Azeoo

What Azeoo does

Azeoo SAS is a privately held French SaaS company, headquartered in Lyon, that sells an all-in-one fitness coaching platform to independent sports coaches, gyms, wellness centers, boutique studios, dietitians, and sports influencers. Its core product combines a cloud-based web application and native iOS/Android apps (built on AWS) with seven modular capabilities — Training (1,200+ video exercises, VOD, interactive live sessions), Nutrition (8,000+ certified foods, 1,500+ recipes, macro tracking), Booking, Questionnaires, Marketing (push, messaging, gamification), Monetization via Stripe Connect, and a Customized white-label tier that publishes fully branded iOS/Android apps on the customer's own App Store and Google Play accounts. The platform also offers an SDK (Licence SDK) that lets third-party app publishers embed Training and Nutrition modules via REST APIs, and integrates with Apple HealthKit, Google Fit/Santé Connect, Shopify, and gym-management connectors (Resamania, Deciplus, Heitz, Sportigo).

The company operates a three-tier subscription model (Essential $71/month for up to 50 clients, Professional $143/month unlimited with booking and connectors, and Customized $299/month on a 24-month commitment with full white-label branding) and earns a 2% transaction commission via Stripe Connect on every coach sale, plus pay-as-you-go onboarding training ($79–$269 per Google Meet session) and SDK license fees. Go-to-market combines product-led growth (14-day free trial, no credit card required at app.azeoo.com/register), enterprise field sales via a Calendly demo funnel, an affiliate program paying 15% commission, and SEO-driven bilingual EN/FR content targeting specific fitness verticals (yoga, pilates, CrossFit, EMS, gyms). Scale signals include 2,200+ coaches on the platform, 1M+ app downloads, 600+ white-label branded apps created, and a 4.6/5 Capterra rating from 550+ reviews across 5+ countries.

Azeoo is led by three co-founders — Anthony Desbois (CEO), Samuel Verdier (CTO), and Anthony Saura (COO) — with a disclosed team of roughly 1–10 employees and no institutional funding, parent, or subsidiary relationships disclosed. The business is therefore best characterized as a bootstrapped, founder-led vertical SaaS with a multi-channel GTM and an emerging platform (SDK) play, whose principal strategic options revolve around scaling the embedded/SDK channel, deepening AI-driven personalization on top of its content and engagement data, and converting its strong SMB base into higher-LTV white-label and mid-market studio accounts.

Name

Azeoo

Legal name

AZEOO SAS

Website

https://azeoo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Azeoo SAS is a Lyon-based SaaS company that sells an all-in-one fitness coaching platform — combining training, nutrition, booking, payments, and white-label branded apps — to over 2,200 independent sports coaches, gyms, wellness studios, and dietitians across 5+ countries.

Ownership category

akta.pro rank

Product category

Fitness Coaching Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Fitness coaching software
• Wellness management platform
• Personal trainer software
• Nutrition planning software
• White-label fitness apps

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Licenses: Three-tier B2B SaaS subscription model for fitness professionals: Essential ($71/month, limited to 50 clients, includes Coaching, Nutrition, Marketing modules), Professional ($143/month, unlimited clients, adds Questionnaires, Booking, Connectors), and Customized ($299/month, 24-month commitment, includes a fully branded white-label mobile app with full customization and Professional features). Subscriptions are billed monthly or annually with tacit renewal.
2. White-Label Custom App Revenue: The Customized tier ($299/month, 24-month commitment) generates revenue from coaches and studios seeking their own branded app published on their own App Store and Google Play developer accounts. AZEOO retains branding control and delivers the app within 2–3 weeks of receiving all required assets.
3. Transaction / Take Rate: AZEOO charges a 2% commission via Stripe Connect on every transaction (subscriptions, programs, VOD courses, live sessions) sold by a coach through the platform. This is a take-rate on the gross sales amount.
4. Professional Training Courses: Azeoo sells paid onboarding and training courses for its own software: 30 minutes at $79, 1 hour at $159, and 2 hours at $269. Training is delivered via Google Meet by Azeoo's expert team.
5. SDK License Fees: Third-party app publishers and existing AZEOO clients can subscribe to the SDK License (monthly subscription, no minimum commitment) to embed AZEOO's Training and/or Nutrition modules. Pricing is tiered based on API call volume quotas, with overage charges for excess usage.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

AZEOO is an all-in-one cloud-based SaaS platform that enables independent sports coaches, personal trainers, gyms, fitness studios, and dietitians to design personalized training and nutrition programs, manage bookings, message and retain clients, and monetize their services via subscriptions, programs, VOD, and live sessions. The platform is delivered through a web application and native iOS/Android apps, with an optional white-label branded app offering and an SDK for embedding the Training and Nutrition modules into third-party applications.

