:response

Sustainability & ESG Consultinggood-response.de

:response (good response GmbH) is a Frankfurt-based sustainability and ESG consulting firm serving large enterprises, financial institutions, and public-sector clients across the DACH region with advisory, reporting, and training services spanning CSRD, EU Taxonomy, EUDR, PPWR, and broader ESG strategy.

Company typePrivate
Founded2007
HeadquartersFrankfurt, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What :response does

:response (legal entity: good response GmbH) is a Frankfurt am Main-based sustainability and ESG consulting firm founded in 2007 by Arved Lüth. The firm serves large enterprises, financial institutions, and public-sector clients across the DACH region (Germany, Austria, Switzerland) with projects delivered in 15+ countries, employing a team of 65 consultants that has executed 2,000+ engagements since inception. The company's offering is organised around three integrated service pillars — Strategy (materiality assessments, sustainability strategy, ESG rating advisory across MSCI, Sustainalytics, ISS-ESG, S&P Global, EcoVadis, EU Taxonomy analysis, climate accounting per GHG Protocol/SBT/TCFD), Management (sustainability management systems, transformation support, executive coaching, training, data management) and Communication (sustainability reporting across GRI, DNK, CSRD/ESRS, ISSB, SFDR, VSME, stakeholder engagement, event formats). It holds official accreditations as DNK Training Partner, GRI Community Member, UN Global Compact signatory, and CDP Accredited Solutions Provider.

Revenue is generated through project-based, bespoke advisory engagements with pricing tailored to scope and complexity, supplemented by a small productised training line (e.g., the PPWR Deep Dive Seminar at €480–€580 per participant). The go-to-market is enterprise sales-led: client acquisition is driven by direct outreach via the company's website contact form, email, and phone, with top-of-funnel demand generation through content marketing (German- and English-language blogs), LinkedIn and Instagram organic social, webinars, and conference participation (NY Climate Week, COP events, Impact Festival, Business Nature Summit). Distribution is exclusively direct — there is no software platform, self-serve product, or online storefront.

In September 2025, the firm completed the full integration of imug | csr, adding ESG ratings and sustainable finance capabilities. Effective 1 January 2025, the company transitioned from a sole proprietorship to a GmbH legal entity. Reported clients include BASF, E.ON, BioNTech, EnBW, REWE Group, Otto Group, McCain Foods, Helaba, GIZ, Bundesdruckerei, Bertelsmann Stiftung, Stadt Frankfurt am Main, the German Council for Sustainable Development (Rat für Nachhaltige Entwicklung), and the DFB, among others spanning chemicals, energy, retail, pharma, food, banking, real estate, public sector, foundations, and sports.

:response firmographics

Firmographics

Name: :response
Legal name: good response GmbH
Website: https://good-response.de
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 11–50 employees
Short description: :response (good response GmbH) is a Frankfurt-based sustainability and ESG consulting firm serving large enterprises, financial institutions, and public-sector clients across the DACH region with advisory, reporting, and training services spanning CSRD, EU Taxonomy, EUDR, PPWR, and broader ESG strategy.
Ownership category
akta.pro rank

:response industry classification

Industry

Product category: Sustainability & ESG Consulting
NAICS: Environmental Consulting Services (541620), Environmental Consulting Services (54162), Management Consulting Services (54161), Other Management Consulting Services (541618), Other Scientific and Technical Consulting Services (541690)
SIC: Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
akta.pro primary industry: Sustainability & ESG Consulting (BPAHACAK)
akta.pro secondary industries: ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), Sustainable Finance & ESG Ratings/Benchmarking Support (EUAHAJAH), ESG Reporting, Disclosure & Regulatory Compliance (SFDR, EU Taxonomy, TCFD/ISSB) (FSAAALAK), Cause, ESG & Sustainability Communications (MPAAADAL), Sustainability, ESG & Climate Risk Advisory (BPAHAJAH)

Keywords

Sustainability consulting
ESG advisory services
CSRD compliance consulting
EU Taxonomy advisory
ESG ratings advisory

Where :response is headquartered

Location

Headquarters

HQ city: Frankfurt
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

:response business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Sustainability and ESG Advisory Services: :response generates revenue through bespoke consulting engagements, sustainability strategy development, regulatory compliance advisory (CSRD, EU Taxonomy, EUDR, PPWR), ESG reporting, training, and workshops. Revenue is project-based and tailored to client scope and complexity. Pricing for open training seminars (e.g., PPWR Deep Dive) is fee-based per participant.

