What Petra Insurance Brokers does

Petra Insurance Brokers LLC is a Dubai-based insurance brokerage that operates on behalf of clients, sourcing policies from multiple reputable insurance carriers and providing advisory, placement, and claims-advocacy services across the United Arab Emirates. Founded in 1966 by Adnan Ghurani as a small family business and now led by second-generation Managing Partner Ramzi Ghurani, the firm holds UAE Insurance Authority broker license number 147 and employs an estimated 11–50 people from its headquarters in the Anantara Tower, Dubai. It serves three segments: individuals and families (including expats and high-net-worth clients), businesses and corporates (SMEs through large enterprises), and healthcare providers requiring specialized malpractice cover.

The company offers a broad product portfolio spanning roughly 15 personal insurance lines (health, life, motor, home, travel, pet, classic car, EV, critical illness, disability, family income protection, maternity, mortgage protection, psychiatry care, and HNW risk management) and roughly 20 commercial lines (corporate health, business protection, business interruption, property, contractor all-risk, employee benefits, credit, cyber ransom, energy, e-commerce, fleet, keyman, marine and aviation, medical malpractice, professional indemnity, strata, workmen's compensation, and machinery breakdown). Its principal technology asset is an instant-quote capability that allows customers to obtain motor, travel, and health quotes in as little as 30 seconds, delivered in part through integration with the third-party aggregator platform Insured.ae. No proprietary in-house software platform, API, or mobile app is disclosed.

The business model is that of a traditional, sales-led insurance intermediary earning commissions and placement fees from insurers rather than charging customers directly. Go-to-market combines direct website quote requests, an inside-sales phone hotline (800-PETRA), in-person consultation at the Dubai office, and aggregator distribution via Insured.ae. Consumer pricing is annual and reflects underlying policy costs (e.g., home insurance from AED 250–500 basic to AED 700–1,600 comprehensive; car insurance from AED 350 third-party and AED 720 comprehensive). Marketing is content- and PR-led, with a blog, social channels, newsletters, industry-event participation, and coverage in regional outlets such as Gulf News, Khaleej Times, and Fast Company Middle East.

Name

Petra Insurance Brokers

Legal name

Petra Insurance Brokers LLC

Website

https://insurewithpetra.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Dubai-based insurance brokerage, founded 1966 and family-owned, that sources personal and commercial policies from multiple UAE insurers, offering advisory, instant online quotes, and claims support to individuals, families, high-net-worth clients, businesses, and healthcare providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: As an insurance broker, Petra earns commissions from insurance providers for placing business. They cover the market with reputable insurance companies to find policies that fit customer needs, earning referral/placement fees from insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Petra Insurance Brokers is a UAE-based insurance brokerage that intermediates between customers and multiple reputable insurance companies to place personal and commercial insurance policies. The firm offers advisory, quotation, and claims support across a broad portfolio including health, life, motor, home, travel, and specialty personal lines, as well as commercial lines such as group health, business interruption, professional indemnity, marine and aviation, and cyber insurance. Operating under UAE Insurance Authority broker license number 147, Petra provides expert counsel, risk management, and aftersale service to clients across the UAE.

