Trupointe Cooperative
Trupointe Cooperative (operating entity: Sunrise Cooperative, Inc.) is a farmer-owned agricultural and energy cooperative headquartered in Fremont, Ohio, serving Ohio producer-members with agronomy, energy, feed, grain marketing, and precision agriculture services across 12+ locations.
- Company typePrivate
- Founded2010
- HeadquartersFremont, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Trupointe Cooperative does
Trupointe Cooperative is referenced in the source materials; the underlying operating entity identified is Sunrise Cooperative, Inc., a privately held, farmer-owned agricultural and energy cooperative headquartered in Fremont, Ohio. The cooperative serves member-owners and other agricultural producers across Ohio through five business divisions: Agronomy, Energy, Feed, Grain, and Precision. Its core product portfolio includes the proprietary PCT | Sunrise crop technology line (starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides, nitrogen stabilizers marketed under sub-brands Stand Up, Folr Feed, Grain Maker, Adjutec, Bio Build, Nutra Burst, and Croprotek), crop protection and crop nutrition inputs, seed, 4R Nutrient Stewardship offerings, propane/fuels/lubricants, livestock feed products, and grain marketing services executed through the VantagePointe grain management platform and SunSolutions grain contracting service. The cooperative delivers these offerings through 12+ Ohio locations (Botkins, Bellevue, Clarksfield, Clyde, Crestline, Monroeville, New Washington, Osgood, South Charleston, St. Marys, Star of West-Willard, Uniopolis), an online customer portal supporting grain ACH payments, cash bids, futures, options, grain contracting, and input financing, and a team-based field agronomy/customer service model.
The cooperative employs 251–500 people and is led by President/CEO George D. Secor, who serves as the cooperative's public spokesperson through the Cooperative Conversations video series and who delivered a merger update on Episode 46 in May 2026. Revenue mechanics combine input sales (agronomy, energy, feed), service fees (precision agriculture, data management, soil sampling), and grain marketing/contracting economics, with member-owner patronage and equity participation rather than public-market capital. Distribution is direct, multi-location, and field-led, supplemented by a self-serve customer portal. The cooperative also operates talent pipeline programs (RISE FFA Career Program, summer internships) and community-engagement initiatives (Fueling the Cure, youth sponsorships) that support brand positioning in Ohio agriculture.
Trupointe Cooperative firmographics
Firmographics- Name
- Trupointe Cooperative
- Legal name
- Sunrise Cooperative, Inc.
- Website
- https://trupointe.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Trupointe Cooperative (operating entity: Sunrise Cooperative, Inc.) is a farmer-owned agricultural and energy cooperative headquartered in Fremont, Ohio, serving Ohio producer-members with agronomy, energy, feed, grain marketing, and precision agriculture services across 12+ locations.
- Ownership category
- akta.pro rank
Trupointe Cooperative industry classification
Industry- Product category
- Agricultural Cooperative Services
- NAICS
- Support Activities for Crop Production (1151), Support Activities for Crop Production (11511), Grain and Field Bean Merchant Wholesalers (424510), Postharvest Crop Activities (except Cotton Ginning) (115114), Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industries
- Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK), Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)
Keywords
Where Trupointe Cooperative is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Markets served
Trupointe Cooperative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels3 records
Marketing channels5 records
Trupointe Cooperative product offering
Product offeringCore offering
Trupointe Cooperative is a farmer-owned agricultural and energy cooperative operating across Ohio, providing agronomy inputs (crop protection, crop nutrition, seed, fertilizer), energy products (propane, fuels, grease and lubricants), feed, grain marketing and contracting, and precision agriculture services. The cooperative also markets the proprietary PCT | Sunrise crop technology product line, including starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides, and nitrogen stabilizers. Services are delivered through 12+ branch locations, division-based sales teams, and an online customer portal.
Product overview
Sunrise Cooperative is a farmer-owned agricultural and energy cooperative located in Ohio offering a comprehensive portfolio of products and services organized into five main divisions: Agronomy, Energy, Feed, Grain, and Precision. The Agronomy division includes the PCT | Sunrise sub-brand (StandUp, Folr Feed, Grain Maker, Adjutec, Bio Build, Nutra Burst, Croprotek) providing crop technology products with precise blends of starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides, and nitrogen stabilizers. The Precision division offers data management, soil sampling, equipment, and plots and trials services. The Grain division provides VantagePointe and SunSolutions platforms for grain contracting and marketing. The Energy division supplies propane, fuels, and lubricants, while the Feed division supports livestock operations with futures information.
