Macromatic

What Macromatic does

Macromatic Industrial Controls, Inc., founded in 1975 and headquartered in Waukesha, Wisconsin, designs and manufactures electromechanical and microprocessor-based industrial control and protection relays. Its catalog spans 11 core product categories — alternating relays, current sensing relays, general purpose relays, intrinsically safe barrier relays, liquid level control relays, percentage timers, reset timers, seal leakage and temperature relays, three-phase monitor relays, time delay relays, and voltage monitor relays — plus accessories such as sockets, retainers, and terminal covers. The PC Series three-phase monitor adds Modbus TCP communication for SCADA/HMI integration, while intrinsically safe barrier relays carry Class I/II/III Div 1 hazardous-location approvals. All products are designed, built, stocked, and shipped from the Wisconsin facility, a positioning emphasized to insulate customers from offshore supply chain disruption.

The company runs a hybrid go-to-market: direct sales by four Regional Sales Managers (East, South, Midwest, Canada) and a network of independent sales representatives, paired with a 109+ authorized distributor channel stocking product for immediate shipment. A direct e-commerce storefront on macromatic.com supports one-time unit purchases with a 10% first-order discount for new accounts, and a competitor cross-reference tool is used to convert replacement business. Pricing is unit-based with USD list prices and authorized distributor-only discounts; revenue is one-time hardware sales with no subscription component, plus a custom engineered products service for unique OEM applications.

Macromatic serves primarily water/wastewater management, manufacturing and material handling, HVACR, and food and beverage packaging customers, with secondary exposure to agriculture and irrigation, aviation fueling, elevators and lifts, and OEMs requiring custom control solutions. Since the May 2019 management buyout led by President & CEO Steve Sundlov, the company has remained independently owned, releasing multiple new product lines in 2023-2024 and maintaining compliance certifications including CE, REACH, RoHS, TSCA, California Proposition 65, and conflict minerals reporting.

Name

Macromatic

Legal name

Macromatic Industrial Controls, Inc.

Website

https://macromatic.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Macromatic Industrial Controls, Inc. designs and manufactures industrial control and protection relays — including three-phase monitors, time delay relays, current/voltage sensing relays, and intrinsically safe barrier relays — serving water/wastewater, manufacturing, HVACR, and food and beverage packaging customers through a US and Canadian distributor network.

Ownership category

akta.pro rank

Product category

Industrial Control Relays

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531), Switchgear and Switchboard Apparatus Manufacturing (335313), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Electromechanical Components (Relays, Switches, Potentiometers, Encoders) (IMAGAJAB)

akta.pro secondary industries

Protection, Control & Monitoring (Relays, RTUs, Fault Recorders, Condition Monitoring) (IMAGAAAD), Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF)

Keywords

• Industrial control relays
• Three-phase monitor relays
• Voltage monitoring relays
• Time delay relays
• Intrinsically safe relays

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Relay and Control Product Sales: Direct sales of industrial control relays and monitoring devices including time delay relays, three-phase monitors, current sensing relays, voltage monitors, alternating relays, and related accessories. Products sold as one-time purchases with no subscription component. Revenue derived from both direct website sales and distributor channel sales.
2. Custom Engineered Products: Custom product design and manufacturing services for unique applications requiring specialized control solutions. Provides engineering assistance, prototype turnaround, and agency approval support for custom specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Macromatic designs and manufactures industrial control, monitoring, and protection relays including time delay relays, three-phase monitor relays, current sensing relays, voltage monitor relays, alternating relays, liquid level control relays, intrinsically safe barrier relays, seal leakage relays, percentage timers, reset timers, and general purpose relays. Products are designed to manage electrical processes and protect motors, pumps, and other equipment from voltage and current fault conditions across industrial and OEM applications.

