Tat Hong
Tat Hong is a Singapore-headquartered heavy equipment rental and distribution company founded in 1964, operating over 600 crawler and mobile cranes (50–1,350 ton capacity) across 10 countries to enterprise clients in construction, oil & gas, energy, and infrastructure.
- Company typePrivate
- Founded1964
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Tat Hong does
Tat Hong Holdings Ltd is a Singapore-headquartered, privately held heavy equipment rental and distribution company founded in 1964, operating across 10 countries spanning Southeast Asia, Hong Kong, China, and Australia. It serves enterprise customers in construction, oil & gas, petrochemicals, energy, and infrastructure with a fleet of over 600 (up to 1,000) crawler and mobile cranes ranging from 50 to 1,350 tons in capacity, alongside acting as the exclusive distributor of HSC CRANES in key Asian markets and operating the eCranes platform. The company supports tier-one EPC projects such as Malaysia's MMC-Gamuda MRT works, Samsung C&T and Hyundai E&C high-rise developments, BASF and Lotte Chemical Titan petrochemical plants, Petronas's RAPID project, the Ichthys LNG facility, and Hong Kong's Wan Chai Bypass tunnel.
Tat Hong's technology stack centers on heavy-lift crane assets (crawler and mobile cranes up to 1,350 tons), a 500,000+ spare parts inventory across regional service workshops, an in-house HSE team enforcing ISO 9001, ISO 14001, and ISO 45001 standards, and wholly-owned operating subsidiaries including Tutt Bryant Group in Australia. The company is reached through a nine-office regional network spanning Singapore, Malaysia, Thailand, Hong Kong, China, Indonesia, Brunei, and Australia, with project galleries and contact forms hosted on tathong.com and a corporate presence on LinkedIn and Facebook.
Revenue is generated through two streams: (1) usage-based crane rental contracts priced by capacity, duration, and project complexity with major contractors and EPCC firms; and (2) one-time equipment sales of new cranes (via HSC CRANES exclusivity), used cranes rotated out of the rental fleet, and spare parts distribution across Asia and Australia. The go-to-market is enterprise field sales with relationship-driven engagement through regional offices, and pricing is quote-based rather than publicly listed.
Tat Hong firmographics
Firmographics- Name
- Tat Hong
- Legal name
- Tat Hong Holdings Ltd
- Website
- https://tathong.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tat Hong is a Singapore-headquartered heavy equipment rental and distribution company founded in 1964, operating over 600 crawler and mobile cranes (50–1,350 ton capacity) across 10 countries to enterprise clients in construction, oil & gas, energy, and infrastructure.
- Ownership category
- akta.pro rank
Tat Hong industry classification
Industry- Product category
- Heavy Equipment Rental Services
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Gear & Lifting Equipment Rental (Cranes, Spreaders, Forklifts, Reach Stackers) (TLAHALAD)
- akta.pro secondary industry
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)
Keywords
Where Tat Hong is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices9 records
Markets served
Tat Hong business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Crane Rental Services: Rental of crawler cranes and mobile cranes to construction, oil & gas, energy and infrastructure companies. Revenue generated through equipment rental contracts for projects of varying durations and scales.
- Crane Distribution & Spare Parts: Sale of new cranes (as exclusive distributor of HSC CRANES), used cranes from rental fleet, and spare parts. Revenue from equipment sales and parts distribution across Asia and Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Crane rental services with capacity range from 50-ton to 1350-ton cranes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tat Hong product offering
Product offeringCore offering
Tat Hong is Asia's leading one-stop crane service provider, offering crane rental, distribution, and spare parts services. The company operates a fleet of more than 600 crawler and mobile cranes with lifting capacities ranging from 50 to 1,350 tons, and is the exclusive regional distributor for HSC Cranes.
Product overview
Tat Hong operates as a crane rental and distribution company with two core offerings: Crane Rental Services providing crawler cranes and mobile cranes (50-1,350 ton capacity) for heavy lifting across construction, oil & gas, energy, and infrastructure projects; and Crane Distribution & Spare Parts offering new cranes, used cranes, and spare parts through exclusive partnerships including HSC CRANES and eCranes. The company also provides safety compliance services through its HSE team.
