Mississippi Health Care Association

What Mississippi Health Care Association does

Mississippi Health Care Association (MHCA) is a private, nonprofit trade association founded in 1953 and headquartered in Ridgeland, Mississippi. It serves as Mississippi's oldest and largest membership organization for nursing homes, personal care and assisted living facilities, and Intermediate Care Facilities for the Intellectually Disabled (ICF/IID), representing more than 200 member facilities that collectively care for approximately 17,000 residents and employ roughly 20,000 Mississippians. MHCA is the official state affiliate of the American Health Care Association (AHCA) and operates a wholly-owned subsidiary, the Mississippi Council for Assisted Living (MCAL), focused on the assisted living vertical, alongside the MHC Foundation, a nonprofit affiliate that runs resident programs, grants, and scholarships.

MHCA's core product is membership services priced on a per-bed subscription model: nursing home members pay $66.49 per bed annually (MHCA $44.05 + AHCA pass-through $22.44), assisted living members pay $27.39 per bed (MHCA $15.95 + AHCA $11.44), and associate (vendor) members pay a flat $600 per year. Bundled into membership are the MHCA Self Insurers' Fund for workers' compensation (offering $1-$2 per bed dues deductions as an enrollment incentive), access to the AHCA and NCAL national networks, advocacy and legislative services, education programming including the Proactive LTC Webinar Series on MDS coding and PDPM reimbursement, the public-facing Facility Finder directory, and the HeartGram resident engagement program. The organization runs on a five-person staff under Executive Director Vanessa Phipps Henderson, with a volunteer 2026-2028 Board of Directors providing governance.

The go-to-market is direct membership enrollment through the MHCA website and downloadable applications, supported by the Facility Finder directory for consumer-side demand generation and the Associate Member Network as a channel for vendor relationships. Revenue mechanics are entirely dues-driven with no equity funding, no acquisitions, and no app or API surface; the association's growth depends on Mississippi long-term care facility counts, bed census, and member retention. Member facilities are licensed by the Mississippi State Department of Health and certified by CMS, situating MHCA's value proposition squarely in regulatory navigation, workforce development, and reimbursement optimization for the long-term care sector.

Name

Mississippi Health Care Association

Legal name

Mississippi Health Care Association

Website

https://mshca.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Mississippi's oldest and largest long-term care trade association, founded in 1953, serving over 200 member nursing homes, assisted living, and ICF/IID facilities through advocacy, education, and per-bed membership dues as the state affiliate of AHCA.

Ownership category

akta.pro rank

Headquarters

HQ city

Ridgeland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues collected from nursing homes, assisted living/personal care facilities, and associate members. Dues are calculated on a per-bed basis for facility members and a flat annual rate for associate members. Nursing home membership is $66.49 per bed; assisted living is $27.39 per bed; associate membership is $600 per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Mississippi Health Care Association (MHCA) is a private, nonprofit trade association founded in 1953 that represents nursing homes, personal care/assisted living homes, and Intermediate Care Facilities for the Intellectually Disabled in Mississippi. It sells annual membership services—priced on a per-bed basis—to facility operators and provides workforce development, education and training, legislative advocacy, regulatory guidance, a workers' compensation self-insurance fund, and a public facility finder directory. MHCA is the official state affiliate of the American Health Care Association (AHCA).

Product overview

The Mississippi Health Care Association (MHCA) is Mississippi's oldest and largest trade association for nursing homes, personal care/assisted living homes, and Intermediate Care Facilities for the Intellectually Disabled, established in 1953. The organization offers membership services including workforce development, education and training, legislative advocacy, and a workers' compensation self-insurance fund. Key programs include the Mississippi Council for Assisted Living (MCAL) for assisted living representation, the MHC Foundation for grants and scholarships to enhance resident quality of life, the HeartGram resident messaging program, a Facility Finder directory of member care providers, and Events & Education programming including webinars on MDS coding and PDPM reimbursement. The association serves approximately 17,000 residents through member facilities that employ around 20,000 Mississippians.

Differentiator

Problem solved

Functional benefit

Brands

• Mississippi Council for Assisted Living (MCAL): An organization of MHCA that represents the interests of assisted living/personal care facilities in the state.
• MHC Foundation

Products and services

• MHCA Membership Services Annual membership in the MHCA trade association for nursing homes, personal care/assisted living homes, and Intermediate Care Facilities for the Intellectually Disabled. Membership includes workforce development, education, training, legislative advocacy, regulatory guidance, and access to the MHCA Self Insurers' Fund. Dues are billed annually on a per-bed basis.
• Facility Finder Directory Public-facing online directory that allows consumers and families to search MHCA-member nursing homes, assisted living, and ICF/IID facilities across Mississippi by name, city, county, or ZIP code.
• HeartGram Resident Messaging HeartGram is a resident-engagement program that allows individuals to send personalized greeting-card messages to residents of member nursing homes. Users select a template, customize the message, and the greeting is delivered to the resident.
• Events & Education Programs Continuing education and professional development programming for long-term care staff, including webinars on MDS coding and PDPM reimbursement, Medicaid Cost Report seminars, the annual CNA Conference, and other conventions and trade shows for member facilities.
• MHCA Self Insurers' Fund Workers' compensation self-insurance fund available to qualifying member nursing homes and assisted living facilities, operating under Mississippi Workers' Compensation Commission regulations.
• Legislative Advocacy Services Government-relations and advocacy services that represent member long-term care providers to state and federal decision-makers, including State Capitol updates and resources to engage with the Mississippi Congressional Delegation.
• Associate Membership for Vendors Annual associate membership for vendors, suppliers, and service providers serving the long-term care industry, providing visibility through the associate member directory and access to facility members.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• American Health Care Association (AHCA)coreStrategic or Co-development PartnerMHCA is the official state affiliate of the American Health Care Association. This affiliation provides members access to national health care events and forums, combined resources, and coordinated advocacy at the federal level. AHCA dues are bundled with MHCA membership at $22.44 per bed for nursing homes and $11.44 per bed for assisted living facilities.
• National Center for Assisted Living (NCAL)coreStrategic or Co-development PartnerNCAL is the assisted living affiliate of AHCA. Through MHCA's association with AHCA, member assisted living facilities have access to NCAL resources, advocacy, and national initiatives for the assisted living sector.
• Mississippi Council for Assisted Living (MCAL)coreStrategic or Co-development PartnerMCAL is an organization of MHCA dedicated to representing the interests of assisted living and personal care facilities in Mississippi. It provides a focused voice for this sector within the broader MHCA membership and connects members to AHCA and NCAL resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mshca
• Facebookfacebook.com/MSHealthCareAssociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mississippi Health Care Association