What Oxyma Innovation does

Oxyma Innovation AB is a Stockholm-based product development consultancy founded in 2004 by Johan Norelius. The firm delivers full-service product development from concept and industrial design through mechanics, electronics, embedded software, prototyping, CE certification, and series production setup for B2B clients primarily in the Nordic market. Its specialist areas are mechanical engineering, electronics and embedded software development, and industrial design, supported by an in-house prototyping workshop with 3D printers and machining equipment.

Oxyma serves industrial and commercial product manufacturers across a deliberately diversified set of verticals including medical devices (Conroy Medical, HD Rehab), energy management (Ferroamp), aviation ground support (Lifts All), material handling (Pronomic), access control (Axema), photography (Profoto), outdoor equipment (Silva), excavator controls (SVAB), and oil spill recovery (SurfCleaner). The firm also runs a deepened specialty partnership with André Bergström Engineering for screw compressor, pump, and fluid system development. This horizontal segmentation across industries, combined with repeat engagements from long-tenured clients, defines Oxyma's go-to-market posture.

The business model is project-based professional services with no published pricing. Oxyma operates as an outsourced extension of the client's development department, with project managers drawn from developer backgrounds leading agile engagements. The firm is privately held, founder-owned, and has deliberately capped headcount at approximately 75 employees to preserve culture. CEO Joakim Nordström and R&D Head Martin Kleinwichs lead current operations; founder Johan Norelius remains involved as a customer-responsible executive. No external funding rounds, M&A activity, or inorganic growth events are disclosed.

Name

Oxyma Innovation

Legal name

Oxyma Innovation AB

Website

https://oxyma.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxyma Innovation is a Stockholm-based product development consultancy founded in 2004 that delivers full-service engineering across mechanics, electronics, embedded software, industrial design, and prototyping for Nordic B2B product manufacturers in medical, energy, aviation, and industrial verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Development Consulting: Professional services revenue through consulting engagements. Projects are led from new product idea to finished serial production. Work is delivered through dedicated project managers with developer backgrounds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oxyma Innovation is an engineering consultancy that delivers end-to-end product development services from idea to series production, spanning mechanical engineering, embedded electronics and software, industrial design, prototyping, product strategy, CE certification and project management. The firm functions as an extension of its clients' development departments, applying agile methods and business-oriented validation to develop functional, manufacturable products across industries such as medtech, energy, industrial equipment and consumer goods.

Product overview

Oxyma Innovation is a product development consultancy offering comprehensive services across the entire product development lifecycle. The company specializes in three main specialist areas: mechanics (mechanical engineering and construction), electronics, and software development. Their service portfolio includes: Mekanikkonstruktion (mechanical engineering), Elektronik- och mjukvaruutveckling (electronics and software development), Projektledning (project management), Produktdesign (industrial design), Screw Compressor/Pump Development, Prototyputveckling (prototype development), Produktstrategi (product strategy), 3D Visualisering & Animation (3D visualization and animation), Innovation (innovation consulting), CE-certifiering (CE certification guidance), and Från idé till produkt (comprehensive from-idea-to-product service). The company operates from Stockholm and has approximately 75 employees. Founded in 2004 with a focus on creative product development always with user and business in focus.

