MundoAnimalia

What MundoAnimalia does

MundoAnimalia is a Spanish-language online pet marketplace that connects prospective pet owners with Núcleo Zoológico-licensed professional breeders, registered animal shelters (protectoras), and individual rehomers across all major Spanish autonomous communities. Buyers browse and filter listings of puppies and kittens by breed, location, and price through the mundoanimalia.com website and native iOS and Android applications. The platform's core differentiator is a trust-and-safety layer: a Verified Breeder Program that validates official breeding licenses and breeder identity, a dedicated Trust & Safety team, secure in-platform messaging (deliberately displacing WhatsApp/email), and a Secure Deposit Scheme that holds buyer payments in escrow. Payments are processed through Adyen with SSL and 3DSecure authentication, and the platform maintains KYC/AML controls above defined thresholds.

The business model is a self-serve, product-led marketplace monetized through three streams: listing fees paid by sellers to publish puppies/kittens, optional promotional/boost fees that elevate listings in search results, and a commission on payment-processing volume. Adoption listings follow a separate cap of EUR 150 to cover veterinary costs. Both supply (breeders, shelters) and demand (Spanish families and individuals) are acquired organically, primarily through an extensive SEO footprint of breed-specific landing pages and an educational blog on pet care, genetics, and training. MundoAnimalia is operated by HästNet Sverige AB (trading as Pet Media Group International AB), a Swedish private limited company that also owns sister pet marketplaces in the UK (Pets4Homes), Sweden (Hastnet), the Netherlands (PuppyPlaats), Italy (Annunci Animali), and the US (Lancaster Puppies).

Name

MundoAnimalia

Legal name

HästNet Sverige AB

Website

https://mundoanimalia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

MundoAnimalia is a Spanish online marketplace connecting pet buyers with Núcleo Zoológico-licensed breeders, registered animal shelters, and individual rehomers across Spain, monetized via listing fees, listing boosts, and payment-processing commissions under Pet Media Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Listing Fees: Sellers pay fees to publish listings on the platform. Breeders with verified licenses can list puppies and kittens for sale.
2. Promotional/Boost Fees: Sellers can pay to boost their listings to appear higher in search results and attract more buyers.
3. Payment Processing: Platform processes payments through Adyen, taking a commission on transactions. Sellers can transfer earnings to their bank accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MundoAnimalia is an online pet marketplace where verified professional breeders, registered animal shelters, and individual rehomers in Spain publish listings of puppies and kittens for sale or adoption, and where pet buyers can search by breed, location, and price. The platform enforces breeder license (Núcleo Zoológico) verification, operates a dedicated Trust and Safety team, and uses Adyen-powered secure payments with a Secure Deposit Scheme to protect buyer funds.

Product overview

MundoAnimalia is a pet marketplace platform operating in Spain that connects buyers with verified professional breeders and animal shelters. The core product is a listing marketplace for puppies and kittens across multiple dog and cat breeds, supported by a Verified Breeder Program that validates breeding licenses. Additional offerings include a Trust & Safety Team for user support, Secure Deposit Scheme for payment protection, Secure Messaging System for buyer-seller communication, Pet Care Articles and Breed Information Pages as educational content, Adoption Services for rehoming, and Mobile Applications for iOS and Android. The platform also offers a Pet Breed Selector Quiz to help users find suitable breeds.

Differentiator

Problem solved

Functional benefit

Products and services

• MundoAnimalia Pet Marketplace Online marketplace for buying puppies and kittens in Spain, with listings by breed, location, and price from verified professional breeders and registered animal shelters.
• MundoAnimalia Mobile App Native iOS and Android applications available on the Apple App Store and Google Play Store that allow buyers and sellers to browse listings, manage accounts, and create or edit listings from mobile devices.
• Adoption Services Rehoming service that allows registered animal shelters and private individuals to list dogs and cats for adoption, with symbolic fees capped at 150 EUR to cover veterinary costs such as microchipping, sterilization, and vaccinations.
• Pet Care Articles Editorial content section publishing articles on pet care topics including genetic diseases, grooming products, puppy socialization, and strengthening the dog-owner bond, aimed at educating prospective buyers and supporting SEO acquisition.
• Breed Information Pages Comprehensive breed profiles covering characteristics, origins, behavior, appearance, care requirements, and health information for dog and cat breeds served by the marketplace.
• Pet Breed Selector Quiz Interactive web questionnaire that helps prospective dog owners identify a suitable breed based on their lifestyle and preferences, then directs them to relevant listings.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pet Media Group International ABcoreOthersMundoAnimalia is owned and operated by HästNet Sverige AB, trading as Pet Media Group International AB, registered in Sweden (company number 559138-8490). This is the parent company providing corporate structure and brand ownership.
• AdyencoreTechnology or IntegrationPayment processing partner handling credit card payments and MundoAnimalia balance transfers through Adyen's secure payment platform with SSL encryption and 3DSecure authentication.
• Pets4HomesminorOthersRelated pet marketplace brand under the Pet Media Group network, serving the UK market.
• HastnetminorOthersRelated pet marketplace brand under the Pet Media Group network, serving the Swedish market.
• PuppyPlaatsminorOthersRelated pet marketplace brand under the Pet Media Group network, serving the Dutch market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pets4Homes: UK pet marketplace operated by the same Pet Media Group parent; offers near-identical breeder-listing, verification and trust-and-safety features as MundoAnimalia, just localized for the British market.
• PuppyPlaats: Dutch pet marketplace under Pet Media Group; identical self-serve listings and verification model targeting puppy and kitten buyers in the Netherlands.
• Annunci Animali: Italian pet marketplace under Pet Media Group; same breeder-listing and trust infrastructure as MundoAnimalia, serving Italian pet buyers.
• Lancaster Puppies: US puppy classifieds marketplace under Pet Media Group; comparable breeder-listing and search experience, just operating under US market dynamics and regulations.
• Hastnet: Swedish pet marketplace also owned by HästNet Sverige AB / Pet Media Group; runs the same verified-breeder, secure-payment marketplace model as MundoAnimalia for the Swedish market.

Broad incumbents

• Petfinder: Largest North American pet adoption and listing platform operated by Purina/Mars; comparable directory-and-listing model and a benchmark for trust/verification features at scale.
• Adopt-a-Pet: US non-profit pet adoption directory with breeder and shelter listings; offers a comparable trust-oriented listing experience and serves as a reference point for adoption-side monetization.

Regional players

• Wallapop: Spain-focused general C2C classifieds app that includes a sizable pet listings category; competes with MundoAnimalia for casual pet sellers who want a free, broad-audience channel.
• Milanuncios: Long-standing Spanish general classifieds site with active pet listings; indirect competitor providing a free listing alternative to MundoAnimalia's paid, verified model.

Emerging players

• EuroPetNet: European pet database and microchip-registration network; overlaps with MundoAnimalia's verification angle and could partner or compete on breeder credentialing across the EU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mundoAnimalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MundoAnimalia