JTH Lighting Alliance
JTH Lighting Alliance is an independent Upper Midwest manufacturer's representative for specification-grade architectural lighting and controls, founded in 1988, serving architects, engineers, lighting designers, electrical distributors, and contractors across Minnesota, North Dakota, South Dakota, Wisconsin, and Michigan's Upper Peninsula.
- Company typePrivate
- Founded1988
- HeadquartersBrowns Valley, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What JTH Lighting Alliance does
JTH Lighting Alliance, founded in 1988, is an independent manufacturer's representative for specification-grade architectural lighting and lighting controls, serving architects, engineers, lighting designers, interior designers, lighting showrooms, electrical distributors, and contractors across Minnesota, North Dakota, South Dakota, Wisconsin, and Michigan's Upper Peninsula. The firm does not manufacture lighting products itself; rather, it represents a curated portfolio of premium lighting and controls manufacturers — including Lumenpulse, Pinnacle Architectural Lighting, Artemide, ETC, Focal Point, Hess America, H.E. Williams, Bega, Fluxwerx, Crenshaw, ConTech, and others — and earns commissions on products specified and sold through its network. Its value proposition is delivered through an "8-Stages of Service" framework spanning education, design assistance, budgeting, intelligent bidding, pre-wire site visits, project management, contractor system start-up and training, and end-user technical support, supplemented by a dedicated JTH CLEAR controls programming team and the Lighting Lounge, a collaborative showroom and training space in downtown Minneapolis.
JTH's technical differentiators are concentrated in LED intelligent lighting and controls — RGBW color-changing systems, Lumentalk data-over-power-line control technology, wireless DMX controls, and integration with controls platforms from ETC, Leviton, and Crestron. Marquee project references include the Minneapolis Convention Center copper domes LED conversion (more than 50% electrical load reduction), the Nicollet Mall comprehensive lighting and controls system for the City of Minneapolis, U.S. Bank Stadium Medtronic Plaza, the historic Pillsbury A-Mill, IDS Crystal Court, Alerus Financial's Private Wealth office, Immaculate Conception Church (75% energy reduction), and Macalester College's Janet Wallace Fine Arts Center. The company is privately held, led by Principal Jon Kirkhoff and Vice President of Finance & Operations Leslie Pawlicki, with roughly 11–50 employees organized around regional offices in Apple Valley, Minneapolis, Milwaukee, and a North Dakota presence. Revenue is project-based and quote-driven, with no public pricing and no disclosed financials.
JTH Lighting Alliance firmographics
Firmographics- Name
- JTH Lighting Alliance
- Legal name
- JTH Lighting Alliance
- Website
- https://jthlighting.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JTH Lighting Alliance is an independent Upper Midwest manufacturer's representative for specification-grade architectural lighting and controls, founded in 1988, serving architects, engineers, lighting designers, electrical distributors, and contractors across Minnesota, North Dakota, South Dakota, Wisconsin, and Michigan's Upper Peninsula.
- Ownership category
- akta.pro rank
JTH Lighting Alliance industry classification
Industry- Product category
- Commercial Lighting Manufacturer Representation
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where JTH Lighting Alliance is headquartered
LocationHeadquarters
- HQ city
- Browns Valley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
JTH Lighting Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Manufacturer's Representative Commissions: As a manufacturer's representative, JTH Lighting Alliance earns commissions on lighting and controls products sold through their network of manufacturers to trade professionals. The company represents multiple lighting manufacturers and facilitates specification, bidding, and specification sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
JTH Lighting Alliance product offering
Product offeringCore offering
JTH Lighting Alliance is a privately held manufacturer's representative agency, not a manufacturer, that sells and specifies architectural lighting equipment and controls on behalf of multiple lighting manufacturers. It serves trade professionals across Minnesota, North Dakota, South Dakota, Wisconsin, and Michigan's Upper Peninsula through a structured 8-Stages of Service model, a Lighting Lounge specification space, and the JTH CLEAR Team support program.
