What Peace by Chocolate does

Peace by Chocolate is a privately held Canadian artisan chocolate manufacturer founded in 2016 in Antigonish, Nova Scotia, by the Hadhad family, Syrian refugees who resettled in Canada. The company produces premium chocolate bars, assorted boxes, snacks (chocolate-covered pretzels, cookies, bark), hot chocolate mixes, and branded merchandise, including signature collections such as Language Peace Bars (with 'peace' in 30+ languages), Dubai-Style pistachio and kataifi bars, Canadian Provincial Bars, and a Summer Soccer Collection. Manufacturing operates from a federally registered, SQF-certified, FDA-compliant facility that sources 100% of its cocoa through independently managed sustainability programs (Cocoa Horizons, Rainforest Alliance, Fairtrade). HALAL and KOSHER suitability is claimed with certifications pending.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (shipping across Canada, the USA, and internationally) with three company-owned retail touchpoints — Antigonish flagship, Halifax waterfront store, and a Halifax Airport boutique — complemented by a dedicated B2B wholesale vendor portal, a corporate gifting and events business, and a recently launched franchise program. Pricing is unit-based and premium-positioned (CAD $3–$25 per bar, boxes up to $61, tasting kits to $54). A registered not-for-profit, the Peace on Earth Society, receives 3–5% of company returns and distributes funds to 10+ named charity partners, providing the company's defining social-impact narrative and supporting its media profile (documentary on Amazon Prime and Peacock, bestselling book). The company is entirely founder-owned with no disclosed institutional investors, funding rounds, or headcount figures.

Name

Peace by Chocolate

Legal name

Peace by Chocolate

Website

https://peacebychocolate.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Peace by Chocolate is a privately held Canadian artisan chocolate maker founded in 2016 by Syrian refugees, selling premium bars, boxes, and snacks via DTC e-commerce, retail stores in Nova Scotia, wholesale, and a new franchise program, with 3–5% of returns donated to peace-building charities.

Ownership category

akta.pro rank

Headquarters

HQ city

Antigonish

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Online retail sales through peacebychocolate.ca shipping directly to consumers in Canada, USA, and internationally. Products include chocolate bars, boxes, snacks, hot chocolate, and merchandise.
2. Retail Storefront Sales: Brick-and-mortar retail sales at company-owned stores in Antigonish (344 Main Street) and Halifax (1741 Lower Water St). Also includes airport boutique at Halifax Airport.
3. Wholesale Distribution: Wholesale sales to retailers through dedicated vendor portal (peacebychocolatevendor.ca). Contact via [email protected] or 902-870-7452.
4. Corporate and Event Services: Custom chocolate products and services for weddings, corporate events, and bulk orders. Includes speaking engagements and corporate gifting programs.
5. Franchise Revenue: Franchise opportunities for expanding retail presence through licensed operators. Company has a dedicated franchising page indicating expansion strategy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Peace by Chocolate manufactures and sells premium artisan chocolate products including bars, assorted boxes, chocolate-covered snacks, and instant hot chocolate mixes. The company operates direct-to-consumer e-commerce, company-owned retail storefronts, and wholesale distribution, with signature lines such as multilingual Peace Bars, Dubai-Style pistachio kataifi bars, Canadian provincial bars, and charitable Gifts That Give collections supporting peace-building organizations.

Product overview

Peace by Chocolate is a Canadian artisan chocolate company founded in 2016 by Syrian refugees, offering a diverse portfolio of chocolate products across multiple sub-brands and collections. The core offerings include chocolate bars (Peace Bar multilingual collection, Dubai-Style bars, Canada-themed/provincial bars, Soccer bars), chocolate boxes (Peace Box in various sizes, Mood Booster boxes, Artisan boxes), snacks (chocolate-covered pretzels, cookies, bark), and hot chocolate mixes. The company also operates a charitable initiative through the Peace on Earth Society, with dedicated product lines where portions of sales support various peace-building organizations. Additional services include wedding/corporate chocolate catering, wholesale distribution, and franchise opportunities. The company ships throughout Canada, the USA, and internationally from its Antigonish, Nova Scotia headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Peace On Earth Society: A registered not-for-profit organization in Nova Scotia that contributes funds to peace-building projects around the world. Peace by Chocolate donates 3-5% of all company returns to this society.
• Peace Maker Series
• S.A.F.E. Bar

