Malmborgs Garden Center & Greenhouse

What Malmborgs Garden Center & Greenhouse does

Malmborgs Garden Center & Greenhouse is a privately held, Minnesota-based retail and wholesale plant business founded in 1958, operating two garden center locations in Rogers and Blaine with year-round greenhouse production at its Rogers headquarters. The company offers approximately 514 plant varieties to retail customers, spanning annuals, perennials, vegetables, herbs, trees, shrubs, fruits, and houseplants, supplemented by an online Plant Search tool, an educational "Get Gardening" blog, and an email newsletter. Its underlying production technology centers on greenhouse-based propagation using heated rooting tables, misting systems, and natural gas heating to support roughly 5 million rooted cuttings of 1,300 varieties annually.

The business operates through three primary revenue streams: direct retail plant sales at its two Minnesota storefronts, wholesale rooted cuttings distributed to garden centers across the country through wholesale brokers, and ancillary sales including online gift cards via a Shopify storefront. A community Spring Fundraiser program adds a small revenue layer while donating 10% of pre-tax member purchases back to participating schools, churches, athletic associations, and nonprofits. Customers are split between local home gardeners (the primary retail persona) and B2B wholesale garden centers seeking young plant inventory, with marketing executed mainly through content, email, and a Facebook community rather than paid acquisition.

The company is independently owned with no disclosed parent, institutional investors, or external funding, employs 51–100 staff including seasonal workers, and reports no patents, regulatory actions, acquisitions, or leadership changes in the available data. Its growth posture is operational rather than transformative: digital tools and wholesale scale have been layered onto a long-established retail core, leaving the company exposed to seasonal demand cycles and Twin Cities discretionary spending.

Name

Malmborgs Garden Center & Greenhouse

Legal name

Malmborgs Garden Center & Greenhouse

Website

https://malmborgsinc.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Retail Garden Center & Greenhouse

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery and Floriculture Production (11142), Food Crops Grown Under Cover (11141)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro industry

PRIMARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYAFAGAHAM

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAHAA

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

Keywords

• Retail garden center
• Wholesale plants
• Greenhouse production
• Rooted cuttings
• Annual and perennial plants

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Direct retail sales of plants including annuals, perennials, vegetables, herbs, trees, shrubs, fruits, and houseplants through two physical garden center locations.
2. Wholesale Plant Sales: Produces and sells rooted cuttings to garden centers around the country through wholesale brokers.
3. Gift Cards: Online gift card sales through their Shopify store.
4. Spring Fundraiser Program: Community fundraiser program where 10% of pre-tax purchases from participating groups are donated back to those organizations.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Malmborgs Garden Center & Greenhouse operates two physical retail garden center locations in Rogers and Blaine, Minnesota, selling a wide assortment of plants (annuals, perennials, vegetables, herbs, trees, shrubs, fruits, vines, roses, and houseplants, totaling about 514 varieties). The company also runs year-round greenhouse production in Rogers that produces approximately 5 million rooted cuttings of 1,300 varieties annually for sale to other garden centers nationwide, alongside ancillary services such as a spring community fundraiser program and an online plant finder tool.

Product overview

Malmborgs Garden Center & Greenhouse is a retail garden center operating two locations in Minnesota (Rogers and Blaine) since 1958. The company offers a comprehensive portfolio of plant products including annuals, perennials, vegetables, trees, shrubs, evergreens, fruits, herbs, vines, and roses, totaling approximately 514 plant varieties. Beyond retail, the company operates year-round greenhouse production facilities producing ornamental annuals and edible herbs, with significant wholesale operations that produce approximately 5 million rooted cuttings of 1,300 varieties annually for garden centers nationwide. Additional offerings include a spring fundraiser program for local organizations and an educational blog with gardening resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Plants (Garden Center Assortment) Retail plant assortment sold through the Rogers and Blaine garden centers, spanning annuals, perennials, vegetables, herbs, trees, shrubs, evergreens, fruits, vines, and roses, totaling approximately 514 plant varieties. Intended for home gardeners and residential landscaping customers in the Minnesota market.
• Wholesale Rooted Cuttings & Liners Wholesale rooted cuttings (liners) produced at the Rogers, MN greenhouses and sold through wholesale brokers to garden centers around the country. Approximately 5 million cuttings of 1,300 varieties produced annually for the buyer's own growing programs and retail inventory.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bachman's: Twin Cities-based, multi-generational garden center with multiple retail locations, greenhouses, and landscaping services. Closest comparable as a Minnesota independent garden center operator with similar heritage and product mix.
• Walters Gardens: One of the largest wholesale perennial growers in North America, producing liners and bare-root plants for garden centers and landscape professionals. Direct comparable on the wholesale rooted-cuttings side of Malmborgs' business.
• Earl May Garden Centers: Midwest chain of independent garden centers selling plants, lawn care, and outdoor living products. Operates a multi-state retail model with greenhouse production, comparable in scope and seasonality.
• Pesche's Garden Center: Family-owned Illinois garden center with greenhouse production and a wide variety of plants. Comparable independent operator with similar seasonal, climate-sensitive model.
• Snavely's Garden Center: Independent garden center with greenhouse production and retail operations. Comparable mid-size independent with both retail and propagation activities.
• Gertens Garden Center: Large Minnesota-based independent garden center and greenhouse with retail and landscape supply operations. Comparable regional footprint, retail-versus-wholesale mix, and customer base.

Broad incumbents

• Lowe's Garden Centers: Major home improvement retailer with dedicated garden centers offering plants, trees, and seasonal merchandise. Direct competitive pressure on commodity plant and garden supply sales.
• Home Depot Garden Centers: National big-box retailer with prominent seasonal garden center departments. The dominant competitive force on price and selection for Malmborgs' retail segment, though lacking the specialist depth and consumer gardening expertise.
• Dümmen Orange: Global leader in floriculture breeding and production of rooted cuttings, serving growers worldwide. Comparable on the wholesale young-plant production side, though at substantially larger scale.

Regional players

• Green Acres Nursery & Supply: Independent garden center chain with multiple California locations and significant greenhouse production. Comparable independent operator with similar retail-and-growing hybrid model, but in a different climate zone.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geraniumgeorge
• Facebookfacebook.com/malmborgs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malmborgs Garden Center & Greenhouse