Hub Africa

What Hub Africa does

HubAfrica is a private affiliate content website (hubafrica.co) that publishes guides, rankings, and comparative reviews of online sports betting platforms accessible across 25+ African countries. Founded in 2011 and headquartered in Casablanca, Morocco, the site serves African sports bettors — primarily young, mobile-first users in francophone and anglophone markets — by providing country-specific regulatory guidance (distinguishing regulated, grey-zone, and prohibited markets), payment method information covering Mobile Money solutions (M-Pesa, MTN, Orange Money, Airtel Money), and platform reviews. The platform is built on a commodity technology stack: WordPress CMS with the Mercury Theme, an off-the-shelf affiliate marketing WordPress theme optimized for reviews and top lists. No native mobile app, API, or proprietary technology infrastructure is disclosed.

The business model is pure affiliate referral: HubAfrica earns commissions when users sign up or transact on recommended betting platforms such as 1xBet, Bet365, Melbet, 22bet, and SportyBet. The company does not sell products or services directly to consumers — content is free — and there is no disclosed pricing model, subscription, or direct end-user monetization. Go-to-market is content-led, with traffic generated primarily through SEO-optimized editorial content targeting sports betting queries, supplemented by community channels (WhatsApp groups, social forums) where bettors share tips and predictions. HubAfrica is not venture-backed, has no disclosed funding rounds, no leadership team listed, and no ownership structure on record.

Name

Hub Africa

Legal name

HubAfrica

Website

https://hubafrica.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HubAfrica is an affiliate content website providing guides, rankings, and regulatory information about sports betting platforms across 25+ African countries, monetizing through referral commissions from betting operators like 1xBet, Bet365, and Melbet.

Ownership category

akta.pro rank

Product category

Sports Betting Affiliate Content

NAICS

Media Buying Agencies (541830), Other Gambling Industries (713290)

akta.pro industry

PRIMARYMPAEAMAA

Sportsbook Affiliate & Comparison Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEACAH

Affiliate, Media Buying & Performance Marketing for Sports Betting

Media, Entertainment & Sports/Gambling, Betting & Casinos/Sports Betting (Retail & Online)

Keywords

• Sports betting guides
• Affiliate marketing content
• Mobile Money payments
• African betting markets
• Sports betting reviews

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing: Hub Africa operates as an affiliate marketing site that compares and ranks sports betting platforms, earning referral commissions when users sign up or bet on recommended platforms. The site monetizes through promotional content for licensed betting operators across regulated African markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

HubAfrica operates a content and affiliate marketing website that publishes guides, rankings, and comparative reviews of online sports betting platforms accessible across African markets. The site provides country-specific regulatory information covering 25+ African nations (regulated, grey-zone, and prohibited markets), Mobile Money payment method education (M-Pesa, MTN, Orange Money, Airtel Money), platform reviews of operators such as 1xBet, Bet365, Melbet, 22bet, and SportyBet, and sport-specific betting guides for football, basketball, boxing, athletics, and tennis.

Product overview

HubAfrica is a content/editorial website that provides guides, rankings, and comparative information about sports betting platforms available in Africa. It is not a betting product or platform itself, but rather an informational resource that reviews and ranks African bookmakers, covering payment methods (Mobile Money, bank transfers, cards), regulatory compliance across African countries, betting strategies, and platform reviews. The site operates as an affiliate marketing platform using WordPress as its content management system.

Differentiator

Problem solved

Functional benefit

Products and services

• HubAfrica Sports Betting Guide Platform

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Betterbets: Online sportsbook affiliate and comparison platform serving multiple emerging markets. Comparable to HubAfrica as a sportsbook affiliate targeting bettors in regions underserved by Western-focused operators.
• AfricanBookies: African-focused sportsbook affiliate and comparison site that ranks betting platforms available across African markets. Closest direct competitor to HubAfrica given the shared niche of Africa-specific sportsbook reviews, regulatory coverage, and Mobile Money guidance.
• Bonus.com: Sportsbook and casino bonus comparison and affiliate site operating globally. Comparable as an affiliate-driven comparison platform that monetizes sportsbook sign-ups via referral commissions, similar to HubAfrica's core business model.

Broad incumbents

• OddsChecker: Global sportsbook comparison and odds aggregator operating across many geographies. Comparable as a sports betting affiliate/comparison business model, though primarily UK-focused with broader international ambitions and significantly more capital and content depth.
• Sportsbook Review (SBR): Long-running US-rooted sportsbook review and ratings site. Comparable as a multi-operator affiliate content platform for sports bettors, though it focuses primarily on North American markets and has global comparability in affiliate model.
• Gambling.com Group: Publicly listed performance marketing and affiliate media company focused on online gambling, operating a portfolio of country- and product-specific comparison sites. Comparable as a scaled affiliate marketing operator in sports betting and casino verticals, with broader geographic coverage and greater capital resources.

Regional players

• Bet.co.za: South Africa-focused sports betting comparison and information site. Comparable to HubAfrica's anglophone African country pages as a country-specific sports betting affiliate resource, though limited geographically to South Africa.

Others

• SportyBet: Africa-focused sportsbook operator that HubAfrica features and ranks. Comparable as a commercial counterpart/partner rather than direct competitor: SportyBet is an advertiser on HubAfrica's platform and represents the type of sportsbook whose affiliate commissions fund HubAfrica's revenue model.
• 1xBet: Major international sportsbook operator with significant African footprint. Comparable as a key commercial partner on HubAfrica's platform — also illustrative of the disintermediation risk if operators build their own African-language content and bypass affiliates.

Emerging players

• Bookmaker Ratings: Eastern Europe-rooted sportsbook review and comparison platform expanding into emerging markets. Comparable as a sportsbook affiliate operator with comparable model of country-by-country reviews and ranking, though with focus on CIS rather than Africa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HUBAfrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Africa