Products and services

• Chocolate Bars Premium chocolate bars in milk, dark, white, and assorted varieties including specialty Dubai-Style, Language Peace, Canada-themed, Provincial, Soccer, and seasonal offerings.
• Chocolate Boxes Assorted chocolate boxes ranging from 2 to 48 pieces including Peace Box, Mood Booster, Artisan, and themed Canada gift collections.
• Chocolate-Covered Snacks Chocolate-covered snacks including pretzels, cookies, and bark varieties with nuts and fruit such as salted cashews and almonds with cherries.
• Hot Chocolate Mixes Premium instant hot chocolate mixes including dark with vegan marshmallows, white, and dark-and-white bundle varieties.
• Branded Merchandise Branded merchandise including long sleeve t-shirts with peace symbol designs and chocolate tasting kits.
• Gift Cards Digital and physical gift cards available in variable denominations for online and in-store gifting.
• Language Peace Bar Collection Signature chocolate bars featuring the word 'Peace' in 30+ languages including Arabic, Chinese, French, German, Hebrew, Japanese, Punjabi, Spanish, Turkish, and Ukrainian.
• Dubai-Style Chocolate Bars Middle Eastern-inspired premium chocolate bars featuring pistachio and crispy kataifi (kunafa) pastry filling, available in milk and dark chocolate varieties.
• Canada Collection Canadian-themed chocolate bars including provincial bars for all 13 provinces/territories, Canada Unity Box, and Canada Day celebration products.
• Summer Soccer Collection International soccer-themed chocolate bars featuring country-specific bars representing nations such as Canada, Belgium, Switzerland, Egypt, Croatia, and more.
• Gifts That Give Collection Charitable bars where portions of each sale are donated to partner organizations, including Pride Bars (Phoenix Youth), Nitap Bars (Paq'tnkek Mi'kmaw Nation), Peace of Mind Bars (CMHA), WUSC Bars, and Dallaire Children Peace and Security Bars.
• Wedding and Corporate Chocolate Services Custom chocolate services for weddings, corporate events, and speaking engagements, including personalized chocolate experiences for events and gatherings.
• Wholesale Program Wholesale distribution program with dedicated vendor portal allowing retailers and gift shops to stock Peace by Chocolate products.
• Franchise Opportunities Franchise program for opening licensed Peace by Chocolate retail locations.