Pricing tiers

Model	Billing	Price
Unit Pricing	One-time	PPWR Deep Dive Seminar — Early Bird (until 5 June 2026)
Unit Pricing	One-time	PPWR Deep Dive Seminar — Standard (from 6 June 2026)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

:response product offering

Product offering

Core offering

:response (good response GmbH) is a Frankfurt-based sustainability and ESG consulting firm that advises companies, financial institutions, and public-sector organizations on sustainability strategy, regulatory compliance (CSRD/ESRS, EU Taxonomy, EUDR, PPWR, SFDR, VSME), sustainability management systems, ESG ratings, and sustainability communication/reporting. The firm delivers bespoke consulting projects across strategy, management, and communication pillars, supplemented by structured training, workshops, and webinars on specific regulatory topics.

Product overview

:response operates as a unified sustainability and ESG consulting firm offering advisory services under a single brand. The core offering encompasses three integrated service pillars: Strategy (covering materiality assessments, sustainability strategy, ESG rating advisory, EU-Taxonomy, climate accounting), Management (including transformation support, executive coaching, training, and data management), and Communication (spanning sustainability reporting, stakeholder engagement, and events). Additional specialized services include ESG training programs, the PPWR Deep Dive Seminar conducted with Fraunhofer IVV, EUDR update webinars, and the EUDR Practice Check publication. All services are delivered by :response (good response GmbH), with imug | csr integrated since 2025 as part of the consolidated consulting team.

Differentiator

Problem solved

Functional benefit

Products and services

Sustainability Strategy Consulting

Quantifiable outcome

33 years of collective team experience and 2,000+ completed sustainability consulting projects
+1 more outcomes

Companies that use :response

Customer profile

Named customers27 records

Segments4 records

Ideal customer profiles4 records

:response technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

:response partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

EthiFinancecoreStrategic or Co-development Partner · 9 March 2026:response partnered with EthiFinance and komuno to co-host a webinar on 'Sustainability in Municipal Financing' on 22 April 2026. The webinar provided guidance on sustainable finance frameworks, SPO (Sustainable Finance Transparency) ratings, and practical application for municipal credit decisions. EthiFinance provides ESG ratings and sustainable finance expertise.
komunocoreStrategic or Co-development Partner · 9 March 2026Komuno is a digital platform for municipal financing that partnered with :response and EthiFinance for a joint webinar on 'Sustainability in Municipal Financing'. The partnership addresses how municipalities can integrate sustainability criteria into their financing decisions and access green bonds and sustainable loans.
Fraunhofer-Institut IVV (Fraunhofer Institute for Process Engineering and Packaging)coreStrategic or Co-development Partner · 1 January 2026:response co-develops and delivers the PPWR Deep Dive Seminar with Fraunhofer IVV in Freising, Germany. The collaboration combines :response's regulatory expertise with Fraunhofer IVV's technical packaging and materials science capabilities. The joint seminar addresses PPWR compliance from both regulatory and technical implementation angles, including a lab and technology tour at the Fraunhofer IVV facility.
Plastic FischerminorStrategic or Co-development Partner · 5 November 2025:response co-hosted a webinar with Plastic Fischer (a social enterprise working on plastic pollution reduction in waterways) on plastic neutrality, exploring how companies can address plastic pollution in their value chains.
imug | csr (now fully integrated into :response)coreOthers · 3 September 2025imug | csr was a sustainability consulting firm specialising in ESG ratings and sustainable finance. Effective September 2025, imug | csr became fully integrated into :response. The integration expanded :response's team and expertise, adding specialist capabilities in ESG ratings advisory, sustainable finance, and social sustainability topics. This was not a traditional partnership but an acquisition/integration.
atmosfairminorStrategic or Co-development Partner · 17 July 2025:response co-hosted a webinar with atmosfair (a non-profit organisation focused on climate protection and carbon offset projects) on 12 August 2025. The collaboration addresses carbon offset strategies and the quality of voluntary carbon markets.
right°minorStrategic or Co-development Partner · 23 April 2024:response announced a partnership with right° in April 2024. right° focuses on making climate impact more economical. The partnership likely involves joint client work on climate strategy and carbon management.
Carbon Alt+DeleteminorStrategic or Co-development Partner · 9 May 2023:response announced a partnership with Carbon Alt+Delete (a sustainability/carbon management consultancy). The partnership supports joint client engagements in carbon accounting and climate strategy.
UN Global CompactcoreOthers:response is a member of the UN Global Compact and signed its Communication on Progress (CoP). This signifies commitment to the ten principles of the UN Global Compact covering human rights, labour, environment, and anti-corruption.
Global Reporting Initiative (GRI) — Community MembercoreOthers:response is a community member of the GRI, the internationally recognised standard-setter for sustainability reporting. This membership supports its GRI reporting advisory services.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