Product overview

AZEOO is an all-in-one SaaS fitness and wellness coaching platform consisting of a unified core platform and modular add-on products. The core AZEOO Core Platform provides the foundational infrastructure for fitness professionals to manage their businesses. Modular add-ons include the Training Module (1,200+ video exercises, personalized programs, VOD/live sessions), Nutrition Module (8,000+ certified foods, 1,500+ recipes, meal planning, macro tracking), Booking Module (24/7 scheduling and appointment management), Questionnaire Module (client assessments), Marketing Module (push notifications, community, gamification), Payment/Monetization Module (Stripe Connect integration for subscriptions and content sales), and the Customized White-Label App (fully branded iOS/Android apps). Additional offerings include the SDK AZEOO (API product for third-party app integration), YourDiet (expert dietary accompaniment service), dedicated Android and iOS client apps for end athletes, and AZEOO Training Courses (personalized onboarding via Google Meet). The platform operates on three subscription tiers: Essential (coaching, nutrition, marketing), Professional (unlimited clients, CRM, booking, connectors), and Customized (white-label branded app with 24-month commitment).

Differentiator

Problem solved

Functional benefit

Products and services

• AZEOO Core Platform All-in-one cloud-based SaaS platform for fitness coaches, personal trainers, gyms, and wellness professionals, combining coaching, nutrition, booking, messaging, progress tracking, and monetization in a single web and mobile application.
• Customized White-Label Mobile App Fully branded white-label mobile application (iOS and Android) personalized with the coach's logo, colors, and brand identity, published on the coach's own App Store and Google Play accounts. Includes all Professional features and requires a 24-month commitment.
• AZEOO SDK (Software Development Kit) Software Development Kit license enabling third-party partners to integrate AZEOO's Training and Nutrition modules directly into their own applications via API key. Includes sandbox environment, full technical documentation, and tiered pricing by API call volume.
• YourDiet Personalized dietary accompaniment service managed by AZEOO experts, offering customized nutrition support for clients of fitness professionals.
• AZEOO Training Courses Personalized paid onboarding and training programs covering AZEOO back-office features, program design, food plan creation, and best practices. Delivered via Google Meet in 30-minute, 1-hour, or 2-hour sessions in French or English.
• AZEOO iOS Client App Official AZEOO fitness and bodybuilding mobile application for iOS, available on the Apple App Store for end-user athletes and clients of AZEOO coaches.
• AZEOO Android Client App Official AZEOO fitness and bodybuilding mobile application for Android, available on the Google Play Store for end-user athletes and clients of AZEOO coaches.

Quantifiable outcome

• Over 2,200 coaches and 1M+ app downloads demonstrate widespread adoption and platform maturity.
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Stripe ConnectcoreTechnology or IntegrationStripe Connect is AZEOO's payment processing infrastructure, enabling coaches to accept 40+ payment methods (Visa, Mastercard, Amex, Apple Pay, Google Pay, PayPal, etc.) and receive automated payouts. AZEOO charges a 2% transaction commission via Stripe Connect on all coach sales.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is the cloud hosting provider for AZEOO's infrastructure, headquartered at 410 Terry Avenue North, Seattle, WA 98109-5210. AWS provides the compute, storage, and global infrastructure underpinning AZEOO's SaaS platform and API services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heitz: Heitz is a French fitness management platform integrated with Azeoo, providing club management, scheduling, and client database solutions targeting the same French SMB fitness segment.
• Trainerize: Trainerize is a leading SaaS platform for personal trainers and gyms offering workout delivery, nutrition tracking, habit coaching, and client messaging — the closest direct competitor to Azeoo in the SMB fitness professional segment.
• PT Distinction: PT Distinction is a personal trainer software platform delivering workout programming, nutrition plans, and client coaching tools — competing with Azeoo's Coaching and Nutrition modules for the same independent trainer customer base.
• TrueCoach: TrueCoach provides personal trainer software with custom workout programming, nutrition plans, and client communication, competing head-to-head with Azeoo's Professional tier for independent coaches globally.
• Glofox: Glofox offers gym and studio management software including bookings, payments, branded apps, and member engagement — directly comparable to Azeoo's Customized white-label tier for boutique fitness studios.
• Resamania: Resamania is a French gym management platform with which Azeoo has a pre-built integration connector — directly comparable for the French fitness studio market, offering complementary scheduling and CRM functionality.
• Deciplus: Deciplus is a French fitness club management software integrated with Azeoo via connector, serving similar boutique studio and gym customers with scheduling, e-commerce, and member management features.

Broad incumbents

• MyFitnessPal: MyFitnessPal is a consumer-facing nutrition tracking platform with food database comparable to Azeoo's 8,000+ foods library — operates as a broader incumbent rather than a direct B2B competitor but addresses overlapping end-user needs.
• Mindbody: Mindbody is a large incumbent fitness/wellness business management platform offering scheduling, payments, marketing, and branded apps across studios and gyms — a much broader competitor operating in the same end-market with greater scale and capital.

Others

• Stripe: Stripe is Azeoo's core payment infrastructure partner via Stripe Connect, processing all platform transactions and powering the 2% take-rate revenue stream — an enabling technology dependency rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AZEOO
• Facebookfacebook.com/azeooFR
• LinkedInlinkedin.com/company/azeoo
• Instagraminstagram.com/azeoo_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azeoo