Bank Insurance & Securities Association

What Bank Insurance & Securities Association does

The Bank Insurance & Securities Association (BISA) is a Washington, DC-based non-profit trade association formed in October 2002 through the merger of the Bank Securities Association (BSA, founded 1987) and the Financial Institutions Insurance Association (FIIA, founded 1989). BISA serves the bank and credit union channel for the marketing, sales, and distribution of securities, insurance, and other financial products and advisory services, representing financial institutions (banks and credit unions of all sizes) and service providers (insurance carriers, broker-dealers, third-party marketers, and product manufacturers).

BISA's offering is a portfolio of member services rather than a technology platform. Core products include the Portfolio publication (annual print magazine, weekly electronic newsletter, podcast, and online site), the Annual Conference (March) and Regulatory & Compliance Summit (November), peer networking groups segmented by institution size, the ROCS (Risk, Operations, Compliance & Supervision) program, the Rising Stars leadership development program, the Impact & Vision DEI initiative, and an annual awards program (Circle of Excellence, Impact & Vision Innovator, Technology Innovation Award). Research is delivered through partnerships with Cerulli Associates, Aite-Novarica Group, Kehrer Bielan, and Stathis Partners. The website and member portal are powered by YourMembership.com association management software; BISA does not operate its own technology platform or APIs.

BISA generates revenue primarily through tiered annual membership dues. Financial institution pricing is asset-size-based with three Enterprise tiers (Tier 3 ≤$10B at $800–$2,650, Tier 2 $10–50B at $4,200–$7,875, Tier 1 >$50B at $9,975–$14,995) plus a Basic tier for institutions under $5B. Service providers pay under Platinum Leadership, Leadership, Associate Plus, and Associate levels. Revenue is supplemented by event registrations, sponsorships (e.g., Midwood Financial Services, RightBRIDGE by CapitalROCK, Prosperity Life Group as 2025 Regulatory & Compliance Summit sponsors), and advertising in Portfolio. The organization is governed by a member Board of Directors and operates with a small staff of approximately 15–20 led by Executive Director Scott Pearl.

Name

Bank Insurance & Securities Association

Legal name

Bank Insurance & Securities Association

Website

https://bisanet.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BISA is a Washington, DC-based non-profit trade association serving banks, credit unions, and service providers in the investment, insurance, and securities distribution channel through membership, events, research, and thought leadership.

Ownership category

akta.pro rank

Product category

Financial Services Trade Association

NAICS

Finance and Insurance (52), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI)

akta.pro secondary industries

Regulatory Compliance Advisory (BPAHAFAB), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• Trade association
• Investment distribution
• Insurance services
• Securities distribution
• Bank channel

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: BISA generates revenue through annual membership dues from financial institutions (Enterprise and Basic tiers based on asset size) and service providers (Platinum Leadership, Leadership, Associate Plus, and Associate levels). Membership provides access to events, publications, research, peer groups, webinars, and networking opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bank Insurance & Securities Association (BISA) is a non-profit trade association serving the bank and credit union channel for investment, insurance, and securities distribution. It offers industry advocacy, professional education, networking events, and member resources to depository institutions and their service-provider partners.

Product overview

BISA (Bank Insurance & Securities Association) is a trade association serving the bank and credit union financial services channel. Rather than a unified software platform, BISA offers a portfolio of member programs including the Portfolio publication (print magazine, weekly newsletter, and website), major annual events (Annual Conference and Regulatory & Compliance Summit), peer networking groups, research reports produced with industry partners (Cerulli Associates, Aite-Novarica, Kehrer Bielan), webinar education series organized around four thought leadership tracks, professional development programs (Rising Stars, ROCS, Future Leaders), award recognition programs (Circle of Excellence, Impact & Vision, Technology Innovation), and DEI initiatives including Black Voices Unmuted. BISA does not offer its own technology products, software platforms, or APIs.