Quantifiable outcome

• $729,000+ donated to peace-building charities since founding in 2016
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• Trans Canada TrailsmajorStrategic or Co-development Partner · 1 April 2022One Trail, One Love partnership since April 2022. Four themed chocolate bars (Nature Lover, Peace Seeker, Avid Adventurer, Trail Trekker). Donates $1.00/bar to support the 28,000 km national trail.
• Canadian Red CrosscoreStrategic or Co-development Partner · 1 March 2022Peace for Ukraine partnership since March 2022 through peaceforukraine.ca. All proceeds from selected products donated to Canadian Red Cross Ukraine Humanitarian Crisis Appeal to provide food, shelter, and medical supplies.
• Dallaire Institute for Children, Peace and SecuritycoreStrategic or Co-development Partner · 1 January 2022Children, Peace & Security Bars partnership since 2022. Founded by General Romeo Dallaire after Rwanda genocide. Donates $1.00/bar. Institute has trained over 15,000 security forces from 100 countries to protect children from recruitment in violence.
• World University Service of Canada (WUSC)coreStrategic or Co-development Partner · 1 October 2021WUSC Bar partnership since October 2021. Donates $1.00/bar. Supports the WUSC Student Refugee Program which has helped over 2,200 young refugees continue their education in Canada at 100 post-secondary institutions.
• Bluenose IIminorStrategic or Co-development Partner · 1 July 2021Bluenose 100 Bar partnership (completed). Commemorated the 100th anniversary of Canada's treasured schooner Bluenose. Donated $1.00/bar to preserve Nova Scotia maritime history.
• Nursing Homes of Nova Scotia AssociationmajorStrategic or Co-development Partner · 1 June 2021Hero Bar partnership since June 2021. Donates $1.00/bar. Supports nursing student bursaries through the association representing nursing homes across Nova Scotia.
• Canadian Mental Health AssociationcoreStrategic or Co-development Partner · 1 October 2019Peace of Mind Bars for Mental Health partnership since October 2019. National partnership with CMHA, Canada's most established community mental health organization present in 330+ communities. Donates $0.25/bar.
• Paq'tnkek Band Council and Mi'kmaw NationcoreStrategic or Co-development Partner · 1 January 2019Nitap Indigenous Friendships Bars partnership since January 2019. Donates $0.25/bar and $1.00/box. Supports Nitap cultural programming for the Paq'tnkek Mi'kmaw Nation located in Antigonish County. 'Nitap' means 'friend' in Mi'kmaq.
• Phoenix YouthcoreStrategic or Co-development Partner · 1 October 2016Peace Needs Love Pride Bars partnership. Collaborative partner since Fall 2016. Donates $0.50-$1.00 per bar sold. Supports LGBTQ+ youth programs in Halifax through Phoenix House, a non-profit supporting youth ages 11-24.
• Refugee Hub, University of OttawacoreStrategic or Co-development PartnerWelcome to Canada Bars partnership. National partnership supporting refugee integration. Donates $0.50/bar (92g) and $0.25/bar (46g). Refugee Hub works to increase protection and rights for refugees through research and innovative programming.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purdy's Chocolatier: Canadian premium chocolate maker with retail stores, e-commerce, and corporate gifting. Direct comparable as a North American premium chocolatier serving similar gifting and self-purchase occasions.
• Neuhaus: Belgian premium chocolatier selling boxed chocolates and bars through retail and DTC. Directly comparable product mix (boxed assortments, premium bars, gifting focus).
• Rocky Mountain Chocolate Factory: US-based chocolate brand with a strong franchise model and retail storefronts. Comparable as a franchise-driven chocolate retailer expanding through licensed operators.
• Chocolaterie Bernard Callebaut: Canadian artisan chocolatier with retail stores and premium positioning. Closest direct peer in terms of premium artisan positioning within Canada.

Broad incumbents

• Lindt & Sprüngli: Global premium chocolate brand with wide bar and truffle assortment sold through grocery and DTC. Competes for the same premium gifting and everyday indulgence occasions as Peace by Chocolate.
• Godiva Chocolatier: Iconic premium chocolate brand with boutiques and DTC. Overlaps with Peace by Chocolate in the gift-box and premium-bar segments but at a much larger global scale.
• Ghirardelli Chocolate Company: US premium chocolate brand with broad retail and DTC presence. Comparable product mix across bars, squares, and gifting boxes aimed at the same consumer occasion.
• Ferrero Rocher: Global premium confectionery brand with strong gifting positioning (boxed assortments, pralines). Competes for the corporate gifting and seasonal occasions that Peace by Chocolate targets.

Emerging players

• Maricel Aneja / Soma Chocolatemaker: Boutique bean-to-bar chocolatier with retail and DTC focus on craft single-origin chocolate. Comparable as a small-batch premium chocolate maker targeting consumers who value provenance and craft.
• Askinosie Chocolate: US craft bean-to-bar maker with direct trade sourcing and a story-led brand. Comparable as a story-driven premium chocolate maker with sustainability and social-impact positioning similar to Peace by Chocolate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/peacebychoco
• YouTubeyoutube.com/channel/UCwNwKuCPC58Z8z7AjgXib6g
• Facebookfacebook.com/peacebychocolate
• LinkedInlinkedin.com/company/peace-by-chocolate
• Instagraminstagram.com/peacebychocolate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace by Chocolate