Product overview
JTH Lighting Alliance is a manufacturer's representative firm founded in 1988, operating across Minnesota, North Dakota, South Dakota, Wisconsin, and Michigan's Upper Peninsula. The company does not manufacture its own product but represents a portfolio of lighting and controls manufacturers including Fluxwerx Illumination, Focal Point, Pinnacle Lighting, Artemide, Lumenpulse, G Lighting, Manning Lighting, H.E. Williams, Hess America, Tivoli, ConTech Lighting, Meteor Lighting, Crenshaw Lighting, Bega, Targetti LED, and BK Lighting. JTH's service offering includes an 8-Stages of Service model (Education, Design Assistance, Budgeting, Intelligent Bidding, Pre-Wire Job Site Visits, Project Management, Contractor System Start-Up/Training, and End User Technical Support), a dedicated Controls/CLEAR Team for programming and commissioning, and the Lighting Lounge — a collaborative physical showroom space in downtown Minneapolis for education, training, and system mocking up.
Differentiator
Problem solved
Functional benefit
Products and services
- 8-Stages of Service
Quantifiable outcome
- 75% lighting energy reduction for Immaculate Conception Church sanctuary refresh
- +1 more outcomes
Companies that use JTH Lighting Alliance
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles1 record
JTH Lighting Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
JTH Lighting Alliance partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- LumenpulsecorePrimary lighting manufacturer partner providing RGBW color changing LED fixtures, Lumentalk control technology (data over power line), Lumenfacade, Lumenbeam, Lumendome, and Lumencove series products used across multiple featured projects including Minneapolis Convention Center, Nicollet Mall, and Pillsbury A-Mill.
- Pinnacle Architectural LightingcoreLighting manufacturer based in Denver, Colorado providing Edge EX3, Edge 2, Linero 8, and Edge Evolution products used extensively in office and commercial applications.
- Schuler ShookcoreLighting design firm collaborated on multiple major projects including U.S. Bank Stadium Medtronic Plaza, Pillsbury A-Mill, Minneapolis Convention Center Domes, Butler Square, IDS Crystal Court, and Janet Wallace Fine Arts Center.
- ArtemidemajorItalian design lighting manufacturer founded in 1960, known for Tizio and Tolomeo designs. Provides specification-grade decorative and architectural fixtures including Pirce Pendant and Globe fixtures.
- Manning LightingmajorLighting manufacturer providing custom retrofits and original-style fixtures. Reconditioned original pendant fixtures for Immaculate Conception Church and provided custom retrofits for St. James Lutheran Church.
- Hess AmericamajorLighting manufacturer providing Element and City Element family fixtures for U.S. Bank Stadium Medtronic Plaza with integrated security cameras, WiFi, speakers, and flood lights.
- TivolimajorLighting manufacturer providing illumination for U.S. Bank Stadium Horn Monument sculpture - RGBW color changing and white light LED tape light.
- Lawrence Sign CompanyminorSign company partner for Calhoun Square marquee project collaborating on dramatic lighting solution using Lumenpulse fixtures.
- H.E. WilliamsmajorManufacturer providing AX2 LED Linear Indirect Light Fixture for open office spaces at Zipnosis and work lights for Janet Wallace Fine Arts Center theatre.
- LevitonmajorControls manufacturer providing lighting control and daylight harvesting systems used at Zipnosis and Janet Wallace Fine Arts Center.
- ConTech LightingmajorLighting manufacturer providing R4SQ square down lights used in Miller Dunwiddie Office board room.
- ETC (Electronic Theatre Controls)coreControls manufacturer providing lighting control systems including Paradigm LCD touchscreen, Unison Heritage stations, and lighting controls programming for Nicollet Mall and multiple other projects.
- G LightingmajorLighting manufacturer providing Cone Pendants, Apex II, and Orbis fixtures for Dampfwerk Distillery and Widseth Office projects. Developed custom modified Cone fixture with bronze insert.
- Focal PointmajorManufacturer providing LED retrofit fixtures used in Immaculate Conception Church and classroom/office/corridor fixtures for Janet Wallace Fine Arts Center.
- BegamajorLighting manufacturer providing flood lights mounted on 40-foot poles for general illumination along Nicollet Mall.
- CrestronmajorControls manufacturer providing Wireless Zum system for Widseth Office & Bridge Plaza project.
- Perkins & WillminorArchitecture firm for Zipnosis project in T3 Building.
- Collins Electrical ConstructionminorElectrical contractor and lighting designer for St. James Lutheran Church project.
- Snow Kreilich ArchitectsminorArchitecture firm collaborated with JTH on Dampfwerk Distillery and Nicollet Mall projects.
- Oslund and AssociatesminorLandscape architects for U.S. Bank Stadium Medtronic Plaza project.
- Design EngineersminorLighting design team consulted on Immaculate Conception Church project.
- Litecontrol (Current Lighting)majorWet-rated rectilinear luminaires manufacturer providing Flow family products for commercial applications.
- Fluxwerx IlluminationmajorLighting manufacturer providing Inbox Mini and View fixtures for office and commercial applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
JTH Lighting Alliance competitors and assessment
Company assessmentBroad incumbents
- Signify (Philips Lighting): Global leader in lighting products, systems, and services including LED fixtures and connected lighting. Operates broadly in the same categories as JTH's principals but as the manufacturer rather than representative.
- Acuity Brands: One of North America's largest commercial and architectural lighting manufacturers. Operates broadly across the same lighting fixtures and controls categories that JTH represents, but at massive scale with direct manufacturer-direct sales motion.
- Hubbell Lighting: Large diversified lighting and electrical products manufacturer covering commercial, industrial, and architectural applications. Overlaps with JTH's broad specification portfolio as a manufacturer of fixtures and controls.
- Lutron Electronics: Leading manufacturer of lighting controls, dimming systems, and motorized shades used extensively in commercial and architectural projects. The flagship controls brand in the category JTH serves, often competing directly with or alongside Leviton/ETC/Crestron at the spec stage.
Direct peers
- G2 Lighting Group: Independent regional lighting manufacturer's representative representing architectural and commercial lighting manufacturers to the design community. Directly comparable business model, customer base, and product vertical to JTH.
- Schuler Shook: Lighting design consultancy that frequently partners with JTH on marquee Upper Midwest projects. Sits one step upstream in the specification process, designing projects that JTH's represented products are then specified into.
- O'Briant Group: Independent lighting manufacturer's representative serving architects, designers, and contractors in the Southeast with a similar multi-line lighting and controls specification model. Operates on the same commission-based agency economics with overlapping specifier customer base.
- RMK & Associates: Independent lighting representative firm serving the A&E and contractor community with a portfolio of specification-grade lighting manufacturers. Same manufacturer's-rep business model with similar target specifier customers.
- The Lighting Group: Regional independent lighting representative firm offering multi-line specification sales to architects, engineers, and contractors. Same rep-agency model and customer overlap as JTH Lighting Alliance.
Regional players
- Wiedenman-Brown: Independent lighting manufacturer's representative serving specifiers in a defined regional territory with a multi-line architectural lighting portfolio. Same rep-firm business model as JTH but in a different U.S. geographic territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
JTH Lighting Alliance social profiles
Digital presenceJTH Lighting Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
JTH Lighting Alliance leadership team
Management profileNumber of profiles
Profiles2 records
JTH Lighting Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JTH Lighting Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JTH Lighting Alliance
What does JTH Lighting Alliance do?
JTH Lighting Alliance is a privately held manufacturer's representative agency, not a manufacturer, that sells and specifies architectural lighting equipment and controls on behalf of multiple lighting manufacturers. It serves trade professionals across Minnesota, North Dakota, South Dakota, Wisconsin, and Michigan's Upper Peninsula through a structured 8-Stages of Service model, a Lighting Lounge specification space, and the JTH CLEAR Team support program.
Is JTH Lighting Alliance a public or private company?
JTH Lighting Alliance is a private company. It is classified as management employee owned and is currently operating.
When was JTH Lighting Alliance founded?
JTH Lighting Alliance was founded in 1988. It employs 11 to 50 people.
Where is JTH Lighting Alliance based?
JTH Lighting Alliance is headquartered in Browns Valley, United States, in the North America region.
How does JTH Lighting Alliance make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are JTH Lighting Alliance's main competitors?
Broad incumbents on record are Signify (Philips Lighting), Acuity Brands, Hubbell Lighting and Lutron Electronics. Direct peers are G2 Lighting Group, Schuler Shook, O'Briant Group, RMK & Associates and The Lighting Group. Wiedenman-Brown is listed as a regional player.
Does JTH Lighting Alliance have an API?
No public API is recorded for JTH Lighting Alliance.
What industry is JTH Lighting Alliance in?
JTH Lighting Alliance's product category is Commercial Lighting Manufacturer Representation. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting). Its NAICS code is 335132 and its SIC code is 3640.