Crybaby Media

What Crybaby Media does

Crybaby Media is a privately held US content development and creative packaging firm founded in 2010 by Danny Passman, operating with a small team of 1-10 employees from New City, USA. The company's core function is identifying, developing, and packaging unknown talent to front new unscripted television series, which it then creates, casts, and sells to broadcast, cable, and streaming networks. Its portfolio spans more than 25 produced projects across genres including lifestyle, reality, documentary, home improvement, food, and travel, distributed across networks such as A&E, TLC, HGTV, Lifetime, Discovery+, Hallmark+, UPtv, Animal Planet, VH1, History Channel, Food Network, and Cooking Channel, plus podcasts on iHeart and QVC+.

Crybaby does not operate a proprietary technology platform; its product is purely creative services — talent discovery, casting, series packaging, and sale — delivered through partnerships with established production companies. The primary production partner is Glass Entertainment Group under an exclusive overall deal signed in September 2018, with secondary production partners including Truly Original, Pilgrim Studios, High Noon Entertainment, Leftfield Pictures, Fishbowl Worldwide Media, Outpost Entertainment, Matador, Peace Point Entertainment Group, Gigantic!, Red Line Films, and Glass Podcasts.

The business model is project-based B2B professional services, generating revenue through production fees and licensing deals with TV networks and streaming platforms. There is no consumer-facing product, no disclosed pricing model, no external funding, and no technology infrastructure. Distribution is entirely intermediated through production partners to enterprise buyers (networks and platforms), and the company is dependent on the continued willingness of those networks to greenlight unscripted content — a buyer base undergoing structural change as linear cable declines and streaming consolidates.

Name

Crybaby Media

Legal name

Crybaby Media

Website

https://crybaby-media.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Crybaby Media is a US-based, founder-led creative packaging firm that develops, casts, and sells unscripted TV series, podcasts, and streaming content featuring newly discovered talent to major broadcast, cable, and streaming networks via production partnerships.

Ownership category

akta.pro rank

Product category

Unscripted Television Production

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• Unscripted TV production
• Reality show development
• Podcast production
• Content packaging
• Talent discovery

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. TV and Streaming Content Production: Crybaby Media creates, casts, and sells unscripted TV series and streaming content to networks. Revenue is generated through production fees, licensing deals with TV networks and streaming platforms, and possibly backend participation. The company produces shows across multiple networks and has an exclusive overall deal with Glass Entertainment Group as its primary production partner.
2. Podcast Production: Crybaby Media produces podcasts for platforms such as iHeart (Love Trapped) and QVC+ (Women Our Age), working with production partners like Glass Podcasts. Revenue from podcast production is likely generated through production fees, licensing, or ad revenue sharing arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Crybaby Media is a content development and creative packaging firm that creates, casts, and sells unscripted TV shows, podcasts, branded concepts, and streaming content to TV networks and streaming platforms. The company's distinguishing focus is on finding unknown talent to front new unscripted series. It operates an exclusive overall production deal with Glass Entertainment Group and works with additional production partners to deliver shows across broadcast, cable, streaming, and podcast distribution.

Product overview

Crybaby Media is a content development and creative packaging firm that creates, casts, and sells unscripted TV shows, podcasts, branded concepts, and streaming content. The company operates across multiple content formats—including television series, podcasts, and streaming specials—with a focus on finding unknown talent to front new unscripted programming. Their portfolio includes TV productions (e.g., Parent Wars, VH1 Beauty Bar, Insane Pools, Ghost Brothers), podcasts (Love Trapped, Women Our Age), and branded streaming content across networks such as TLC, A&E, Discovery+, and Hallmark+. The company functions as a unified content studio rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Unscripted TV Show Development End-to-end development of unscripted television series, including concept creation, talent discovery, casting, and sale to TV networks. The core offering for which Crybaby Media is known, sold B2B to broadcast and cable networks such as A&E, TLC, HGTV, Lifetime, History Channel, VH1, Animal Planet, and others.
• Podcast Production
• Branded Content Concepts
• Streaming Content Development

