SternLease B.V.
SternLease B.V., now operating as Hedin Automotive, is a Netherlands-headquartered multi-brand automotive retailer, lessor, and mobility-services provider serving 30+ OEM brands across private consumers and commercial fleets with 2,350+ employees and 7,000+ vehicles in inventory.
- Company typePrivate
- Founded1974
- HeadquartersPurmerend, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What SternLease B.V. does
SternLease B.V. is a Netherlands-headquartered automotive retail, leasing, and mobility-services operator founded in 1974 and headquartered in Purmerend. Following its 2022 acquisition by Sweden's Hedin Mobility Group, the company rebranded to Hedin Automotive on January 9, 2023, operating today as the Dutch arm of a 13-country European automotive group. It runs a multi-brand portfolio of 30+ franchises — including Mercedes-Benz, BMW, Renault, MINI, Nissan, Ford, Volvo, Land Rover, Fiat, Kia, Peugeot, Citroën, Opel, and newer entrants such as CHERY, Hongqi, INEOS, Leapmotor, Lotus, and Lynk & Co — supported by 2,350+ employees and a 7,000+ vehicle inventory base.
The company generates revenue through five primary streams: one-time vehicle sales (new and used), subscription-based private leasing, subscription-based rental activities (via the MABI Mobility transition), transaction-fee-based aftersales services, and financial products including financing, insurance, and business mobility solutions. Distribution is direct-to-consumer and sales-led, anchored by a nationwide Dutch dealership and service network and supported by the Mijn Hedin online customer portal, online workshop appointment booking, and a trade-in calculator. Customer segments span private retail consumers and business/commercial clients, with named partnerships such as Spijkstaal (commercial vehicles, 2024) and BNP Paribas Personal Finance (used-car financing, effective 2026-06-01) signaling growing B2B and financial-services emphasis. The company's Trustpilot rating of 4.1/5 from 3,686 reviews provides a third-party validation signal on customer experience.
SternLease B.V. firmographics
Firmographics- Name
- SternLease B.V.
- Website
- https://stern.nl
- Company type
- Private
- Founded year
- 1974
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- SternLease B.V., now operating as Hedin Automotive, is a Netherlands-headquartered multi-brand automotive retailer, lessor, and mobility-services provider serving 30+ OEM brands across private consumers and commercial fleets with 2,350+ employees and 7,000+ vehicles in inventory.
- Ownership category
- akta.pro rank
SternLease B.V. industry classification
Industry- Product category
- Automotive Leasing Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211), Automotive Repair and Maintenance (8111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Consumer/Private Lease & Subscription (Personal Contract Hire) (TLABAAAC)
- akta.pro secondary industries
- Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD), Premium & Luxury Vehicle Leasing (TLABAAAF)
Keywords
Where SternLease B.V. is headquartered
LocationHeadquarters
- HQ city
- Purmerend
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SternLease B.V. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Vehicle Sales: Sales of new and used vehicles across 30+ automotive brands including Mercedes-Benz, BMW, Renault, MINI, Nissan, Ford, Volvo, Land Rover, Fiat, Kia, Peugeot, Citroën, Opel and others. Revenue generated from retail and wholesale transactions.
- Vehicle Leasing: Private lease, business lease, and commercial vehicle leasing services. Includes flexible terms for short-term lease and occasion lease (used car lease) options.
- Vehicle Rental: Vehicle rental services through MABI Mobility brand, including short-term and flexible rental options
- Service and Maintenance: Workshop services including maintenance, repairs, tire replacement, APK (MOT inspection), air conditioning service, and parts sales
- Damage Repair: Brand-certified and general damage repair services at dedicated repair facilities
- Financing: Vehicle financing services in partnership with BNP Paribas Personal Finance for used car financing
- Insurance: Vehicle insurance products offered to customers purchasing or financing vehicles
- Business Solutions: Fleet management and business mobility solutions including commercial vehicle outfitting and branding services
- Vehicle Customization: Commercial vehicle outfitting, vehicle wrapping/signing, and customization services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Lease |
| Subscription | Monthly | Business/Zakelijke Lease |
| Subscription | Monthly | Short Lease |
| Subscription | Monthly | Occasion Lease |
| Unit Pricing | Pay-as-you-go | Vehicle Purchase |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
SternLease B.V. product offering
Product offeringCore offering
SternLease B.V. provides vehicle leasing services across the Netherlands, including private lease, business lease, commercial vehicle lease, short-term lease, and occasion (used car) lease. As part of Hedin Automotive (formerly Stern), the company operates a nationwide multi-brand dealership network offering new and used vehicle sales across 30+ automotive brands, complemented by maintenance, repair, damage services, financing, insurance, and commercial vehicle customization.
Product overview
SternLease B.V., now operating as part of Hedin Automotive (formerly Stern), is an all-round automotive company offering a comprehensive portfolio of vehicle sales, leasing, and mobility services. The company operates as a multi-brand dealership offering new and used car sales across 30 automotive brands including Mercedes-Benz, BMW, Renault, MINI, Nissan, Ford, Volvo, Kia, Peugeot, and others. Beyond sales, the company provides a full lifecycle offering including private and business leasing (including commercial vehicle lease), short-term rental through MABI Mobility, vehicle maintenance and repair services, damage repair, vehicle customization (graphics and commercial fitting), financing, and insurance. The product architecture consists of core vehicle sales (new and used) complemented by modular add-on services including various lease types, maintenance services, and business solutions. The company serves both individual consumers and business customers across the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Lease Personal vehicle leasing option for individual consumers, allowing them to drive a new car with fixed monthly payments inclusive of vehicle, road tax, and various service packages.
