Temple of the Sun

What Temple of the Sun does

Temple of the Sun is an Australian direct-to-consumer fine jewellery brand founded in 2014 and headquartered in Byron Bay, Australia. The company designs and hand-crafts jewellery in-house across three material tiers — solid gold (9K, 14K, 18K, 22K, and 24K), 18K gold vermeil with 2.5 microns of gold plating over sterling silver, and certified recycled ethical sterling silver — with designs centered on a "Modern Ancient" aesthetic that incorporates symbolic motifs drawn from Greek, Egyptian, and other ancient traditions (Greek Key, Ankh, Eye, Sun, Moon, Lion, Serpent). The product portfolio spans four core categories (necklaces, earrings, rings, bracelets) plus a ceremonial sub-line for engagements and weddings, a bespoke custom design service, and themed collections including EPONA, Kinesis, Asteria, and the Ancient Greek Edit; pricing extends from approximately AUD/USD $89 for sterling silver entry pieces to over $8,660 for solid gold fine gemstone pieces.

Revenue is generated primarily through one-time unit-priced transactions to individual consumers, with a price ladder spanning entry-level silver, mid-tier gold vermeil, and premium solid gold categories. Bespoke commissions, physical and digital gift cards, Sun Lovers Rewards loyalty redemptions, and a gold-vermeil replating service provide incremental revenue mechanics.

Distribution is anchored on the company's own Shopify-based e-commerce storefront with worldwide shipping and multi-currency pricing (AUD for Australia and New Zealand, USD across 190+ international markets), supplemented by a flagship Gold Studio Byron Bay physical showroom, virtual shopping appointments, and direct consultation-led bespoke sales. Marketing is content-driven, leveraging an editorial Journal, gemstone and care guides, organic social, and a $10 first-order email capture incentive.

Name

Temple of the Sun

Legal name

Temple of the Sun

Website

https://templeofthesun.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Temple of the Sun is a Byron Bay-based direct-to-consumer fine jewellery brand hand-crafting solid gold, 18K gold vermeil, and recycled sterling silver pieces with an ancient-symbolic aesthetic, selling globally through its own e-commerce storefront and a flagship retail studio.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (45831)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro industry

PRIMARYCRAKAAAD

Precious Metal Jewelry (Gold/Platinum/Silver)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAAAH

Religious & Cultural Fine Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAHAK

Custom Religious, Cultural & Ceremonial Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

SECONDARYCRAKAHAI

Artisan/Hand-Fabricated One-of-a-Kind Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

SECONDARYCRAKAAAI

Personalized Fine Jewelry (Nameplates/Initials/Engraved)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKALAA

Fine Jewelry & Precious Metal Repair

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Repair, Resizing & Aftercare Services

Keywords

• Fine jewellery retail
• Handcrafted gold jewellery
• Sterling silver jewelry
• Bespoke jewellery design
• Ceremonial bridal jewellery

Headquarters

HQ city

Byron Bay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Product Sales: Direct sales of hand-crafted fine jewellery including necklaces, earrings, rings, bracelets, and charms in various materials (solid gold, gold vermeil, sterling silver). Revenue from individual piece transactions across a wide price range from entry-level to premium solid gold pieces.
2. Bespoke/Custom Orders: Custom jewellery design service where customers commission bespoke pieces through a consultation process
3. Gift Cards: Digital and physical gift card products available for purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Temple of the Sun designs, hand-crafts, and sells fine jewellery — necklaces, earrings, rings, bracelets, charms, and ceremonial pieces — in solid gold (9K–24K), 18K gold vermeil, and ethical recycled sterling silver with precious and semi-precious gemstones. Products are created in-house at the brand's Byron Bay studio and distributed globally via the company's own e-commerce storefront, a flagship Gold Studio, and a bespoke custom design service. Supporting offerings include virtual shopping appointments, a replating restoration service, gift cards, and the Sun Lovers loyalty program.

