Brandon Equine Medical Center

What Brandon Equine Medical Center does

Brandon Equine Medical Center is a full-service equine veterinary hospital and surgical practice located in Brandon, Florida, established in 1995 (originally as Surgi-Care Center for Horses) and rebranded under its current name in 2014. The practice operates as the only full-service equine hospital on Florida's west coast, providing 24/7/365 emergency care, elective and emergency surgery, internal medicine, diagnostic imaging, lameness evaluation, dentistry, integrative medicine, reproduction services, pre-purchase examinations, and telemedicine consultations. It is led by sole owner Dr. Leann Kuebelbeck, a Diplomate of the American College of Veterinary Surgeons (ACVS), and staffed by a seven-doctor team that includes additional ACVS board-certified surgeons, ACVIM board-certified internists, and specialists certified in acupuncture and spinal manipulation therapy.

The practice operates through a hybrid delivery model: a clinic and surgical hospital at 605 E Bloomingdale Ave, Brandon, FL; ambulatory and farm-call services across nine Florida counties (Hillsborough, Pasco, Pinellas, Hernando, Sumter, Citrus, Sarasota, Charlotte, Manatee) via a custom 28-foot air-conditioned mobile dental trailer; and telemedicine consultations via Zoom. Its clinical infrastructure includes a needlescope for standing diagnostic arthroscopy, Eklin digital radiography, Philips HD 11 digital ultrasound, Fujinon video endoscopy and three-meter gastroscopy, Storz shockwave therapy, IRAP, PRP, Vet-Stem stem cell therapy, gait analysis software, and the Sports Medicine Center opened in May 2016 with dedicated imaging, day stalls, farrier workstation, lameness pad, and riding ring.

Brandon Equine generates revenue through professional service fees for veterinary consultations, surgery, diagnostics, and emergency care (approximately 500 emergency cases per year); subscription-based preventive care via its Individual Wellness Plan, now in its ninth year with no-interest monthly payment options; ambulatory and telemedicine consultations; and online pharmacy fulfillment through VetsFirstChoice. It accepts CareCredit and Scratchpay financing, requires a 60% deposit on hospital admissions, and markets through brandonequine.com, Facebook/X/Instagram, the PetPage mobile app, an educational publications library, and veterinarian referrals. The customer base consists entirely of individual horse owners and small breeding and performance operations across west-central Florida, with no enterprise anchor customers disclosed.

Name

Brandon Equine Medical Center

Legal name

Brandon Equine Medical Center

Website

https://brandonequine.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandon Equine Medical Center is a private equine veterinary hospital in Brandon, Florida — the only full-service equine hospital on Florida's west coast — offering 24/7 emergency, surgical, and ambulatory care across nine counties to individual horse owners.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Health Services (8000)

akta.pro primary industry

Equine Hospital & Surgical Services (HLAMABAF)

akta.pro secondary industries

Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ), Large Animal & Equine Emergency/Critical Care & Referral (HLAMABAI), Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Equine Veterinary Services (AFAEANAC)

Keywords

• Equine veterinary services
• Equine surgical hospital
• Veterinary diagnostic imaging
• Equine sports medicine
• Ambulatory veterinary services

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Professional Services: Core revenue from veterinary consultations, examinations, diagnostic procedures, and medical treatments delivered at clinic and on-farm
2. Surgical Services: Emergency and elective surgeries including arthroscopy, fracture repair, colic surgery, castrations, and Caesarean sections
3. Individual Wellness Plan (IWP): Annual subscription-based preventive care plan with customizable options and no-interest monthly payment options
4. Ambulatory/Farm Call Services: On-farm veterinary services including routine care, dentistry, lameness exams, and pre-purchase examinations
5. Telemedicine Consultations: Video conferencing consultations with fee for service
6. Online Pharmacy: Prescription medications and products dispensed at discharge or via online pharmacy

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Brandon Equine Medical Center is a full-service equine veterinary hospital and ambulatory practice dedicated exclusively to horses. It delivers 24/7 emergency care, surgery, internal medicine, diagnostic imaging, lameness and sports medicine, dental care, reproduction services, integrative medicine, pre-purchase exams, and telemedicine to horse owners across nine west-central Florida counties. The practice is supported by board-certified ACVS surgeons and an ACVIM internist, advanced diagnostic and regenerative medicine technology, and an Individual Wellness Plan subscription.

