Anutone
Anutone is an Indian specialty manufacturer, established in 1966, of acoustical drywall partitions, ceilings, and wall panelling for commercial interiors, serving enterprise, government, education, healthcare and consumer customers across India with selective international exports.
- Company typePrivate
- Founded1966
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Anutone does
Anutone (legally SG Anutone Acoustics Private Limited) is an Indian specialty manufacturer of commercial interior acoustic solutions headquartered in Bengaluru, Karnataka. The company's origins trace to 1966, when Virendra Nath Mittal and Priyadarshini Mittal founded Anudyog in Kolkata to produce India's first woodwool boards; the Anutone brand was created in 1990, the entity was formally incorporated in 2001, and operations shifted from Kolkata to Bengaluru in 1992. Anutone manufactures and sells an integrated portfolio of acoustical drywalls (Tufbloc systems with metal frame, polyfibre infill and magnesium boards), ceilings (in woodwool, glassfibre, mineral fibre, GFRG gypsum, and metal finishes), and wall panelling, organized under proprietary sub-brands including Ekcel (Mat, Soak, Strand, Tufbloc), Snazz, Salon, Synth, Serge, Subtex, Sisoli, and Slat. The product line incorporates numerous India-first innovations — Microfibre Acoustical Tile (MAT, 2000), Smart Septum dual panel (2002), Strand Colour Planks (2013), Mat Perfs (2020), and the H+ anti-bacterial ceiling series (2018) — and is supported by certifications including ISO 9001 (2003), ISO 14001 (2003) and EN 13168 Euro Norms adoption (2001).
Anutone firmographics
Firmographics- Name
- Anutone
- Legal name
- SG ANUTONE ACOUSTICS PRIVATE LIMITED
- Website
- https://anutone.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Anutone is an Indian specialty manufacturer, established in 1966, of acoustical drywall partitions, ceilings, and wall panelling for commercial interiors, serving enterprise, government, education, healthcare and consumer customers across India with selective international exports.
- Ownership category
- akta.pro rank
Anutone industry classification
Industry- Product category
- Acoustical Building Materials
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)
Keywords
Where Anutone is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Anutone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Commercial Interior Acoustical Products: Anutone generates revenue through manufacturing and selling acoustical drywalls, ceilings, and panelling products for commercial interiors. Products include specialty items (Clouds, Wave, Shapes), drywall systems (Tufbloc), ceiling tiles, and wall panelling solutions. Sales are made directly and through dealer/contractor channels.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Anutone product offering
Product offeringCore offering
Anutone manufactures and sells commercial interior acoustical building materials — drywalls, ceilings, and panelling — designed for sound absorption, noise isolation, and reverberation control across offices, healthcare, education, government, hospitality, and entertainment environments. The portfolio spans core drywall partition systems, acoustical ceilings, wall panelling, specialty items (Clouds, Wave baffles, Shapes), the systemTRAX ceiling zoning system, and installation accessories, sold direct from Bengaluru and through a dealer/contractor network, with a small consumer offering via 'Acoustics-In-A-Box' online sales.
Product overview
Anutone is an Indian manufacturer of commercial interior acoustical solutions established in 1966, offering a comprehensive portfolio of drywall partitions, ceiling systems, and wall panelling products. The product ecosystem integrates four core categories: Tufbloc drywall systems (metal frame with polyfibre infill and magnesium boards), acoustical ceilings (available in virtually any surface finish), and wall panelling (in textures, fabrics, vinyls, wood, metal, cement). The specialty segment includes Cloud products (suspended acoustic islands), Wave baffles (hanging acoustical fins), Shapes (custom geometric panels), and systemTRAX (zoning system for large ceiling areas). The extensive product portfolio is organized under sub-brands including Ekcel (Mat, Soak, Strand, Tufbloc products), Snazz Series (GFRG gypsum perforated tiles), Salon Series (pinewood HDF panels), Synth (glassfibre products including Slim, Stretch, Spun lines), Serge (metal ceiling systems), Subtex (fabric-wrapped glassfibre), and Sisoli (mineral fibre tiles). Products work together as engineered acoustic systems with compatible installation accessories like Skelet suspension grids, Strut framing, SynthPF insulation, and Stick adhesives. The company also offers an Acoustics-In-A-Box DIY solution for residential consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tufbloc Drywall Systems Drywall partition systems with metal frame, polyfibre infill, and magnesium boards as skins, offering high ratings for water, fire, termite, impact, and noise resistance for commercial interiors.
- Acoustical Ceilings
- Acoustical Panelling
- Cloud Products
- Wave Baffles
- Shapes Products
- systemTRAX Ceiling zoning system for large areas in open plan offices and public buildings like airports and lecture halls to zone technical services and main tiling areas with multifold benefits.
