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Transform Performance International

Full company profile

uuid000scm4

Namestring
Transform Performance International
Legal namestring
Transform People International Limited
Company typeenum
Private
Founded yearint
1999
Descriptiontext

Transform Performance International is a UK-based performance improvement consultancy founded in 1999, specialising in bespoke leadership development and sales transformation programmes for large enterprise clients. The company operates as a Peoplewise subsidiary following its 2024 acquisition, with Peoplewise itself positioned as the development partner of The LCap Group. Day-to-day, Transform designs and delivers custom training programmes that combine face-to-face and virtual workshops, executive and team coaching, psychometric assessments, and behavioural analytics, addressing what the company calls the underlying beliefs and mindsets that drive behaviour rather than surface-level skill deficits. The named client base spans Cisco, Microsoft, Maersk, Barclays, RBS, Aviva, HP, Dow Chemical, Vodafone, Capgemini, Carlsberg, GfK, FTI Consulting, Sunbelt Rentals, Colt, and American Express, with engagements ranging from large in-person sales events of 600+ delegates to global behavioural change programmes reaching 4,500 staff.

Short descriptiontext

Transform Performance International is a UK-based performance improvement consultancy that delivers bespoke leadership development and sales transformation programmes, combining proprietary psychometrics, coaching, and behavioural analytics to large enterprise clients globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNewbury, United Kingdom
HQ citystring
Newbury
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
leadership development consulting, sales transformation training, business psychology services, executive coaching programmes, psychometric assessment tools
Industry5 codes
1Corporate & Leadership Development
CodeBPACANAAPrimaryYes
2Leadership Assessment, 360 Feedback & Development Planning
CodeEDABAAAKPrimaryNo
3Organizational Change & Transformation Coaching
CodeEDABANAGPrimaryNo
4Change Management & Transformation (Org/HR)
CodeBPACAJADPrimaryNo
5Change Management & Transformation Consulting
CodeBPAHAGACPrimaryNo
NAICS code1 code
  • Professional and Management Development Training611430
SIC code1 code
  • Services-Management Consulting Services8742
Product category
Leadership Development and Sales Transformation Consulting
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Bespoke Training and Development Programmes
TypeProfessional Services
Description

Custom-designed leadership development and sales training programmes delivered through a combination of workshops, coaching, e-learning, and assessments. Revenue is generated through programme fees tied to engagement scope, duration, and audience size.

peoplewise.co.uk
2One-to-One and Team Coaching
TypeProfessional Services
Description

Executive coaching and team coaching programmes charged per engagement or coaching hour, supporting contexts including leadership development, high-potential development, performance improvement and change leadership.

peoplewise.co.uk
3Certification and E-Learning Courses
TypeSubscription Recurring
Description

E-learning courses for individuals seeking certification as practitioners in the company's psychometric tools, providing a recurring training revenue stream.

peoplewise.co.uk
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
Pricing details1 tier
1Bespoke engagement pricing
ModelOtherBilling cadenceMulti-year contract
Notes

All programmes are custom-designed and quote-based. Pricing varies by programme scope, audience size, delivery format (face-to-face, virtual, blended), number of coaching hours, and use of proprietary tools and assessments.

peoplewise.co.uk
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Transform Performance International designs and delivers bespoke leadership development and sales transformation programmes for enterprise and mid-market organisations. The company combines face-to-face and virtual workshops, proprietary psychometrics, executive and team coaching, and event facilitation, delivered globally by 60+ psychologists and coaches in 20+ languages. Revenue is generated through custom programme fees plus practitioner e-learning certification subscriptions.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 60% increase in work-related performance reported by Global Talent Director at a professional services client within one year of Peoplewise L&D academy implementation.
+4 more records
Product overview1 text field

Transform Performance International is a Peoplewise company offering a portfolio of professional development services comprising three core areas: Bespoke Leadership Training Programmes, Sales Development Programmes, and Event Management & Conference Speakers. The company combines face-to-face and virtual workshops with proprietary psychometrics, self-directed learning, coaching, and bespoke applications. Transform Performance International operates alongside Peoplewise, its parent company, which provides complementary assessment tools including the Perspectives Assessment Solution, PsyCap Potential, Competencies 360, Derailers Profiler, Influencing Styles Profiler, DISC Discovery Profiler, Positive Resilience Profiler, Mental Agility Profiler, Emotional Agility Profiler, and Situational Judgement Tests. Additional Peoplewise platforms include Impact (behavioral analytics), Engage (employee pulse survey app), Enable (talent platform), 360 Surveys, and Assessment centres. The combined offering enables end-to-end talent solutions from assessment through to development and transformation.

