EcoTech Marine
EcoTech Marine designs and manufactures premium LED lighting (Radion), flow pumps (VorTech), return pumps (Vectra), and dosing pumps (Versa) for reef aquariums, controlled through its Mobius mobile app, serving hobbyists, commercial coral farms, and research laboratories across North America and Europe.
- Company typePrivate
- Founded2012
- HeadquartersAllentown, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What EcoTech Marine does
EcoTech Marine (legally EcoTech, LLC) is a privately held US aquarium-equipment manufacturer headquartered in Bethlehem, Pennsylvania, founded in 2003 and operating continuously for more than two decades. The company designs, manufactures, and distributes premium marine-aquarium hardware — specifically LED lighting (Radion), propeller flow pumps (VorTech), smart return pumps (Vectra), and precision peristaltic dosing pumps (Versa) — all controlled through the proprietary Mobius mobile application (iOS/Android) that succeeded the legacy EcoSmart Live web platform. Underlying technology includes the proprietary QuietDrive motor-control system, HEI2 hybrid hemispherically edge-illuminating optics with a 126.3-degree spread, and a wireless bridge (ReefLink) that connects equipment to cloud-based control. Revenue is generated almost exclusively through hardware sales (skewed toward premium-priced lighting and pump SKUs priced up to ~$1,080) plus accessories and consumables such as Coral Glue and mounting systems. Go-to-market combines a product-led direct e-commerce storefront (store2.ecotechmarine.com) with an authorized retailer network that includes online platforms like Bulk Reef Supply, supported by the community-driven Aperture Experts advocacy program. Customers are segmented across serious reef-aquarium hobbyists (primary), commercial coral farms and aquaculture facilities (e.g., World Wide Corals operates 250+ Radion LEDs across a 5,000+ sq ft facility), and scientific research laboratories running controlled coral propagation experiments. Distribution is documented across the US, Canada, the UK, Germany, and Portugal, while the legal entity operates under an EcoTech, LLC structure with copyright held at the group level by Aperture, LLC.
EcoTech Marine firmographics
Firmographics- Name
- EcoTech Marine
- Legal name
- EcoTech, LLC
- Website
- https://ecotechmarine.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EcoTech Marine designs and manufactures premium LED lighting (Radion), flow pumps (VorTech), return pumps (Vectra), and dosing pumps (Versa) for reef aquariums, controlled through its Mobius mobile app, serving hobbyists, commercial coral farms, and research laboratories across North America and Europe.
- Ownership category
- akta.pro rank
EcoTech Marine industry classification
Industry- Product category
- Reef Aquarium Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Other Aquaculture (112519)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Aquarium & Fish Supplies Retail (CRALAHAI)
- akta.pro secondary industries
- Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM), Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where EcoTech Marine is headquartered
LocationHeadquarters
- HQ city
- Allentown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EcoTech Marine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware Sales: Primary revenue from sale of aquarium equipment including Radion LED lights, VorTech propeller pumps, Vectra return pumps, Versa peristaltic pumps, and accessories. Products sold as one-time purchases with various sizes and configurations.
- Accessories and Consumables: Secondary revenue from replacement parts, upgrades, mounting systems, diffusers, and consumable products like Coral Glue. Includes battery backups, power supply brackets, and tubing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EcoTech Elements Coral Glue |
| Unit Pricing | Pay-as-you-go | RMS Hanging Kit |
| Unit Pricing | Pay-as-you-go | VorTech Components and Spare Parts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
EcoTech Marine product offering
Product offeringCore offering
EcoTech Marine designs, manufactures, and sells aquarium equipment for marine reef keepers, including Radion full-spectrum LED lighting, VorTech propeller circulation pumps, Vectra smart return pumps, and Versa precision peristaltic dosing pumps. Products are controlled via the proprietary Mobius mobile app and legacy EcoSmart Live cloud platform, and are sold direct-to-consumer through e-commerce and through a global authorized retailer network.
Product overview
EcoTech Marine offers a comprehensive ecosystem of aquarium equipment centered on LED lighting, water circulation pumps, and smart control platforms. The core product portfolio includes the Radion LED lighting systems (G6 generation with XR15/XR30 models in Blue and Pro variants), VorTech QuietDrive propeller pumps (MP10/MP40/MP60 models), Vectra Series 2 smart return pumps (S2/M2/L2), and Versa precision peristaltic pumps for dosing and water management. These products are controlled through the proprietary Mobius mobile app platform or legacy EcoSmart Live web interface, with ReefLink providing wireless connectivity. The portfolio also includes mounting systems (RMS), battery backup solutions, and consumables like Coral Glue. All equipment is designed for marine reef aquariums with an emphasis on programmability, wireless control, and ecosystem integration.
Differentiator
Problem solved
Functional benefit
Brands
- Mobius: EcoTech's control platform app for iOS and Android smart devices that allows users to connect, control and program EcoTech equipment including lights, pumps, and other equipment.