Differentiator

Problem solved

Functional benefit

Brands

• Portfolio: Official publication of the Bank Insurance & Securities Association, including online website, annual print magazine, and weekly newsletter Portfolio Weekly.
• BISA Annual Conference
• Regulatory & Compliance Summit
• ROCS

Quantifiable outcome

• 1/3 of members are VPs, CEOs, or Presidents; Over half are final decision makers

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cerulli AssociatescoreStrategic or Co-development PartnerCerulli Associates is BISA's strategic partner for the Insights & Analytics Advantage program, providing monthly industry reports covering financial advisor trends, retail investor behaviors, and home office/product trends. BISA members receive these monthly reports as part of membership benefits.
• Aite-Novarica GroupminorStrategic or Co-development PartnerCommissioned by BISA to produce research report 'Growth Beyond the Branch: The Future of Bank Investment Sales' based on qualitative interviews with bank broker-dealer executives.
• Kehrer Bielan Research & ConsultingcoreStrategic or Co-development PartnerBISA partnered with Kehrer Bielan for research including the 'Smart Investment' study on evaluating ROI of investment services to banking enterprise. Also developed the Smart Investment Calculator for member use.
• Stathis PartnersminorStrategic or Co-development PartnerProduces Monthly Industry Benchmarking Reports for BISA members, powered by LPL Financial and Osaic. Provides valuable data on banking and insurance industry trends.
• Midwood Financial ServicesminorGTM or Marketing PartnerSponsor of the BISA 2025 Regulatory & Compliance Summit.
• RightBRIDGE by CapitalROCKminorGTM or Marketing PartnerSponsor of the BISA 2025 Regulatory & Compliance Summit.
• Prosperity Life GroupminorGTM or Marketing PartnerSponsor of the BISA 2025 Regulatory & Compliance Summit.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SIFMA (Securities Industry and Financial Markets Association): The largest U.S. trade association for the securities industry, covering broker-dealers, banks, and asset managers. Compared to BISA, SIFMA is broader in scope across capital markets but less focused on the bank/credit union distribution channel for retail investment and insurance products, making it a broader incumbent serving overlapping institutional members.
• LIMRA: Research and trade association for the insurance and financial services industry, with deep benchmarking capabilities and member firms overlapping BISA's service-provider base. LIMRA is broader in scope and more research-driven, whereas BISA emphasizes peer networking and regulatory content for the bank channel.
• Investment Company Institute (ICI): Leading association representing regulated investment companies (mutual funds, ETFs, closed-end funds) and their principal underwriters. ICI overlapping members include Fidelity and other asset managers that also participate in BISA, providing complementary coverage of the fund distribution ecosystem.
• American Bankers Association (ABA): The largest U.S. trade association for the banking industry, covering all banking functions. ABA overlaps with BISA's financial-institution membership base but operates at a much broader industry level, making it a broader incumbent with which BISA co-serves many of the same banks.
• Credit Union National Association (CUNA): National trade association for the U.S. credit union industry. CUNA is a natural umbrella peer for BISA's credit union membership segment, providing broader credit-union advocacy and services while BISA focuses specifically on credit union investment and insurance programs.
• American Council of Life Insurers (ACLI): Trade association representing life insurance companies, many of which are BISA service-provider members (e.g., Corebridge, Jackson, MassMutual, Symetra, F&G Life). ACLI covers the full life insurance industry, whereas BISA focuses on the bank-channel distribution of those products.
• NAIFA (National Association of Insurance and Financial Advisors): Professional association for insurance and financial advisors, including those operating in bank and credit union channels. NAIFA is a broader incumbent focused on individual practitioners, while BISA serves the institutional programs that employ those advisors.

Direct peers

• Financial Services Institute (FSI): Trade association advocating for independent financial services firms and broker-dealer members. FSI is the most direct peer to BISA because both serve distribution-focused advisory firms operating in the retail wealth channel, although FSI concentrates on independent advisors rather than the bank/credit union channel specifically.
• Insured Retirement Institute (IRI): Trade association for the retirement income industry, including annuity manufacturers and distributors. IRI overlaps with BISA in the bank-channel insurance and annuity distribution space and shares a similar service-provider/FI membership model, making it a closely comparable niche association.

Others

• Cerulli Associates: Research and consulting firm that is BISA's strategic partner for the Insights & Analytics Advantage program. Included as a peer because Cerulli's research is deeply embedded in BISA's member-value proposition and represents an ecosystem partner with overlapping coverage of bank-channel distribution trends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bisatweets
• LinkedInlinkedin.com/company/bisa-bank-insurance-and-securities-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank Insurance & Securities Association