What Clio does

Clio Cosmetics Co., Ltd. (클리오코스메틱) is a privately held South Korean multi-brand beauty company headquartered in Seongdong-gu, Seoul, founded in 1993 as Korea's first color cosmetics brand. The company operates an 8-brand portfolio spanning the full beauty stack: CLIO (professional K-makeup), Peripera (Gen Z fast beauty), Goodal (clean beauty skincare with Korean natural ingredients), Dermatory (dermatological skincare for sensitive skin), Healing Bird (functional hair care for damaged hair), Type Number (lifestyle fragrance), True Rx (inner beauty health functional foods), and Club Clio (the official online shopping mall aggregating all brands). Consolidated 2025 revenue was KRW 328,903 million (approximately $228M USD), down 6% year-over-year, with operating profit of KRW 16,436 million (-33% YoY) and net income of KRW 13,223 million (-51% YoY).

The business model is direct-to-consumer-led: distribution centers on the proprietary Club Clio e-commerce platform (clubclio.co.kr), supplemented by brand-specific websites, dedicated Instagram and YouTube channels for each brand, and probable traditional retail distribution. The company sells unit-priced packaged beauty products across multiple categories with no subscription, SaaS, or licensing model in evidence; revenue streams are categorized as one-time product sales. Customer segmentation is brand-based rather than monolithic — each sub-brand targets a distinct consumer cohort (professional makeup users, Gen Z, clean beauty seekers, sensitive-skin users, hair damage repair buyers, fragrance lifestyle buyers, inner-beauty/health supplement users).

Core capabilities are in color cosmetics R&D, skincare/hair care formulation chemistry, supplement formulation, and K-beauty brand marketing. No proprietary software platform, no patents in the record, no AI/ML capabilities disclosed, and no disclosed API/SDK/MCP surface. Geographic reach includes South Korea (primary), Japan, USA, and Europe. The company's stated vision is "EVERY POUCH ONE CLIO" — placing Clio products in every cosmetics pouch globally. It files financial disclosures and operates an IR function, but is privately held with no public ticker and no disclosed institutional or venture capital backing beyond a single 2015 investment from Venture Labo Investment.

Name

Clio

Legal name

Clio Cosmetics Co., Ltd. (주식회사 클리오코스메틱)

Website

https://cliocosmetic.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Clio Cosmetics Co., Ltd. is a South Korean multi-brand beauty company operating 8 sub-brands (CLIO, Peripera, Goodal, Dermatory, Healing Bird, Type Number, True Rx, Club Clio) across makeup, skincare, hair care, fragrance, and inner beauty supplements, selling direct-to-consumer via its Club Clio e-commerce platform and additional channels to global K-beauty consumers.

Ownership category

akta.pro rank

Product category

K-Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industry

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• K-beauty cosmetics
• Color cosmetics
• Skincare products
• Hair care products
• Fragrance products

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cosmetics and Beauty Products Sales: Clio generates revenue through the sale of its portfolio of beauty brands including CLIO (makeup), Peripera (fast beauty for Gen Z), goodal (clean beauty skincare), DERMATORY (dermatological skincare), Healing Bird (hair care), TYPE NUMBER (lifestyle fragrance), and TRUERX (inner beauty health supplements). Products are sold through direct-to-consumer e-commerce (Club Clio), brand websites, and likely through retail distribution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Clio Cosmetics manufactures, markets, and distributes a multi-brand portfolio of K-beauty products including color makeup (CLIO, PERIPERA), skincare (goodal, DERMATORY, Healing Bird), hair care, lifestyle fragrance (TYPE NUMBER), and inner beauty supplements (TRUE RX). Products are sold directly to consumers through the company's owned online mall Club Clio and brand-specific websites, with additional domestic and international retail distribution.

Product overview

Clio is a multi-brand K-beauty company operating eight distinct beauty and lifestyle brands across makeup, skincare, hair care, fragrance, and inner beauty categories. The portfolio includes CLIO as the flagship K-makeup brand, PERIPERA for Gen Z fast beauty, goodal for clean beauty skincare, DERMATORY for sensitive skin solutions, Healing Bird for hair care, TYPE NUMBER for fragrances, and TRUE RX for health supplements. Products are distributed through the official CLUB CLIO e-commerce platform. The company aims for 'EVERY POUCH ONE CLIO' — striving to have Clio products in every cosmetics pouch globally.

