Name

Marsh Industries

Website

https://marsh-ind.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New Philadelphia

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Visual Display Products Sales: Manufacture and sale of commercial visual display products including whiteboards, markerboards, tackboards, bulletin boards, display rails, coat racks, and mobile whiteboard units. Products are sold to architects, building owners, contractors, and facility managers for installation in commercial buildings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marsh Industries (ASI Visual Display Products) manufactures and sells commercial visual display products including porcelain whiteboards, markerboards, tackboards (Forbo, vinyl, fabric, cork), bulletin boards, display and marker rails, coat racks, mobile reversible boards, horizontal and vertical sliders, and recessed trophy cases. Products are specified by architects and sold to building owners, contractors, and facility managers across five trim series (9100, 9300, 9400, 9500 Elite Reveal, 9800). The company provides custom manufacturing to exact specifications with industry-leading 48-hour delivery.

Product overview

ASI Visual Display Products offers a comprehensive portfolio of visual display products for commercial and institutional settings. The core product lines include Porcelain Whiteboards (for busy offices and classrooms with lifetime warranty), various Tackboard surfaces (Forbo natural materials, Vinyl, Fabric Eco from recycled polyester, and Natural Cork), Mobile Whiteboard Units (Reversible and Combination boards), Enclosed Bulletin Boards (Sliding Glass and Hinged Door styles), Display & Marker Rails, Coat Racks (Student Line), and Retrofit Boards for existing installations. These products are organized across five trim series (9100, 9300, 9400, 9500 Elite Reveal, and 9800) offering different framing options. The company also provides Horizontal & Vertical Sliders for additional writing surfaces when wall space is limited. ASI VDP's products serve healthcare, education, office, retail, airports, stadiums, government offices, cultural centers, and hotel/restaurant operations globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Whiteboards

Quantifiable outcome

• 48-hour delivery - ships more products in 48 hours than anyone else in the industry
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• ASI GroupcoreStrategic or Co-development PartnerIn 2016, Architectural School Products (ASP) merged with ASI Group to form ASI Visual Display Products Inc. (ASI VDP). ASI Group is a NY-based multinational building product manufacturer providing global infrastructure, distribution network, and operational support including 48-hour delivery capabilities and integrated product ecosystem.
• American SpecialtiescoreStrategic or Co-development PartnerPart of ASI Group family of companies. American Specialties manufactures washroom accessories, partitions, and related products. ASI Visual Display Products cross-sells and integrates with American Specialties products including Velare collection.
• ASI Storage SolutionscoreStrategic or Co-development PartnerPart of ASI Group family of companies. ASI Storage Solutions manufactures lockers and benches. ASI Visual Display Products cross-sells complementary locker and bench products alongside coat racks.
• ASI Accurate PartitionscoreStrategic or Co-development PartnerPart of ASI Group family of companies. ASI Accurate Partitions manufactures commercial toilet partitions. Cross-marketed through partition product pages as complementary products to visual display items.
• ASI Global PartitionscoreStrategic or Co-development PartnerPart of ASI Group family of companies. ASI Global Partitions manufactures commercial toilet partitions. Cross-marketed through partition product pages as complementary products to visual display items.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haworth: Haworth is a global office furniture and architectural interiors manufacturer serving commercial and educational markets through specification-driven sales. Comparable at the architectural specification and dealer channel level.
• Steelcase: Steelcase is a major global office furniture and workplace solutions incumbent that owns Polyvision and offers integrated workplace products including whiteboards. Comparable at the broader workspace and specification level even though visual display is a sub-line for Steelcase.

Direct peers

• Quartet: Quartet (owned by ACCO Brands) is a leading direct competitor in whiteboards, markerboards, and visual communication products serving office, education, and commercial markets. Closely aligned product categories and similar specification-driven distribution channels make it the most directly comparable peer.
• Claridge Products and Equipment: Claridge manufactures whiteboards, chalkboards, bulletin boards, and display cases, with a long heritage in visual display products for educational, commercial, and government markets. Comparable product breadth and specification-driven sales motion.
• Best-Rite / MooreCo: Best-Rite (part of MooreCo) is a direct competitor manufacturing porcelain steel whiteboards, tackboards, and visual display products for education and commercial settings. Overlapping product lines and customer verticals make it a close comparable.
• Egan Visual: Egan Visual produces whiteboards, glassboards, tackboards, and visual display products targeted at office, education, and healthcare facilities. Direct overlap in product category, customer base, and architectural specification sales model.
• Ghent Manufacturing: Ghent manufactures whiteboards, bulletin boards, and visual display products for commercial, educational, and healthcare markets from facilities in the US. Highly comparable product portfolio and customer base.

Emerging players

• Microsoft (Surface Hub): Microsoft's Surface Hub is a digital interactive whiteboard and collaboration device competing in conference room and education settings. Represents the digital substitution trajectory that traditional whiteboard manufacturers like ASI VDP must respond to.
• SMART Technologies: SMART is a leading manufacturer of interactive digital whiteboards and smart classroom solutions. While not a direct competitor to traditional boards, SMART is the leading substitute category and represents the digital trajectory threatening ASI's traditional products.
• Polyvision (a Steelcase company): Polyvision manufactures ceramic steel writing surfaces (the same material ASI uses in its Retrofit boards) and digital whiteboard solutions, and is now part of Steelcase. Directly comparable on the writing surface substrate level and increasingly on digital boards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarshInc
• LinkedInlinkedin.com/company/marsh-industries-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsh Industries