What Heathfield School does

Heathfield School is a privately operated independent boarding and day school located in Ascot, Berkshire, near London. Founded in 1900, the school serves students aged 11-18 across Forms I through Upper Sixth, offering GCSE and A Level programmes alongside a comprehensive co-curricular programme covering Dance, Drama, Duke of Edinburgh Award, Equestrian, LAMDA, Music, and Sport. It currently operates as a girls-only school but is transitioning to co-education in two phases: Sixth Form from September 2026 and Year 7 from September 2027. The Cadogan Sixth Form Centre includes a Leiths culinary programme and dedicated university destination support, with reported outcomes including 60% of students achieving top GCSE grades (A*-A and 8-9) and 100% of 2018 leavers achieving 2:1 or First class degrees.

The school generates revenue through termly tuition fees for both day and boarding students, with full and flexible boarding options available. Specific fee amounts are not publicly disclosed; prospective families are directed to the admissions office. Additional revenue streams include Summer School operations and Commercial & Venue Hire. The student cohort is drawn primarily from UK families in the South East of England, augmented by an international student segment supported by EAL and IELTS programmes. Pricing is billed termly on a subscription basis (annualised tuition).

The school's underlying technology stack is standard educational infrastructure: WordPress CMS, Google Analytics, and social media presence across Facebook, LinkedIn, YouTube, and Instagram. No proprietary technology, AI/ML capabilities, or bespoke platforms are evident. The go-to-market relies on traditional independent school admissions mechanics: open events, prospectus requests, website enquiries, and direct engagement with prospective families, supported by listings on the Girls' Schools Association, Independent Schools Council, Good Schools Guide, and Talk Education directories. Governance is provided by a council/board led by the Headmistress (Sarah Rollings), with no parent company or external institutional ownership identified.

Name

Heathfield School

Legal name

Heathfield School

Website

https://heathfieldschool.net

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

101–250 employees

Short description

Heathfield School is a 125-year-old independent boarding and day school in Ascot, Berkshire, serving girls aged 11-18 with GCSE and A Level programmes. It is transitioning to co-education from 2026 and operates additional EAL, Summer School, and creative arts offerings.

Ownership category

akta.pro rank

Product category

Independent School Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

akta.pro secondary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Independent boarding school
• Secondary school education
• Girls day school
• GCSE A Level tuition
• Pastoral co-curricular programme

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Fees: Heathfield generates revenue primarily through tuition fees charged to students. The school offers both boarding and day options for students aged 11-18. Fee information is available through the school admissions pages but specific amounts are not publicly disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Heathfield School is an independent boarding and day school for girls aged 11-18, delivering academic education across Forms I-III, GCSE and A Level, alongside full and flexible boarding options. The integrated offering also encompasses a comprehensive co-curricular programme (Dance, Drama, Duke of Edinburgh, Equestrian, LAMDA, Music, Sport) and a dedicated Sixth Form with the Cadogan Centre and Leiths culinary programme, with the school transitioning to co-education from 2026.

Product overview

Heathfield School is an independent boarding and day school for girls aged 11-18 in Ascot, Berkshire, near London. The school offers a unified educational service encompassing academic programs (Forms I-III, GCSE, A Level), boarding facilities, and a comprehensive co-curricular programme including Dance, Drama, Duke of Edinburgh, Equestrian, LAMDA, Music, and Sport. The school is transitioning to co-education, with co-educational Sixth Form from September 2026 and co-educational Year 7 from September 2027. Key offerings include the Cadogan Sixth Form Centre with Leiths culinary programme, Summer School, and various enrichment activities. The school operates as a single integrated educational institution rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Heathfield School Education Services Independent boarding and day school providing full secondary academic education for girls aged 11-18, covering Forms I-III, GCSE and A Level programmes, with transition to co-education from September 2026 (Sixth Form) and September 2027 (Year 7).
• Boarding Programme

Quantifiable outcome

• 60% of students gain top A*-A and new 8-9 grades in GCSE examinations
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ISCA (International School of Creative Arts)coreStrategic or Co-development Partner · 1 September 2025From September 2025, the International School of Creative Arts will be joining Heathfield on site. The two schools will function as distinct institutions but collaborate to provide enhanced opportunities for students, including new subjects at A Level. This partnership represents a significant expansion of artistic and creative educational offerings.
• Berkeley HomesminorStrategic or Co-development PartnerBerkeley Homes partnered with Heathfield School as part of restoring purpose at Brompton Gardens, Ascot. Berkeley Homes announced its support for the school through this development partnership.
• OSCAR FoundationminorGTM or Marketing PartnerOSCAR Foundation is a not-for-profit organisation providing football coaching to underprivileged boys and girls in Mumbai and India. Heathfield hosted the OSCAR 'Kick Like A Girl' tour at the school, with Heathfield students participating alongside OSCAR visitors in cultural exchange activities including traditional dances, art workshops, and football training sessions.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tudor Hall School: Independent girls' boarding school in Banbury, Oxfordshire, ages 11-18. Comparable boarding-led model, comparable academic outcomes (top GCSE/A Level results), and competes directly for the same UK and international boarding family segment.
• Badminton School: Independent girls' day and boarding school in Bristol, ages 3-18. Similar boarding-plus-day structure, comparable academic ethos, and overlaps in co-curricular programmes (DofE, LAMDA, sport, music).
• Francis Holland School: Independent girls' day school in central London (Regent's Park and Sloane Square), ages 4-18. Comparable premium academic positioning, similar London-area family target, though predominantly day rather than boarding.
• Benenden School: Highly prestigious independent girls' boarding school in Kent, ages 11-18, offering full and flexible boarding. Comparable academic positioning and ISI-rated excellence, targeting the same UK and international fee-paying family segment as Heathfield.
• Downe House School: Leading independent girls' boarding school in Cold Ash, Berkshire, serving ages 11-18 with full and flexi boarding. Most direct comparable to Heathfield - same geography, same boarding model, same target family profile, and similar academic positioning.
• St Mary's School Ascot: Catholic independent girls' boarding and day school located in Ascot itself, serving ages 11-18. Same town and catchment as Heathfield, near-identical GTM (open days, prospectus, direct admissions), and overlapping parent pool.
• Queensgate School: Independent day school in South Kensington, London, currently transitioning towards co-education at sixth form level. Highly relevant because of the shared co-education transition theme and similar target demographic of academically ambitious London families.
• Roedean School: Independent girls' boarding school in Brighton, East Sussex, ages 11-18 with a strong international cohort. Comparable boarding-centric business model, comparable academic positioning, and similar premium-price positioning as Heathfield.
• Cobham Hall: Independent girls' boarding school in Kent, ages 11-18, with a co-ed Sixth Form. Highly relevant as a near-term comparable showing what successful co-ed Sixth Form conversion looks like for a girls' boarding school of similar scale.

Broad incumbents

• Wellington College: Large, established co-educational independent boarding school in Berkshire, ages 13-18. Not a direct competitor today but a key peer for Heathfield's future state once it becomes co-ed - the school will compete with Wellington for many of the same boys' applications post-2027.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HeathfieldAscot
• Facebookfacebook.com/HeathfieldSchool
• LinkedInlinkedin.com/company/heathfield-school
• Instagraminstagram.com/heathfieldascot
• Xx.com/heathfieldascot

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heathfield School