Differentiator

Problem solved

Functional benefit

Brands

• CLIO (클리오): No.1 K-makeup brand that boosts confidence through professional-grade color cosmetics and makeup products.
• Peripera (페리페라)
• Goodal (구달)
• Dermatory (더마토리)
• Healing Bird (힐링버드)
• Type Number (타입넘버)
• True Rx (트루알엑스)
• Club Clio (클럽클리오)

Products and services

• CLIO Professional color cosmetics brand offering eye makeup, lip products, base makeup, and face makeup targeted at consumers seeking trend-driven K-beauty color cosmetics.
• PERIPERA Trendy color cosmetics brand offering image-driven makeup products such as tints and lip products targeted at Gen Z and millennial consumers seeking affordable K-beauty color makeup.
• goodal Clean beauty skincare brand offering plant-based products such as the Green Tangerine Vita C line, focused on brightening and hydration for ingredient-conscious skincare consumers.
• DERMATORY Dermatologically tested skincare brand formulated with safe, reliable ingredients for consumers seeking mild, science-aligned K-beauty skincare.
• Healing Bird Petal-based skincare brand formulated for sensitive skin, targeting consumers who need gentle, soothing skincare routines.
• TYPE NUMBER Lifestyle fragrance brand offering mixable body mists and perfumes for consumers seeking affordable, mood-based personal fragrance.
• TRUE RX Inner beauty brand offering ingestible supplements targeting skin, hair, and body health from within, for consumers seeking beauty-from-within wellness products.
• CLUB CLIO Clio's owned direct-to-consumer online mall that aggregates and sells the company's house of brands (CLIO, PERIPERA, goodal, DERMATORY, Healing Bird, TYPE NUMBER, TRUE RX) to consumers.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Korea Heritage ServiceminorStrategic or Co-development PartnerCLIO (a brand under Clio Cosmetics) collaborates with the state-run Korea Heritage Service to incorporate designs of Joseon Dynasty royal relics into their products, leveraging traditional Korean heritage to strengthen global market positioning.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amorepacific: Korea's largest beauty conglomerate owning heritage brands (Sulwhasoo, Innisfree, Laneige, Mamonde, Etude) across makeup, skincare, and fragrance. Directly comparable as a multi-brand K-beauty portfolio operator, though Amorepacific is materially larger and more globally established.
• LG Household & Health Care: Major Korean consumer goods and beauty conglomerate owning The Face Shop, belif, su:m37°, and O HUI. Operates a multi-brand K-beauty model spanning makeup and skincare with global retail distribution, directly comparable to Clio's portfolio strategy.
• e.l.f. Beauty: U.S.-listed affordable beauty company with strong DTC and mass-retail distribution. Comparable to Clio in targeting Gen Z consumers with trend-driven color cosmetics at accessible price points, though operating at much larger scale.
• Shiseido: Japanese global beauty conglomerate with a strong portfolio in makeup, skincare, and fragrance across Asia, North America, and Europe. Comparable to Clio as a multi-brand Asian beauty player pursuing premium international positioning.
• Coty Inc. Global multi-brand beauty company covering color cosmetics (CoverGirl, Kylie), fragrance, and skincare. Comparable to Clio in operating a multi-brand portfolio across categories, though Coty's scale and Western retail distribution differ substantially.

Direct peers

• COSRX: Mid-sized Korean skincare brand best known for snail mucin and acne care, sold through DTC and Sephora. Closely comparable to Clio's goodal and DERMATORY brands in targeting ingredient-focused clean/dermatological skincare consumers globally.
• ABLE C&C (Missha): Korean beauty company operating Missha color cosmetics and a multi-brand portfolio with strong DTC presence. Directly comparable to Clio in business model, mid-sized K-beauty scale, and mass-market positioning.
• Etude House: Korean color cosmetics brand targeting Gen Z with playful packaging and affordable pricing. Closely comparable to Clio's Peripera brand in Gen Z color cosmetics positioning and global e-commerce-led distribution.
• Innisfree: Amorepacific-owned natural ingredient K-beauty skincare brand with strong global retail footprint. Directly comparable to Clio's goodal brand in clean/natural ingredient positioning and international expansion strategy.

Emerging players

• Tirtir: Rising Korean color cosmetics brand known for its viral Mask Fit Red Cushion. Directly comparable to Clio's CLIO and Peripera brands in the color cosmetics and cushion foundation category, particularly for Gen Z and Millennial consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/clio_official
• Instagraminstagram.com/clio_official
• Xx.com/official_CLIO
• Facebookfacebook.com/cliokr
• LinkedInlinkedin.com/company/clio-cosmetic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clio