Flutlicht

What Flutlicht does

Flutlicht GmbH is a privately held, owner-managed PR and communications agency founded in 2003 and headquartered in Nürnberg, Germany, with a second office in München. The firm is registered as Flutlicht GmbH – Agentur für Kommunikation and operates as an independent legal entity (private limited company) with no parent, no subsidiaries, no external funding, and no disclosed ownership changes. Vertretungsberechtigte Geschäftsführer (authorized managing directors) are Eva Föhlinger (co-founder, Co-Managing Partner) and Stefan Koch (Managing Director); Andrea Gantikow is also named as co-founder and managing partner. Headcount is in the 11-50 employee range.

The agency serves technology companies (B2B and B2C) in the DACH market across enterprise software, hardware, networking, telecommunications, open-source software, analytics, automotive technology, IT distribution, and research-institute segments. Named clients include ASUS, Avira, D-Link, Dassault Systèmes, DSAG, SUSE, spusu, Western Digital, NCR, OKI, Toshiba, EXASOL, Mobileye, Fraunhofer CCIT, RELEX Solutions, dynabook, BenQ, and Siewert & Kau — 50+ enterprise accounts referenced publicly. Service delivery spans ten core disciplines: Kommunikationsberatung (communications consulting), Content Marketing, Influencer Relations, Media Relations, Social Media, KI-Services (AI consulting), Corporate Publishing, Event Kommunikation, Employer Branding, and Monitoring. The AI-services line, initiated internally in late 2022 and formalized under AI Lead Marcel Moneke, encompasses GEO (Generative Engine Optimization), AI-output monitoring across major LLMs, prompt-reputation checks, AI tool selection, and change communication for clients adopting AI workflows.

The business model is fee-for-service professional services: project-based engagements and retainers with enterprise and mid-market technology buyers, sold via direct, consultative sales in DACH (Germany, Austria, Switzerland). Pricing is not publicly disclosed. The agency markets through its own 'Leuchtschrift' blog, organic social (LinkedIn, Facebook, Instagram, YouTube, Pinterest, Xing), a quarterly email newsletter, webinars, bvik/DPRG industry-association activity, and earned media. Partnerships include Global Alliance (international agency network) and memberships in bvik and DPRG; advocacy partnerships include Reporter ohne Grenzen and the Charta der Vielfalt. Underlying tooling is standard industry stack (Google Analytics, Matomo, social media management tools, AI-assisted content workflows) rather than proprietary technology.

Name

Flutlicht

Legal name

Flutlicht GmbH

Website

https://flutlicht.biz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Flutlicht GmbH is an independent, owner-managed German PR and communications agency serving B2B and B2C technology companies in the DACH market through consulting, content, media relations, social media, AI and GEO services, employer branding, and event communications.

Ownership category

akta.pro rank

Product category

Technology Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Technology PR services
• Corporate communications consulting
• Content marketing agency
• Media relations services
• B2B technology communications

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communications Consulting Services: Flutlicht generates revenue by providing professional PR and communications consulting services to technology companies. Services include communications consulting, content marketing, influencer relations, media relations, social media management, AI services, corporate publishing, event communications, employer branding, and monitoring. Revenue is derived from consulting fees, project-based engagements, and retainer arrangements with B2B and B2C technology clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Flutlicht is a PR and communications agency that provides strategic communications consulting, content marketing, media relations, influencer relations, social media management, AI services (including GEO), corporate publishing, event communications, employer branding, and monitoring for technology companies. The agency serves enterprise and mid-market B2B and B2C technology clients across the DACH region (Germany, Austria, Switzerland) from offices in Nuremberg and Munich. Revenue is earned through project-based engagements and retainer arrangements under a sales-led consulting model.

Product overview

Flutlicht is a PR agency for technology companies, offering a comprehensive suite of communications services. The portfolio consists of ten core service offerings centered around strategic communications consulting, content marketing, media relations, social media, and AI services (KI-Services). The services work together as an integrated communications approach: strategic consulting provides the foundation, content marketing and corporate publishing create materials, media relations and influencer relations distribute them, social media manages ongoing engagement, monitoring measures results, and KI-Services addresses AI integration and optimization including GEO (Generative Engine Optimization) for AI visibility. Event communication and employer branding serve as specialized additions for specific client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommunikationsberatung (Communications Consulting) Strategic communications consulting for technology companies, providing counsel on corporate, brand, and product communications. Senior advisors with broad technology and media expertise deliver the service for B2B and B2C technology clients.
• Content Marketing Development of content (marketing) strategies and creation of content across all media worlds with integrated cross-channel implementation for B2B and B2C audiences.
• Influencer Relations Sustainable relationships and targeted collaborations with opinion leaders (B2B and B2C) whose profile fits the client's company.
• Media Relations Tailored media work emphasizing continuity, reliability, trustworthiness, and non-intrusive approaches combined with compelling relevant content for technology clients.
• Social Media Channel-specific targeting of audiences for increased reach, brand awareness, and customer loyalty, including platform identification, social media strategy development, channel maintenance, and community management.
• KI-Services (AI Services) AI consulting covering analysis, tool selection, process design, and strategy, including GEO (Generative Engine Optimization) for AI visibility, AI monitoring, and AI-guided content creation for PR purposes.
• Corporate Publishing Creative creation and rollout of proprietary content for all channels and formats, for internal and external audiences, B2B and B2C.
• Event Kommunikation (Event Communications) Conception and communicative support of events in appropriate formats, delivered as the right mix of facts and emotional appeal virtually, physically, or hybrid.
• Employer Branding Development of employer brand and implementation of an effective employer branding strategy, including selected sub-areas and communication measures for positioning as a sustainably credible and attractive employer.
• Monitoring KPI monitoring, efficient tool-supported success measurement, and streamlined reporting for different stakeholders, including AI monitoring for tracking what AI systems say about client companies.

