Riekes Equipment Company

What Riekes Equipment Company does

Riekes Equipment Company is a privately held material handling solutions provider founded in 1935/1936 and headquartered in Omaha, Nebraska, operating full-service locations across the Midwest and Northeast United States. The company sells, rents, services, and integrates powered industrial trucks (Yale, Hyster, Combilift, Bendi, Drexel), aerial work platforms (Genie, JLG), railcar movers (Rail King), warehouse racking and storage systems, dock and door equipment, cranes, batteries, and safety technology, plus a growing automation portfolio covering Omni-Mole ASRS shuttle systems, robotic forklifts, conveyors, stretch wrappers, and palletizing systems.

The technology stack is built around authorized OEM distribution, augmented by Riekes-owned battery and fleet telemetry for remote monitoring of equipment utilization and power performance, CAD-based warehouse design services, and integration with partner autonomy platforms (Balyo for Yale autonomous trucks, Nuvera hydrogen fuel cells via Hyster-Yale Group). Operational differentiation rests on a 9,000 square foot Discovery Center for hands-on equipment demonstration, a Performance Guarantee backing every engagement, and a sales-led, consultation-based go-to-market executed through field Sales Consultants.

Revenue is generated across seven streams: new and used equipment sales, short- and long-term rentals, parts sales, service and planned maintenance (subscription-style), operator training, automation solutions, and warehouse products. Customer segments span general warehousing and distribution, food production, manufacturing, cold storage, and automotive, with named enterprise deployments in pet food, processed foods, and a major automobile manufacturer. Pricing is quote-based and not publicly disclosed, with a rental price-match guarantee and seasonal parts promotions used as commercial levers.

Name

Riekes Equipment Company

Legal name

Riekes Equipment Company

Website

https://riekesequipment.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Riekes Equipment Company is a privately held Midwest and Northeast material handling solutions provider selling, renting, servicing, and integrating forklifts, aerial lifts, warehouse racking, automation (including ASRS and robotic trucks), batteries, and safety technology across warehousing, food production, manufacturing, cold storage, and automotive customers.

Ownership category

akta.pro rank

Product category

Material Handling Equipment and Warehouse Solutions

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Conveyor and Conveying Equipment Manufacturing (333922), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Machinery, Equipment & Supplies (5080), General Industrial Machinery & Equipment (3560), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industries

Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Material handling equipment
• Warehouse automation solutions
• Forklift sales service
• Industrial equipment rental
• Warehouse design services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales (New & Used): Sale of new and used material handling equipment including forklifts, aerial lifts, railcar movers, floor cleaners, and attachments
2. Equipment Rentals: Short and long-term rental options for forklifts and other material handling equipment with price match guarantee
3. Parts Sales: Sale of replacement parts including batteries, chargers, tires, casters, and equipment-specific components
4. Service & Maintenance: Full-service maintenance including repairs, planned maintenance, inspections, battery care, and rejuvenation services
5. Training Services: Operator safety training for forklifts, aerial lifts, and cranes
6. Automation Solutions: Automated storage and retrieval systems (ASRS), robotic forklifts, conveyors, and palletizing systems
7. Warehouse Products: Racking, storage systems, dock equipment, safety products, conveyors, and modular office solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Riekes Equipment Company distributes and services material handling equipment and warehouse solutions for business customers. Its core offering includes new and used forklifts, aerial lifts, railcar movers, hoists and cranes, batteries and chargers, and a full portfolio of warehouse racking, storage, and dock and door systems. The company complements this equipment portfolio with warehouse automation (robotic forklifts, ASRS, conveyors, palletizers, stretch wrappers, robotic floor cleaners), parts, planned maintenance and repair services, operator training, racking and safety assessments, and warehouse design services.

Product overview

Riekes Equipment Company is a material handling solutions provider offering a comprehensive portfolio of equipment, automation systems, and services. The core offering consists of powered industrial trucks (Yale, Hyster, Combilift, Bendi, and Drexel forklifts) and aerial work platforms (Genie and JLG brands) ranging from 2,500 to 115,000+ lbs capacity. The company provides a full range of warehouse products including selective pallet rack, cantilever rack, carton flow rack, drive-in/drive-thru rack, pallet flow rack, push back rack, modular flow rack, wire decking, structural rack, stacking racks, and pick modules, plus rack supported buildings for automated warehouses. Their automation lineup includes robotic forklifts/trucks, Omni-Mole ASRS shuttle systems, automated conveyors, automatic stretch wrappers, palletizing systems, and robotic floor cleaners. Supporting services include hoist & crane equipment, forklift attachments, Riekes Batteries and charging systems, battery and fleet telemetry, impact and pedestrian awareness cameras, dock & door systems, safety and racking assessments, operator training, warehouse design, and planned maintenance programs. The company operates throughout the Midwest with a Performance Guarantee and 90 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklifts (Yale, Hyster, Combilift, Bendi, Drexel)