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Glass Entertainment GroupcoreStrategic or Co-development Partner · 1 September 2018In September 2018, Crybaby Media entered an exclusive overall deal with Glass Entertainment Group, a Philadelphia-based production company. This is Crybaby's primary strategic partnership, with Glass acting as production partner on the majority of Crybaby's series including Parent Wars (A&E), Ready Set Glow (Hallmark+), Parents Gone Wild (Lifetime), and others. The deal provides Crybaby Media with production infrastructure and expanded network access for its unscripted content.
• Truly OriginalminorStrategic or Co-development PartnerTruly Original serves as production partner on several Crybaby Media productions including Design Twins (UPtv), Our Wild Life (TLC), and VH1 Beauty Bar (VH1).
• Pilgrim StudiosminorStrategic or Co-development PartnerPilgrim Studios is production partner on Ghost Brothers (TLC and Destination America) and Down East Dickering (History Channel).
• High Noon EntertainmentminorStrategic or Co-development PartnerHigh Noon Entertainment is production partner on Dr Dee: Alaska Vet (Animal Planet).
• Leftfield PicturesminorStrategic or Co-development PartnerLeftfield Pictures is production partner on Buffet Bros (Travel Channel) airable pilot and Pool Kings: Arizona (DIY Network) airable pilot.
• Fishbowl Worldwide MediaminorStrategic or Co-development PartnerFishbowl Worldwide Media is production partner on Insane Pools: Off the Deep End (Animal Planet).
• Outpost EntertainmentminorStrategic or Co-development PartnerOutpost Entertainment is production partner on BrainStormers (The Weather Channel).
• MatadorminorStrategic or Co-development PartnerMatador is production partner on A Very Barry Branson (GAC).
• Peace Point Entertainment GroupminorStrategic or Co-development PartnerPeace Point Entertainment Group is production partner on Bulloch Family Ranch (UPtv), Keasha's Perfect Dress (Slice), and Magnolia Mommies (NickMom).
• Gigantic!minorStrategic or Co-development PartnerGigantic! is production partner on Thieves, Inc (Food Network).
• Red Line FilmsminorStrategic or Co-development PartnerRed Line Films is production partner on Hook Line and Dinner (Cooking Channel).
• Glass PodcastsminorStrategic or Co-development PartnerGlass Podcasts serves as production partner for Love Trapped podcast (iHeart) and Women Our Age video podcast (QVC+), both produced by Crybaby Media.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Truly Original: Unscripted production company (a subsidiary of Banijay) that produces reality and lifestyle series for cable networks. Truly Original is a direct peer — it is already a production partner to Crybaby Media on Design Twins, Our Wild Life, and VH1 Beauty Bar, operating in the same unscripted content category with similar buyer relationships.
• Glass Entertainment Group: Philadelphia-based unscripted production company that is Crybaby Media's core strategic partner under an exclusive overall deal. Operates as a peer in unscripted production with similar genre coverage and network buyers, and is the largest dependency in Crybaby's production model.
• High Noon Entertainment: Unscripted production company focused on lifestyle, food, and home categories. Already a production partner to Crybaby on Dr Dee: Alaska Vet, High Noon competes in the same unscripted cable and streaming space with comparable buyer relationships.
• Pilgrim Studios: Unscripted production company producing reality and documentary-style programming. Production partner to Crybaby on Ghost Brothers and Down East Dickering, Pilgrim is a direct peer operating in the same buyer-segment and genre mix.
• Leftfield Pictures: Unscripted production company producing lifestyle, home, and food programming for cable networks. Production partner to Crybaby on Buffet Bros and Pool Kings: Arizona, with overlapping buyer relationships in the cable lifestyle category.
• Fishbowl Worldwide Media: Unscripted production company producing home, lifestyle, and reality programming. Production partner to Crybaby on Insane Pools: Off the Deep End, operating in the same cable-network unscripted space.
• Magical Elves: Award-winning unscripted production company behind top-rated reality series (Top Chef, Project Runway). Comparable to Crybaby as a boutique-to-mid-size unscripted production house competing for cable and streaming commissions, with a stronger brand and order book.
• 51 Minds Entertainment: Unscripted production company specializing in reality and competition formats. Comparable peer producing format-driven content for cable networks, operating in the same unscripted supplier pool as Crybaby.
• Matador Content: Unscripted production company producing lifestyle, food, and home improvement programming. Production partner to Crybaby on A Very Barry Branson, Matador is a direct peer in the cable unscripted supplier ecosystem.

Broad incumbents

• Banijay: Global independent content producer and distributor — the largest unscripted production group in the world. Operates as a broad incumbent competitor to Crybaby with vastly greater scale, multi-territory distribution, and the ability to bundle formats across its network of acquired boutique production labels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crybabymedia
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/crybaby-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crybaby Media