Prince William Marina

What Prince William Marina does

Prince William Marina is a privately held, full-service boat dealership and marina operating from a single location at 12849 Gordon Blvd in Woodbridge, Virginia, within the Washington DC metropolitan area. The company sells new recreational boats from seven authorized brands — Sea Ray, Bayliner, Bennington, Cobalt, Scout, Galeon Yachts, and Navan — spanning entry-level deck boats through luxury yachts priced above $880,000. It also operates a pre-owned inventory of approximately 59 vessels (model years 2000-2026, prices ranging from $9,900 to $649,000) and a brokerage program that assists customers with listing and selling their vessels.

Beyond sales, Prince William Marina generates recurring revenue from a marine service department offering winterization, de-winterization, detailing, bottom paint, and diagnostics, plus seasonal indoor BOATEL storage running April 1 through November 1, a parts department, and boat financing arranged through third-party lenders. The firm targets individual consumers and families in the DC metro region seeking recreational boating, with secondary engagement from existing owners through trade-in evaluations, yacht club membership (Prince William Yacht Club, Sea Ray Owners Club), on-site dining at The Electric Palm restaurant, and recurring events.

The business employs 11-50 people at a single site, holds Top 100 Marina recognition from the Marine Retailers Association and MRAA Dealer Certified status, and distributes through its own website (with online inventory search and request-quote functionality), phone sales, walk-in traffic, and an active social presence across Facebook, Instagram, YouTube, and TikTok. Marketing emphasizes a family-oriented recreational lifestyle in a casual resort environment, supported by educational content including boat maintenance classes and a buyer's guide blog. Revenue is not publicly disclosed, and there is no indication of institutional ownership, outside funding, or plans for multi-location expansion in the source data.

Name

Prince William Marina

Legal name

Prince William Marina

Website

https://www.pwmarina.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prince William Marina offers high-quality marine products and services.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodbridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. New Boat Sales: Revenue generated from selling new boats from brands including Sea Ray, Bayliner, Bennington, Cobalt, Scout, Galeon, and Navan. Prices range from approximately $28,000 to $880,000+ for new models.
2. Used/Brokerage Boat Sales: Revenue from selling pre-owned boats through their brokerage program. Used inventory includes boats from $9,900 to $649,000.
3. Marine Services: Service department provides maintenance, winterization, de-winterization, boat wash, detailing, and bottom paint services for existing customers.
4. Parts Sales: Sale of marine parts and accessories. Parts department open Sundays April-November and weekdays.
5. BOATEL Storage: Indoor boat storage (BOATEL) services available seasonally from April 1 through November 1.
6. Finance Services: Financing options offered to facilitate boat purchases, generating referral/comission revenue from financial partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Prince William Marina is a full-service boat dealership and marina that sells new boats from brands including Sea Ray, Bayliner, Bennington, Cobalt, Scout, Galeon, and Navan, alongside pre-owned and brokerage boats. It complements sales with a marine service department (winterization, de-winterization, detailing, bottom paint, diagnostics), a parts department, indoor BOATEL storage, boat financing facilitation, and trade-in evaluations, plus community amenities including the Prince William Yacht Club and the on-site Electric Palm restaurant.

