Hotell

What Hotell does

Hotell.no is a Norwegian hotel price comparison and aggregation platform that searches and compares room availability and pricing across major booking platforms, including global OTAs Booking.com, Expedia, Hotels.com, and Agoda, as well as Nordic hotel chains Scandic, Radisson Blu, and Strawberry. Operated by WhatEver Group AS, a privately-held Norwegian limited company (org.nr. 989 165 747) headquartered at Bærums Verk and established in 2006, the platform covers over 120,000 destinations across approximately 40 countries. Users can either book directly with a hotel or be redirected to the cheapest third-party booking channel for the same room, with the platform displaying all-inclusive prices for transparent comparison.

The platform is free to end users and operates as a direct-to-consumer digital self-serve product accessible via the hotell.no website; there is no mobile app. User acquisition is driven by a digital marketing stack spanning Google AdWords paid search, Google remarketing, and Facebook Custom Audiences pixel-based targeting, with Google Analytics used for behavioral optimization. The company employs 11-50 staff, with no management team, executive, or board composition publicly disclosed.

Revenue is generated exclusively through affiliate and referral commissions from booking partners when users click through to complete a booking. No subscription tiers, booking fees, or direct commissions are charged to consumers. Revenue figures, funding history, ownership stakes, and any M&A activity are not publicly disclosed, and the company has no disclosed AI/ML capabilities, patents, trademarks, or proprietary technology beyond the comparison platform itself.

Name

Hotell

Legal name

WhatEver Group AS

Website

https://hotell.no

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotell.no is a Norwegian hotel price comparison platform that aggregates availability and pricing from major booking sites across 120,000+ destinations worldwide. Operated by WhatEver Group AS, the free service generates revenue through affiliate commissions from partner OTAs and hotel chains, serving individual leisure and business travelers.

Ownership category

akta.pro rank

Product category

Travel Meta-Search

akta.pro primary industry

Hotels & Lodging Metasearch (THALAEAC)

akta.pro secondary industry

Hotel Pricing & Rate Shopping Intelligence (THALAIAB)

Keywords

• Hotel price comparison
• Hotel booking aggregation
• Travel meta-search
• Accommodation comparison
• Hotel deals

Headquarters

HQ city

Bærums Verk

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Affiliate/Referral Commission: Hotell.no aggregates hotel availability and pricing from multiple booking platforms (Booking.com, Expedia, Hotels.com, Agoda, etc.) and hotels directly. When users click through to book, the platform likely earns affiliate commissions from the booking partners. The service is free for end users with no hidden fees or booking charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hotell.no is a Norwegian hotel price comparison and meta-search platform that aggregates availability and pricing from major booking sites (Booking.com, Expedia, Hotels.com, Agoda, Strawberry, Scandic Hotels, Radisson Blu, Laterooms, and others) across more than 120,000 destinations worldwide. Users can search, compare prices, and book either directly with hotels or through the cheapest available third-party booking channel. The service is 100% free for end users, with revenue generated via affiliate/referral commissions from booking partners.

Product overview

Hotell.no is a Norwegian hotel price comparison and booking aggregation platform that searches and compares availability and pricing from major booking sites (Booking.com, Expedia, Hotels.com, Strawberry, Scandic Hotels, Radisson Blu, Agoda, Laterooms, and others) to help users find the best hotel prices. The platform covers over 120,000 destinations worldwide, allowing users to search, compare prices, and book directly with hotels or through third-party booking channels. The service is free to use with no hidden fees, displaying prices inclusive of standard taxes and fees. It is operated by WhatEver Group AS, a private Norwegian company established in 2006, headquartered at Bærums Verk.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotell.no hotel price comparison platform

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Booking.comcoreChannel Partner/ Reseller/ DistributorMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Booking.com.
• ExpediacoreChannel Partner/ Reseller/ DistributorMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Expedia.
• Hotels.comcoreChannel Partner/ Reseller/ DistributorMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Hotels.com.
• AgodacoreChannel Partner/ Reseller/ DistributorMajor booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Agoda.
• Scandic HotelscoreChannel Partner/ Reseller/ DistributorMajor Nordic hotel chain whose prices and availability are compared on Hotell.no. Users can compare and book directly or through this platform.
• Radisson BlucoreChannel Partner/ Reseller/ DistributorMajor hotel chain whose prices and availability are compared on Hotell.no. Users can compare and book directly or through this platform.
• StrawberrycoreChannel Partner/ Reseller/ DistributorNordic hotel loyalty program/chain whose prices and availability are compared on Hotell.no. Users can compare and book through Strawberry.
• LateroomsminorChannel Partner/ Reseller/ DistributorUK-based booking platform whose prices and availability are compared on Hotell.no. Users can compare and book through Laterooms.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Google Hotels: Google Hotels is a dominant hotel metasearch product embedded in Google Search. It competes for the same comparison intent as Hotell.no, with vastly greater inventory, brand reach, and organic traffic advantages.
• Tripadvisor: Tripadvisor surfaces hotel listings and comparison features alongside its reviews platform. While not a pure metasearch, its hotel price-comparison surfaces overlap with Hotell.no and capture significant share of comparison-intent traffic.

Direct peers

• Kayak: Kayak is a travel metasearch engine (part of Booking Holdings) that compares hotel prices across OTAs and supplier sites. It competes directly with Hotell.no in the hotel comparison category, with overlapping inventory and value proposition.
• HotelsCombined: HotelsCombined (part of Booking Holdings) is a hotel price comparison site that aggregates rates from OTAs. It is functionally identical to Hotell.no as a hotel metasearch, though it operates globally at much larger scale.
• Trivago: Trivago is a global hotel price comparison and metasearch platform that aggregates prices from OTAs and hotel chains, matching Hotell.no's core affiliate-comparison business model. It is the most direct functional peer despite operating at much larger scale.

Emerging players

• Skyscanner: Skyscanner is a travel metasearch platform (Trip.com Group) that originally focused on flights but expanded into hotels. Its travel-comparison model across multiple verticals parallels Hotell.no's broader comparison framework.
• Momondo: Momondo is a travel search engine founded in Denmark with Nordic heritage that compares hotel and flight prices. Its regional roots and price-comparison focus make it a close comparable for Hotell.no's Nordic positioning.

Others

• Expedia: Expedia is a leading global OTA and a core inventory source for Hotell.no. Like Booking.com, it is simultaneously a channel partner and a direct booking competitor to the platform.
• Booking.com: Booking.com is both a core inventory partner and the dominant hotel-OTA globally. As a partner it feeds Hotell.no's comparison engine; as a downstream destination it competes for direct booking conversions.
• Hotels.com: Hotels.com is another affiliate partner feeding Hotell.no's comparisons. It operates as a direct OTA competitor and is part of the Expedia Group ecosystem of booking sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hotell_no
• Facebookfacebook.com/hotell.no
• LinkedInlinkedin.com/company/hotell.no-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotell