University Park Country Club

What University Park Country Club does

University Park Country Club (UPCC) is a semi-private country club founded in 1991, located within the resident-owned, gated University Park master-planned community at 7671 The Park Blvd., University Park, Florida, on the border of Manatee and Sarasota Counties approximately four miles from downtown Sarasota. The club's core asset is a 27-hole Ron Garl-designed championship golf course that has held a four-star Golf Digest rating continuously since 1996 and is consistently ranked the #1 golf course in Southwest Florida. The facility also includes 11 lighted Har-Tru tennis courts, 4 dedicated pickleball courts, a fitness and wellness center, croquet, and the Park Grille & Café dining venue, supported by approximately 160 employees and operated on Jonas Club Software.

The club serves multiple customer segments: roughly 1,200 University Park community homeowners (property values $550,000-$3,000,000) who are contractually required to maintain membership, non-resident Full Golf members, Racquets and Social members, daily fee public golfers, and event clients for weddings and corporate functions in the Lakeside Banquet Room (up to 200 guests). Revenue is generated through non-refundable initiation fees ($25,000 for residents, $50,000 for non-residents), recurring annual dues ($8,910-$11,715 plus 5-10% capital dues), mandatory F&B minimums ($450-$900), daily fee play ($89-$119), event packages ($70-$100++ per person), pro shop retail, and golf academy instruction ($219-$379 per school). Distribution is direct-to-consumer via the website, OpenTable reservations, community association referrals, and a YouTube channel for golf instruction.

The club's strategic positioning centers on a captive member base, sustained brand recognition through three decades of consistent industry awards, and incremental product diversification (pickleball, summer memberships, e-commerce pro shop) to extend revenue per member rather than expand member count, given the fixed community footprint.

Name

University Park Country Club

Legal name

University Park Country Club

Website

https://universitypark-fl.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Country Club and Golf Course Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Country club memberships
• Championship golf course
• Tennis and racquets facilities
• Wedding and event venues
• Fine dining services

Headquarters

HQ city

University Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Membership Dues: Annual membership fees ranging from $8,910 to $11,715 annually for Full Golf Membership, billed monthly or annually, plus capital dues
2. Daily Fee Golf Play: Non-member daily fee play with tee times available 4 days in advance at $89-$119 per round including cart
3. Food and Beverage: Restaurant dining at The Park Grille & Café open to members and public for lunch and Sunday brunch. Dinner service exclusive to members. Food and beverage minimum spending requirements of $450-$900 annually apply to members
4. Events and Weddings: Wedding receptions, corporate events, tournaments, and private celebrations. Customized packages from $70-$100++ per person. Venue rental fees apply
5. Pro Shop Retail: Golf and tennis apparel, equipment, and accessories sales. Also includes online store for exclusive merchandise
6. Golf Academy Instruction: Golf lessons, schools, and clinics including 3-day total golf school ($379), 2-day short game school ($279), 1-day quick visit ($219), and private lessons

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

University Park Country Club is a semi-private country club that sells Full, Racquets, Social, and Summer memberships granting access to a 27-hole Ron Garl-designed championship golf course, 11 lighted Har-Tru tennis courts, 4 pickleball courts, a fitness and wellness center, and The Park Grille & Café restaurant. It also hosts weddings and corporate events in lakeside banquet venues, offers daily-fee public golf, runs a Golf Academy with private lessons and schools, and operates a full-service Pro Shop with an online retail storefront.

Product overview

University Park Country Club is a premier semi-private country club offering a diverse portfolio of recreational and hospitality services centered around its award-winning 27-hole championship golf course. The club operates as a multi-amenity lifestyle destination with six core product lines: Championship Golf (including the Golf Academy and Pro Shop), Har-Tru Tennis (11 lighted courts), Pickleball (4 courts), Fitness & Wellness Center, The Park Grille & Café dining venue, and Wedding & Event Services. The club offers four distinct membership tiers—Full Membership, Racquets Membership, Social Membership, and Summer Membership—each providing tailored access to the facility's amenities. All offerings are unified under the Jonas Club Software platform and the club's 'Life Well Played' brand philosophy, serving both members and daily fee guests in the Sarasota-Manatee area.

Differentiator

Problem solved

Functional benefit

Brands

• The Park Grille & Café: The award-winning restaurant at University Park Country Club offering lunch daily and Sunday brunch, with dinner service for members and their guests.

