Firefly Electric & Lighting Corporation

Name

Firefly Electric & Lighting Corporation

Legal name

Firefly Electric and Lighting Corporation

Website

https://fireflyelectric.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Electrical and Lighting Distribution

NAICS

Electric Lighting Equipment Manufacturing (33513), Wiring Device Manufacturing (33593), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA), Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• LED lighting products
• Electrical distribution
• Solar lighting solutions
• Power tools supply
• Hardware finishing products

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution - Lighting: Distribution and sale of lighting products including LED bulbs, fixtures, solar lighting, and professional lighting solutions under FIREFLY and ECOLum brands
2. Product Distribution - Electrical: Distribution of electrical products including wiring devices, circuit protection, automatic voltage regulators, building wires, and electrical accessories under ROYU brand plus CHINT and ABB partner brands
3. Product Distribution - Hardware: Sale of HERKS hardware products including locksets, door accessories, hand tools, drill bits, measuring tapes, padlocks, and painting tools
4. Product Distribution - Power Tools: Distribution of DCK power tools including polishers, angle grinders, drills, hammers, marble cutters, and sanders for professional construction use
5. Product Distribution - Piping Systems: Sale of ROYU piping system products including PVC pipes, fittings, and PP-R plumbing solutions for electrical and plumbing applications
6. Bulk/Project Sales: Enterprise sales through Request for Quote system for contractors, developers, and large-scale construction projects requiring bulk quantities of lighting, electrical, hardware, and power tool products

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Firefly Electric & Lighting Corporation (FELCO) distributes and manufactures lighting, electrical, hardware, and power tool products across the Philippines through its own brand portfolio (FIREFLY, ROYU, ECOLum, HERKS, XPERT) and partner brands (CHINT, ABB, DCK). The company serves Filipino households through consumer retail and e-commerce, and supports contractors, developers, and specifiers through professional sales and bulk project quoting. FELCO also operates an in-house manufacturing facility in Calumpit and maintains ISO 9001:2015 certified quality systems.

Product overview

Firefly Electric & Lighting Corporation (FELCO) is a Philippine-based distributor of lighting, electrical, hardware, and power solutions operating as a multi-brand portfolio company. The company was founded in 2001 and offers products across six main categories: Lighting, Electrical, Solar, Piping System, Hardware & Finishing, and Power Tools. FELCO's own brands include FIREFLY (premium lighting), ROYU (flagship electrical and piping), ECOLum (value lighting), HERKS (professional hardware), and XPERT (plumbing fixtures). The portfolio is strengthened by partner brands ABB and CHINT (advanced electrical systems) and DCK (power tools). The company distributes through modern retail, professional partner accounts, and distribution centers nationwide, serving homes, businesses, contractors, and developers. The FELCO Store serves as the company's official online hub for consumer and professional products.

Differentiator

Problem solved

Functional benefit

Brands

• FIREFLY: Primary lighting brand offering LED bulbs, fixtures, and certified energy-efficient solutions.
• ROYU
• ECOLum
• HERKS
• XPERT
• DCK

Products and services

• FIREFLY Lighting Primary lighting brand of FELCO offering LED bulbs, fixtures, downlights, and certified energy-efficient lighting solutions for Filipino homes, businesses, and construction projects.
• ROYU Electrical & Piping Flagship electrical brand delivering everyday dependability through switches, outlets, circuit protection, automatic voltage regulators, wiring devices, and ROYU Piping System PVC and PP-R solutions for residential, commercial, and light industrial applications.
• ECOLum Lighting Value-segment lighting brand providing cost-effective LED bulbs and fixtures that meet everyday needs without compromising quality, targeting budget-conscious Filipino consumers.
• HERKS Hardware & Finishing Professional-grade hardware brand offering locksets, door accessories, hand tools, drill bits, padlocks, paint brushes, and finishing essentials for contractors, developers, and DIY users.
• XPERT Plumbing Fixtures Plumbing fixtures brand combining minimalist design with durability, offering faucets and valves engineered for lasting performance in residential applications.
• CHINT Electrical Distribution Globally certified electrical products distributed through FELCO including circuit breakers, ACBs, AVRs, and distribution boards for power distribution, renewable integration, and industrial applications.
• ABB Industrial Electrical Advanced electrical and automation solutions distributed through FELCO including high-performance circuit breakers, switchgear, intelligent systems for smart infrastructure, and energy management for industrial applications.
• DCK Power Tools Professional-grade power tools including marble cutters, percussion hammers, angle grinders, drills, polishers, orbital sanders, hammer drills, and battery-powered equipment for construction and industrial applications.
• Firefly Solar Products Integrated solar streetlights (60W-150W), solar floodlights (30W-300W), and solar lamp arms delivering clean power solutions that reduce costs and support sustainability compliance with the Philippine Green Building Code.