Differentiator

Problem solved

Functional benefit

Products and services

• Mekanikkonstruktion (Mechanical Engineering) Mechanical design and construction services including metal, sheet metal, and plastic construction. Covers the full product development process from concept to finished product for industrial and commercial clients.
• Elektronik- och Mjukvaruutveckling (Electronics and Software Development) Hardware and embedded software development including PCB and circuit board design, IoT, sensor integration, actuator integration, motor control, battery packs, CAN and system architecture for clients building connected and electromechanical products.
• Projektledning (Project Management) Project management for product development from new product idea to finished series production, delivered through dedicated project managers with developer backgrounds using agile working methods.
• Produktdesign (Industrial Design) Industrial design services including user studies, product identity definition, concept development, CMF design (colors, materials, finishes) and creation of design guides for client products.
• Screw Compressor/Pump Development Specialized engineering services for screw compressor and pump development including concept development, mechanical design, fluid and performance optimization, rotor profile technology and design for manufacturing, delivered with André Bergström Engineering.
• Prototyputveckling (Prototype Development) Prototype development supported by in-house 3D printers and a workshop for rapid prototyping, testing, analysis and troubleshooting of client products.
• Produktstrategi (Product Strategy) Product strategy development including market analysis, vision definition, goal setting and strategic planning aligned with client business plans.
• 3D Visualisering & Animation (3D Visualization & Animation) 3D visualization and animation for product presentation, including material application, environment placement, lighting, realistic image generation and animated videos showing product functions.
• Innovation Innovation consulting to strengthen market position, develop offerings and increase innovation within client organizations through tailored methodologies and processes.
• CE-certifiering (CE Certification) Guidance for CE marking to ensure products meet EU directives and can be sold on the European market.
• Från idé till produkt (From Idea to Product) Comprehensive product development service from idea and concept to production and ongoing product care, including product strategy, design, mechanics, electronics and software as a single integrated engagement.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• André Bergström EngineeringcoreStrategic or Co-development PartnerDeepened partnership for screw compressor and pump development services. André Bergström brings specialized expertise in fluid and gas handling systems with strong theoretical and practical experience in design, development, and manufacturing of compressors and pumps. The collaboration provides specialized rotor profile technology, bearing force calculations, and manufacturing optimization.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Semcon: Swedish product development and industrial design consultancy offering mechanics, electronics, software, and design services. Semcon is the closest large-scale analog to Oxyma, serving similar European enterprise customers across similar verticals — only materially larger in headcount.
• Prevas: Swedish product development consultancy specializing in embedded systems, electronics, and industrial software. Prevas competes directly for the same type of mechanical + electronic + software product development work that Oxyma delivers to industrial and medtech clients.
• Knightec: Nordic engineering and product development consultancy offering mechanics, electronics, software, and product strategy services to industrial clients. Knightec is a close comparable in service mix and target customer profile, with a similar Swedish/Nordic geographic orientation.

Broad incumbents

• AFRY: Large Nordic engineering, design, and consulting firm formed from ÅF and Pöyry. Overlaps with Oxyma in product development and industrial design but operates at vastly greater scale across infrastructure, energy, and industry — a broad incumbent rather than a direct competitor for boutique engagements.
• Combitech: Nordic technical consultancy (subsidiary of Saab) providing engineering and product development services to industrial and defense clients. Combitech competes for similar embedded systems and product development work but with a much larger headcount and broader sector coverage.
• Sigma Group: Swedish group of IT and engineering consultancies serving industrial clients with embedded development, IT, and product engineering services. Overlaps with Oxyma on embedded systems and industrial customers, but operates across many more business areas and geographies.
• HiQ: Nordic tech and product development consultancy (now part of TietoEVRY) offering embedded systems, digital product development, and industrial software. Comparable on embedded/industrial product development, but with a much broader portfolio and significantly larger scale.
• EDAG: Germany-based global engineering services provider specializing in complete vehicle and product development for industrial OEMs. Comparable to Oxyma as a full-service product development partner, but at substantially larger scale and with a heavier industrial/automotive vertical focus.
• IAV: Global engineering services partner providing mechanics, electronics, embedded software, and systems integration for automotive and industrial customers. Overlaps with Oxyma on cross-disciplinary product development, particularly in embedded systems and powertrain/fluid handling.
• Capgemini Engineering: Global engineering and R&D services arm of Capgemini (formed from Altran acquisition) offering product engineering, embedded systems, and digital engineering to industrial clients. Provides the global-scale alternative to boutique Nordic consultancies like Oxyma.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oxyma-innovation
• Instagraminstagram.com/oxymainnovation/?hl=en
• Xx.com/oxymaab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxyma Innovation