:response competitors and assessment

Company assessment

Direct peers

South Pole Group: Swiss-based global climate and sustainability consultancy offering strategy, advisory, carbon credits and ESG services to enterprises. Directly comparable in service mix (strategy + implementation + reporting) and enterprise client focus, with a much larger international footprint.
ClimatePartner: Munich-headquartered climate solutions company combining consulting, carbon accounting and software for corporate climate strategies. Closest like-for-like DACH peer with overlapping services in climate strategy, ESG reporting and productised offerings.
Anthesis Group: Global sustainability advisory firm providing strategy, reporting, supply chain and digital sustainability services. Comparable in pure-play ESG advisory model, scope of regulatory expertise and large-enterprise client base.
Carbon Trust: International climate and sustainability consultancy advising businesses, governments and financial institutions. Closely comparable mission (turning sustainability into value) and service mix spanning strategy, certification, ratings advisory and reporting.
right° (right° GmbH): Berlin-based climate-impact consultancy focused on making climate action more economical for companies. Already a partnership counterpart of :response and operates in the same German enterprise ESG advisory market.

Broad incumbents

ERM (Environmental Resources Management): Global environmental, health, safety, risk and sustainability consulting firm. Overlaps with :response on ESG strategy, climate, reporting and supply chain work but operates at vastly larger scale and broader portfolio.
Ramboll: Danish engineering, design and consultancy group with a sizeable sustainability services practice covering CSRD, climate, biodiversity and ESG strategy. Competitor on large enterprise ESG mandates, particularly in Northern Europe.
Arcadis: Global design and consultancy firm with a sustainability and climate advisory practice serving corporates on ESG reporting, decarbonisation and supply chain. Larger, more diversified peer competing for the same enterprise clients.

Emerging players

EcoVadis: Global business sustainability ratings provider used by procurement teams to score suppliers. Adjacent — :response advises clients on improving EcoVadis scores — but increasingly overlaps with advisory scope as ratings platforms expand into guidance.
Sphera: ESG and operational risk software plus consulting provider (formerly thinkstep). Already a partnership counterpart of :response and competes for the software-enabled sustainability reporting and data management mandates :response's clients need.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

:response compliance and trust

Trust signal

Compliance6 records

:response financial estimates

Financial estimate

Revenue estimate

Valuation estimate

:response leadership team

Management profile

Number of profiles

Profiles5 records

:response subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

:response funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

:response M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about :response

What does :response do?

Is :response a public or private company?

:response is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was :response founded?

:response was founded in 2007. It employs 11 to 50 people.

Where is :response based?

:response is headquartered in Frankfurt, Germany, in the Europe region.

How does :response make money?

One revenue line is on record: sustainability and ESG Advisory Services.

Who are :response's main competitors?

Direct peers on record are South Pole Group, ClimatePartner, Anthesis Group, Carbon Trust and right° (right° GmbH). Broad incumbents are ERM (Environmental Resources Management), Ramboll and Arcadis. Emerging players are EcoVadis and Sphera.

Does :response have an API?

No public API is recorded for :response.

What industry is :response in?

:response's product category is Sustainability & ESG Consulting. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of BPAHAFAJ, ESG Governance, Sustainability Reporting & Assurance Advisory. Its NAICS code is 541620 and its SIC code is 8742.