Product and service1 record
1Bespoke Leadership Training Programmes
CategoryCore service
Description

Custom leadership transformation courses combining face-to-face and virtual workshops, psychometrics, self-directed learning, coaching, and bespoke applications shaped to company requirements and business goals. Targeted at enterprise and mid-market organisations seeking measurable leadership capability improvement.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Peoplewise (the parent company of Transform Performance International) is described as the 'development partner' of The LCap Group. The relationship brings Peoplewise's capabilities in risk, talent and development into a broader ecosystem managed by The LCap Group.

Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Peoplewise partners with business schools and academics to develop data-driven methodologies and understand what sets top performers apart. The company also applies cutting-edge research to its programme design.

Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Peoplewise maintains affiliations with professional associations and governing bodies relevant to business psychology and HR/L&D, providing the highest standards of professional practice. Logos of these bodies are displayed on the company website.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Global leadership development and assessment consultancy offering leadership pipelines, behavioral assessments, and executive coaching to enterprise clients. Highly comparable to TPI's bespoke leadership programmes and psychometric assessment portfolio.

TypeDirect peer
Description

Nonprofit research-based leadership development provider offering open-enrolment and custom leadership programmes, executive coaching, and 360 feedback. Closely matches TPI's leadership development, coaching, and assessment offerings.

TypeDirect peer
Description

Global leadership and performance consultancy offering leadership development, sales performance, and habit-based training content. Comparable to TPI on leadership, sales transformation, and scalable enterprise training delivery.

TypeBroad incumbent
Description

Global organisational consulting firm with a substantial leadership development, assessment, and coaching practice alongside executive search. Broader portfolio than TPI but directly competes for enterprise L&D and leadership assessment budgets.

TypeDirect peer
Description

UK-based performance and leadership consultancy focused on unlocking leadership potential through bespoke programmes and coaching. Direct UK competitor to TPI's leadership and team development offering.

TypeDirect peer
Description

UK-listed performance consultancy delivering behaviour change programmes for leadership, sales, and culture. Comparable to TPI's bespoke leadership and sales transformation programmes.

TypeDirect peer
Description

Global performance improvement consultancy specialising in sales transformation, leadership development, and strategy activation. Closely comparable to TPI's sales programmes and bespoke leadership delivery.

TypeDirect peer
Description

Global leadership and management training company known for SLII and other leadership frameworks. Comparable to TPI on leadership development content, certification programmes, and enterprise delivery.

TypeBroad incumbent
Description

Global executive search and advisory firm with deep leadership advisory, coaching, and board advisory practices. Competitor for senior executive coaching and leadership development budgets that TPI targets.

TypeBroad incumbent
Description

Legacy human capital consultancy offering leadership development, engagement surveys, and organisation design. Overlaps with TPI's leadership, culture, and assessment offerings at the enterprise level.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers18 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Transform Performance International

Leadership Development and Sales Transformation Consultingtransformperformance.com

Transform Performance International is a UK-based performance improvement consultancy that delivers bespoke leadership development and sales transformation programmes, combining proprietary psychometrics, coaching, and behavioural analytics to large enterprise clients globally.

What Transform Performance International does

Transform Performance International is a UK-based performance improvement consultancy founded in 1999, specialising in bespoke leadership development and sales transformation programmes for large enterprise clients. The company operates as a Peoplewise subsidiary following its 2024 acquisition, with Peoplewise itself positioned as the development partner of The LCap Group. Day-to-day, Transform designs and delivers custom training programmes that combine face-to-face and virtual workshops, executive and team coaching, psychometric assessments, and behavioural analytics, addressing what the company calls the underlying beliefs and mindsets that drive behaviour rather than surface-level skill deficits. The named client base spans Cisco, Microsoft, Maersk, Barclays, RBS, Aviva, HP, Dow Chemical, Vodafone, Capgemini, Carlsberg, GfK, FTI Consulting, Sunbelt Rentals, Colt, and American Express, with engagements ranging from large in-person sales events of 600+ delegates to global behavioural change programmes reaching 4,500 staff.