Differentiator
Problem solved
Functional benefit
Brands
- PCT | Sunrise: Progressive crop technology company owned by Sunrise Cooperative, Inc. Products include precise blends of starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides and nitrogen stabilizers.
- Stand Up
- Folr Feed
- Grain Maker
- Adjutec
- Bio Build
- Nutra Burst
- Croprotek
- SunSolutions
- VantagePointe
Companies that use Trupointe Cooperative
Customer profileSegments1 record
Ideal customer profiles2 records
Trupointe Cooperative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Trupointe Cooperative partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Trupointe Cooperative competitors and assessment
Company assessmentDirect peers
- Growmark: Large Midwestern farmer-owned agricultural cooperative providing crop inputs, grain marketing, energy, and precision services — the most direct structural peer to Sunrise's five-division cooperative model.
- CHS Inc. Nation's largest ag cooperative with energy, agronomy, grain, and feed businesses; comparable business mix though far larger scale, serving as the dominant US co-op benchmark.
- Co-Alliance Cooperative: Indiana-based farmer-owned cooperative offering agronomy, energy, grain, and feed — operates in adjacent geography to Ohio with essentially the same product/service portfolio as Sunrise.
- MFA Incorporated: Midwest farmer-owned cooperative delivering crop protection, seed, fertilizer, grain, and livestock products; directly comparable cooperative model and product mix.
- Heartland Co-op: Iowa-based farmer-owned cooperative providing agronomy, grain, and feed services; comparable cooperative structure and crop-inputs-plus-grain business model.
Broad incumbents
- Land O'Lakes: Farmer-owned cooperative with crop inputs, dairy, and animal nutrition — overlaps with Sunrise's agronomy and feed divisions at a much larger, more diversified scale.
- Bunge Limited: Global agribusiness and grain merchandiser with origination footprint in Ohio; relevant grain-marketing/handling competitor at vastly greater scale.
- Cargill: Global agribusiness with US grain origination and crop input exposure; competes with Sunrise on grain bids and supply chain access for member-farmers.
- Nutrien Ag Solutions: Largest crop input retailer in North America (retail arm of Nutrien), offering fertilizer, crop protection, seed, and digital agronomy; primary competitive incumbent to Sunrise's agronomy business.
Regional players
- Premier Companies: Indiana-based ag cooperative offering agronomy, energy, grain, and feed — regional peer serving adjacent geographies with a closely comparable service portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trupointe Cooperative social profiles
Digital presenceTrupointe Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trupointe Cooperative leadership team
Management profileNumber of profiles
Profiles1 record
Trupointe Cooperative subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trupointe Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trupointe Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trupointe Cooperative
What does Trupointe Cooperative do?
Trupointe Cooperative is a farmer-owned agricultural and energy cooperative operating across Ohio, providing agronomy inputs (crop protection, crop nutrition, seed, fertilizer), energy products (propane, fuels, grease and lubricants), feed, grain marketing and contracting, and precision agriculture services. The cooperative also markets the proprietary PCT | Sunrise crop technology product line, including starters, foliars, finishers, adjuvants, biostimulants, micronutrients, seed treatments, herbicides, and nitrogen stabilizers. Services are delivered through 12+ branch locations, division-based sales teams, and an online customer portal.
Is Trupointe Cooperative a public or private company?
Trupointe Cooperative is a private company. It is classified as unknown and is currently operating.
When was Trupointe Cooperative founded?
Trupointe Cooperative was founded in 2010. It employs 251 to 500 people.
Where is Trupointe Cooperative based?
Trupointe Cooperative is headquartered in Fremont, United States, in the North America region.
Who are Trupointe Cooperative's main competitors?
Direct peers on record are Growmark, CHS Inc., Co-Alliance Cooperative, MFA Incorporated and Heartland Co-op. Broad incumbents are Land O'Lakes, Bunge Limited, Cargill and Nutrien Ag Solutions. Premier Companies is listed as a regional player.
Does Trupointe Cooperative have an API?
No public API is recorded for Trupointe Cooperative.
What industry is Trupointe Cooperative in?
Trupointe Cooperative's product category is Agricultural Cooperative Services. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of AFABAJAH, Agronomy Advisory & Field Services (Retailer-Affiliated). Its NAICS code is 1151 and its SIC code is 700.