AVISO Conseil

What AVISO Conseil does

AVISO Conseil (AVISO CONSEIL SA) is a Lyon, France-based private SAS founded in 1969. It operates through Pôle Etudes, which provides qualitative and quantitative market research, and Pôle Télémarketing, which provides B2B prospecting and customer-loyalty campaigns. Insurance, social housing, and banking account for 40%, 29%, and 19% of revenue, respectively; it also serves industry/B2B, tourism, transportation, and consumer/distribution clients. Its stated customer base is primarily enterprise organizations, with BPCE, Crédit Agricole, and Caisses d'Epargne named as examples.

AVISO uses a 60-position CATI (Computer-Assisted Telephone Interviewing) platform with VOXCO software and operates a 64-position telemarketing site in Villeurbanne opened in 2020. It launched the Assistance Commerciale mobile app in 2022. The supplied data reports €3.6M of 2025 revenue, approximately 91 employees, and 42% of telemarketing staff recruited during 2025. It contacts 620,000 companies annually, produces 15,000 appointments for 1,200 sales professionals, and generates revenue through custom-quoted professional services. A 2012 management buyout by three executives left management and employees owning 90%.

Name

AVISO Conseil

Legal name

AVISO CONSEIL SA

Website

http://www.aviso.fr/

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

AVISO Conseil specializes in the council's activities in marketing and business development.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Management, Scientific, and Technical Consulting Services (5416)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Market research services
• Telemarketing campaigns
• Customer satisfaction surveys
• B2B prospecting services
• Qualitative research studies

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Studies & Research Services: Marketing studies services including customer satisfaction, behavior & attitude, innovation, communication studies, and internal studies. Services include qualitative research (face-to-face interviews, video, phone, focus groups, mystery visits/purchases) and quantitative research (telephone surveys, web surveys, SMS surveys, face-to-face surveys, postal surveys). SYNTEC adherent ensuring professional standards.
2. Telemarketing & Customer Relations: Outbound telemarketing services including B2B prospecting, appointment setting, project detection, and B2C/B2B customer loyalty campaigns. Services include telephone courtesy visits, campaign management, commercial assistance, and annual telemarketing action plans. Operates from dedicated Villeurbanne site with 64 positions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AVISO Conseil is a market research and telemarketing institute founded in 1969 and headquartered in Lyon, France. The company operates two main divisions: a Studies division (Pôle Études) conducting qualitative and quantitative marketing research, and a Telemarketing division (Pôle Télémarketing) running telephone-based campaigns. Services cover B2B prospecting, customer satisfaction studies, and customer loyalty programs, primarily delivered to enterprise clients in France.

Product overview

AVISO Conseil is a Lyon-based market research and telemarketing institute operating two complementary divisions: the 'Pôle Etudes' (Studies Division) offering qualitative and quantitative marketing research services through a CATI telephone platform with 60 positions, and the 'Pôle Télémarketing' (Telemarketing Division) providing B2B prospecting and customer loyalty services. The company also developed a mobile application 'Assistance Commerciale' launched in 2022. Both divisions serve clients across banking, insurance, social housing, tourism, transportation, industry, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Pôle Études (Marketing Studies)
• Pôle Télémarketing
• Plateforme CATI
• Application Assistance Commerciale
• Prospection Téléphonique B2B
• Fidélisation et Relation Client

Quantifiable outcome

• 620,000 companies contacted annually for B2B prospecting clients
• +6 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research leader with a large French operation offering the same quantitative and qualitative studies, CATI infrastructure and sector-specific advisory that AVISO Conseil delivers, but at much greater scale and international reach.
• Kantar France: French arm of the global Kantar research group, providing consumer insights, brand tracking and customer experience studies; competes with AVISO Conseil for major French enterprise research budgets but at substantially greater scale and panel resources.
• Teleperformance: Global leader in outsourced customer experience management with extensive French call-center operations; overlaps with AVISO's AVISO Direct telemarketing pole on outbound B2B prospecting and customer-loyalty campaigns, but at vastly greater scale.
• Concentrix (formerly Webhelp): Major global customer experience and BPO provider with significant French-language call-center capacity; competes with AVISO Direct for B2B outbound prospecting and customer-relationship campaigns serving large enterprise clients.

Direct peers

• Ifop: Paris-based French market research institute providing opinion, marketing and customer satisfaction studies for the same banking, insurance and public-sector clients as AVISO Conseil, with overlapping CATI/survey capabilities and vertical expertise.
• BVA Group: French market research and consulting firm offering custom studies, customer experience and data analytics across consumer and B2B verticals — a closely comparable mid-sized French peer competing for the same enterprise study mandates.
• CSA Research Institute: Independent French market research and opinion institute offering qualitative, quantitative and sector-specific studies — closely comparable in size, methodology and target verticals (banking, insurance, public sector) to AVISO Conseil.
• Harris Interactive France: French subsidiary of Harris Interactive, providing custom marketing research, customer satisfaction and B2B studies; competes directly with AVISO Conseil for French enterprise research engagements across financial services and public-sector clients.

Emerging players

• Bilendi: France-based digital market research and data services provider running online panels and technology-driven surveys; an emerging digital-first competitor addressing the same research budgets that AVISO Conseil currently serves via CATI.

Regional players

• Elia Marketing Research: Belgium-based French-speaking market research firm offering CATI, online and face-to-face studies — comparable mid-sized European peer with overlapping French-language methodology and similar vertical focus on retail and consumer goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AVISO-Conseil-798086443644366
• LinkedInlinkedin.com/company/aviso-conseil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVISO Conseil