What ETZEL Agency does

ETZEL Agency is a privately held, Beaverton, Oregon-based experiential and brand-marketing agency founded in 1995, operating with an 11–50 person team. The firm delivers end-to-end brand activations across five integrated service pillars: Live Events & Production (venue design, permitting, logistics), Creative Services (conceptualization, brand identity, 3D rendering, custom fabrication, stage design), Digital Experiences (AR/VR/Mixed Reality, holograms, AI Generative Activations, bespoke experiential solutions, custom photo/video apps), Talent Procurement / Hospitality (celebrity booking, contract negotiation, on-site management), and Strategic Consulting (brand strategy, market research, creative matchmaking).

The agency's core technology layer is its Digital Experiences platform, which wraps emerging formats — spatial computing, generative AI, and holographic content — around live brand moments; ETZEL does not appear to develop foundational AI models but rather layers third-party generative AI capabilities into custom experiential deliverables. The proprietary assets reside in its production infrastructure and its industry relationship network across sports, entertainment, and music.

Commercially, ETZEL generates revenue through project-based professional-services engagements sold directly to enterprise clients, including sports organizations and leagues (College Football Playoff, ACC), corporate sponsors (Builders FirstSource, Meritage Homes), and brands seeking VIP experiences at marquee events. Go-to-market is sales-led and referral-driven via industry networking rather than mass marketing. Since December 2024, ETZEL also owned and operated THE PRO Rivals Open, a proprietary golf tournament series featuring team-sport athletes competing as rivals, signaling a move beyond pure agency services into owned-IP event production. Pricing is custom-quoted per project scope and is not publicly disclosed.

Name

ETZEL Agency

Website

https://etzelagency.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ETZEL Agency is a Beaverton, Oregon-based experiential marketing agency delivering live events, creative services, digital experiences, celebrity talent procurement, and brand strategy to enterprise clients in sports leagues, brand sponsors, and corporate event buyers.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Live event production
• Creative agency services
• Talent procurement
• Brand activation
• Experiential marketing

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: ETZEL Agency generates revenue through professional service engagements including live event production, creative services, digital experiences, talent procurement, and strategic consulting. Services are provided on a project-by-project basis for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ETZEL Agency is a B2B creative agency delivering end-to-end brand experience services across five integrated pillars: Live Events & Production, Creative Services, Digital Experiences (AR/VR/Mixed Reality, AI Generative Activations, holograms), Talent Procurement/Hospitality, and Strategic Consulting. The agency also owns and operates THE PRO Rivals Open, a proprietary golf tournament series launched in December 2024.

Product overview

ETZEL Agency is a brand marketing and experiential agency offering five integrated service pillars: Live Events & Production, Creative Services, Digital Experiences, Talent Procurement/Hospitality, and Strategic Consulting. These services work together to deliver comprehensive brand experiences—from event conceptualization and production to digital activations, celebrity bookings, and strategic brand development. Additionally, ETZEL owns and operates THE PRO Rivals Open, a proprietary golf tournament series featuring team-sport athletes competing as rivals, demonstrating their capability to build and manage complete branded properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events & Production Event planning and execution service covering venue design, site maps, infrastructure, logistics, permitting, and licensing for large-scale live events. Serves enterprise brands seeking comprehensive event management.
• Digital Experiences Builds sophisticated digital experiences including digital highlight reels, holograms, AR/VR/Mixed Reality, AI Generative Activations, bespoke experiential solutions, custom photo/video apps, and data collection/lead generation tools for enterprise brands.
• Creative Services Strategic concepting and creative production covering event conceptualization, theme development, brand identity, graphic design, 3D rendering, venue selection, graphics/printing, custom fabrication, stage design, and content creation/production for enterprise brands.
• Talent Procurement / Hospitality Celebrity booking and engagement service that plans, advises, and books celebrity appearances fitting client brands and serving audiences, including contract negotiation, fulfillment, and on-site management.
• Strategic Consulting Brand strategy service leveraging industry relationships to deliver visionary strategy and market awareness, including creative matchmaking, brand strategy building, market research, analysis, and brand spend maximization for enterprise brands.
• THE PRO Rivals Open Proprietary golf tournament series where current and past team-sport professional athletes compete as rivals in 54-hole tour-style competition. ETZEL had end-to-end ownership including event execution, brand identity, marketing, and talent/sponsor/PR management.

Quantifiable outcome

• 15+ acre Championship Tailgate event with A-list performances
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/etzelagency
• Facebookfacebook.com/etzelagency
• LinkedInlinkedin.com/company/etzelagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETZEL Agency