Differentiator
Problem solved
Functional benefit
Brands
- eCranes: Online platform for crane equipment and services referenced in distribution operations
Products and services
- Crane Rental Services
- Crane Distribution and Spare Parts
Quantifiable outcome
- 60 years of experience supporting critical industries across the region
- +2 more outcomes
Companies that use Tat Hong
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles1 record
Tat Hong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tat Hong partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HSC CRANEScoreTat Hong is the exclusive distributor of HSC CRANES in key markets across Asia, providing access to high-performance new cranes for customers in construction, infrastructure, and related industries.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Tat Hong competitors and assessment
Company assessmentDirect peers
- Mammoet: Global leader in heavy lifting and transport with extensive crawler and mobile crane fleets serving oil & gas, energy, and infrastructure mega-projects — directly comparable to Tat Hong's heavy lift service offering, though with broader global reach.
- Sarens: Belgian-headquartered heavy lifting and crane rental specialist operating one of the world's largest crane fleets for energy, petrochemical, and infrastructure projects — directly competes for complex heavy lifts in the same end markets as Tat Hong.
- Tutt Bryant Group: Wholly-owned Tat Hong subsidiary that also operates as an independent Australian crane hire, heavy lift, and construction equipment provider — directly comparable business model in the Oceania market.
Broad incumbents
- ALL Erection & Crane Rental: One of North America's largest crane rental companies with a fleet of crawler, mobile, and tower cranes serving construction and industrial clients — comparable fleet breadth and customer profile, but geographically focused on North America.
- Maxim Crane Works: Largest privately held crane rental provider in the US operating a fleet of hydraulic, crawler, and tower cranes — comparable business model in crane rental for industrial and infrastructure end markets, though North American focus.
Emerging players
- Zoomlion Heavy Industry Science & Technology: Chinese construction machinery manufacturer with a growing crane product line — competes with Tat Hong's HSC CRANES distribution side and increasingly encroaches on the regional new-crane market.
- Sany Heavy Industry: Chinese OEM producing crawler cranes, mobile cranes, and heavy equipment — competes with HSC CRANES through price-competitive new equipment sales across Southeast Asia.
Regional players
- Bigge Crane and Rigging: US-based crane rental and heavy lifting specialist serving infrastructure, energy, and industrial clients with a comparable fleet-and-services model — relevant peer on business model though US-focused.
- Hiap Heng Heavy Equipment: Singapore-based crane rental and heavy equipment provider serving construction and infrastructure clients — directly comparable in the Singapore/SEA crane rental market, but smaller scale.
Others
- Kobelco Construction Machinery: Japanese crawler crane OEM with strong presence in Asian construction — adjacent comparable as a crawler crane manufacturer whose products are often seen as alternatives to the HSC Cranes Tat Hong distributes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tat Hong social profiles
Digital presenceTat Hong compliance and trust
Trust signalCompliance3 records
Tat Hong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tat Hong leadership team
Management profileNumber of profiles
Tat Hong subsidiaries and ownership
Company hierarchySubsidiaries11 records
Tat Hong funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tat Hong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tat Hong
What does Tat Hong do?
Tat Hong is Asia's leading one-stop crane service provider, offering crane rental, distribution, and spare parts services. The company operates a fleet of more than 600 crawler and mobile cranes with lifting capacities ranging from 50 to 1,350 tons, and is the exclusive regional distributor for HSC Cranes.
Is Tat Hong a public or private company?
Tat Hong is a private company. It is classified as unknown and is currently operating.
When was Tat Hong founded?
Tat Hong was founded in 1964. It employs 251 to 500 people.
Where is Tat Hong based?
Tat Hong is headquartered in Singapore, Singapore, in the Asia region.
How does Tat Hong make money?
Two revenue lines are on record. Crane Rental Services are the primary driver. The others are crane Distribution & Spare Parts.
Who are Tat Hong's main competitors?
Direct peers on record are Mammoet, Sarens and Tutt Bryant Group. Broad incumbents are ALL Erection & Crane Rental and Maxim Crane Works. Emerging players are Zoomlion Heavy Industry Science & Technology and Sany Heavy Industry. Regional players are Bigge Crane and Rigging and Hiap Heng Heavy Equipment. Kobelco Construction Machinery is listed as an others.
Does Tat Hong have an API?
No public API is recorded for Tat Hong.
What industry is Tat Hong in?
Tat Hong's product category is Heavy Equipment Rental Services. Its primary akta.pro industry code is TLAHALAD, Gear & Lifting Equipment Rental (Cranes, Spreaders, Forklifts, Reach Stackers), with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 333924 and its SIC code is 3530.