Reduction In Motion
Reduction In Motion is a Maryland-based waste and sustainability consulting firm founded in 2002, serving enterprise clients across healthcare, higher education, stadiums, and commercial sectors with on-site waste auditing, zero waste program implementation, TRUE certification advisory, and waste data tracking via its WasteFlowInsight platform across nine states.
- Company typePrivate
- Founded2002
- HeadquartersFallston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reduction In Motion does
Reduction In Motion is a privately held waste and sustainability consulting firm founded in 2002 by Bill Griffith and headquartered in Fallston, Maryland. The company provides specialized advisory and on-site implementation services across waste auditing (waste composition studies, waste sorts, equipment evaluation, diversion gap analysis, LEED- and TRUE-approved audits), sustainability program development (green team formation, sustainability reports, certifications), and zero waste projects including zero waste event management. Its technology stack centers on the WasteFlowInsight client portal, a proprietary log-in system that delivers waste data tracking and analytics to clients, supported by an underlying methodology built from 300+ waste audits completed since 2010 and 131 million pounds of waste monitored annually.
The firm serves enterprise customers across five primary verticals: Healthcare & Hospitals (regulated medical waste, pharmaceutical waste, compliance), Higher Education (campus-wide zero waste and LEED/TRUE certification), Stadiums/Venues/Events (90%+ diversion event support), Office & Commercial, and Food & Beverage. Named clients include Johns Hopkins University School of Medicine, the National Aquarium, and an unnamed Maryland-based healthcare system where incineration was reduced from approximately 40% to under 10%. Reduction In Motion is a TRUE-certified advisor and operates on a vendor-neutral basis, differentiating from haulers and equipment vendors.
Revenue is generated through custom professional services engagements with project-based pricing, free initial site assessments as the entry point, and multi-year contracts. The firm employs a small Maryland-based team with field consultants deployed on-site to client facilities across nine states. Go-to-market is consultative and relationship-driven, supported by content marketing (Trash Talk Blog), social media, earned media (Waste Today Magazine feature), and industry event presence (Waste Expo, Healthcare Waste Institute). The company has operated independently since 2002 without disclosed institutional funding or acquisition activity.
Reduction In Motion firmographics
Firmographics- Name
- Reduction In Motion
- Legal name
- Reduction In Motion
- Website
- https://reductioninmotion.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reduction In Motion is a Maryland-based waste and sustainability consulting firm founded in 2002, serving enterprise clients across healthcare, higher education, stadiums, and commercial sectors with on-site waste auditing, zero waste program implementation, TRUE certification advisory, and waste data tracking via its WasteFlowInsight platform across nine states.
- Ownership category
- akta.pro rank
Reduction In Motion industry classification
Industry- Product category
- Waste Management & Sustainability Consulting
- NAICS
- All Other Waste Management Services (56299), Remediation and Other Waste Management Services (5629)
- SIC
- Hazardous Waste Management (4955)
- akta.pro primary industry
- Clean Fill & Inert Materials Management (Soil/Rock/Brick) (BPALAJAK)
- akta.pro secondary industry
- Demolition & Selective Tear-Out for Hazardous Materials (BPALALAF)
Keywords
Where Reduction In Motion is headquartered
LocationHeadquarters
- HQ city
- Fallston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reduction In Motion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Waste and Sustainability Consulting Services: Professional consulting services including waste audits, sustainability program development, zero waste planning, and TRUE certification advisory. Revenue generated through custom consulting engagements, on-site program management, and assessment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements tailored to client needs and scope of work |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Reduction In Motion product offering
Product offeringCore offering
Reduction In Motion is a waste and sustainability consulting firm that delivers waste auditing, sustainability program development, on-site waste management, zero waste project implementation, and TRUE certification advisory services to organizations across healthcare, higher education, stadiums/venues, office, and food/beverage sectors. Services are delivered through custom consulting engagements, on-site facilitator-led programs, and supported by the proprietary WasteFlowInsight client portal for waste data tracking and reporting.
Product overview
Reduction In Motion is a waste and sustainability consulting firm offering a portfolio of advisory and implementation services. The core offerings include waste auditing (waste composition studies, waste sorts, LEED/TRUE audits), sustainability programs (environmental audits, green team formation, sustainability reports), and zero waste projects. These services are supported by on-site waste management support, program assessments, TRUE certification guidance, and waste data tracking capabilities. The company also provides a proprietary client portal called WasteFlowInsight for waste data reporting. Services are delivered through on-site facilitation and are applicable across industries including healthcare, higher education, stadiums/venues, offices, and food/beverage sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Waste Auditing Waste auditing services including waste composition studies, waste sorts, waste equipment evaluation, waste diversion gap analysis, and zero waste planning. Supports LEED-approved and TRUE-approved waste audits for organizations across healthcare, higher education, venues, and corporate campuses.
