Sorvetes Rochinha

What Sorvetes Rochinha does

Sorvetes Rochinha is a privately held Brazilian semi-artisanal ice cream manufacturer and retailer founded around 1980 by the Lopes family in São Sebastião on the north coast of São Paulo state. The company produces frozen popsicles (picolés) and ice cream cups (potes) at its factory in São José dos Campos, using fresh fruit chunks and a semi-manual production process that preserves flavor and nutrition, with no artificial flavors, colors, or preservatives in core formulations. Its product portfolio spans multiple sub-brands: Linha Tradicional (Brigadeiro, Doce de Leite, Leite Condensado), Linha Zero (sugar-free), Linha Vegano, Linha Whey Protein, Linha Frutose (fructose-based), Linha Infantil, and Food Service bulk formats.

The business operates a multi-channel distribution model anchored by a franchise network of Sorveteria Rochinha and Praça Rochinha stores (23 franchise locations as of 2019) plus over 2,000 third-party points of sale including supermarket chains such as Pão de Açúcar, bakeries, gas stations, schools, and snack bars across São Paulo, Paraná, Santa Catarina, Rio de Janeiro, and Vale do Paraíba. Revenue is generated through (1) retail ice cream product sales across owned/franchised stores and third-party retail, (2) franchise fees and ongoing royalties on R$250,000–R$600,000 store investments, and (3) event catering with ice cream carts for birthdays, weddings, and corporate events. The company repositioned from a family business to a mid-size professional organization beginning in 2014 under then-consultant Lupercio Moraes, who acquired the firm in 2016 and serves as president. In 2025 the company launched the Cremeria do Brasil concept, a redesigned store architecture targeting the premium ice cream segment against competitors such as Bacio di Latte and Borelli.

Name

Sorvetes Rochinha

Legal name

Sorvetes Rochinha

Website

https://sorvetesrochinha.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Sorvetes Rochinha is a Brazilian semi-artisanal ice cream manufacturer and franchise retailer founded around 1980, producing fresh-fruit popsicles and cups distributed through 23 franchise stores and over 2,000 retail points across São Paulo, Paraná, Santa Catarina, and Rio de Janeiro.

Ownership category

akta.pro rank

Product category

Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Artisanal ice cream
• Frozen popsicles
• Ice cream franchise
• Frozen desserts
• Ice cream manufacturing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail ice cream product sales: Sale of packaged and unpackaged ice cream products (picolés and potes) through company-owned stores, franchise stores, and third-party retail channels including supermarkets, bakeries, gas stations, and other establishments.
2. Franchise fees and royalties: Franchise investment ranging from R$250,000 to R$600,000. Franchisees operate Sorveteria Rochinha or Plaza Rochinha outlets, paying franchise fees and presumably ongoing royalties.
3. Food service and events: Events business providing ice cream carts for celebrations including birthdays, weddings, and corporate events. Orders placed via WhatsApp and virtual menu.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sorvetes Rochinha manufactures and sells semi-artisanal ice cream products, primarily popsicles (picolés) and ice cream cups (potes), across six specialized lines—Tradicional, Zero, Vegano, Whey Protein, Frutose, and Infantil—offering more than 240 SKUs from its São Sebastião, São Paulo factory. The company distributes through approximately 80 own and franchise stores plus 300,000-plus retail points including supermarkets, bakeries, and gas stations, and provides dedicated event catering through its Sorvetes para Eventos service.

Product overview

Sorvetes Rochinha is a semi-artisanal Brazilian ice cream manufacturer with over 40 years of history, originating from São Sebastião on the São Paulo coast. The company operates a factory in São José dos Campos and distributes through over 1,000 points of sale nationwide. Their core product portfolio consists of two main formats: Picolé (frozen popsicles) and Pote (ice cream cups/tubs), complemented by Multipack bulk retail packaging and an event catering service featuring ice cream carts. The products are organized into specialized sub-brands including Linha Frutose (fructose-based), Linha Zero (sugar-free), Linha Vegano (vegan), Linha Whey Protein (protein-enriched), Linha Tradicional (classic), Linha Infantil (children's), and Food Service (professional). In 2025, the company launched its new Cremeria do Brasil store concept with updated Brazilian-inspired design and creamier recipes. The brand competes in the premium ice cream market segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Picolé (Popsicle)

Quantifiable outcome

• 30% summer sales growth expected in the natural/artisanal ice cream segment
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rochinhaoficial
• Facebookfacebook.com/sorvetesrochinha
• LinkedInlinkedin.com/company/sorvetes-rochinha

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorvetes Rochinha