Products and services

• Championship Golf 27 holes of four-star Golf Digest-rated championship golf designed by Ron Garl, consistently ranked #1 Golf Course in Southwest Florida since 1996, with three unique 9-hole combinations offering daily fee play and member privileges.
• Golf Academy Golf instruction program offering private lessons, group clinics, 2-day and 3-day golf schools, junior camps, and weekly men's and ladies' clinics at a world-class practice facility with driving range, putting green, and chipping area.
• Har-Tru Tennis 11 lighted Har-Tru tennis courts with professional instruction, competitive leagues, clinics, social events, and junior programming led by certified USPTA tennis professionals.
• Pickleball Four state-of-the-art pickleball courts with court reservations, private lessons, group clinics, leagues, social play, and ball machine rentals, led by PTR-certified professionals.
• Fitness & Wellness Center State-of-the-art wellness facility offering personal training, small-group sessions, group fitness classes including yoga, Pilates, TRX, Tai Chi, barre, and specialized programs for senior fitness and athletic conditioning.
• The Park Grille & Café Award-winning dining venue offering lunch daily, Sunday brunch buffet, and exclusive member dinner service, featuring contemporary cuisine with views of the 9th and 18th greens and lake.
• Wedding & Event Services Full-service wedding and event venue offering indoor and outdoor spaces including the Lakeside Lawn, Lakeside Banquet Room, and The Varsity Club, with catering, planning, and customizable packages for up to 200 guests.
• Pro Shop Full-service golf and tennis pro shop featuring TaylorMade equipment, apparel from brands including Adidas, Sunday Swagger, Jamie Sadock, Donald Ross, and Ahead, with club fitting services and an online store.
• Full Membership Comprehensive membership offering full access to championship golf, dining, wellness, racquets, and year-round member events with preferred 14-day advance tee times and exclusive privileges; initiation fee of $25,000 (residents) or $50,000 (non-residents) with annual dues of $8,910 (Single) or $11,715 (Family) plus capital dues.
• Racquets Membership Membership focused on tennis, pickleball, fitness, croquet, and social lifestyle with unlimited court access, wellness opportunities, dining privileges, and limited golf access.
• Social Membership Resident-exclusive membership offering access to dining, social events, and club activities with limited access to golf, fitness, and racquets, designed for University Park community residents.
• Summer Membership Seasonal membership available May 1 through September 30 offering access to golf, dining, racquet sports, and fitness amenities.

Quantifiable outcome

• Ranked #1 Golf Course in Southwest Florida
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Lakewood Ranch Golf & Country Club: Premier private country club in the Lakewood Ranch master-planned community (Manatee/Sarasota counties) with multiple championship courses, tennis, dining, and mandatory community membership — directly comparable operating model, geography, and amenity mix.
• The Meadows Country Club: Sarasota private country club with three 18-hole courses, tennis, dining, and social programming — overlap in SW Florida competitive set and Ashley Hayden's prior employer, indicating direct talent and customer overlap.
• TPC Prestancia: Sarasota-based private club with TPC-branded golf, memberships, and racquets — comparable tier and positioning, and a previous employer of UPCC's Cory Williamson, signaling direct competition for both members and staff.
• Plantation Golf & Country Club: Venice, FL private country club offering 36 holes, tennis, fitness, and dining — comparable scale and pricing tier; prior employer of UPCC's Cory Williamson, indicative of direct labor and member-segment overlap.
• Boca Grove Golf & Tennis Club: Members-only Florida country club with golf, tennis, and dining in Boca Raton — directly comparable equity-style club offering mandatory community membership and full racquets/golf amenity stack.
• Pelican Marsh Golf Club: Premier members-only club in Naples, FL with championship golf, racquets, fitness, and dining — comparable high-end positioning, mandatory community membership model, and full amenity portfolio.
• Hammock Dunes Club: Private oceanfront equity club in Palm Coast, FL offering two golf courses, tennis, croquet, and dining — directly comparable governance/ownership model with comparable initiation fee structure.
• Admiral's Cove: Jupiter, FL private equity country club with golf, tennis, marina, fitness, and dining — comparable full-amenity lifestyle club model in the Florida private-club market.

Broad incumbents

• Trump National Doral (Miami): Large-scale resort country club with championship golf, multiple courses, and full amenities — broader portfolio and resort positioning, but overlapping employee talent pool (UPCC's Aaron Orechwa was a First Assistant Pro there).

Regional players

• Westchester Country Club: Historic private country club in Rye, NY with two courses, tennis, and dining — comparable traditional full-service club operating model, though serving a different (Northeast) geography than UPCC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@awesomeashGolf
• Xx.com/univparkflorida
• Facebookfacebook.com/universityparkcountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University Park Country Club