Transform Performance International firmographics

Firmographics
Name
Transform Performance International
Legal name
Transform People International Limited
Website
https://transformperformance.com
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
11–50 employees
Short description
Transform Performance International is a UK-based performance improvement consultancy that delivers bespoke leadership development and sales transformation programmes, combining proprietary psychometrics, coaching, and behavioural analytics to large enterprise clients globally.
Ownership category
akta.pro rank

Transform Performance International industry classification

Industry
Product category
Leadership Development and Sales Transformation Consulting
NAICS
Professional and Management Development Training (611430)
SIC
Services-Management Consulting Services (8742)
akta.pro primary industry
Corporate & Leadership Development (BPACANAA)
akta.pro secondary industries
Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Organizational Change & Transformation Coaching (EDABANAG), Change Management & Transformation (Org/HR) (BPACAJAD), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

  • Leadership development consulting
  • Sales transformation training
  • Business psychology services
  • Executive coaching programmes
  • Psychometric assessment tools

Where Transform Performance International is headquartered

Location

Headquarters

HQ city
Newbury
HQ country
United Kingdom
HQ region
Europe

Offices3 records

Markets served

Transform Performance International business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Bespoke Training and Development Programmes: Custom-designed leadership development and sales training programmes delivered through a combination of workshops, coaching, e-learning, and assessments. Revenue is generated through programme fees tied to engagement scope, duration, and audience size.
  2. One-to-One and Team Coaching: Executive coaching and team coaching programmes charged per engagement or coaching hour, supporting contexts including leadership development, high-potential development, performance improvement and change leadership.
  3. Certification and E-Learning Courses: E-learning courses for individuals seeking certification as practitioners in the company's psychometric tools, providing a recurring training revenue stream.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractBespoke engagement pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Transform Performance International product offering

Product offering

Core offering

Transform Performance International designs and delivers bespoke leadership development and sales transformation programmes for enterprise and mid-market organisations. The company combines face-to-face and virtual workshops, proprietary psychometrics, executive and team coaching, and event facilitation, delivered globally by 60+ psychologists and coaches in 20+ languages. Revenue is generated through custom programme fees plus practitioner e-learning certification subscriptions.

Product overview

Transform Performance International is a Peoplewise company offering a portfolio of professional development services comprising three core areas: Bespoke Leadership Training Programmes, Sales Development Programmes, and Event Management & Conference Speakers. The company combines face-to-face and virtual workshops with proprietary psychometrics, self-directed learning, coaching, and bespoke applications. Transform Performance International operates alongside Peoplewise, its parent company, which provides complementary assessment tools including the Perspectives Assessment Solution, PsyCap Potential, Competencies 360, Derailers Profiler, Influencing Styles Profiler, DISC Discovery Profiler, Positive Resilience Profiler, Mental Agility Profiler, Emotional Agility Profiler, and Situational Judgement Tests. Additional Peoplewise platforms include Impact (behavioral analytics), Engage (employee pulse survey app), Enable (talent platform), 360 Surveys, and Assessment centres. The combined offering enables end-to-end talent solutions from assessment through to development and transformation.

Differentiator

Problem solved

Functional benefit

Products and services

  • Bespoke Leadership Training Programmes Custom leadership transformation courses combining face-to-face and virtual workshops, psychometrics, self-directed learning, coaching, and bespoke applications shaped to company requirements and business goals. Targeted at enterprise and mid-market organisations seeking measurable leadership capability improvement.

Quantifiable outcome

  • 60% increase in work-related performance reported by Global Talent Director at a professional services client within one year of Peoplewise L&D academy implementation.
  • +4 more outcomes

Companies that use Transform Performance International

Customer profile

Named customers18 records

Segments6 records

Ideal customer profiles2 records

Transform Performance International technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Transform Performance International partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and supporting.

