Sidroga Pharma

What Sidroga Pharma does

Sidroga Pharma is a German brand of 100% plant-based medicinal teas operating under Uriach Germany GmbH, a subsidiary of the Spanish parent J. URIACH GROUP, S.L.U. Headquartered in Bad Ems, Germany, the company produces herbal teas since 1873 targeted at self-medication for gastrointestinal complaints, urinary tract infections, cold symptoms, and nervous restlessness, alongside a broader range of wellness and herbal teas. Its products are positioned in the regulated medicinal tea category rather than the generic herbal tea category, requiring compliance with relevant German pharmaceutical and consumer health regulations for the five therapeutic indications it serves.

The core product offering is a single-brand portfolio built on domain specialization in plant-based medicinal tea formulations, with no disclosed proprietary technology platform beyond formulation expertise and brand heritage. Distribution is conducted through pharmacy and retail channels across Germany, Austria, and Switzerland, with the Sidroga.de website serving as a direct brand and informational touchpoint. The business operates as one of 20+ brands within Uriach's portfolio of natural consumer healthcare brands, which collectively generates approximately €476M in revenue across 1,300+ employees and 20 subsidiaries in 11 European countries. Sidroga-specific headcount is reported at 51-100 employees, with no standalone revenue, pricing, or margin disclosure in the source data.

Sidroga's go-to-market is consumer-facing rather than B2B: the customer is the health-conscious individual consumer seeking natural self-medication, with no enterprise or institutional customer relationships disclosed. Pricing is not publicly disclosed, and the company's revenue mechanics are not transparent at the brand level, being subsumed within parent-level reporting. The company's competitive positioning rests on its 150-year brand heritage, its 100% plant-based claim, its regulatory classification as medicinal teas in the DACH pharmacy channel, and its affiliation with Uriach's broader natural healthcare platform.

Name

Sidroga Pharma

Legal name

Sidroga Pharma (brand operating under Uriach Germany GmbH)

Website

https://sidroga-pharma.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

51–100 employees

Short description

Sidroga Pharma is a German brand of 100% plant-based medicinal teas, founded in 1873 and operating under Uriach Germany GmbH, serving health-conscious consumers in Germany, Austria, and Switzerland through pharmacy and retail channels for self-medication of common complaints.

Ownership category

akta.pro rank

Product category

Herbal Medicinal Teas

NAICS

Coffee and Tea Manufacturing (311920), Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Herbal medicinal teas
• Plant-based pharmaceuticals
• Self-medication remedies
• Wellness teas
• Consumer healthcare

Headquarters

HQ city

Bad Ems

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Sidroga Pharma manufactures and sells 100% plant-based medicinal teas for self-medication, addressing gastrointestinal complaints, urinary tract infections, colds, and nervous restlessness. The portfolio also includes a broad range of wellness and herbal teas for everyday well-being. Sidroga has maintained its quality standard since 1873 and operates as a brand under Uriach Germany GmbH.

Product overview

Sidroga is a single-brand product line offering 100% plant-based medicinal teas for self-medication. The product portfolio focuses on five therapeutic categories: gastrointestinal complaints, urinary tract infections, cold symptoms, nervous restlessness, and a broader range of wellness and herbal teas. Sidroga operates as a brand within the Uriach Group portfolio and has been producing quality herbal teas since 1873.

Differentiator

Problem solved

Functional benefit

Brands

• Sidroga: 100% pflanzliche Arzneitees zur Selbstmedikation bei Symptomen im Zusammenhang mit Magen-Darm-Beschwerden, Harnwegsinfekten, Erkältungserkrankungen oder nervöser Unruhe sowie ein breites Sortiment an Wellness- und Kräutertees. Sidroga® Qualität seit 1873.

Products and services

• Sidroga Herbal Medicinal Teas 100% plant-based medicinal teas for self-medication targeting symptoms related to gastrointestinal complaints, urinary tract infections, colds, and nervous restlessness, plus a broad range of wellness and herbal teas. Sold to individual consumers through pharmacy and retail channels in Germany, Austria, and Switzerland under the Sidroga brand (quality since 1873).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Others

• Bigelow Tea: US family-owned packaged tea company with a herbal/functional tea range. Thematically comparable on herbal and wellness teas, but geographically and commercially distinct from a German pharmaceutical-aisle competitor.

Broad incumbents

• Celestial Seasonings: Large US herbal and specialty tea brand offering wellness and sleep teas through mass retail. Comparable on herbal-tea format and functional positioning, but operates at much broader scale across non-medicinal categories.
• Twinings (Associated British Foods): Global incumbent tea brand with established herbal and wellness sub-ranges. Comparable on herbal/functional tea categories at international scale, but specialises as a tea brand rather than medicinal self-medication.

Direct peers

• Pukka Herbs: UK-based herbal tea brand focused on organic, plant-based wellness and self-care teas for digestion, sleep and immunity. Closely comparable to Sidroga on plant-based, functional/medicinal positioning with European heritage.
• Martin Bauer Group: Global German-headquartered supplier of botanical extracts and herbal tea ingredients, including medicinal and wellness teas for major European brands. Comparable on botanical sourcing and herbal-tea formulation, with broader B2B exposure.
• H&S Tee-Gesellschaft: German specialist in herbal and medicinal teas for self-medication, competing with Sidroga in pharmacy channels across Germany with overlapping therapeutic categories (digestion, urinary tract, relaxation).
• Traditional Medicinals: US-based herbal tea company positioning its products as 'medicinal' for self-treatment of common conditions (digestion, cold, sleep). Closest international functional analogue to Sidroga's positioning, though differing by distribution geography.
• Bombastus-Werke AG: German manufacturer of herbal teas, medicinal teas and plant-based extracts with a heritage comparable to Sidroga's 1873 founding. Directly comparable on the herbal-medicinal tea product category and German pharmacy distribution.
• Teekanne GmbH: Leading German packaged tea company offering herbal, fruit and wellness teas through grocery and pharmacy retail. Directly comparable to Sidroga on product form (bagged/leaf tea) and DACH retail channel, though broader in scope beyond medicinal positioning.
• Yogi Tea (Yogi Bhajan / East West Tea): Herbal and functional tea brand with SKUs addressing sleep, digestion and immunity — overlapping Sidroga's therapeutic indications. Comparable on product format (bagged herbal tea) and self-medication/functional positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sidroga-pharma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidroga Pharma