Product overview

Temple of the Sun is a modern jewellery brand offering a comprehensive portfolio of fine jewellery across four core product categories: necklaces (chain, coin, charm, choker, beaded, pendant styles in 330+ options), earrings (hoop, huggie, stud, dangle, cartilage, ear charm styles in 197+ options), rings (signet, delicate, engagement, Toi et Moi, pinky, wedding band styles in 288+ options), and bracelets (chain, cuff, tennis styles). The brand operates across three material tiers: solid gold (9K to 24K karat), 18K gold vermeil over sterling silver, and ethical recycled sterling silver. Collections include seasonal lines (AW26 Fine, AW26 Ceremonial, SS25 Fine), thematic collections (The Ancient Greek Edit, Temple Heritage, EPONA, Kinesis, Asteria), and ceremonial/bespoke services for custom commissions. Supporting services include a loyalty program (Sun Lovers Rewards), virtual shopping appointments, replating services, and physical/digital gift cards. The company maintains a flagship Gold Studio in Byron Bay, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Necklaces Hand-crafted necklace collection including chain, coin, charm, choker, beaded, and pendant styles. Available in solid gold (9K–24K), 18K gold vermeil, and ethical recycled sterling silver, with gemstone options. Sold through templeofthesun.com.au to individual consumers worldwide.
• Earrings Comprehensive earring range including hoops, huggies, studs, dangle, drop, cartilage, and ear charms in gold vermeil, sterling silver, and solid gold with various gemstones. Sold direct-to-consumer via the brand's online storefront.
• Rings Diverse ring collection including signet, delicate, engagement, Toi et Moi, pinky, wedding band, statement, and one-of-a-kind gemstone styles. Offered in solid gold, gold vermeil, and sterling silver. Sold direct-to-consumer globally.
• Bracelets Bracelet collection covering chain, cuff & bangle, and tennis styles in solid gold, gold vermeil, and sterling silver. Sold direct-to-consumer via the brand's online storefront.
• Ceremonial Jewellery Specialized collection for significant life moments including engagement rings, wedding bands, promise rings, Toi et Moi rings, gemstone rings, and bridal jewellery designed for ceremonies. Sold direct-to-consumer.
• Bespoke Jewellery Service Custom design service allowing customers to commission personalised jewellery pieces through a consultation process with design support. Pricing is determined per project. Targeted at customers seeking one-of-a-kind or ceremonial pieces.
• Gold Studio Byron Bay (Flagship Retail Studio) Flagship retail studio located in Byron Bay, Australia, offering in-person shopping, viewing of jewellery collections, and design consultations. Functions as the brand's physical retail touchpoint alongside the online storefront.
• Virtual Shopping Appointments Personalised virtual shopping experience allowing remote customers to browse and purchase jewellery with expert guidance, supporting cross-border buyers and consultation-led sales.
• Replating Service After-sales jewellery restoration service to replate and refresh gold vermeil pieces, supporting longevity of customer's jewellery and brand loyalty.
• Gift Cards Physical and digital gift cards available for purchase in various denominations, allowing recipients to choose their own jewellery. Sold direct-to-consumer.
• AW26 Fine Collection Autumn/Winter 2026 fine jewellery seasonal collection featuring delicate solid gold pieces. Sold direct-to-consumer via the online storefront.
• AW26 Ceremonial Collection Autumn/Winter 2026 ceremonial jewellery seasonal collection designed for special occasions and milestones. Sold direct-to-consumer via the online storefront.
• SS25 Fine Collection Spring/Summer 2025 fine jewellery seasonal collection featuring contemporary designs. Sold direct-to-consumer via the online storefront.
• The Ancient Greek Edit Themed jewellery collection inspired by ancient Greek mythology and aesthetics, extending the brand's Modern Ancient design philosophy. Sold direct-to-consumer.
• Temple Heritage Collection Signature collection celebrating the brand's heritage and founding design principles. Sold direct-to-consumer via the online storefront.
