support with activities of daily living), Memory Care (specialized Alzheimer's/dementia care via its proprietary Cognitive Lifestyle methodology that matches residents to neighborhoods by cognitive ability), Respite Care (3-30 day short-term stays), and a 32-bed secured Behavioral Health Hospital in Surprise, Arizona providing inpatient psychiatric care for seniors aged 65+.

The underlying technology is operational rather than digital: differentiation rests on the proprietary "Avenir Approach" care methodology, the Cognitive Lifestyle matching framework, and a vertically integrated construction and design platform (including the Avenir Design Studio sub-brand) that has historically administered construction projects ranging from $9 million to over $43 million. There is no disclosed AI/ML, software platform, or digital health stack in the source data.

The business model is direct-to-consumer, recurring monthly residency fees with quote-based pricing individualized by care level, room type, and required services. Revenue is supplemented by behavioral health hospital services and, historically, by third-party community development (e.g., The Edgewater, now operated by Chartwell). Go-to-market relies on the company website, SEO/remarketing, and direct phone/email inquiry, with the workforce described as a boutique-sized team focused on personal service rather than scale-driven lead generation.

Name

Avenir Senior Living

Legal name

Avenir Senior Living

Website

https://avenirseniorliving.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Senior Living & Assisted Living Facility Construction (IMAFACAJ), Senior Living Property Management (BPAJAGAI), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Senior living services
• Assisted living communities
• Memory care facilities
• Independent living residences
• Behavioral health hospital

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Senior Living Residency Fees: Monthly fees charged to residents for housing, meals, care services, and amenities across Independent Living, Assisted Living, and Memory Care communities. Pricing is individualized based on care level needs and chosen accommodations.
2. Behavioral Health Hospital Services: In-patient mental health and behavioral care services at the 32-bed secured hospital facility in Surprise, Arizona, providing therapeutic care for seniors aged 65 and older.
3. Respite Care Services: Short-term care services ranging from 3 to 30 days, providing temporary accommodation, meals, activities, and care for seniors while family caregivers rest or handle other obligations.
4. Community Development and Construction: Avenir develops, designs, and constructs senior living communities, operating both their own communities and potentially providing development/construction services for third parties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Avenir Senior Living develops, designs, markets, and operates senior living communities across the United States and Canada. The company offers Independent Living, Assisted Living, Memory Care, Respite Care, and a 32-bed Behavioral Health Hospital, operating as a fully vertically integrated provider handling land acquisition, planning, architecture, construction, interior design, and ongoing community management.

Product overview

Avenir Senior Living operates a vertically integrated senior living platform offering five core living options: Independent Living (maintenance-free resort lifestyle), Assisted Living (daily living support), Memory Care (specialized dementia/Alzheimer's care using the Cognitive Lifestyle approach), Respite Care (short-term recovery stays), and Behavioral Hospital (mental health services). The company develops, designs, constructs, and operates these communities across the U.S. and Canada, having built multiple past communities including Pacifica Resort, Astoria Resort, Andara, and The Peninsula. Their current portfolio includes Avenir Behavioral Health Center in Arizona and The Edgewater in Nanaimo, BC.

Differentiator

Problem solved

Functional benefit

Brands

• Avenir Design Studio: Interior design and construction services division offering services for seniors, hospitality, retail, commercial, and food service interiors and branding strategy.

Products and services

• Independent Living Maintenance-free resort-style retirement lifestyle offering gourmet dining, engaging activities, and resort-inspired amenities for active seniors in Avenir communities across the U.S. and Canada.
• Assisted Living Personalized support with daily activities such as bathing, grooming, dressing, medication management, and safety checks, while helping residents maintain independence. Includes 24/7 licensed nursing staff support.
• Memory Care Specialized care for individuals with Alzheimer's and dementia using Avenir's proprietary Cognitive Lifestyle approach, which matches residents with peers of similar cognitive ability in dedicated neighborhoods, supported by personalized care plans and identically designed environments across cognitive stages.
• Respite Care Short-term senior care stays lasting 3 to 30 days, providing the same quality care as full-time residents, including meals, activities, and 24/7 nursing support for recovery after illness, injury, or to provide family caregiver relief.
• Behavioral Hospital A 32-bed secured in-patient behavioral health hospital in Surprise, Arizona providing individualized therapeutic mental health care for seniors aged 65 and older experiencing emotional, behavioral, or mental health issues. Treatment is overseen by board-certified psychiatrists and includes crisis intervention, medication support, and discharge planning.
• Avenir Design Studio Interior design and construction services division providing interior design and branding strategy for seniors, hospitality, retail, commercial, and food service interiors.

Quantifiable outcome

• 90-day care plan reassessments ensure ongoing quality and accountability
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Chartwell Retirement ResidencesminorStrategic or Co-development Partner · 1 January 2018Avenir originally developed The Edgewater property in Nanaimo, BC. Chartwell now operates the Chartwell Edgewater location at 4979 Wills Road, Nanaimo, BC V9T 0P4, serving the community since 2018. The property features both memory care (Chartwell Edgewater Care) and independent living (Edgewater by Chartwell) options.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kisco Senior Living: Private, family-influenced operator of Independent Living, Assisted Living, and Memory Care communities with a resort-style, design-forward philosophy comparable to Avenir's positioning. Similar premium-segment targeting and boutique operating approach.
• Sunrise Senior Living: One of the largest U.S. senior living operators offering IL, AL, and Memory Care in a similar multi-tier service model. Comparable in offering breadth, though materially larger scale; competes directly for premium senior living residents.
• Belmont Village Senior Living: Private operator specializing in assisted living and memory care with proprietary memory care programming — directly comparable to Avenir's Cognitive Lifestyle positioning. Similar boutique, design-forward, premium-rate strategy.
• Life Care Services: Third-party management and development company for senior living communities — VP Jason Gurash opened 8 communities with LCS from 2014-2017. Directly comparable in development-management operating model and shared human capital.
• Sienna Senior Living: Canadian senior living operator (TSE: SIA) that acquired Avenir's Western Canadian portfolio in 2012. Directly comparable operating model and historical relationship; benchmark for Canadian market performance.
• Benchmark Senior Living: Private New England-based operator of ~65+ senior living communities spanning Independent Living, Assisted Living, Memory Care, and respite services. Closely comparable boutique-style approach with similar care philosophy and regional concentration strategy.
• Five Star Senior Living: Operates Independent Living, Assisted Living, and Memory Care communities across the U.S. Similar full-service lifestyle offering with comparable target demographic, though with a substantially larger community portfolio.
• Atria Senior Living: Private, family-influenced U.S. operator of Independent Living, Assisted Living, and Memory Care communities with a similar mid-to-large footprint. Directly comparable in product mix, target demographic, and vertically integrated operating approach.
• Chartwell Retirement Residences: Largest Canadian senior living operator that now operates Avenir's Edgewater development in Nanaimo, BC. Closely comparable in Canadian market positioning, lifestyle-oriented offerings, and IL/AL/memory care service mix.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~650+ communities offering the same IL/AL/Memory Care continuum. Sets competitive baseline for scale, pricing, and occupancy dynamics Avenir must navigate in shared markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvenirSeniorLiving
• LinkedInlinkedin.com/company/avenirseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenir Senior Living