Product overview

Macromatic Industrial Controls manufactures a comprehensive portfolio of industrial relay and control products with a 45-year legacy since 1975. The product line centers on electrical control, monitoring, and protection solutions organized into 11 core product categories: Alternating Relays (AE, ARP, ARF, ATP Series) for load equalization; Current Sensing Relays (COKP, CAP, CAH, COH, CUH, CMD Series) for fault detection; General Purpose Relays (GS, GB, GR Series) for space-restricted panels; Intrinsically Safe Barrier Relays (ISD, ISE, ISP Series) for hazardous locations; Liquid Level Control Relays (LCP Series) for conductive fluids; Percentage Timers (PTA Series) for repeat cycle timing; Reset Timers (RT Series) for time delay; Seal Leakage and Temperature Relays (SFP, TCP, SFF, TCF Series) for pump protection; Three Phase Monitor Relays (PAP, PCP, PLP, PMP, PBDU, PMD, PC Series) for motor protection including Modbus TCP communication; Time Delay Relays (TR, TD, TH, THL, TE, TH4, TAA, TAD Series) as the industry's largest selection; and Voltage Monitor Relays (VAKP, VWKE, VAE, VWE Series) for voltage fault protection. The portfolio is complemented by Accessories (sockets, retainers, terminals) and Custom Engineered Products for unique applications. All products are designed and manufactured in Waukesha, Wisconsin, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Alternating Relays (AE, ARP, ARF, ATP Series) Relays that equalize run times between multiple loads to increase equipment life, used in redundant load applications including duplex (2 load) and triplex (3 load) configurations with Sequence On-Simultaneous Off operation.
• Current Sensing Relays (COKP, CAP, CAH, COH, CUH, CMD Series) Relays that detect current faults in critical environments by monitoring AC and DC over-current or under-current conditions to protect sensitive equipment, available in encapsulated, plug-in, and 22.5mm DIN-rail configurations.
• General Purpose Relays (GS, GB, GR Series) Compact relays for space-restricted panel applications featuring side-by-side mounting, color-coded push-to-test buttons, LED indication, and output ratings from 6A to 12A with multiple contact configurations.
• Intrinsically Safe Barrier Relays (ISD, ISE, ISP Series) Relays providing safe control of loads in hazardous locations without additional contactors, approved for Class I Div 1 (Zones 0 and 1), Groups A-D; Class II Div 1 (Zones 20-21), Groups E-G; Class III Div 1, available in 1-channel and 4-channel configurations.
• Liquid Level Control Relays (LCP Series) Relays that regulate levels of conductive liquids in pump up (fill) or pump down (drain) applications, controlling pumps, solenoids, or valves with single or dual probe configurations and DC probe pulsing to prevent electrolysis.
• Percentage Timers (PTA Series) Electronic timers delivering precise repeat cycle timing where ON time percentage is adjustable, microprocessor-based for irrigation, power systems, and industrial automation applications, available in seven fixed total cycle times.
• Reset Timers (RT Series) Timer relays with adjustable time delay using onboard potentiometer, 2-inch square surface-mount enclosure, eleven time ranges from 0.1 to 300 seconds, available with or without memory of timing sequence.
• Seal Leakage and Temperature Relays (SFP, TCP, SFF, TCF Series) Relays monitoring shaft seals on submersible pumps using resistance sensing and protecting pump motors with combination over-temperature and seal leakage detection, available in plug-in or flange-mounted configurations including pump-brand-specific models (Flygt, Ebara).
• Three Phase Monitor Relays (PAP, PCP, PLP, PMP, PBDU, PMD, PC Series) Relays protecting motors from voltage faults including phase loss, phase reversal, phase unbalance, undervoltage, and overvoltage, available in plug-in, DIN-rail, or communication-enabled (Modbus TCP) enclosures, compatible with Wye or Delta systems.
• Time Delay Relays (TR, TD, TH, THL, TE, TH4, TAA, TAD Series) Widest selection of time delay relays in the industry, available in plug-in, encapsulated, DIN-rail, and 1/16 DIN configurations, with On Delay, Off Delay, Interval On, Flasher, One Shot, and Cycle timer functions and analog, digital DIP-switch, or pushbutton programming.
• Voltage Monitor Relays (VAKP, VWKE, VAE, VWE Series) Relays monitoring AC single phase (50-60Hz) or DC voltages for over/under voltage fault conditions, with Over/Under Voltage, Voltage Band (Window), and Multifunction modes, available in 17.5mm DIN-rail or plug-in enclosures.
• Accessories (Sockets, Retainers, Terminal Covers, Jumpers) Supporting products including industry standard 8-pin and 11-pin octal sockets, 12-pin square sockets, retainers, hold-down springs, finger safe covers, terminal covers, and replacement terminals for easy relay installation and replacement.
• Custom Engineered Products Custom design and manufacturing services for unique application requirements, including engineering assistance, quick prototype turnaround, agency approval support, and technical consultation for non-standard relay solutions.

Quantifiable outcome

• Products shipped within 10 days standard lead time
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Littelfuse (SSAC): Littelfuse owns SSAC, a direct competitor in time delay relays, voltage monitors, and phase monitoring relays. Most head-to-head overlap with Macromatic's three-phase monitor and time delay product lines, and is explicitly named as a competitive reference (e.g., LCP Series competing against SSAC and Crouzet NCC).
• NK Technologies: NK Technologies manufactures AC and DC current sensing relays, voltage monitors, and ground fault sensors. Direct overlap with Macromatic's current sensing and voltage monitor relay product lines for motor protection and equipment monitoring applications.
• ATC Diversified Electronics: ATC Diversified Electronics manufactures phase monitors, voltage monitors, and current sensing relays — a closely matched niche competitor in motor protection relays with overlapping use cases in pump, HVAC, and water/wastewater applications.
• Finder: Finder manufactures industrial relays including timing relays, monitoring relays, and general purpose relays with a global footprint. Direct overlap with Macromatic's time delay, voltage monitoring, and general purpose relay lines, particularly in DIN-rail mounted industrial control applications.
• Time Mark Corporation: Time Mark Corporation specializes in time delay relays, phase monitors, voltage monitors, and current sensors — a small, focused direct competitor to Macromatic with very similar product breadth and customer base in industrial control panels and OEM applications.
• Crouzet: Crouzet (part of Custom Sensors & Technology) manufactures industrial control relays including liquid level controls, time delay relays, and monitoring relays — explicitly named as a competitor to Macromatic's LCP Series. Direct overlap in liquid level, timing, and monitoring categories serving similar OEM and panel-builder customers.

Broad incumbents

• Schneider Electric: Schneider Electric (including the legacy Telemecanique / Square D brands) is a global automation incumbent offering Zelio control relays, phase monitors, and motor protection alongside its broader EcoStruxure platform. Overlaps with Macromatic across the full relay portfolio and competes at enterprise and OEM tiers.
• Phoenix Contact: Phoenix Contact is a global incumbent offering industrial relays, timing relays, monitoring relays, and a broader automation portfolio including PLCs, I/O, and connectivity. Competes with Macromatic in the relay and monitoring category while bundling into larger automation solutions.
• Eaton: Eaton's electrical business (Cutler-Hammer, Moeller) provides industrial control relays, motor protection relays, and phase monitors within a broad power management portfolio. Competes with Macromatic across panel-builder and OEM accounts with significant scale advantages.

Emerging players

• Banner Engineering: Banner Engineering offers a broad industrial sensor and controls portfolio including liquid level sensors, voltage monitors, and timing controls. Partial overlap with Macromatic in sensing-based monitoring, with stronger position in proximity/photoelectric sensors and machine safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/macromatic.controls

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macromatic