Quantifiable outcome

• Operating cost reduction up to 70% through automation
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• Yale (Hyster-Yale Group)coreTechnology or IntegrationPrimary equipment brand partnership. Riekes carries the full line of Yale forklifts and equipment, including electric forklifts, robotic trucks, and warehouse solutions. Yale provides Intellix VSM technology, intelligent operator sensing systems, and comprehensive product support including parts, maintenance, and fleet management solutions.
• Hyster (Hyster-Yale Group)coreTechnology or IntegrationPrimary equipment brand partnership. Riekes carries Hyster lift trucks with lifting capacities from 2,000 to 115,000 pounds. Hyster provides award-winning designs, industrial-strength components, and high-tech manufacturing. Hyster-Yale Group also owns Nuvera fuel cells.
• CombiliftcoreTechnology or IntegrationSpecialized equipment brand offering multi-directional forklifts and space-saving solutions for warehouses with unique handling requirements.
• BendicoreTechnology or IntegrationNarrow aisle forklift manufacturer providing specialized equipment for tight warehouse spaces and specialized applications.
• DrexelcoreTechnology or IntegrationForklift attachment manufacturer providing specialized clamps, lifters, and positioners for transforming forklifts into customized handling tools.
• GeniecoreTechnology or IntegrationAerial lift manufacturer providing compact electric lifts and all-terrain equipment for reaching hard-to-access locations.
• JLGcoreTechnology or IntegrationAerial lift and telehandler manufacturer providing a diverse range of lifts from compact electric to rough terrain and trailer-mounted boom lifts capable of extending up to 130 feet.
• Nuvera (Hyster-Yale Group)coreTechnology or IntegrationHydrogen fuel cell provider owned by Hyster-Yale Group. Nuvera provides fuel cell solutions for lift trucks designed for reliability, productivity, and efficiency. Features include 3-minute refuel time and one-to-one truck-to-fuel-cell ratio.
• Rail KingcoreTechnology or IntegrationMobile railcar mover manufacturer providing equipment designed for railcar switching operations in warehousing, chemical plants, cement facilities, and grain industry applications.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MH Equipment: Midwest-based full-service material handling equipment dealer (forklifts, warehouse solutions, automation, parts, service) serving overlapping geographies and verticals. Closest structural analogue to Riekes in scale and go-to-market model.

Broad incumbents

• Toyota Material Handling: Largest U.S. forklift OEM and Raymond's parent; competes with Riekes' Yale/Hyster lines and increasingly sells direct to enterprise accounts, representing both a partner-channel risk and a benchmark competitor.
• Hyster-Yale Group: Manufacturer of Riekes' two flagship brands (Yale, Hyster) and parent of Nuvera fuel cells. Comparable as the upstream OEM and ecosystem partner, and a key source of channel-economics risk for Riekes.
• Crown Equipment: Privately held U.S. lift truck and warehouse equipment manufacturer with a strong direct dealer network. Comparable as a competing OEM and integrated solutions provider to large warehouse accounts.
• KION North America: Subsidiary of KION Group (Linde, STILL, Dematic) selling forklifts and integrated intralogistics solutions. Competes with Riekes in automation and large-account material handling, with deeper international backing.
• Jungheinrich: German intralogistics OEM with growing North American footprint in forklifts, narrow-aisle trucks, and warehouse automation. A global comparable on the equipment and automation product line Riekes resells.
• Doosan Industrial Vehicle: Korean forklift OEM with established North American dealer network. Competes with Riekes across IC and electric forklift product lines and on price for mid-market accounts.
• Raymond Corporation: Toyota Industries subsidiary specializing in narrow-aisle trucks, automated lift trucks, and warehouse solutions. Comparable as a competing integrated solutions provider pushing deeper into automation.
• Cat Lift Trucks: Lift truck division of Mitsubishi Logisnext Americas selling IC and electric forklifts through a North American dealer network. Comparable as a competing OEM whose dealers overlap with Riekes' target accounts.

Emerging players

• Big Joe Forklifts: Smaller U.S.-based material handling equipment maker with growing autonomous and lithium-ion product lines. Comparable as a niche competitor in the lower-capacity and emerging-autonomy segment where Riekes also competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RiekesEquipment
• Facebookfacebook.com/riekesequipment
• LinkedInlinkedin.com/company/riekes-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riekes Equipment Company