Think Wood
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Think Wood firmographics
Firmographics- Name
- Think Wood
- Legal name
- Think Wood
- Website
- https://thinkwood.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Think Wood industry classification
Industry- Product category
- Wood Construction Education and Industry Resources
- NAICS
- Wood Product Manufacturing (321)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD)
- akta.pro secondary industries
- Wood Grading, Testing & Certification Services (IMAMABAK), Controlled Wood / Due Diligence / Risk Assessment Services (AFAMALAC)
Keywords
Where Think Wood is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Think Wood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Industry-funded communications program: Think Wood is a communications campaign funded by the Softwood Lumber Board (SLB), a check-off program established to promote the benefits and uses of softwood lumber products in outdoor, residential, and non-residential construction. The organization does not generate its own revenue; it is funded to increase demand for softwood lumber products in the United States.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Think Wood product offering
Product offeringCore offering
Think Wood is an industry communications and education platform that provides free wood construction resources to architects, developers, contractors, and engineers in the United States. Its core offerings include a comprehensive Resource Library of research, case studies, and design tools, AIA-accredited Continuing Education (CEU) courses, a curated Project Gallery, a Mass Timber Information Hub covering CLT, NLT, DLT, and Glulam, and free one-on-one project assistance. The platform is funded by the Softwood Lumber Board (SLB), a check-off program, to increase demand for softwood lumber in commercial, multifamily, and residential construction.
Product overview
Think Wood is a communications campaign and educational platform that provides commercial, multifamily, and single-family home design and build resources to architects, developers, and contractors. The primary offerings include a comprehensive Resource Library with guides, research papers, case studies, and lookbooks; AIA-accredited Continuing Education (CEU) courses covering wood design, fire safety, sustainability, and mass timber topics; a Project Gallery showcasing wood construction case studies; and an educational Mass Timber Information Hub covering CLT, DLT, NLT, and Glulam products. Additional offerings include a Blog/News section with industry updates, Design Tools for construction calculations, and Student Resources for architecture education. The platform is primarily funded by the Softwood Lumber Board.
Differentiator
Problem solved
Functional benefit
Products and services
- Continuing Education (CEUs)
Quantifiable outcome
- One-to-four story office buildings using wood cost 20–30% less per square foot than non-wood counterparts (WoodWorks comparative analysis, 2009–2015)
- +4 more outcomes
Companies that use Think Wood
Customer profileSegments5 records
Ideal customer profiles3 records
Think Wood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Think Wood partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WoodWorks — Wood Products CouncilcoreWoodWorks provides free one-on-one project assistance, as well as education and resources related to the code-compliant design, engineering, and construction of non-residential and multi-family wood buildings. Think Wood partners with WoodWorks to connect its audience with hands-on project support.
- American Wood CouncilcoreThe American Wood Council develops standards and technology for wood products to assure their safe and efficient design, and provides information on wood design, green building, and environmental regulations. Think Wood references AWC standards and resources extensively throughout its content, including Construction Fire Safety Coalition materials.
- Northeastern Lumber Manufacturers Association (NELMA)minorListed as an industry association partner on the Think Wood About page, representing lumber manufacturers in the Northeastern United States.
- Southeastern Lumber Manufacturers Association (SLMA)minorListed as an industry association partner on the Think Wood About page, representing lumber manufacturers in the Southeastern United States.
- Southern Forest Products AssociationminorListed as an industry association partner on the Think Wood About page, representing southern forest products manufacturers.
- Real Cedar (WRCLA)minorListed as an industry association partner on the Think Wood About page, focused on Western Red Cedar promotion and education.
- Western Wood Products Association (WWPA)minorListed as an industry association partner on the Think Wood About page, representing western lumber manufacturers.
- Western Wood Preservers Institute (WWPI)minorListed as an industry association partner on the Think Wood About page, focused on preserved wood products.
- U.S. Forest ServicecoreThink Wood collaborates with the U.S. Forest Service on case studies and research, including the Janicki Building 10 Project Case Study and the Conservation Legacy Center Project Case Study, exploring sustainable forestry and mass timber applications on federal lands.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Think Wood competitors and assessment
Company assessmentDirect peers
- WoodWorks — Wood Products Council: WoodWorks provides free one-on-one project assistance, education, and resources for non-residential and multi-family wood buildings. It is the closest direct peer — same audience (architects, developers, engineers), same mission (promoting wood construction), and an explicit strategic partner of Think Wood.