Product overview

Brandon Equine Medical Center is a full-service equine veterinary hospital offering a comprehensive portfolio of equine healthcare services. The core offerings include 24/7 emergency care, surgery (both emergency and elective), internal medicine consultations, diagnostic imaging (needlescope, digital radiography, ultrasound, endoscopy), lameness exams and treatments, and dental care. The practice operates both as a clinic-based hospital and provides ambulatory services across multiple Florida counties. Additional specialized services include an Individual Wellness Plan (IWP) for preventative care, Integrative Medicine (Spinal Manipulative Therapy and Acupuncture), Reproduction Services, Telemedicine consultations, Farrier Consultations, and Pre-Purchase Exams. The practice features board-certified surgeons (ACVS) and a board-certified internist (ACVIM), along with specialists in sports medicine, ultrasound, acupuncture, ophthalmology, and dermatology. An extensive publications library provides client education on horse health topics. The center also offers mobile connectivity through a PetPage app for appointment management and prescription refills.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Care 24/7/365 hospital emergency services for horses, handling approximately 500 emergency cases per year, including colic, dystocia, choke, respiratory distress, ocular issues, lameness, neurologic conditions, orthopedic/fractures, and severe lacerations.
• Surgery Emergency and elective equine surgeries including arthroscopy, fracture repair, respiratory surgeries, check ligament desmotomy, colic/exploratory celiotomy, caesarean section, castrations/cryptorchidectomy, sinus flap, enucleation, and rectovaginal tear repair.
• Internal Medicine Individualized diagnostic and treatment plans for equine endocrine disease, infectious respiratory disease, renal/urinary tract disease, neonatal care, and poor performance evaluation, using digital radiography, ultrasound, endoscopy, and in-house laboratory.
• Diagnostic Imaging Multi-modality equine imaging including needlescope standing arthroscopy, digital radiography (Eklin), digital ultrasound (Philips HD 11), and video endoscopy/gastroscopy (Fujinon) for upper airway and gastric evaluation.
• Lameness Exams and Treatments Complete equine lameness examinations with static and dynamic assessments, gait analysis software, video recording, flexion tests, diagnostic analgesia (nerve blocks), and advanced treatments including shockwave therapy, IRAP, PRP, and stem cell therapy.
• Dental Care Comprehensive equine oral examinations and dental care covering foals through geriatric horses, including twice-yearly exams for horses ages 2-20, delivered via a custom 28-foot air-conditioned mobile dental trailer.
• Ambulatory Services Mobile veterinary services across Hillsborough, Pinellas, Pasco, Polk, Sarasota, and Manatee counties, including emergency care, lameness evaluation, dentistry, pre-purchase exams, reproduction, integrative medicine, ophthalmology, digital radiology, and endoscopy.
• Pre-Purchase Exams Thorough equine pre-purchase assessment including detailed physical exam, soundness evaluation with flexion tests, lunge line and saddle assessment, complete typed report and imaging CD, with optional radiographic views, ultrasound, upper airway endoscopy, blood work, drug screening, and ophthalmologist evaluation.
• Integrative Medicine Equine Spinal Manipulative Therapy (ESMT) and acupuncture treatments for joint restrictions, range of motion restoration, arthritis, appetite stimulation, and nerve injuries.
• Individual Wellness Plan (IWP) Customizable annual subscription preventive care plan for horses offering cost savings versus individual services, with no-interest monthly payment options, designed for routine wellness and geriatric health management.
• Reproduction Services Comprehensive equine reproduction services including breeding management, artificial insemination with fresh or cooled shipped semen, breeding soundness evaluations, fetal sexing, pregnant mare management, neonatal and foal care, and pregnancy diagnosis.
• Telemedicine Video conferencing equine consultations using Zoom for situations where visual assessment via video is appropriate, bookable through Calendly.
• Farrier Consultations Collaboration between Brandon Equine veterinarians and farriers for optimal hoof care, including radiographs at the clinic for foot balance assessment and consultation on shoeing methods and recommendations.
• Online Pharmacy Prescription medications and equine health products dispensed at discharge or via the online pharmacy storefront at brandonequine.vetsfirstchoice.com.