Quantifiable outcome

• LED products consume up to 80% less energy than traditional incandescent bulbs
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• CHINTcoreChannel Partner/ Reseller/ DistributorCHINT is a global leader in electrical products providing scalable solutions for power distribution, renewable integration, and industrial applications. FELCO carries CHINT products including circuit breakers, ACBs, AVRs, and distribution boards, offering internationally certified solutions alongside ROYU's everyday products.
• ABBcoreChannel Partner/ Reseller/ DistributorABB is recognized worldwide for cutting-edge technologies in electrification and automation. Through FELCO, customers access ABB's advanced solutions for industrial applications including high-performance circuit breakers, switchgear, smart infrastructure, and energy management systems.
• DCKcoreChannel Partner/ Reseller/ DistributorDCK is a power tools brand distributed locally through FELCO in the Philippines. DCK tools are engineered for professional use including marble cutters, percussion hammers, angle grinders, and cordless impact drivers, combining power, precision, and affordability for builders and contractors.
• Philippine Green Building Code (GB Code)supportingOthersFELCO's solar lighting products and energy-efficient solutions support compliance with the Philippine Green Building Code, which sets minimum standards for energy efficiency and environmental responsibility in building design.
• Philippine Department of Energy (DOE)supportingOthersFELCO actively supports the Philippine Energy Labeling Program (PELP), a government initiative led by DOE, demonstrating commitment to national energy efficiency standards and consumer education.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legrand Philippines: Global specialist in wiring devices, switches, and cable management with a Philippine presence; directly comparable to FELCO's ROYU wiring-device lineup in residential and commercial specifications.
• D&L Industries: Listed Philippine conglomerate with a specialty in consumer products including lighting and electricals; competes with FELCO across retail and modern-trade channels in the Philippine market.
• Panasonic Manufacturing Philippines: Philippine manufacturer and distributor of lighting, switches, and electrical products under the Panasonic brand; directly competes with FELCO's ROYU and FIREFLY lines in both consumer and contractor channels.

Broad incumbents

• ABB (electrification business): Global electrification and automation leader; FELCO is a Philippine distributor partner, making ABB a partial peer in industrial-grade circuit protection, switchgear, and energy management offerings.
• Osram (LEDVANCE / ams OSRAM): Global lighting company supplying LED components and luminaires into the Philippine market; comparable to FELCO's FIREFLY and ECOLum product lines across residential and commercial segments.
• Philips (Signify) Philippines: Global leader in lighting (LED, smart, connected) operating broadly in the Philippines; directly comparable to FELCO's FIREFLY and ECOLum lighting lines with stronger R&D and premium brand positioning.
• Eaton Philippines: Global power management company selling breakers, wiring devices, and UPS systems into the Philippine market; comparable to FELCO's industrial electrical portfolio carried under ROYU and CHINT.
• Schneider Electric Philippines: Global electrification and automation player selling wiring devices, breakers, and energy management into the Philippine market; overlaps with FELCO's ROYU/CHINT/ABB lines especially in commercial and industrial projects.

Regional players

• CHINT Global: China-headquartered low-voltage electrical manufacturer with global distribution; FELCO is a Philippine distribution partner, making CHINT comparable in circuit protection, wiring devices, and solar balance-of-system products.
• Havells India: Indian lighting, electrical, and consumer durables major with growing Southeast Asia presence; comparable multi-brand portfolio strategy across switches, lighting, and appliances that mirrors FELCO's structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fireflyledph
• YouTubeyoutube.com/@fireflylightingph
• Facebookfacebook.com/FireflyLightingPH
• LinkedInlinkedin.com/company/firefly-electric-&-lighting-corporation
• Instagraminstagram.com/fireflylightingph

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firefly Electric & Lighting Corporation