Webbilling
Webbilling AG is a Swiss payment gateway that gives e-commerce merchants a single API for integrating local European payment methods across 50+ countries and 34 languages.
- Company typePrivate
- Founded2009
- HeadquartersVenlo, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Webbilling firmographics
Firmographics- Name
- Webbilling
- Legal name
- Webbilling AG
- Website
- https://webbilling.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Webbilling AG is a Swiss payment gateway that gives e-commerce merchants a single API for integrating local European payment methods across 50+ countries and 34 languages.
- Ownership category
- akta.pro rank
Webbilling industry classification
Industry- Product category
- Payment Gateway Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Payment Gateways & API Connectivity (FSAGABAB), Payment Gateways & Orchestration (BPAMAFAA), Smart Routing, Cascading & Payment Optimization (FSAMACAJ), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Webbilling is headquartered
LocationHeadquarters
- HQ city
- Venlo
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Webbilling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing/Transaction Fees: Webbilling processes payments between European consumers and merchants, earning revenue through transaction fees. Supports multiple payment methods including SEPA, Credit Cards, Klarna/SOFORT, Paysafecard, iDEAL, Przelewy24, bank transfer, phone billing, and mobile billing.
- Consulting Services: Extensive consulting services to help merchants reach their goals in Europe, including advice and optimization of conversions.
- White Label/Reseller Program: White label solution for resellers to add Webbilling services to their portfolio, generating revenue through reseller relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Webbilling product offering
Product offeringCore offering
Webbilling operates a PCI Level 1 certified payment gateway that gives e-commerce merchants single API access to a broad portfolio of European local payment methods (SEPA, credit cards, Klarna/SOFORT, iDEAL, Paysafecard, Przelewy24, bank transfer, phone and mobile billing) covering 50+ countries and 34 languages. On top of the core gateway, the company offers modular services such as fraud and risk management, collection services, merchant consulting for European conversion optimization, and a white-label program for resellers.
Product overview
Webbilling is a payment gateway platform for European e-commerce, offering a modular architecture where merchants integrate once via a single API to access all supported local payment methods. The core Payment Gateway connects to SEPA, credit cards, Klarna/SOFORT, iDEAL, Paysafecard, Przelewy24, and other payment networks across 34-43 European countries. Optional add-on modules include Smart-Button Solution for context-aware payment routing, Risk Management & Fraud Protection with PIN verification and device checks, Limit Management, Collection Services, One-Click Payments, Smart Combo for combining payment methods, Customizable Payment Pages, and Consulting Services. Resellers can access White Label capabilities. The platform is PCI DSS Level 1 certified and supports merchant administration via a dedicated interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Webbilling Payment Gateway A certified PCI Level 1 DSS payment gateway that automates and optimizes payment workflows for online merchants, offering a single API integration for all European local payment methods including SEPA, credit cards, Klarna/SOFORT, iDEAL, Paysafecard, Przelewy24, bank transfer, phone billing, and mobile billing across 50+ countries and 34 languages.
- Collection Service Smart and effective collection services covering all European countries, operated in cooperation with local law firms. Offered as an additional service to merchants using the Webbilling payment gateway to recover unpaid invoices and create an additional revenue stream.
- Consulting Services Extensive consulting services provided by Webbilling's European market specialists to help merchants reach their goals in Europe, including advice on local payment method adoption and optimization of conversion rates in European markets.
- White Label for Resellers A standalone white-label program that allows resellers to add Webbilling's payment services to their own portfolio and offer merchants added value under the reseller's brand, generating revenue through reseller relationships.
Quantifiable outcome
- Raise potential buyer conversion from 23% to 100% by offering local payment methods
Companies that use Webbilling
Customer profileSegments2 records
Ideal customer profiles3 records
Webbilling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
Webbilling partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Webbilling competitors and assessment
Company assessmentBroad incumbents
- Stripe: Stripe is a global payments infrastructure provider with strong European coverage, including SEPA, iDEAL and Klarna/SOFORT support, plus subscriptions, fraud tooling and broad developer SDKs. It is a broad incumbent benchmark for any European payment gateway offering one-API local-method integration.