- Real Cedar (Western Red Cedar Lumber Association): Real Cedar is an industry-funded promotion campaign for Western Red Cedar, with a content/education platform targeting architects, designers, and homeowners. Like Think Wood, it is a check-off-style communications program aimed at driving material adoption in the built environment.
- Canadian Wood Council: Canadian Wood Council is the national association representing Canadian wood products manufacturers and promotes wood use in construction through education, codes & standards work, and technical resources — a near-mirror of Think Wood's mission in the Canadian market.
- Think Wood Canada: Think Wood Canada is the Canadian sister program of Think Wood, similarly funded to promote the use of wood in construction across commercial, institutional, and residential projects. Identical mission, parallel model in a different geography.
Broad incumbents
- American Wood Council: American Wood Council develops standards and technology for wood products and provides regulatory, design, and code information. A broader standards-and-advocacy body that overlaps significantly with Think Wood's code-compliance and technical content.
- Forest Products Laboratory (USDA): The USDA Forest Products Laboratory conducts research on wood as a material and is a longstanding collaborator with Think Wood on case studies and sustainable forestry content. A broad, federally-funded research incumbent that overlaps on education and evidence generation.
- U.S. Forest Service: The U.S. Forest Service is the federal agency managing national forests and a strategic partner on Think Wood's sustainable forestry case studies. A broad incumbent that co-develops sustainability and mass timber content with Think Wood.
- Softwood Lumber Board: The Softwood Lumber Board is the federal check-off program that funds Think Wood and sets softwood-lumber promotion strategy in the U.S. The parent/funder organization with overlapping promotional mission and budget authority.
Regional players
- Forestry Innovation Investment: Forestry Innovation Investment is a British Columbia government agency that markets wood products from B.C. sustainably managed forests to international buyers. A regional peer promoting wood construction with similar demand-development mission.
Emerging players
- Sustainable Forestry Initiative: SFI is a forest certification and sustainability non-profit that promotes responsible forest management and works with the wood products supply chain. An adjacent, certification-driven promotion peer that overlaps on sustainability messaging.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Think Wood social profiles
Digital presenceThink Wood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Wood leadership team
Management profileNumber of profiles
Think Wood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Wood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Wood
What does Think Wood do?
Think Wood is an industry communications and education platform that provides free wood construction resources to architects, developers, contractors, and engineers in the United States. Its core offerings include a comprehensive Resource Library of research, case studies, and design tools, AIA-accredited Continuing Education (CEU) courses, a curated Project Gallery, a Mass Timber Information Hub covering CLT, NLT, DLT, and Glulam, and free one-on-one project assistance. The platform is funded by the Softwood Lumber Board (SLB), a check-off program, to increase demand for softwood lumber in commercial, multifamily, and residential construction.
Is Think Wood a public or private company?
Think Wood is a private company. It is classified as corporate owned and is currently operating.
When was Think Wood founded?
Think Wood was founded in 2011. It employs 11 to 50 people.
Where is Think Wood based?
Think Wood is headquartered in Chicago, United States, in the North America region.
How does Think Wood make money?
One revenue line is on record: industry-funded communications program.
Who are Think Wood's main competitors?
Direct peers on record are WoodWorks — Wood Products Council, Real Cedar (Western Red Cedar Lumber Association), Canadian Wood Council and Think Wood Canada. Broad incumbents are American Wood Council, Forest Products Laboratory (USDA), U.S. Forest Service and Softwood Lumber Board. Forestry Innovation Investment is listed as a regional player. Sustainable Forestry Initiative is listed as an emerging player.
Does Think Wood have an API?
No public API is recorded for Think Wood.
What industry is Think Wood in?
Think Wood's product category is Wood Construction Education and Industry Resources. Its primary akta.pro industry code is IMAMAIAD, Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT), with a secondary code of IMAMABAK, Wood Grading, Testing & Certification Services. Its NAICS code is 321 and its SIC code is 2400.