Cadena

What Cadena does

Cadena is a privately held Brazilian software company founded in 2000 that provides an integrated, modular SaaS platform for radio station management and automation. The platform serves FM, AM, web, and community radio stations, as well as multi-station groups and networks, with a primary focus on the Brazilian market. Its core offering consists of ten specialized modules — Cadena Ouvintes (audience and promotional management), Cadena Financeiro (financial management with NFCom Model 62 electronic invoicing and bank reconciliation), Cadena Comercial (advertising contract and insertion management), Cadena Automação (studio playback and broadcast automation), Cadena Musical (algorithmic music programming with ECAD reporting), Cadena Locutor (broadcaster dashboard), Cadena Jornalismo (news content management), Cadena Gravação (recording workflow), Cadena Censura (24/7 broadcast monitoring), and Cadena Aplicativo (native iOS/Android apps) — plus complementary modules including Cadena ERP, Cadena Vendas (sales CRM), Cadena CRM, Cadena Digital (multi-channel distribution), and Cadena Estádio.

The underlying architecture is an interoperable, modular ecosystem where clients can purchase individual modules or the complete platform, with differentiated pricing for multi-station deployments. Notable technical components include WhatsApp-integrated virtual assistants for sales teams, digital contract signing via WhatsApp with legal validity, PIX payment integration on boletos, automatic bank reconciliation, ECAD-compliant copyright reporting, and broad distribution integrations spanning Apple CarPlay, Android Auto, Amazon Alexa, YouTube, Smart TV apps, Google AdSense, and Shoutcast/Icecast streaming. The platform supports Brazilian regulatory compliance (ECAD royalty tracking, NFCom Model 62 electronic invoicing) and integrates with third-party automation/player systems.

Cadena operates a sales-led, direct go-to-market model with quote-based pricing — no public rates are disclosed. The company sells through its website contact form ("Quero conhecer"), provides personalized demonstrations and analysis sessions, and bundles implementation, training, and 24-hour emergency support into subscriptions. Revenue is generated through recurring software subscriptions on a modular basis. Named enterprise customers include Jovem Pan (one of Brazil's largest radio networks), Grupo Arauto FM, Band Sorocaba 102.7 FM, Centro América Cuiabá 99.1 FM, Clube 92 FM, Rádio Alegria, Estereosom FM, Radiativa FM, and Rádio FAN FM. The company is headquartered in Americana, São Paulo state, and operates with an 11-50 employee headcount.

Name

Cadena

Legal name

Cadena

Website

https://cadena.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Cadena is a Brazilian SaaS company, founded in 2000, providing an integrated modular platform for radio station management, automation, financial control, audience engagement, and multi-channel digital distribution targeting FM, AM, web, and community radio stations in Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription - Modular Radio Management Systems: Cadena generates revenue through recurring software subscriptions for its modular radio management platform. Clients can purchase individual modules (Ouvintes, Financeiro, Comercial, Automacao, Musical, Locutor, Jornalismo, Gravacao, Censura, Aplicativo) or opt for the complete system package at differentiated pricing. Multi-station groups receive additional pricing benefits. Implementation, training, and technical support are included with subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cadena provides an integrated, modular SaaS platform for radio station management and automation, offering specialized modules covering audience engagement (Ouvintes), financial management (Financeiro), commercial operations (Comercial), studio playback automation (Automação), music programming (Musical), announcer interface (Locutor), journalism (Jornalismo), recording workflow (Gravação), broadcast monitoring (Censura), mobile applications (Aplicativo), and enterprise resource planning (ERP). The platform also includes add-on modules for sales CRM (Vendas), multi-channel digital distribution (Digital), and studio automation (Estúdio). Customers can purchase individual modules or complete platform packages, with the system targeted at FM, AM, web, and community radio stations in Brazil.

Product overview

Cadena is a modular, 100% digital radio station management platform with over 20 years of experience. The platform operates as an integrated ecosystem of specialized modules including Cadena Ouvintes (audience management), Cadena Financeiro (financial management), Cadena Comercial (commercial operations), Cadena Automação (studio playback), Cadena Musical (music programming), Cadena Locutor (broadcaster interface), Cadena Jornalismo (news management), Cadena Gravação (recording workflow), Cadena Censura (broadcast monitoring), and Cadena Aplicativo (mobile apps). The system also includes add-on solutions Cadena Vendas (sales CRM), Cadena CRM, Cadena Digital (multi-channel distribution), and Cadena Estúdio. All modules are designed to work together as an integrated platform for FM, AM, web, and community radio stations.