- EcoSmart Live
- Radion
- VorTech
- Vectra
- Versa
- ReefLink
- EcoTech Elements
- CoralLab
- Aperture Experts
Products and services
- Radion G6 LED Lighting 6th generation full-spectrum LED lighting system for marine and freshwater aquariums, available in XR15 (compact) and XR30 (large) models in Blue and Pro variants, designed for reef keepers seeking optimal coral growth and fluorescence.
- VorTech QuietDrive Pumps
Companies that use EcoTech Marine
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
EcoTech Marine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
EcoTech Marine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Neptune SystemscoreIntegration partnership enabling EcoTech equipment (Vectra pumps, Radion LEDs, VorTech pumps) to be controlled through Neptune Systems' Apex and Apex Fusion interface. This enables customers to bring EcoTech and AquaIllumination equipment under unified control using MXM (More Mobius) protocol.
- AquaIlluminationcoreBoth EcoTech and AquaIllumination products are compatible with Neptune Systems' Apex controllers, allowing users to control equipment from both brands through a unified interface. Products including Hydra Series, Blade Series, Prime Series, and Nero Series integrate with EcoTech's Mobius ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
EcoTech Marine competitors and assessment
Company assessmentBroad incumbents
- Fluval (Hagen): Global aquarium equipment brand offering filters, lighting, heaters, and pumps across freshwater and marine categories. Fluval overlaps with EcoTech in aquarium lighting and circulation but operates at broader, more accessible price points.
- EHEIM: Established European manufacturer of aquarium filtration, pumps, and accessories. While broader and more mass-market than EcoTech, EHEIM competes in the premium pump and equipment category served by VorTech and Vectra.
- Neptune Systems: Maker of the Apex aquarium controller ecosystem and parent of AquaIllumination. Neptune Systems is both a partner (MXM integration with Mobius) and a competitive threat as a broader smart-aquarium platform that may bundle or favor its own lighting/pump brands.
- Aqueon: Mass-market aquarium products brand covering tanks, filters, lighting, and accessories. Aqueon competes at the lower end of the price spectrum and is not a direct premium-product peer, but addresses the same hobbyist customer base.
Direct peers
- Hydros (CoralVue): CoralVue's Hydros platform offers smart aquarium controllers, pumps, and sensors, directly competing with EcoTech's Mobius ecosystem. Targets the same reef hobbyist customer seeking programmable, app-driven equipment.
- Kessil: Premium LED aquarium lighting manufacturer (A360, A160) widely used in reef keeping. Kessil competes directly with EcoTech's Radion line in the high-end reef lighting segment and shares the same distribution channels through aquarium retailers.
- Reef Octopus: Specialist in protein skimmers, sumps, and aquarium filtration equipment serving the reef hobbyist market. Reef Octopus competes in the same retail channels and overlaps with EcoTech's high-end equipment positioning.
- Tunze: German manufacturer of aquarium circulation pumps, protein skimmers, and filtration equipment. Tunze's stream pumps compete head-to-head with EcoTech's VorTech propeller pumps in the reef circulation category, with a strong European brand presence.
- AquaIllumination: Direct competitor in smart LED aquarium lighting (Hydra, Blade, Prime, Nero series) targeting the same reef hobbyist and commercial customers. AquaIllumination products are compatible with EcoTech's Mobius ecosystem via the Neptune Systems Apex MXM protocol, making the two head-to-head substitutes in the premium reef lighting category.
Others
- Bulk Reef Supply (BRS): Largest online retailer of reef aquarium supplies in North America and a key authorized channel partner for EcoTech Marine. Not a product peer, but a critical distribution dependency and adjacent brand within the reef hobbyist community.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EcoTech Marine social profiles
Digital presenceEcoTech Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoTech Marine leadership team
Management profileNumber of profiles
EcoTech Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoTech Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoTech Marine
What does EcoTech Marine do?
EcoTech Marine designs, manufactures, and sells aquarium equipment for marine reef keepers, including Radion full-spectrum LED lighting, VorTech propeller circulation pumps, Vectra smart return pumps, and Versa precision peristaltic dosing pumps. Products are controlled via the proprietary Mobius mobile app and legacy EcoSmart Live cloud platform, and are sold direct-to-consumer through e-commerce and through a global authorized retailer network.
Is EcoTech Marine a public or private company?
EcoTech Marine is a private company. It is classified as corporate owned and is currently operating.
When was EcoTech Marine founded?
EcoTech Marine was founded in 2012. It employs 51 to 100 people.
Where is EcoTech Marine based?
EcoTech Marine is headquartered in Allentown, United States, in the North America region.
How does EcoTech Marine make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Consumables.
Who are EcoTech Marine's main competitors?
Broad incumbents on record are Fluval (Hagen), EHEIM, Neptune Systems and Aqueon. Direct peers are Hydros (CoralVue), Kessil, Reef Octopus, Tunze and AquaIllumination. Bulk Reef Supply (BRS) is listed as an others.
Does EcoTech Marine have an API?
No public API is recorded for EcoTech Marine.
What industry is EcoTech Marine in?
EcoTech Marine's product category is Reef Aquarium Equipment. Its primary akta.pro industry code is CRALAHAI, Aquarium & Fish Supplies Retail, with a secondary code of AFAEAAAM, Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting). Its NAICS code is 33341 and its SIC code is 3634.