Quantifiable outcome

• Approximately 500 emergency cases treated per year
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• CareCreditcoreGTM or Marketing PartnerCareCredit healthcare credit card accepted as payment option for veterinary services. Links provided on website for client financing of medical expenses.
• ScratchpaycoreGTM or Marketing PartnerScratchpay payment plans accepted as financing option for large veterinary bills. Offers simple, affordable payment plans without affecting credit.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Peterson & Smith Equine Hospital: Full-service equine referral hospital in Ocala, FL offering surgery, internal medicine, reproduction, sports medicine, and emergency services. Dr. Kuebelbeck and Dr. Khouzam both trained there, making it the closest peer in scope and a likely referral competitor for advanced cases.
• Palm Beach Equine Clinic: Equine referral hospital in Wellington, FL serving the winter equestrian sport community with board-certified surgeons, internists, sports medicine, and 24/7 emergency. Direct comparable as a Florida-based full-service equine hospital with premium sport-horse clientele.
• Equine Specialty Hospital: Equine referral hospital in Burton, OH (previously in Ohio) where Dr. Richter worked as a staff surgeon. Comparable multi-specialist equine hospital with surgery, sports medicine, and emergency services in a regional catchment.
• Equine Medical Center of Ocala: Equine referral hospital in Ocala, FL (the heart of Florida's horse country) offering surgery, internal medicine, sports medicine, and reproduction. Closest Florida peer to Brandon Equine in service mix and competitor for referral cases from across the state.

Broad incumbents

• Rood & Riddle Equine Hospital: One of the largest equine referral hospitals in the U.S., based in Lexington, KY, with satellite locations. Offers the same core services as Brandon Equine (surgery, internal medicine, sports medicine, reproduction) at much greater scale, setting the benchmark for full-service equine referral practice.
• Hagyard Equine Medical Institute: Long-established equine referral practice in Lexington, KY with a deep bench of boarded specialists across surgery, internal medicine, sports medicine, and reproduction. Comparable service mix and longstanding reputation for treating high-performance horses.
• University of Florida Large Animal Hospital: Academic referral hospital in Gainesville, FL providing equine surgery, internal medicine, sports medicine, and emergency care staffed by boarded specialists. Competes for Florida equine referral cases and trains many of the region's veterinarians, including those recruited by Brandon Equine.

Regional players

• East End Equine: Equine practice on Long Island, NY, where Dr. Richter previously worked. Comparable multi-doctor equine practice offering ambulatory and hospital services, but serves a different geography than Brandon Equine.
• Littleton Large Animal Hospital: Equine and large animal hospital in Littleton, CO, where the practice manager previously trained. Similar multi-doctor equine referral hospital model with surgical, emergency, and ambulatory services serving a regional catchment.
• Pioneer Equine Hospital: Equine practice in Oakdale, California where Dr. Maher completed his internship. Serves a performance-horse clientele with hospital and ambulatory services, comparable service profile to Brandon Equine but in California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brandonequine
• Facebookfacebook.com/BrandonEquine
• Instagraminstagram.com/brandonequine
• LinkedInlinkedin.com/company/brandon-equine-medical-center-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandon Equine Medical Center