Golf Cart Tire Supply

What Golf Cart Tire Supply does

Golf Cart Tire Supply (GCTS) is a US-based, direct-to-consumer e-commerce retailer specializing in aftermarket parts and accessories for golf carts. Operating from Phoenix, Arizona, the company sells tires, wheels, pre-mounted wheel/tire combos, lift kits, batteries (including lithium), rear seats, audio systems, rocker panels, and a broad catalog of replacement parts covering major cart brands (Club Car, EZGO, Yamaha, Evolution, ICON, Denago, STAR). Its storefront is built on the BigCommerce platform and is supplemented by a toll-free phone support line and educational content resources (Golf Cart University, blog, model-specific guides) that drive organic search traffic and support a high-touch buying process for hobbyist customers.

The company's revenue model is straightforward one-time product sales with no subscription component, ranging from roughly $33 (rocker panels) to $900+ (premium rear seat kits), with free shipping offered on orders over $199 and same-day shipping available for orders placed before 2:00pm CST. Customer concentration sits primarily with individual golf cart owners for personal, residential, or recreational use, with golf courses and resorts identified as a secondary but underdeveloped segment. The company ships to the continental US via FedEx Ground, UPS, and USPS Priority Mail, and does not deliver to Hawaii, Alaska, or international destinations without special arrangements.

Golf Cart Tire Supply has operated for over 12 years as an independent private business with no disclosed venture capital or private equity backing, no parent company, and no acquisition history. The founder is Alex Sturwold, and the company maintains an 11–50 employee footprint. Its competitive positioning rests on category depth, educational content, brand/model breadth, and shipping speed rather than on proprietary technology or AI capabilities; there are no disclosed AI/ML investments, APIs, or integrations in the source data.

Name

Golf Cart Tire Supply

Legal name

Golf Cart Tire Supply

Website

https://golfcarttiresupply.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Golf Cart Tire Supply is a Phoenix-based direct-to-consumer e-commerce retailer selling aftermarket tires, wheels, lift kits, batteries, and accessories for golf cart owners across the continental US, with 12+ years of independent operation.

Ownership category

akta.pro rank

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: E-commerce retail revenue from selling golf cart tires, wheels, parts, and accessories directly to consumers. Products include DOT-approved tires, lift kits, wheel/tire combos, batteries, body kits, and various accessories. Revenue is generated through one-time product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Golf Cart Tire Supply is an e-commerce retailer specializing in golf cart tires, wheels, lift kits, batteries, replacement parts, and a wide range of accessories. The company sells directly to consumers via its BigCommerce-powered website, covering major brands such as EZGO, Club Car, Yamaha, Evolution, ICON, Denago, and STAR, with pre-mounted wheel/tire combos and DOT-approved street-legal options. Orders ship within 24 hours (same-day available before 2:00pm CST) with free shipping on orders over $199.

Product overview

Golf Cart Tire Supply is an e-commerce retailer and the #1 source for golf cart tires, wheels, parts, and accessories. The company operates a single unified product catalog offering complementary product categories: (1) Core products - Golf Cart Tires (various sizes and types including DOT-approved, all-terrain, low-profile, and mud terrain), Golf Cart Wheels, and Golf Cart Wheels & Tires Combo sets (pre-mounted packages); (2) Golf Cart Lift Kits for lifted cart applications; (3) Accessories - including batteries (including lithium), battery chargers, body kits, coolers, enclosures, lights, mirrors, radios/sound systems, rear seats, rocker panels, seat covers, steering wheels, and windshields; and (4) Golf Cart Parts for maintenance and repairs. The company also provides brand-specific accessories for Club Car, EZGO, Yamaha, Evolution, ICON, and STAR golf carts.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Cart Tires

Quantifiable outcome

• Orders ship within 24 hours; same-day shipping available for orders placed before 2:00pm CST

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Buggies Unlimited: Buggies Unlimited is one of the largest online retailers of golf cart parts, accessories and lift kits, serving Club Car, EZGO and Yamaha owners. Directly competes with GCTS in tire, wheel, lift and accessory SKUs across the same DTC e-commerce model.
• Golf Cart King: Golf Cart King retails golf cart wheels, tires, lift kits, and accessories online with strong brand-name OEM coverage. Operates a near-identical DTC catalog and target customer (lifted and non-lifted residential cart owners) as Golf Cart Tire Supply.
• Modz Golf Cart Parts & Accessories: Modz sells golf cart lift kits, wheels, tires and accessories directly to consumers, frequently competing on lift-kit and wheel-and-tire combo packages. Same target buyer, similar product mix, and strong overlap with GCTS's signature categories.
• RHOX: RHOX designs, manufactures and sells aftermarket golf cart accessories including lift kits, tops, seats, and lighting. Overlaps with GCTS on lift kits, seat kits, and lighting accessories and shares the same residential/utility cart customer base.
• Madjax / Jake's Lift Kits: Madjax/Jake's is a leading brand of aftermarket golf cart lift kits and accessories sold through dealer and direct channels. Both brands are stocked as product lines by GCTS, and each competes for the same lifted-cart upgrade purchaser.
• GTW (Golf Tire & Wheel): GTW specializes in golf cart wheels, tires, and lift kits marketed to EZGO, Club Car and Yamaha owners. Sells through its own e-commerce store and dealer networks, directly overlapping GCTS's core wheel/tire and lift-kit assortment.
• 10Lives / 10 Lives Golf Cart Parts: 10Lives operates golf cart parts and accessory retail sites focused on replacement and upgrade components. Competes with GCTS for the same individual-owner and small-fleet DIY customer across tires, wheels, and accessories.
• Hot Rod Carts: Hot Rod Carts retails golf cart accessories, lift kits and custom parts targeting the residential/street-legal cart enthusiast segment. Same niche buyer and catalog overlap with GCTS, particularly on lift kits and street-legal upgrade components.

Emerging players

• Allied Lithium Battery: Allied designs and sells drop-in lithium golf cart batteries and chargers, including the brand carried on GCTS's site. A partial competitor in the lithium upgrade category and a strategic supplier partner where GCTS captures accessory-bundle attach.

Broad incumbents

• Tire Rack: Tire Rack is a large online retailer of tires and wheels with same-day shipping and deep educational content. Comparable only on DTC tire/wheel commerce mechanics, not on golf-cart-specific catalog or customer, so it serves as a benchmark operating model rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Golfcarttires
• YouTubeyoutube.com/channel/UCrD3MToaYbZ_SYtMN1-3HGA
• Facebookfacebook.com/golfcarttiresupply
• Instagraminstagram.com/golfcarttiresupply
• LinkedInlinkedin.com/company/apogee-stores-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Cart Tire Supply