• EPONA Collection Equestrian-inspired themed jewellery collection, sold direct-to-consumer.
• Kinesis Collection Dynamic themed jewellery collection featuring movement-inspired designs, sold direct-to-consumer.
• Asteria Collection Celestial-themed jewellery collection inspired by stars and constellations, sold direct-to-consumer.
• Sun Lovers Rewards Program Loyalty program offering rewards and benefits to returning customers to drive repeat purchases and customer retention across the e-commerce storefront.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lumini CollectionminorStrategic or Co-development PartnerCollaboration with Lumini Collection as featured in The Art of Craft series, celebrating heritage meets contemporary artistry. This partnership represents a rare collaboration showcasing the brand's artisanal approach to jewellery making.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AUrate: NYC-based DTC fine jewelry brand offering solid gold, pearls, and sustainable fine jewelry through its own e-commerce storefront. Closely comparable to Temple of the Sun across vertically integrated manufacturing, ethical materials positioning, and mid-luxury price points across rings, necklaces, and earrings.
• Monica Vinader: UK-based contemporary fine jewelry brand selling gold, vermeil, and silver pieces DTC and through its own retail stores globally. Comparable across product categories, everyday-luxury price positioning, and DTC-plus-flagship-store distribution, with significantly larger scale and multi-region physical retail footprint.
• Mejuri: Canadian-founded DTC fine jewelry brand selling solid gold, gold vermeil, and sterling silver pieces directly to consumers worldwide. Directly comparable to Temple of the Sun across product categories (rings, necklaces, earrings, bracelets), price ladder, DTC model, and global shipping model — though at significantly larger scale and with venture capital backing.
• Wwake: Independent fine jewelry brand founded by designer Wing Yau, offering solid gold and ethically sourced pieces with a sculptural, minimalist aesthetic. Comparable to Temple of the Sun on direct-to-consumer fine jewelry positioning, precious metal focus, and design-led storytelling at similar scale.
• VRAI: Vertically integrated DTC diamond and fine jewelry brand with owned production and emphasis on ethical/sustainable sourcing. Comparable to Temple of the Sun on ethical positioning, DTC model, and use of certified/traceable materials, though focused more heavily on diamond-led bridal and engagement.
• Catbird: Brooklyn-based independent fine jewelry brand with strong brick-and-mortar presence and DTC sales, offering delicate gold and sterling silver pieces with curated, design-forward aesthetic. Comparable to Temple of the Sun on artisanal positioning, precious metal focus, and design-led storytelling, though with a more minimalist visual identity.
• Missoma: London-based demi-fine jewelry brand selling gold vermeil and semi-precious pieces with strong fashion and influencer marketing orientation. Comparable across gold vermeil-heavy assortment, mid-tier pricing, DTC-first distribution, and design-driven seasonal collections.
• Sarah & Sebastian: Australian luxury fine jewelry brand selling solid gold and diamond pieces with a design-led, narrative-driven aesthetic. Closely comparable peer given shared Australian origin, DTC-first model, fine jewelry price positioning, and emphasis on design storytelling — a direct domestic competitor to Temple of the Sun.

Broad incumbents

• Pandora: Global mass-market jewelry giant with thousands of retail points and a strong silver and gold brand. Overlaps with Temple of the Sun in sterling silver and gold jewelry for gifting and self-purchase, but operates at vastly larger scale, broader price points, and a charm-led, mass-market positioning versus Temple of the Sun's artisanal fine jewelry focus.
• Tiffany & Co. Iconic luxury fine jewelry house (owned by LVMH) operating globally through department stores, branded retail, and DTC. Overlaps with Temple of the Sun across solid gold, gemstone, and bridal jewelry but competes at the high-luxury end with much greater brand equity, capital base, and global physical retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temple of the Sun