- Business Lease (Zakelijke Lease) Vehicle leasing solutions tailored for businesses, including fleet management and company car solutions with flexible terms, mileage allowances, and comprehensive service packages.
- Commercial Vehicle Lease (Bedrijfswagen Lease) Leasing services specifically for commercial vehicles and vans for business use, offered through Spijkstaal partnership and across multiple commercial vehicle brands.
- Short Lease Short-term vehicle rental services offered through MABI Mobility partner, providing flexible short-term mobility options.
- Occasion Lease (Used Car Lease) Leasing options for pre-owned/used vehicles with competitive monthly rates.
- New Car Sales Sale of new vehicles from various brands including Mercedes-Benz, BMW, Renault, MINI, Nissan, Ford, Volvo, Land Rover, Fiat, Kia, Peugeot, Citroën, Opel, and other leading automotive brands.
- Used Car Sales (Occasions) Sale of pre-owned vehicles from the company's extensive inventory of more than 7,000 cars.
- Vehicle Maintenance and Repair (Onderhoud) Professional maintenance services including small and large service intervals, tire replacement, air conditioning maintenance, and parts purchasing for all vehicle brands.
- Damage Repair (Schadeherstel) Accident damage repair services, including brand-certified repairs, offered at multiple dedicated locations across the Netherlands.
- Vehicle Financing (Financieren) Vehicle financing options for purchasing cars, with partnerships including BNP Paribas Personal Finance for occasion financing.
- Vehicle Insurance (Verzekeren) Car insurance products and services offered to customers purchasing or financing vehicles, with online premium calculation available.
- Business Solutions Comprehensive business mobility solutions including fleet management, corporate car services, and commercial vehicle outfitting and branding services for enterprise customers.
- Commercial Vehicle Fitting (Bedrijfswageninrichting) Custom interior fitting and outfitting services for commercial vehicles and vans for business customers.
- Vehicle Graphics/Signing (Bestickering) Custom vehicle graphics and signing services for personal or business branding needs.
- Vehicle Inspection (APK) Periodic vehicle inspection (APK - Algemene Periodieke Keuring) to ensure roadworthiness compliance with Dutch regulations.
- MABI Mobility (Car Rental) Car rental and short-lease subsidiary brand offering vehicle rental services including short-term rental, flexible rental, and short lease options.
Quantifiable outcome
- Trustpilot rating of 4.1/5 from 3,686 reviews demonstrates strong customer satisfaction
Companies that use SternLease B.V.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SternLease B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SternLease B.V. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SpijkstaalcoreExclusive partnership with Spijkstaal for commercial vehicle offerings. Expands the commercial vehicle portfolio for business customers through specialized commercial vehicle solutions.
- MABI MobilitycoreRental activities formerly part of Stern transitioned to MABI Mobility brand. MABI provides vehicle rental services including short-term rental, flexible rental, and short lease options under the Hedin Automotive umbrella.
- Hedin Mobility GroupcoreParent company - Swedish family-owned automotive group operating in 13 European countries. Acquired Stern in early 2022 and rebranded operations to Hedin Automotive on January 9, 2023.
- BOVAGminorIndustry association membership representing automotive dealers in the Netherlands
- RDWminorNetherlands Vehicle Authority partnership for vehicle registration, inspection, and certification services
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
SternLease B.V. competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
SternLease B.V. social profiles
Digital presenceSternLease B.V. compliance and trust
Trust signalCompliance4 records
SternLease B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SternLease B.V. leadership team
Management profileNumber of profiles
SternLease B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SternLease B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SternLease B.V.
What does SternLease B.V. do?
SternLease B.V. provides vehicle leasing services across the Netherlands, including private lease, business lease, commercial vehicle lease, short-term lease, and occasion (used car) lease. As part of Hedin Automotive (formerly Stern), the company operates a nationwide multi-brand dealership network offering new and used vehicle sales across 30+ automotive brands, complemented by maintenance, repair, damage services, financing, insurance, and commercial vehicle customization.
When was SternLease B.V. founded?
SternLease B.V. was founded in 1974. It employs 1,001 to 5,000 people.
Where is SternLease B.V. based?
SternLease B.V. is headquartered in Purmerend, Netherlands, in the Europe region.
How does SternLease B.V. make money?
Nine revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Leasing, vehicle Rental, service and Maintenance, damage Repair, financing, insurance, business Solutions and vehicle Customization.
Does SternLease B.V. have an API?
No public API is recorded for SternLease B.V..
What industry is SternLease B.V. in?
SternLease B.V.'s product category is Automotive Leasing Services. Its primary akta.pro industry code is TLABAAAC, Consumer/Private Lease & Subscription (Personal Contract Hire), with a secondary code of TLABAAAA, Corporate/Enterprise Car Leasing (Closed-End/Open-End). Its NAICS code is 5321 and its SIC code is 7510.