Product overview

Prince William Marina operates as a full-service boat dealership and marina facility in Woodbridge, VA. The company offers a multi-brand new boat sales operation featuring Bennington (pontoon boats), Sea Ray, Bayliner, Scout, Cobalt, Galeon, and Navan brands spanning entry-level deck boats to luxury yachts up to $849,000. The business also operates a pre-owned and brokerage boat sales program with an extensive inventory of previously owned vessels. Beyond sales, the marina provides comprehensive boat services including maintenance, winterization, detailing, parts, and BOATEL storage. Associated membership programs include the Prince William Yacht Club and Sea Ray Owners Club. The company also offers boat finance services, trade-in evaluations, a referral rewards program, and live webcams for remote marina viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sales of new recreational boats from brands including Sea Ray, Bayliner, Bennington, Cobalt, Scout, Galeon, and Navan, ranging from entry-level deck boats to luxury yachts priced from approximately $28,000 to $883,700. Targeted at individual consumers and families seeking recreational boats.
• Pre-Owned/Used Boat Sales Sales of previously owned boats from brands including Sea Ray, Bayliner, Chaparral, Regal, Scout, Cobalt, Tahoe, Yamaha, Godfrey, Ranger Tug, and Regency, with inventory spanning boats from 11 to 42 feet priced from approximately $9,900 to $649,000. Targeted at individual buyers seeking value-priced recreational boats.
• Brokerage Program Expert assistance in listing and selling customer vessels through the marina's brokerage program, including both consigned boat sales and boat-buying services for prospective buyers. Available to existing boat owners seeking to sell or upgrade.
• Boat Service & Maintenance Full-service boat maintenance including winterization, de-winterization, boat wash and detailing, bottom paint, and diagnostic service requests. Available to current PWM customers. Targeted at existing boat owners needing seasonal and routine vessel upkeep.
• Parts Department Sales of marine parts and accessories with a parts request service for customers. Parts department operates Sundays April 1 through November 1 from 11:00 AM to 4:00 PM, plus weekdays. Targeted at boat owners needing replacement parts and accessories.
• BOATEL Indoor Boat Storage Indoor boat storage (BOATEL) service available seasonally from April 1 through November 1, Tuesday through Sunday 8:30 AM to 5:00 PM. Targeted at boat owners needing off-season or protected vessel storage.
• Boat Finance Services Boat financing facilitation through partner lenders to support boat purchases, generating referral/commission revenue from financial partners. Available to qualified buyers purchasing boats through the dealership.
• Trade-In Evaluation Evaluation service allowing customers to trade in their existing boat toward a new purchase from the dealership. Available to existing boat owners looking to upgrade.
• Prince William Yacht Club Membership yacht club offering exclusive benefits, community events, and services for boat enthusiasts associated with the marina. Available to boat owners and boating enthusiasts seeking community engagement.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sea RaycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sea Ray boats, selling new and used Sea Ray models including SPX, SDX, SLX, Sundancer, and SXO series.
• BaylinercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bayliner boats, offering Element, DX, V, VR, and Trophy series models.
• BenningtoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington pontoon boats, selling 21S, 22S, and SX series models.
• CobaltcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Cobalt boats, offering R6 and R8 outboard and sterndrive models.
• Scout Boat CompanycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Scout boats, selling 195 Sportfish, 222 Dorado, and 255XSF models.
• Galeon YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Galeon Yachts, currently offering the 325 GTO model.
• NavancoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Navan boats, selling C30 and S30 models.
• The Electric Palm RestaurantminorStrategic or Co-development PartnerOn-site restaurant at the marina providing dining options for customers and yacht club members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarineMax: MarineMax is the largest U.S. recreational boat and yacht retailer, operating multi-brand dealerships (including Sea Ray, Bayliner, and Bennington that PWM also carries). It is the most directly comparable publicly-traded boat dealer peer for Prince William Marina's core business model.
• OneWater Marine: OneWater Marine is a multi-brand boat retailer with dealership and marina operations across the U.S. Southeast and Mid-Atlantic, including brands like Scout. It is a direct competitor to PWM in multi-brand marine retail with overlapping service and storage offerings.
• Marine Specialties Group: Marine Specialties Group is a multi-brand boat dealer in the Mid-Atlantic region carrying several of the same brands as PWM (Bayliner, Scout). Comparable business model with overlapping OEM relationships and DC/Chesapeake-region customer base.
• Denison Yachting: Denison Yachting is a yacht and brokerage dealer focused on new and pre-owned yachts, including Galeon (a brand PWM carries). Direct competitor in the luxury and brokerage yacht segment for the DC/Chesapeake market.

Broad incumbents

• Suntex Marina Partners: Suntex is one of the largest U.S. marina operators, owning and operating recreational marinas across multiple states. It is comparable to PWM's marina/storage and service operations, though at vastly greater scale and geographic breadth.
• West Marine: West Marine is the largest U.S. specialty retailer of boating supplies, parts, and accessories. It is an adjacent peer to PWM's parts, accessories, and service businesses, though it does not sell new boats.

Others

• Boats Group (Boat Trader / YachtWorld): Boats Group operates online marketplaces (Boat Trader, YachtWorld) where PWM lists brokerage and used inventory. It is an enabling platform in the same ecosystem rather than a direct competitor, but highly relevant to PWM's brokerage and used-boat sales channels.
• Bass Pro Shops / Cabela's: Bass Pro Shops / Cabela's operate Tracker Boats factory-direct dealerships at many retail locations, competing for entry-level boat buyers. They are an adjacent retailer in the outdoor recreation category rather than a direct multi-brand OEM dealer peer to PWM.

Regional players

• IMC Outdoor Living (Ingram Marine Group): Ingram Marine Group operates marinas and boat dealerships across the Tennessee, Kentucky, and Cumberland River systems. It is a regional marine retailer with a similar full-service (sales, service, storage) model to PWM, though focused on inland river geographies.
• Sun Country Marine: Sun Country Marine is a multi-brand boat dealer in the Texas region with a comparable sales-service-storage model to PWM. Regional peer with similar OEM relationships and full-service approach, though not competing in PWM's DC metro geography.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PWMarina
• Facebookfacebook.com/pwmarina
• Instagraminstagram.com/pwmarina
• TikToktiktok.com/@pwmarina?_t=8nApbgkpqxz&_r=1
• Xx.com/pwmarina
• LinkedInlinkedin.com/company/prince-william-marine-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince William Marina