- Adyen: Adyen is a global unified payments platform serving large European and international merchants with card acquiring, local methods and integrated risk. It is a broad incumbent comparable on cross-border processing, local-method breadth and enterprise-grade infrastructure, though at a far larger scale.
- Nexi / Nets: Nexi is one of Europe's largest payment service operators, with acquiring, processing and gateway solutions across multiple European markets. It is a broad incumbent that overlaps with Webbilling in European merchant acquiring and local payment method enablement, particularly across the Nordics, DACH and Italy.
- Worldline: Worldline is a major European payments and merchant services incumbent, providing acquiring, gateways, and local payment methods across dozens of countries. It is a broad incumbent reference point for scale, regulatory scope and cross-border European processing reach relative to Webbilling's boutique offering.
Regional players
- Klarna: Klarna is a leading European BNPL and direct-bank payment method (including the SOFORT network) integrated into Webbilling via the Klarna/SOFORT rails. It is a regional incumbent in the broader European payments stack that Webbilling depends on, and is a comparison point for alternative-method reach and merchant economics in Europe.
Direct peers
- Mollie: Mollie is a European payment service provider offering a single API and dashboard to accept many local payment methods (iDEAL, SEPA, Klarna, etc.) across the continent. It overlaps directly with Webbilling on merchant acquirer/PaaS-style integration, multi-method coverage and SMB-to-mid-market e-commerce targeting.
- PPRO: PPRO is a payment orchestration platform that provides a single API for global and local alternative payment methods across European markets. Its focus on aggregating European local methods and serving PSPs/merchants overlaps tightly with Webbilling's gateway-plus-orchestration positioning.
- Novalnet: Novalnet is a European payment processor providing a single API for 100+ payment methods across many countries, with built-in risk management, recurring billing and white-label services for resellers. Its product mix, recurring-billing focus and reseller program mirror Webbilling's go-to-market and modular offering.
- Heidelpay (part of Worldline): Heidelpay is a European payment processor offering omnichannel acquiring, alternative payment methods and risk management through a unified gateway. It targets the same European e-commerce and digital-goods merchants as Webbilling, with similar fraud-prevention and PSP-style integration.
- PAYONE: PAYONE is a European payment service provider combining omnichannel payment processing with risk management and receivables management for merchants of all sizes. It competes with Webbilling for European e-commerce volume, especially in DACH and recurring/digital goods verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Webbilling social profiles
Digital presenceWebbilling compliance and trust
Trust signalCompliance1 record
Webbilling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webbilling leadership team
Management profileNumber of profiles
Profiles1 record
Webbilling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webbilling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webbilling
What does Webbilling do?
Webbilling operates a PCI Level 1 certified payment gateway that gives e-commerce merchants single API access to a broad portfolio of European local payment methods (SEPA, credit cards, Klarna/SOFORT, iDEAL, Paysafecard, Przelewy24, bank transfer, phone and mobile billing) covering 50+ countries and 34 languages. On top of the core gateway, the company offers modular services such as fraud and risk management, collection services, merchant consulting for European conversion optimization, and a white-label program for resellers.
Is Webbilling a public or private company?
Webbilling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webbilling founded?
Webbilling was founded in 2009. It employs 1 to 10 people.
Where is Webbilling based?
Webbilling is headquartered in Venlo, Netherlands, in the Europe region.
How does Webbilling make money?
Three revenue lines are on record. Payment Processing/Transaction Fees are the primary driver. The others are consulting Services and white Label/Reseller Program.
Who are Webbilling's main competitors?
Broad incumbents on record are Stripe, Adyen, Nexi / Nets and Worldline. Klarna is listed as a regional player. Direct peers are Mollie, PPRO, Novalnet, Heidelpay (part of Worldline) and PAYONE.
Does Webbilling have an API?
Yes. Webbilling offers a single easy API that integrates all important and popular local European payment methods. The API enables merchants to process payments via SEPA, credit cards, Klarna/SOFORT, iDEAL, Paysafecard, Przelewy24, phone billing, mobile billing, and bank transfers. Supports impulse buying, recurring/subscriptions, one-click payments, pay per minute, and pay per download. The whole payment flow is in local user language.
What industry is Webbilling in?
Webbilling's product category is Payment Gateway Services. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAGABAB, Payment Gateways & API Connectivity. Its NAICS code is 522320.