What Lustucru does

Lustucru is a French dry pasta manufacturer operated by Pastacorp SAS, a privately held French société par actions simplifiée headquartered in Boulogne-Billancourt with manufacturing facilities in Chiry-Ourscamp (Hauts-de-France) and Ourscamp (Oise). The brand was created in 1911 by Albert Cartier-Millon following his father Louis Cartier-Millon's 1871 acquisition of a pasta factory in Grenoble, and was reconstituted under Pastacorp SAS in 2002 after the group divested its fresh pasta and rice activities. The company produces and packages dry pasta from durum wheat semolina using a proprietary recipe of three fresh eggs per kilogram of semolina, with manufacturing positioned as 100% French from wheat sourcing through production.

Lustucru's product portfolio comprises eight distinct lines: Pâtes aux œufs frais (the signature fresh-egg range), Pâtes 3 min' (quick-cook pasta in a thinner cut), Pâtes Classiques (standard pasta, the first French range in 100% paper, zero-plastic packaging introduced 2022), Délice au Blé Complet (15% whole wheat), Family Pack (4×250g), Gamme BIO (AB-certified since 2010, the first national French BIO pasta), Comme un Chef! (premium range co-developed with Michelin-starred Chef Thierry Marx in 2014), and Les Bonnes Pâtes Françaises (2022 launch positioning French origin plus sustainable packaging). The brand is identified by its registered "damier bleu" blue checkerboard trademark and supported by an iconic advertising heritage including the Germaine character and the Martians campaigns.

The company sells exclusively through mass-market French retail — supermarkets, hypermarkets and grocery stores — to a horizontal consumer segment of French families seeking quality, French-made pasta at standard grocery price points. The go-to-market is direct-to-consumer via retail shelf rather than owned e-commerce. The business is operated as a privately held consumer packaged-goods brand with disclosed share capital of €11,404,983, employs 101–250 people, and is currently led by Directeur Général Antony Cohen-Skalli. No revenue figure, ownership percentage, or recent funding activity is disclosed in the source data.

Name

Lustucru

Legal name

Pastacorp SAS

Website

https://lustucru.fr

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

101–250 employees

Short description

Lustucru is a French dry pasta brand operated by privately held Pastacorp SAS, founded in 1911 and headquartered in Boulogne-Billancourt. It manufactures and sells eight pasta lines — including fresh-egg, quick-cook, whole wheat, BIO, and chef-developed varieties — through mass-market French retail to French families.

Ownership category

akta.pro rank

Product category

Packaged Dry Pasta

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Dry pasta manufacturing
• Fresh egg pasta
• French pasta products
• Organic pasta range
• Packaged pasta goods

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dry Pasta Products: Sale of packaged dry pasta products through retail distribution channels including supermarkets, hypermarkets, and grocery stores. Products include fresh egg pasta, quick-cooking pasta, classic pasta, whole wheat pasta, and family packs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lustucru manufactures and markets a portfolio of dry pasta products under the iconic French Lustucru brand, including fresh egg pasta (with 3 fresh eggs per kilogram), quick-cook 3-minute pasta, classic pasta with 100% paper plastic-free packaging, whole wheat pasta, organic AB-certified pasta, family packs, and a premium chef-developed range. Products are made from durum wheat semolina in France and sold through mass-market retail channels to French consumers.

Product overview

Lustucru is a French pasta manufacturer founded in 1911, offering a diverse portfolio of dry pasta products organized into distinct lines: the premium 'Pâtes aux œufs frais' (fresh egg pasta with 3 eggs per kilo), the quick-cook 'Pâtes 3 min'', the eco-friendly 'Pâtes Classiques' with 100% paper packaging, the health-focused 'Délice au Blé Complet' (whole wheat), the family-sized 'Family Pack', the organic 'Gamme BIO' (certified AB), and the chef-quality 'Gamme Comme un Chef!' developed with Michelin-starred Chef Thierry Marx. The flagship 'Les Bonnes Pâtes Françaises' line launched in 2022 represents their innovation in sustainable packaging. Products are manufactured in France using durum wheat semolina, with varieties including Spaghetti, Coquillettes, Collerettes, Linguine, Torsades, Farfalles, Macaroni, Nouilles, Lasagnes, and specialty shapes. The company operates under parent company Pastacorp SAS and markets through the 'Lustucru' brand, historically known for its distinctive blue checkerboard (damier bleu) packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Rivoire & Carret: Company created in 1971 alongside the Ourscamp factory construction; operated alongside the Lustucru brand.
• Pâtes aux œufs frais
• Pâtes 3 min'
• Pâtes Classiques
• Délice au blé complet
• Family Pack
• Comme un Chef!

