Your Insurance Broker

What Your Insurance Broker does

Din Forsikringsmægler ApS (Your Insurance Broker) is a Danish independent commercial insurance brokerage founded in 2018 and headquartered in Hvidovre with a second office in Aarhus opened on January 2, 2019, giving it nationwide coverage across Denmark. The firm brokers 33 or more specialized business insurance product lines through partnerships with approximately 50 insurance carriers, serving primarily SMB clients across industries including transport, restaurants, retail, manufacturing, and housing associations, with selected mid-market accounts such as Nordic Transport Group. Its revenue model combines brokerage commissions on placed policies with an annual advisory retainer ("honorar"), and it is regulated by Finanstilsynet, the Danish Financial Supervisory Authority.

The firm is part of the Söderberg & Partners group, which provides capital, scale, and Nordic platform access. Leadership comprises founders Christian Tornberg and Søren Christensen as Directors and partners, with Michael Gøde as administrative lead and Michael Beisner as Chief Operating Officer. The go-to-market combines traditional broker advisory with a digital layer — an online client portal, paid acquisition on LinkedIn, Facebook, and Google Ads, and a Trustpilot-reviewed brand presence.

Underlying technology is entirely third-party SaaS: Insubiz and Inventio for policy/case administration, Penneo for digital signing, Danløn for payroll, Visma for finance/HR, and Hubhus for workflow. The firm has no disclosed proprietary platform, proprietary AI/ML capabilities, or in-house data assets, which is consistent with its positioning as a relationship-led SMB broker rather than a technology-driven insurtech.

Name

Your Insurance Broker

Legal name

Din Forsikringsmægler ApS

Website

https://dinforsikringsmaegler.dk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Din Forsikringsmægler ApS is a Danish independent commercial insurance brokerage serving SMBs and selected mid-market clients nationwide through approximately 50 insurer partnerships and 33+ specialized product lines, operating under the Söderberg & Partners group.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAL

Trade Credit Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Commercial insurance brokerage
• Business insurance advisory
• Insurance portfolio management
• Risk analysis services
• Claims handling services

Headquarters

HQ city

Hvidovre

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage commission (embedded in premium reductions): The company's primary compensation model is commission earned through negotiated premium reductions with insurance companies. Most insurance companies reduce premiums when a broker is involved, and this reduction offsets the broker's fee, meaning overall insurance costs typically do not increase for the customer.
2. Annual retainer / fixed fee: An annual fixed fee (honorar) is agreed upon for ongoing broker services. This covers the ongoing management of the customer's insurance portfolio, annual reviews, and proactive monitoring of policies, collections, and changes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Din Forsikringsmægler is an independent insurance broker that analyzes Danish businesses' insurance needs, runs competitive tenders across approximately 50 Danish and international insurers, negotiates optimal coverage on the customer's behalf, and provides ongoing portfolio management, annual reviews, and claims handling supported by an online customer portal. The brokerage is supervised by Finanstilsynet and compensated via commissions embedded in negotiated premium reductions plus an optional annual fixed fee.

Product overview

Din Forsikringsmægler is an insurance brokerage service company offering comprehensive business insurance brokerage. The core service involves analyzing business insurance needs, obtaining bids from multiple insurance companies, and negotiating optimal coverage. They represent a portfolio of 33 specialized business insurance products including property insurance (building, contents), liability insurance (D&O, professional liability, product liability), motor insurance, workers' compensation, cyber insurance, crime insurance, legal expenses insurance, health insurance, and various specialty covers. The company operates nationwide with local brokers and maintains partnerships with 50 insurance companies in Denmark and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Brokerage Services
• Retshjælpsforsikring (Legal Expenses Insurance)

Quantifiable outcome

• Average savings of 17–25% on insurance costs for customers
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Söderberg & PartnerscoreStrategic or Co-development PartnerDin Forsikringsmægler ApS became part of the insurance and pension broker company Söderberg & Partners. The acquisition/integration was announced via Söderberg & Partners press release. Din Forsikringsmægler operates under the Söderberg & Partners brand, with email addresses and operations now referencing soderbergpartners.dk. This is a significant integration that expands the company's national footprint and resources.
• Alm. BrandcoreStrategic or Co-development PartnerAlm. Brand is a key insurance company partner. Dennis Frandsen from Alm. Brand's broker department serves as Din Forsikringsmægler's primary contact. Alm. Brand has increased staff and resources specifically to serve broker partnerships more quickly and competently. The partnership demonstrates mutual benefit: Alm. Brand's costs are lower through broker intermediation, while customers receive favorable premiums.
• Chubb (insurance company)coreStrategic or Co-development PartnerChubb is one of many insurance companies that Din Forsikringsmægler collaborates with. Chubb confirmed they provide additional coverage for situations like children being present at workplaces during strikes/lockouts, demonstrating their willingness to accommodate broker-requested extensions to standard policies.
• Telenor (mobilnetværkspartner / mobile network)minorOthersTelenor provides mobile network services as a partner to Din Forsikringsmægler.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lockton: World's largest independent insurance broker, operating across Europe including the Nordics. Competes for commercial and specialty insurance placements with a similar independence-focused value proposition targeting mid-market and SME customers.
• Aon: Global insurance brokerage and advisory firm operating in Denmark. Directly competes for commercial insurance brokerage mandates using the same intermediary model — needs analysis, multi-carrier tendering, and ongoing portfolio management — that Din Forsikringsmægler offers to SMEs.
• Max Matthiessen: Nordic insurance, pension, and financial broker that was itself acquired by Söderberg & Partners. Operates an almost identical intermediary model across Sweden and the Nordics and is now part of the same parent group as Din Forsikringsmægler, making it a tightly comparable peer.
• Arthur J. Gallagher (Gallagher): Global insurance brokerage and risk management firm with European operations. Overlaps with Din Forsikringsmægler in commercial lines brokerage, claims advocacy, and multi-carrier placement for SME and mid-market clients.
• Willis Towers Watson (WTW): Global insurance broker with a Danish office serving corporate and mid-market clients. Overlaps with Din Forsikringsmægler in commercial insurance placement, risk advisory, and specialty lines (D&O, cyber, professional indemnity).
• Marsh (Marsh & McLennan): Global insurance broker and risk adviser with a significant Danish presence serving mid-market and large corporate clients. Competes directly with Din Forsikringsmægler for commercial insurance placement, advisory, and claims support, particularly as Danish SMEs grow into larger accounts.
• Howden: International insurance broker group with a growing Nordic footprint. Competes directly for commercial insurance brokerage business with a multi-carrier, advisory-led model that closely mirrors Din Forsikringsmægler's SME-focused proposition.
• Söderberg & Partners: Nordic insurance and pension broker and parent company of Din Forsikringsmægler. Operates the same broker intermediary model across the Nordics, distributing commercial and personal insurance through both field-based brokers and inside sales, making it the closest comparable peer and integrator.

Broad incumbents

• Gjensidige Forsikring: Large Nordic insurance group with both direct and intermediated distribution across Scandinavia. Overlaps with Din Forsikringsmægler in commercial lines available to Danish SMEs and competes for premium placement, though primarily as a carrier rather than a pure broker.
• Alm. Brand: Major Danish insurance carrier that is also one of Din Forsikringsmægler's key carrier partners. While primarily an insurer rather than a broker, it competes indirectly by offering direct distribution and has invested in broker-partnership servicing, so it represents both a partner and a broader-market incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DinForsikrings
• Facebookfacebook.com/DinForsikringsmaegler
• LinkedInlinkedin.com/company/din-forsikringsmaegler

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Insurance Broker