What Play Mechanix does

Play Mechanix designs, develops, and manufactures coin-operated arcade game cabinets and motion simulators for the global location-based entertainment industry. Its product portfolio spans racing simulators (Jackpot Racer, Top Gun Maverick, Cruis'n Blast, Super Bikes 3, Fast & Furious Arcade), shooters (Halo Fireteam Raven, Jurassic Park Arcade, NERF Arcade), fighting games (Marvel Contest of Champions), hunting titles (Big Buck Hunter Reloaded), and an emerging virtual reality line (Godzilla VR, T-Rex Safari Adventure VR). A defining feature of the catalog is its reliance on licensed entertainment intellectual property from rights holders including Netflix, Universal, Paramount, Microsoft, Marvel, and Warner Bros, combined with proprietary cabinet hardware and software developed in-house. Technical differentiators include motion simulator platforms, large-format displays, force-feedback controls, touchscreens, and immersive audio-visual systems designed for commercial durability in family entertainment centers, arcades, and amusement parks.

Play Mechanix operates in close commercial alignment with Raw Thrills, Inc., a Skokie, IL-based coin-operated amusement manufacturer whose manufacturing, direct sales force, and Betson Parts aftermarket distribution network carry Play Mechanix titles to operators worldwide. The shared RT-PM brand identity signals a joint go-to-market rather than a simple supplier relationship. The revenue model is B2B direct sales of physical arcade cabinets and software to entertainment venue operators, supplemented by aftermarket parts and software support; pricing is not publicly disclosed but is consistent with industry norms for commercial arcade hardware. Founded in 1995 and headquartered in Glen Ellyn, Illinois, the company is privately held with no disclosed funding history, parent company, or investor ownership structure.

Name

Play Mechanix

Legal name

Raw Thrills, Inc.

Website

https://playmechanix.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Play Mechanix designs and manufactures coin-operated arcade game cabinets and motion simulators for family entertainment centers and arcades worldwide, leveraging licensed entertainment IP and proprietary hardware/software integration under a joint commercial identity with Raw Thrills, Inc.

Ownership category

akta.pro rank

Product category

Coin-Operated Arcade Gaming Equipment

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industries

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Arcade & Retro Gaming Hardware (Mini Consoles, Arcade Sticks, Cabinets) (HDACANAK)

Keywords

• Arcade game manufacturing
• Coin-operated simulators
• Motion simulator cabinets
• Licensed arcade games
• Location-based entertainment

Headquarters

HQ city

Glen Ellyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

Play Mechanix designs, develops, and manufactures coin-operated arcade simulator cabinets and games featuring licensed entertainment IP (including Stranger Things, Godzilla, Halo, Top Gun Maverick, Minecraft Dungeons, and Jurassic Park). The company delivers complete hardware-and-software arcade units, including deluxe and VR models with motion platforms and immersive controls, sold as turnkey revenue-generating attractions to commercial entertainment venues worldwide.

Product overview

Raw Thrills/Play Mechanix operates as a leading manufacturer of arcade simulators and coin-operated games. The company produces a diverse portfolio of arcade cabinet games spanning multiple genres including racing simulators (Jackpot Racer, Top Gun Maverick, Cruisn Blast), flight simulators (Top Gun Maverick), shooter games (Halo Fireteam Raven, Jurassic Park Arcade), hunting games (Big Buck Hunter Reloaded), fighting games (Marvel Contest of Champions), virtual reality experiences (Godzilla VR, T-Rex Safari Adventure VR), and licensed IP-based games (Stranger Things Arcade, Fast & Furious Arcade, Minecraft Dungeons Arcade). The product line includes both standard arcade cabinets and premium deluxe models with motion platforms, force-feedback controls, and VR capabilities. The portfolio is characterized by licensed entertainment properties combined with high-engagement arcade gameplay mechanics.

Differentiator

Problem solved

Functional benefit

Products and services

• Stranger Things Arcade An arcade cabinet game based on the Netflix Stranger Things series, featuring cooperative gameplay and thematic visuals from the show, sold to commercial entertainment venues.
• Godzilla Deluxe A deluxe arcade cabinet featuring the Godzilla monster, offering immersive gameplay with large-screen displays and motion effects, sold to entertainment venues.
• Jackpot Racer A racing arcade game combining slot machine jackpot mechanics with high-speed vehicle racing gameplay for commercial venues.
• Top Gun Maverick An arcade flight simulator based on the Top Gun Maverick film, featuring cockpit-style controls and aerial combat sequences, sold to entertainment operators.
• The Wizard of Oz An arcade game themed around The Wizard of Oz, featuring classic characters and themed bonus rounds, sold to commercial entertainment venues.
• Halo Fireteam Raven A cooperative arcade shooter based on the Halo franchise, featuring four-player co-op gameplay and a browser-controlled map interface, sold to entertainment venues.
• Marvel Contest of Champions An arcade fighting game based on the Marvel Contest of Champions mobile game, featuring a cabinet with dual screens and fighter selection, sold to commercial venues.
• Minecraft Dungeons Arcade A cooperative dungeon-crawler arcade game based on Minecraft Dungeons, supporting up to four players in dungeon exploration, sold to entertainment venues.
• Angry Birds Boom An arcade version of the Angry Birds franchise featuring slingshot-based physics gameplay with physical cabinet interactions, sold to commercial entertainment venues.
• Fast & Furious Arcade A racing arcade game based on the Fast & Furious film franchise, featuring vehicle customization and high-speed street racing, sold to entertainment operators.
• Big Buck Hunter Reloaded A hunting-themed arcade game featuring realistic mounted animal targets, competitive leaderboards, and cooperative modes, sold to commercial venues.
• Jurassic Park Arcade An arcade shooter game set in the Jurassic Park universe, featuring dinosaurs and prehistoric environments, sold to entertainment venues.
• Super Bikes 3 A motorcycle racing simulator arcade cabinet with realistic bike controls, force-feedback handlebars, and racing tracks, sold to entertainment venues.
• King Kong of Skull Island II A sequel arcade game featuring King Kong, offering interactive gameplay with a giant gorilla theme, sold to commercial entertainment venues.
• NERF Arcade An interactive blaster-themed arcade game featuring NERF foam dart gameplay mechanics in a competitive arcade format, sold to entertainment venues.
• NBA Superstars A basketball arcade game featuring NBA team branding, player statistics, and arcade-style gameplay, sold to commercial entertainment venues.
• Space Invaders Frenzy A modern take on the classic Space Invaders franchise, featuring updated graphics and cooperative multiplayer modes, sold to entertainment venues.
• Godzilla VR A virtual reality arcade experience featuring Godzilla, offering immersive VR gameplay with motion simulator capabilities, sold to commercial venues.
• Cruis'n Blast A classic-style arcade racing game featuring exotic vehicles and tracks with high-speed gameplay, sold to entertainment venues.
• T-Rex Safari Adventure VR A virtual reality dinosaur safari experience featuring prehistoric creatures including T-Rex, sold to commercial entertainment venues.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/playmechanix
• YouTubeyoutube.com/channel/UCA-Bnmntbi5vV9MoIHLSfig
• Facebookfacebook.com/PlayMechanix
• LinkedInlinkedin.com/company/raw-thrills
• Instagraminstagram.com/rawthrills

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Mechanix