Products and services

• Pâtes aux œufs frais (Fresh Egg Pasta) Premium pasta made with selected durum wheat semolina and 3 fresh eggs per kilogram, producing firm and melting texture. Available in various shapes including Tagliatelles, Linguine, Spaghetti, Coquillettes, Collerettes, Macaroni, Nouilles, Lasagnes, and Torsades. Targets French families seeking quality French-made pasta.
• Pâtes 3 min' (Al Dente in 3 Minutes) Quick-cook pasta range using the same recipe as classic pasta but with thinner cuts for faster 3-minute cooking while maintaining perfect Al Dente texture. Available in shapes including Collerettes, Coquillettes, Coudes Rayés, Farfalles, Spaghetti, Spaghetti courts, Torsades, and Torsettes Tricolores. Targets time-pressed families.
• Pâtes Classiques (Classic Pasta) Standard pasta range made with French wheat, packaged in Hauts-de-France facility with 100% paper packaging containing zero plastic. Available in Collerettes, Coquillettes, Macaroni, Spaghetti, Spaghetti courts, and Torsades. Targets environmentally conscious French consumers.
• Délice au Blé Complet (Whole Wheat Delight) Pasta made with carefully selected durum wheat semolina containing 15% whole wheat, offering fine cereal flavor, smooth melting texture and golden color. Available in 250g and 400g formats in Coquillettes, Spaghetti, and Torsades shapes. Targets health-conscious consumers.
• Family Pack Family-size format containing 4 boxes of 250g each, providing easy portion control for family meals. Available in Collerettes, Coquillettes, Macaroni, Nouilles, and Torsettes shapes. Targets families seeking convenient portioning.
• Gamme BIO (Organic Pasta Range) Organic certified pasta range (AB certified), first national French brand to offer BIO pasta. Made with blend of durum wheat and spelt. Includes Coquillettes and Fusilli shapes. Targets environmentally and health-conscious consumers seeking certified organic options.
• Gamme Comme un Chef! Premium pasta range developed in partnership with Michelin-starred Chef Thierry Marx, featuring original pasta shapes: Fusilli, Mafalda, Linguine, Spiraline, Casarecce, and Penne n°2. Positioned as restaurant-quality pasta for home cooking. Targets premium consumers seeking gourmet experiences.
• Les Bonnes Pâtes Françaises Revolutionary pasta line combining 100% gourmet taste, 100% French origin, and 100% paper packaging with zero plastic - a first in the dry pasta market. Targets environmentally conscious French consumers seeking premium French-made pasta with sustainable packaging.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Panzani: Panzani is the historical French market leader for dry and fresh pasta, owned by Cevital via Alsapan, and competes head-on with Lustucru on French supermarket shelves with a comparable French/Mediterranean brand proposition and overlapping egg pasta, classic pasta, and quick-cook ranges.
• Buitoni: Buitoni, a Nestlé-owned pasta brand, is one of Lustucru's main competitors on the French dry and fresh pasta shelf, particularly through its pasta and ravioli lines, leveraging Nestle's marketing and distribution scale to contest Lustucru's premium egg pasta positioning.
• Saint-Jean pâtes fraîches: Saint-Jean is a French specialist in fresh and prepared pasta/ravioli sold in retail, directly comparable in target market and product format to Lustucru's fresh-egg pasta franchise and contesting the same French family-meal occasion.
• Alpina Savoie: Alpina Savoie is a French pasta and couscous manufacturer with nationwide mass retail presence, competing directly with Lustucru on supermarket shelves across classic, organic, and specialty pasta categories.
• Garofalo: Garofalo is an Italian premium pasta brand that has expanded aggressively across Europe including France, directly contesting Lustucru's premium and shape-variety positioning (specialty shapes, bronze-die cuts) targeted at conscious French consumers.

Broad incumbents

• Barilla: Barilla is the world's largest pasta manufacturer and holds a strong position in France through its Italian-imported and locally produced lines. Its broader portfolio (sauces, ready meals, bakery) makes it a broad incumbent that competes for the same shelf and consumer occasions as Lustucru.
• De Cecco: De Cecco is a premium Italian dry pasta brand widely distributed in France, competing with Lustucru on the premium egg and bronze-die pasta segment with strong provenance and authenticity cues aimed at the same quality-seeking French consumers.

Emerging players

• Giovanni Rana: Giovanni Rana is best known for Italian fresh/egg pasta and filled pasta, with growing distribution in French retail and foodservice. Its fresh-egg pasta heritage is directly analogous to Lustucru's 3-eggs/kg signature proposition.
• Rummo: Rummo is an Italian premium pasta brand positioned on quality durum wheat sourcing and shape innovation, comparable to Lustucru's premium sub-ranges and increasingly available in French specialty retail as an imported competitor.
• Tipiak: Tipiak is a French specialty food group (couscous, prepared dishes, condiments, biscuits) selling through the same French retail channels as Lustucru, with overlapping consumer segments and positioning on accessible French grocery staples.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?source=webclient&original_referer=https://www.lustucru.fr/&text=Lustucru&url=https://www.lustucru.fr
• YouTubeyoutube.com/c/Lustucru_FR
• Facebookfr-fr.facebook.com/lustucruvivenospates
• LinkedInfr.linkedin.com/company/pastacorp
• Instagraminstagram.com/lustucru.fr/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lustucru