  • The LCap GroupcoreStrategic or Co-development PartnerPeoplewise (the parent company of Transform Performance International) is described as the 'development partner' of The LCap Group. The relationship brings Peoplewise's capabilities in risk, talent and development into a broader ecosystem managed by The LCap Group.
  • Research and Academic PartnerssupportingStrategic or Co-development PartnerPeoplewise partners with business schools and academics to develop data-driven methodologies and understand what sets top performers apart. The company also applies cutting-edge research to its programme design.
  • Professional Associations and Governing BodiessupportingStrategic or Co-development PartnerPeoplewise maintains affiliations with professional associations and governing bodies relevant to business psychology and HR/L&D, providing the highest standards of professional practice. Logos of these bodies are displayed on the company website.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Transform Performance International competitors and assessment

Company assessment

Direct peers

  • Development Dimensions International (DDI): Global leadership development and assessment consultancy offering leadership pipelines, behavioral assessments, and executive coaching to enterprise clients. Highly comparable to TPI's bespoke leadership programmes and psychometric assessment portfolio.
  • Center for Creative Leadership (CCL): Nonprofit research-based leadership development provider offering open-enrolment and custom leadership programmes, executive coaching, and 360 feedback. Closely matches TPI's leadership development, coaching, and assessment offerings.
  • FranklinCovey: Global leadership and performance consultancy offering leadership development, sales performance, and habit-based training content. Comparable to TPI on leadership, sales transformation, and scalable enterprise training delivery.
  • Lane4: UK-based performance and leadership consultancy focused on unlocking leadership potential through bespoke programmes and coaching. Direct UK competitor to TPI's leadership and team development offering.
  • Mind Gym: UK-listed performance consultancy delivering behaviour change programmes for leadership, sales, and culture. Comparable to TPI's bespoke leadership and sales transformation programmes.
  • BTS Group: Global performance improvement consultancy specialising in sales transformation, leadership development, and strategy activation. Closely comparable to TPI's sales programmes and bespoke leadership delivery.
  • Blanchard (The Ken Blanchard Companies): Global leadership and management training company known for SLII and other leadership frameworks. Comparable to TPI on leadership development content, certification programmes, and enterprise delivery.

Broad incumbents

  • Korn Ferry: Global organisational consulting firm with a substantial leadership development, assessment, and coaching practice alongside executive search. Broader portfolio than TPI but directly competes for enterprise L&D and leadership assessment budgets.
  • Egon Zehnder: Global executive search and advisory firm with deep leadership advisory, coaching, and board advisory practices. Competitor for senior executive coaching and leadership development budgets that TPI targets.
  • Hay Group (part of Korn Ferry): Legacy human capital consultancy offering leadership development, engagement surveys, and organisation design. Overlaps with TPI's leadership, culture, and assessment offerings at the enterprise level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Transform Performance International social profiles

Digital presence

Transform Performance International financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Transform Performance International leadership team

Management profile

Number of profiles

Profiles3 records

Transform Performance International funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Transform Performance International M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transform Performance International

What does Transform Performance International do?

Transform Performance International designs and delivers bespoke leadership development and sales transformation programmes for enterprise and mid-market organisations. The company combines face-to-face and virtual workshops, proprietary psychometrics, executive and team coaching, and event facilitation, delivered globally by 60+ psychologists and coaches in 20+ languages. Revenue is generated through custom programme fees plus practitioner e-learning certification subscriptions.

Is Transform Performance International a public or private company?

Transform Performance International is a private company. It is classified as corporate owned and is currently operating.

When was Transform Performance International founded?

Transform Performance International was founded in 1999. It employs 11 to 50 people.

Where is Transform Performance International based?

Transform Performance International is headquartered in Newbury, United Kingdom, in the Europe region.

How does Transform Performance International make money?

Three revenue lines are on record. Bespoke Training and Development Programmes are the primary driver. The others are one-to-One and Team Coaching and certification and E-Learning Courses.

Who are Transform Performance International's main competitors?

Direct peers on record are Development Dimensions International (DDI), Center for Creative Leadership (CCL), FranklinCovey, Lane4, Mind Gym, BTS Group and Blanchard (The Ken Blanchard Companies). Broad incumbents are Korn Ferry, Egon Zehnder and Hay Group (part of Korn Ferry).

Does Transform Performance International have an API?

No public API is recorded for Transform Performance International.

What industry is Transform Performance International in?

Transform Performance International's product category is Leadership Development and Sales Transformation Consulting. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 611430 and its SIC code is 8742.

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