Product overview

Petra Insurance Brokers is a UAE-based insurance brokerage operating since 1966, offering a comprehensive portfolio of personal and commercial insurance products. The company provides advisory and intermediation services across two main segments: Personal Insurance (including health, life, motor, travel, home, pet, classic car, EV, critical illness, disability, family income protection, maternity, mortgage protection, psychiatry care, and high-net-worth risk management) and Commercial Insurance (including corporate health, business protection, business interruption, property, contractor all risk, employee benefits, credit, cyber ransom, energy, e-commerce, fleet, income protection, keyman, marine & aviation, medical malpractice, professional indemnity, strata, workmen's compensation, and machinery breakdown). The company operates as an insurance broker, working with multiple insurance providers to offer competitive quotes and claims support to customers across the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Medical Insurance Individual health and medical insurance coverage providing access to healthcare services, hospitals, and medical treatments in the UAE, including basic DHA/DOH-approved plans for visa applicants.
• Life Insurance Financial protection for families providing death benefit payout to beneficiaries for mortgage, debts, education costs, and living expenses.
• Critical Illness Insurance Lump sum payment upon diagnosis of specified critical illnesses such as cancer, heart attack, or stroke.
• Disability Insurance Income protection coverage providing financial support if the policyholder becomes disabled and unable to work.
• Family Income Protection Insurance Continues income stream to surviving family members in the event of the policyholder's death.
• Home Insurance Coverage for home contents, property damage from fire, theft, natural disasters, and liability towards neighbors, ranging from AED 250-500 for basic to AED 700-1600 for comprehensive.
• Motor and Car Insurance Vehicle insurance including third-party and comprehensive coverage for cars in Dubai and UAE, starting from AED 350 for third-party and AED 720 for comprehensive.
• Travel Insurance Coverage for trip cancellations, medical emergencies, lost baggage, and travel delays for inbound and outbound travelers.
• Pet Insurance Insurance coverage for cats and dogs covering veterinary expenses, accidents, and illness.
• Classic Car Insurance Specialized insurance coverage for vintage and classic automobiles.
• Electric Vehicle (EV) Insurance Insurance coverage tailored for electric vehicles in the UAE.
• Maternity Insurance Health insurance coverage including maternity benefits and newborn care services.
• Mortgage Protection Insurance Coverage that pays off or reduces mortgage outstanding in the event of death or disability.
• Psychiatry Care Insurance Mental health coverage including psychiatric consultations and treatment services.
• Risk Management for High-Net-Worth Individuals & Families Comprehensive risk management and bespoke insurance solutions for affluent individuals and families.
• Corporate & Business Health Insurance Group medical insurance plans for businesses providing employee health benefits as required by UAE law.
• Business Insurance General business insurance coverage protecting against operational risks and liabilities.
• Business Protection Insurance All-inclusive business protection coverage including project-based insurance solutions.
• Business Interruption Insurance Coverage for loss of income when business operations are disrupted due to covered perils.
• Commercial Property Insurance Insurance coverage for commercial buildings, equipment, and contents against damage and loss.
• Contractor All Risk Insurance Comprehensive coverage for construction projects covering contractors, materials, and third-party liabilities.
• Employee Benefits Through Insurance Group employee benefit programs including health, life, and supplemental insurance offerings.
• Credit Insurance Trade credit insurance protecting businesses against non-payment by customers.
• Cyber Ransom Insurance Coverage for cyberattacks, ransomware demands, data breaches, and digital extortion incidents.
• Energy Insurance Specialized insurance for energy sector companies covering operational and project-related risks.
• E-Commerce Insurance Insurance coverage for online businesses including digital assets, transaction fraud, and liability.
• Fleet Insurance Consolidated insurance coverage for business vehicle fleets under a single policy.
• Income Protection Insurance for Employees Group income protection plans ensuring employees receive salary during illness or disability.
• Keyman Insurance Business protection coverage compensating companies for loss of key employees due to death or disability.
• Marine & Aviation Insurance Coverage for cargo, vessels, aircraft, and associated marine and aviation liabilities.
• Medical Malpractice Insurance Professional liability coverage for healthcare providers against malpractice claims and lawsuits.
• Professional Indemnity Insurance Professional liability coverage protecting businesses and individuals against claims of negligence or inadequate work.
• Strata Insurance Insurance coverage for jointly owned properties and strata-titled buildings.
• Workmen's Compensation Insurance Coverage for employee injuries and occupational diseases as required by UAE labor law.
• Machinery Breakdown (MBD) Insurance Coverage for sudden and accidental breakdown of machinery and equipment.

Quantifiable outcome

• Instant quotes available in 30 seconds
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Life Pharmacy GroupminorStrategic or Co-development PartnerStrategic partnership with Life Pharmacy Group to promote health and well-being among clients. The collaboration launched a comprehensive medical check-up campaign tailored for the Petra Family, exemplifying commitment to health awareness and empowerment. The partnership combines insurance expertise with pharmacy healthcare services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lloyd & Partners Insurance Brokers: Dubai-based insurance brokerage serving similar personal and commercial segments. Comparable mid-market UAE broker competing for SME and individual clients.
• InsuranceMarket.ae: UAE-headquartered insurance comparison platform brokering personal and commercial lines. Direct competitor because Petra also distributes through an aggregator (Insured.ae) and competes for the same UAE buyers shopping digital channels.
• Bayyinah Insurance Brokers: Dubai-based independent insurance brokerage offering personal and commercial lines. Comparable as a similarly-sized UAE broker competing for the same SME and individual customer base in Dubai and the Northern Emirates.
• Gargash Insurance Brokerage: UAE-based independent insurance brokerage offering personal and commercial insurance with multi-carrier relationships. Very similar mid-sized UAE broker competing in the same personal and SME commercial segments.
• National General Insurance (NGI) Brokerage: UAE general insurer and broker network. Overlaps Petra's motor, health, and commercial offerings; relevant peer for UAE broker market positioning.

Broad incumbents

• Marsh UAE: Global insurance broker with UAE presence. Overlaps with Petra's commercial / corporate lines (marine, cyber, professional indemnity, keyman) but also serves large multinational clients Petra cannot serve.
• Aon UAE: Global insurance and reinsurance broker with a Dubai office. Competes for the same corporate accounts Petra serves (group health, professional indemnity, energy, marine) but with vastly larger specialty teams.
• Howden UAE: Global insurance broker with a Dubai presence competing for UAE commercial and specialty business. Comparable on lines like marine, energy, and property, though Howden targets larger enterprise accounts.
• Willis Towers Watson (WTW) UAE: Global insurance and risk advisory with a regional UAE office. Competes for the same corporate and HNW advisory work but with more multinational, specialty, and reinsurance capabilities.

Emerging players

• Yallacompare (InsurTech): UAE fintech / insurtech aggregator offering comparison across motor, health, and other insurance products. Disrupting retail insurance distribution in the same UAE market Petra serves; an emerging competitor at the top-of-funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/insurewithpetra
• YouTubeyoutube.com/@petrainsuranceUAE
• Facebookfacebook.com/insurewithpetra
• LinkedInlinkedin.com/company/petra-insurance-brokers-llc
• Instagraminstagram.com/petrainsuranceuae

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petra Insurance Brokers