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Global AllianceminorGTM or Marketing PartnerFlutlicht is a member of Global Alliance, an international network of communications agencies. Membership provides access to global resources, cross-border collaboration opportunities, and an international network for serving clients with multinational communications needs.
• bvik (Bundesverband Industriekommunikation e.V.)coreGTM or Marketing PartnerFlutlicht is a member of bvik, the German Federal Association for Industrial Communications. Eva Föhlinger represents Flutlicht as a member, and the agency participates in bvik activities including industry events and thought leadership initiatives. Marcel Moneke also represents Flutlicht as a member.
• DPRG (Deutsche Public Relations Gesellschaft e.V.)minorGTM or Marketing PartnerEva Föhlinger represents Flutlicht as a member of the DPRG (German Public Relations Society), participating in industry activities and professional development networks.
• Reporter ohne GrenzenminorOthersFlutlicht supports Reporters Without Borders (Reporter ohne Grenzen), an international NGO that promotes and defends freedom of information. Flutlicht displays the organization's badge on its website as part of its engagement for press freedom.
• Charta der VielfaltminorOthersFlutlicht has signed the Charta der Vielfalt (Diversity Charter), a German corporate initiative to promote diversity in the workplace. The agency displays the charter's badge as part of its commitment to diversity and inclusion.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Schwartz Public Relations: Munich-based PR agency specializing in technology, IT, and telecommunications clients in the DACH market. Directly comparable to Flutlicht in vertical focus (B2B/B2C tech PR), geography (Germany with Munich presence), and agency size, and competes for similar enterprise tech accounts in southern Germany.
• Fink & Fuchs Public Relations: Wiesbaden-based PR consultancy focused on technology, IT, and industrial clients in the DACH region. Comparable in vertical specialization (B2B tech PR), boutique scale, and decades-long operating history, making it a head-to-head competitor for tech-account RFPs in Germany.
• Hotwire Global: Global communications agency with a strong technology practice and dedicated German presence. Comparable in technology-vertical focus and the integration of content, media relations, and emerging channels (including AI-era communications), though operating at significantly larger scale.
• PIABO Communications: Berlin-headquartered communications and PR consultancy serving digital, technology, and platform clients in DACH. Comparable in its blend of PR, content, influencer, and digital communications for technology buyers, and competes in overlapping enterprise tech accounts across Germany.
• navos Public Dialogue Consultants: Munich-based communications consultancy specializing in technology, digital, and corporate communications for German-speaking enterprise clients. Directly comparable in DACH focus, tech-vertical specialization, and mid-sized agency structure.
• Palmer Hargreaves: Düsseldorf-based B2B marketing and technology communications agency with a long-standing German presence. Comparable in its focus on B2B technology clients and integrated communications approach, including content, media, and brand work.

Broad incumbents

• WE Communications: Global communications agency with a dedicated technology sector practice serving enterprise clients across multiple regions. Comparable in technology-vertical specialization and integrated PR/content offerings, but operates at larger scale and broader geographic footprint than Flutlicht.
• Edelman: Global communications firm with a substantial technology practice and DACH operations. Comparable in serving enterprise technology clients with PR, content, and corporate communications, but operates across all industries and geographies rather than specializing in DACH tech.
• FleishmanHillard: Global PR and communications network with dedicated technology and B2B practices, including a German office in Frankfurt. Comparable in serving enterprise tech clients with integrated communications, though much broader in scope and scale than Flutlicht.
• Ketchum: Global communications agency with a technology practice and German presence through its Düsseldorf office. Comparable in providing integrated PR, content, and influencer relations for technology brands, but with a much wider industry and geographic footprint than Flutlicht's DACH-tech focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flutlichtpr
• Facebookfacebook.com/FlutlichtPR
• LinkedInlinkedin.com/company/flutlicht-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flutlicht