Differentiator

Problem solved

Functional benefit

Brands

• Cadena Ouvintes: Complete tool for managing promotional actions and audience relationship with features for promotions, data collection, listener clubs, and multi-platform engagement.
• Cadena Financeiro
• Cadena Comercial
• Cadena Automação
• Cadena Musical
• Cadena Locutor
• Cadena Jornalismo
• Cadena Gravação
• Cadena Censura
• Cadena Aplicativo
• Cadena ERP

Products and services

• Cadena Ouvintes (Cadena Listeners) Audience management module for radio stations that automates promotional actions, sweepstakes, and listener relationship building across site, app, social media, and phone, with multi-platform participation tracking, listener club with exclusive benefits, real-time surveys, and audience profile analytics. Designed for radio stations seeking to grow engagement and gather demographic data for advertiser targeting.
• Cadena Financeiro (Cadena Financial) Complete financial management module for radio stations covering accounts payable/receivable, bank integration for automatic boleto reconciliation, NFCom Model 62 electronic invoice emission, cash flow management, commission tracking, and financial dashboards with KPIs. Aimed at radio station finance teams needing consolidated financial control.
• Cadena Comercial (Cadena Commercial)

Quantifiable outcome

• Reduced sweepstakes logistics burden with automation eliminating manual tracking and prize repetition issues
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature14 records

Partnerships

Four partnerships are on record, tiered core.

• ECAD (Escritório Central de Arrecadação e Distribuição)coreTechnology or IntegrationECAD integration for automatic copyright reporting and royalty tracking. Cadena systems generate ECAD reports for musical programming execution tracking, required for Brazilian copyright compliance.
• Apple CarPlay and Android AutocoreTechnology or IntegrationCadena Digital integration with vehicle dashboard systems enabling radio presence in connected cars through Apple CarPlay and Android Auto platforms, reaching listeners during commute times.
• YouTubecoreTechnology or IntegrationYouTube integration with Cadena Aplicativo and site platforms, allowing stations to embed YouTube content and extend reach to video-focused audiences and social platform discovery.
• Shoutcast and IcecastcoreTechnology or IntegrationAudio streaming protocol support for Shoutcast and Icecast platforms in Cadena Aplicativo, providing flexibility in streaming infrastructure choices for radio stations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Triton Digital: Larger digital audio ad-serving and streaming platform (aSource, Tap) that overlaps with Cadena Digital for streaming infrastructure and Cadena Comercial for programmatic ad inventory — but as part of a much broader portfolio.
• Marketron: Established broadcast ad sales, traffic, and revenue management software vendor serving radio — competitive with Cadena Comercial for larger US/global broadcasters.

Direct peers

• WideOrbit: Media sales and traffic management platform widely used by radio broadcasters for commercial scheduling and contract management — overlaps meaningfully with Cadena Comercial and Cadena Vendas.
• Pluxbox: Netherlands-based SaaS radio station management platform (automation, music scheduling, audio logging) — comparable European vertical SaaS rival to Cadena's integrated module suite.
• Aiir (Broadcast Bionics): UK-based radio broadcast software suite (presentation, scheduling, streaming, audience engagement) functionally analogous to Cadena's integrated modules for smaller and mid-market stations.
• ENCO Systems: Radio playout automation and visual radio software vendor (DAD, Clipper) competing directly with Cadena Automação for broadcast automation and integrated content workflows.
• RCS Sound Software: Global provider of radio broadcast software (Zetta, GSelector, Aquira) covering automation, music scheduling, and traffic — the closest international functional analog to Cadena's automation/music/commercial modules.

Emerging players

• Radio.Cloud: Cloud-native radio automation pioneer that competes with Cadena Automação for next-generation playout, particularly among groups modernizing away from on-premise systems.
• OMG (Operative Media Gateway / OMT): Broadcast traffic and ad operations software for radio and TV — competes with Cadena Comercial for unified contract/scheduling workflows across broadcaster portfolios.

Regional players

• BTI Studios / WinMedia: Regional broadcast management software vendor (France/EU) offering integrated radio/TV workflows — comparable module architecture but serving European broadcasters rather than Brazilian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cadenasistemas
• YouTubeyoutube.com/channel/UC9lu-rihiDLDvbyFp8zl4sQ
• Facebookfacebook.com/cadenasistemas
• LinkedInlinkedin.com/company/cadena-sistemas
• Instagraminstagram.com/cadenasistemas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadena