SDG
- Company typePrivate
- Founded1990
- HeadquartersArmagh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
SDG firmographics
Firmographics- Name
- SDG
- Legal name
- SDG Construction Technology Ltd
- Website
- https://wearesdg.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where SDG is headquartered
LocationHeadquarters
- HQ city
- Armagh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SDG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Construction Product Sales: SDG generates revenue through the sale of specialist construction products and accessories to the building and construction industry. The company stocks and distributes over 2000 products including construction accessories, precast accessories, waterproofing systems, acoustic solutions, and technical innovation products. Revenue is derived from both product sales and associated technical support services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SDG product offering
Product offeringCore offering
SDG is a specialist construction products supplier distributing more than 2,000 products across Construction Accessories, Precast Accessories, Waterproofing, Acoustics, and Technical Innovation to the construction industry in Ireland and the UK. The company provides both proprietary branded products (e.g., K-Form, Pecafil) and acts as an exclusive UK/Irish distributor for international brands such as Sika, Vogl, BT Innovation, Bekaert, and Max Frank. SDG supports its offering with technical specification advice, site visits, and dedicated account management for contractors, precast manufacturers, fitout firms, and consulting engineers.
Product overview
SDG (We Are SDG) is a specialist construction products supplier operating across Ireland and the UK, established in 1990. The company offers over 2000+ products organized into five main categories: Construction Accessories (concrete spacers, testing equipment, safety systems, formwork accessories, concrete chemicals, repair products, chemical anchors, joint sealants, tactile paving, grouts, waterstops, masonry reinforcement), Precast Accessories (structural bearings, lifting and fixing systems, magnetic systems, connection systems), Waterproofing (structural and remedial solutions, injection resins, waterstops, sealants), Acoustics (ceilings, baffles, panels, wall treatments), and Technical Innovation (bridge bearings, vibration control, punching shear reinforcement, thermal break connectors, architectural formliners). The product portfolio includes branded products such as VoglFuge acoustic ceiling joint technology, Egcobox thermal break balcony connectors, and Damtec acoustic insulation, along with proprietary solutions across formwork, reinforcement, waterproofing, and acoustic categories. SDG serves main contractors, precast manufacturers, formwork contractors, architects, and engineers across construction and civil engineering sectors.
Differentiator
Problem solved
Functional benefit
Companies that use SDG
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
SDG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SDG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SikacoreSDG is a leading partner of Sika products, with extensive Sika product range including Sikaflex sealants, Sika waterproofing systems, Sika grouts, and SikaMonoTop repair mortars. Multiple Sika product lines are featured in SDG's catalogue and product listings.
- Murdock GroupcoreSDG announced a strategic partnership with Murdock Group to strengthen support capabilities, as reported in company news.
- BT Innovation GMBHcoreSDG announced a strategic partnership worth £1,000,000 with BT Innovation GMBH. This appears to relate to innovative products such as the ThermoPin system for precast construction.
- VoglcoreSDG works in partnership with Vogl, a world-leading manufacturer of acoustic products, to supply Vogl perforated plasterboard ceilings, acoustic ceiling tiles, and access panels. The VoglFuge joint system is a key differentiator.
- Design IDminorSDG collaborated with Design ID to deliver Lunch & Learn seminars on bearings, providing technical education to engineers and architects on structural and sliding bearings.
- Creagh ConcretecoreLong-standing partnership with Creagh Concrete, a major precast manufacturer. SDG has produced a customer testimonial video 'SDG & Creagh Concrete: Stronger Together'.
- O'ReillyminorSDG has a long-lasting partnership with O'Reilly, documented in a case study 'Built to Last: The Role of Reliability in SDG and O'Reilly's Long-Lasting Partnership'.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SDG competitors and assessment
Company assessmentDirect peers
- SIG plc: UK-listed specialist building-products distributor focused on roofing, insulation, interior fitout and exteriors, serving contractors across the UK and Ireland. Most directly comparable to SDG in product breadth, customer base (main contractors, merchants, installers) and channel-to-market.
- CCF Ltd (Construction Cardboard Fixings): UK specialist distributor of construction accessories, fixings and drylining products to contractors. Closely comparable niche, SKU profile and customer segment to SDG's construction-accessories and drylining ranges.
- Premier Sealants & Gaskets Ltd: UK specialist distributor of sealants, gaskets, waterproofing and associated construction products. Comparable in size, niche product focus, and reliance on technical sales support to contractors.
- Vivalda Group: UK specialist building-envelope distributor (rainscreen, cladding, facades). Similar specialist-distributor model, technical-specification positioning and trade-customer base to SDG's technical-innovation and waterproofing ranges.
Broad incumbents
- Travis Perkins plc: Largest UK builders' merchant group offering general and specialist building materials through a national branch network. Overlaps with SDG on contractor customers but operates at much greater scale with broader product portfolios.
- Grafton Group plc: UK and Ireland builders' merchant and DIY retailer (Selco, Woodie's, Chadwicks). Same geographic footprint (UK + Ireland) and overlapping trade-customer base as SDG, but at significantly larger scale and broader product mix.
- Huws Gray: Major UK builders' merchant with extensive branch network across England and Wales. Comparable supply channel to contractor and tradesperson customers though with a much wider general-merchant proposition.
- Saint-Gobain UK & Ireland: Global building-products group supplying specialist construction brands (including Sika-channel-distributed waterproofing products). Sells overlapping product categories and serves the same contractor and engineer segments, though via manufacturing-led channels rather than specialist distribution.
Others
- ACO Technologies plc: UK drainage and surface-water management systems manufacturer and supplier. Adjacent value-chain player selling complementary construction products to engineers and contractors through technical distribution.
- Isomass Ltd: UK acoustic isolation products manufacturer that SDG partners with to supply wall, ceiling and floor acoustic treatments. Representative upstream partner illustrating the small specialist-product ecosystem SDG curates from.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SDG social profiles
Digital presenceSDG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SDG leadership team
Management profileNumber of profiles
Profiles1 record
SDG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SDG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SDG
What does SDG do?
SDG is a specialist construction products supplier distributing more than 2,000 products across Construction Accessories, Precast Accessories, Waterproofing, Acoustics, and Technical Innovation to the construction industry in Ireland and the UK. The company provides both proprietary branded products (e.g., K-Form, Pecafil) and acts as an exclusive UK/Irish distributor for international brands such as Sika, Vogl, BT Innovation, Bekaert, and Max Frank. SDG supports its offering with technical specification advice, site visits, and dedicated account management for contractors, precast manufacturers, fitout firms, and consulting engineers.
Is SDG a public or private company?
SDG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SDG founded?
SDG was founded in 1990. It employs 11 to 50 people.
Where is SDG based?
SDG is headquartered in Armagh, United Kingdom, in the Europe region.
How does SDG make money?
One revenue line is on record: construction Product Sales.
Who are SDG's main competitors?
Direct peers on record are SIG plc, CCF Ltd (Construction Cardboard Fixings), Premier Sealants & Gaskets Ltd and Vivalda Group. Broad incumbents are Travis Perkins plc, Grafton Group plc, Huws Gray and Saint-Gobain UK & Ireland. Others are ACO Technologies plc and Isomass Ltd.
Does SDG have an API?
No public API is recorded for SDG.