- Installation Accessories
- Ekcel Mat Products Natural broadband frequency sound absorber product line including Mat BSB, Mat Duo, Mat Duo Grafix, Mat Duo Shapes, Mat Ebony, Mat Grafix, Mat Planks, Mat Sculpt, Mat Shapes, Mat Solo, Mat Solo Colours, Mat SS, Mat SS Ebony.
- Ekcel Soak Products
- Ekcel Strand Products
- Ekcel Tufbloc Products
- Snazz Series
- Salon Series
- Synth Products
- Serge Metal Ceilings
- Subtex Products
- Sisoli Products
- Slat Products
- Acoustics-In-A-Box
- Mat Perfs Mat Perfs wall panels and ceiling tiles with tweaked formula favoring mid frequencies, improving mid-frequency sound absorption performance over the original Mat.
Companies that use Anutone
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Anutone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Anutone partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights6 records
Anutone competitors and assessment
Company assessmentBroad incumbents
- Knauf: Global building materials group spanning drywall, plaster, ceilings, insulation, and flooring - a broad incumbent whose Knauf AMF sub-brand competes directly with Anutone in commercial acoustics while the wider group dwarfs Anutone's overall footprint.
- CertainTeed: Saint-Gobain's broad building products subsidiary offering ceilings, drywall, insulation, and exterior products - broader portfolio than Anutone but overlaps in acoustic ceilings and drywall for commercial construction.
Direct peers
- Rockfon: ROCKWOOL Group's acoustic ceiling division offering stone-wool ceiling tiles and panels with high acoustic performance - competes in the same commercial interior acoustics category as Anutone and is now actively distributed in India through MSS.
- USG (Knauf): Major manufacturer of drywall, ceiling grids, and acoustic panels (now part of Knauf) serving commercial construction - directly comparable to Anutone's Tufbloc drywall and acoustical ceiling categories.
- Birla Aerocon: Aditya Birla Group's Indian building products brand offering drywall partitions, ceilings, panels, and acoustic insulation - the most direct Indian peer to Anutone, competing in the same domestic commercial interior market.
- OWA: German-headquartered acoustic ceiling manufacturer producing mineral fibre, metal, and wood wool tiles for commercial interiors - comparable in product mix to Anutone's Ekcel/Snazz/Strand/Synth lines.
- Topakustik: Swiss specialty manufacturer of high-end wood acoustic panels for walls and ceilings - competes specifically with Anutone's Salon wood HDF perforated panels and Slats Sonator/Sonator Duo offerings in the premium acoustic segment.
- Knauf AMF: Acoustic ceiling and wall systems brand within Knauf Group, offering mineral fibre, metal, and wood wool tile ranges - direct competitor to Anutone in commercial acoustic ceilings across global markets including India-adjacent.
- Armstrong World Industries: NYSE-listed global leader in mineral fibre and acoustic ceilings serving commercial interiors across offices, healthcare, education, and retail - directly comparable to Anutone's acoustical ceiling and wall panel portfolio.
- Saint-Gobain Ecophon: Saint-Gobain's acoustic ceilings and wall solutions brand targeting offices, education, healthcare and industry - direct comparable on product, performance, and specification-driven sales channels similar to Anutone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Anutone social profiles
Digital presenceAnutone compliance and trust
Trust signalCompliance3 records
Anutone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anutone leadership team
Management profileNumber of profiles
Profiles5 records
Anutone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anutone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anutone
What does Anutone do?
Anutone manufactures and sells commercial interior acoustical building materials — drywalls, ceilings, and panelling — designed for sound absorption, noise isolation, and reverberation control across offices, healthcare, education, government, hospitality, and entertainment environments. The portfolio spans core drywall partition systems, acoustical ceilings, wall panelling, specialty items (Clouds, Wave baffles, Shapes), the systemTRAX ceiling zoning system, and installation accessories, sold direct from Bengaluru and through a dealer/contractor network, with a small consumer offering via 'Acoustics-In-A-Box' online sales.
Is Anutone a public or private company?
Anutone is a private company. It is classified as family owned and is currently operating.
When was Anutone founded?
Anutone was founded in 1966. It employs 101 to 250 people.
Where is Anutone based?
Anutone is headquartered in Bengaluru, India, in the Asia region.
How does Anutone make money?
One revenue line is on record: commercial Interior Acoustical Products.
Who are Anutone's main competitors?
Broad incumbents on record are Knauf and CertainTeed. Direct peers are Rockfon, USG (Knauf), Birla Aerocon, OWA, Topakustik, Knauf AMF, Armstrong World Industries and Saint-Gobain Ecophon.
Does Anutone have an API?
No public API is recorded for Anutone.
What industry is Anutone in?
Anutone's product category is Acoustical Building Materials. Its primary akta.pro industry code is IMADAEAK, Acoustic Gypsum Boards & Sound Control Systems. Its NAICS code is 33712 and its SIC code is 2540.