- Sustainability Programs
Quantifiable outcome
- Reduced regulated medical waste from ~75% to much lower percentages through proper segregation
- +5 more outcomes
Companies that use Reduction In Motion
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Reduction In Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reduction In Motion partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Johns Hopkins University School of MedicinecoreCollaboration partner for Sustainability Partnership Game Changer Award received at Waste Expo 2016. Worked together with ASI Waste on sustainability initiatives for the university's medical school.
- ASI WastecoreCollaborated with Johns Hopkins University School of Medicine and ASI Waste on sustainability partnership award-winning project.
- Healthcare Waste InstituteminorIndustry group dedicated to facilitating responsible healthcare waste management. Reduction In Motion became a member and attended first meeting at Waste Expo 2025.
- Terra Firma (Las Vegas)minorLas Vegas composting facility that receives food compost from zero-waste culinary demonstrations at Waste Expo events.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Reduction In Motion competitors and assessment
Company assessmentBroad incumbents
- Waste Management: Waste Management is the largest North American waste services company, offering hauling, recycling, and sustainability advisory to municipalities and enterprises. It competes with RIM through enterprise sustainability consulting bundled with hauling contracts, but does not focus on the advisor-only, vendor-neutral niche RIM occupies.
- Republic Services: Republic Services is a major U.S. waste and recycling hauler with enterprise sustainability and zero-waste advisory offerings. It competes with RIM on large multi-site enterprise contracts where bundled hauling-plus-consulting is preferred, but lacks RIM's specialist healthcare waste focus.
- Stericycle: Stericycle is the leading regulated medical waste (RMW) management company in North America, serving hospitals and healthcare systems. It overlaps with RIM's largest segment (healthcare) and could expand into advisory services, but its primary model is waste hauling rather than vendor-neutral consulting.
- Clean Harbors: Clean Harbors is a major hazardous waste management and environmental services company. It is comparable to RIM's hazardous waste and regulatory compliance expertise, but operates a much broader industrial waste handling business rather than a consulting-only model.
- Antea Group: Antea Group is a global environmental, health, and sustainability consulting firm that acquired sustainability consultancy Brownflynn. It offers EHS and sustainability advisory services comparable to RIM's, but operates at much larger scale and with broader service scope.
- SCS Engineers: SCS Engineers is an environmental engineering and consulting firm with strong waste management expertise. It is comparable to RIM's waste consulting practice, but primarily serves solid waste and environmental remediation clients rather than the healthcare and events verticals RIM specializes in.
Emerging players
- Rubicon: Rubicon is a waste and recycling technology platform that connects generators with haulers using software and data. It is comparable to RIM's waste data tracking concept (WasteFlowInsight), but at a much larger technology-driven scale targeting haulers rather than being a services-led consulting firm.
- AMP Robotics: AMP Robotics applies AI and robotics to recycling sorting and waste characterization. Its waste analytics capabilities overlap with RIM's audit methodology and could eventually automate waste sorts that RIM currently performs manually.
Direct peers
- Cascadia Consulting Group: Cascadia Consulting Group is a Seattle-based waste prevention and sustainable materials management consulting firm. It is a direct peer to RIM, offering waste characterization studies, program evaluations, and zero waste planning to government and enterprise clients across the U.S.
Others
- GreenBlue: GreenBlue is a nonprofit sustainable materials management organization advancing circular economy practices. It is comparable to RIM through its focus on sustainable materials and waste reduction, but operates as an industry convener rather than a commercial consulting firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Reduction In Motion social profiles
Digital presenceReduction In Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reduction In Motion leadership team
Management profileNumber of profiles
Profiles2 records
Reduction In Motion subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reduction In Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reduction In Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reduction In Motion
What does Reduction In Motion do?
Reduction In Motion is a waste and sustainability consulting firm that delivers waste auditing, sustainability program development, on-site waste management, zero waste project implementation, and TRUE certification advisory services to organizations across healthcare, higher education, stadiums/venues, office, and food/beverage sectors. Services are delivered through custom consulting engagements, on-site facilitator-led programs, and supported by the proprietary WasteFlowInsight client portal for waste data tracking and reporting.
Is Reduction In Motion a public or private company?
Reduction In Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reduction In Motion founded?
Reduction In Motion was founded in 2002. It employs 1 to 10 people.
Where is Reduction In Motion based?
Reduction In Motion is headquartered in Fallston, United States, in the North America region.
How does Reduction In Motion make money?
One revenue line is on record: waste and Sustainability Consulting Services.
Who are Reduction In Motion's main competitors?
Broad incumbents on record are Waste Management, Republic Services, Stericycle, Clean Harbors, Antea Group and SCS Engineers. Emerging players are Rubicon and AMP Robotics. Cascadia Consulting Group is listed as a direct peer. GreenBlue is listed as an others.
Does Reduction In Motion have an API?
No public API is recorded for Reduction In Motion.
What industry is Reduction In Motion in?
Reduction In Motion's product category is Waste Management & Sustainability Consulting. Its primary akta.pro industry code is BPALAJAK, Clean Fill & Inert Materials Management (Soil/Rock/Brick), with a secondary code of BPALALAF, Demolition & Selective Tear-Out for Hazardous Materials. Its NAICS code is 56299 and its SIC code is 4955.