New Jersey Education Association
The New Jersey Education Association (NJEA) is a labor union representing approximately 200,000 public school employees across New Jersey. Founded in 1853 and headquartered in Trenton, NJEA provides collective bargaining, advocacy, professional development, and member benefits through a unified digital ecosystem.
- Company typePrivate
- Founded1853
- HeadquartersTrenton, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What New Jersey Education Association does
The New Jersey Education Association (NJEA) is a labor union founded in 1853 that represents approximately 200,000 public school employees across New Jersey. Its membership spans Pre-K through 12 classroom teachers (the primary segment), educational support professionals, community college educators, college student aspiring educators, and retired educators (NJREA). NJEA is headquartered in Trenton, NJ, operates with 251-500 employees, and is governed by three elected state officers: President Steve Beatty, Vice President Petal Robertson, and Secretary-Treasurer Tina Dare. The organization is affiliated with the National Education Association (NEA) but operates as an autonomous, member-governed nonprofit entity.
NJEA operates a multi-platform digital ecosystem built around a unified OpenID Connect/OAuth 2.0 identity platform (apps.njea.org/id). Core products include the main member website (njea.org), a Member Benefits discount portal, an Action Center for legislative advocacy, a Learning Platform for professional development, and a dedicated NJEA Convention site. Supporting offerings include the NJEA Review magazine, an interactive NJ School District Profiles data dashboard, and grant programs administered through the HIPP Foundation and Public Education Partnership. Distribution occurs through local education associations embedded in school districts and UniServ regional offices across New Jersey.
The business model is subscription/recurring revenue based on membership dues, typically facilitated through payroll deduction at the school district level. Ancillary revenue streams include member benefits programs, professional development events, conventions, and investments. NJEA reaches current and prospective members through a broad digital and event-based marketing apparatus spanning websites, social media (Facebook, Instagram, TikTok, Bluesky, Threads, YouTube, Flickr), SMS alerts, the NJEA Review magazine, and statewide conferences.
New Jersey Education Association firmographics
Firmographics- Name
- New Jersey Education Association
- Legal name
- New Jersey Education Association
- Website
- https://njea.org
- Company type
- Private
- Founded year
- 1853
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The New Jersey Education Association (NJEA) is a labor union representing approximately 200,000 public school employees across New Jersey. Founded in 1853 and headquartered in Trenton, NJEA provides collective bargaining, advocacy, professional development, and member benefits through a unified digital ecosystem.
- Ownership category
- akta.pro rank
New Jersey Education Association industry classification
Industry- Product category
- Education Labor Union Services
- NAICS
- Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Employment & Labor Law (BPAHAAAD)
Keywords
Where New Jersey Education Association is headquartered
LocationHeadquarters
- HQ city
- Trenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey Education Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Dues: NJEA operates as a labor union representing 200,000 public school employees in New Jersey. Revenue is generated through membership dues from active educators, support professionals, aspiring educators, and retired educators.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
New Jersey Education Association product offering
Product offeringCore offering
NJEA is a labor union providing collective bargaining representation, advocacy, and a comprehensive member services ecosystem for approximately 200,000 New Jersey public school employees. Its deliverables include workplace contract negotiation, professional development programming (conventions, workshops, webinars, learning platform), member benefits and discounts, pension and health benefits advocacy, political action through the Action Center, grants through HIPP Foundation and PEP, and the NJEA Review publication.
Product overview
NJEA operates a multi-platform digital ecosystem serving 200,000+ public school employees in New Jersey. The core offering consists of the main member portal (njea.org) providing advocacy, governance, and union services, supplemented by specialized platforms including the Member Benefits discount portal, Action Center for political advocacy, Learning Platform for professional development, and the NJEA Convention site. The NJEA Identity Platform (apps.njea.org/id) provides unified authentication across properties using OpenID Connect. Additional offerings include the NJEA Review magazine publication, NJ School District Profiles data dashboard, and grant programs through the HIPP Foundation and Public Education Partnership. The organization also maintains separate web properties for the annual convention (njeaconvention.njea.org), member action (actioncenter.njea.org), professional learning (learning.njea.org), and member benefits (memberbenefits.njea.org).
Differentiator
Problem solved
Functional benefit
Brands
- NJEA: Justice-centered union representing public school employees
Products and services
- NJEA Membership (Union Representation) Core union membership product providing collective bargaining representation, workplace advocacy, and access to all NJEA member services for New Jersey public school employees (classroom teachers, educational support professionals, community college educators, aspiring educators, and retired educators).
- NJEA Member Benefits Program Exclusive member discount program offering deals on travel, entertainment, insurance, real estate services, and everyday purchases for NJEA members.
- NJEA Professional Development Program Professional learning offerings including workshops, webinars, statewide conferences, and online courses available through the NJEA Learning Platform for educator career advancement.
- NJEA Convention Annual professional learning event for New Jersey educators featuring workshops, speakers, and networking opportunities.
- HIPP Foundation Grants Education grants program funding innovative projects in New Jersey public schools, administered by the Haines, Interest, Patterson Foundation.
- Public Education Partnership (PEP) Grants Community outreach grants supporting local association projects that benefit public education and engage families in New Jersey schools.
- NJEA Review Magazine Monthly education and advocacy publication providing news, feature articles, and resources for NJEA members, published in both print and digital formats.
- NJEA Action Center Advocacy Platform Digital advocacy platform enabling members to take action on education policy issues, contact legislators, contribute to PAC, and participate in campaign activities.
Quantifiable outcome
- New Jersey ranked #1 for best public schools in the nation
Companies that use New Jersey Education Association
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
New Jersey Education Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
New Jersey Education Association partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- National Education Association (NEA)coreNJEA is affiliated with the National Education Association, the largest labor union and professional organization for public education employees in the United States. The partnership enables NJEA delegates to participate in the NEA Representative Assembly, access to national advocacy resources, and alignment on federal education policy issues. NJEA officers (President Steve Beatty, Vice President Petal Robertson, Secretary-Treasurer Tina Dare) work in coordination with NEA on congressional candidate endorsements.
- NEA Member Benefits CompanyminorPartnership providing member benefit programs including life insurance and other financial products for NJEA members.
- NJ Center for Teaching & LearningminorNonprofit online learning institution created by teachers for teachers, partnered as part of NJEA's About section showcasing educational resources.
- Local AffiliatescoreLocal education associations throughout New Jersey that serve as the grassroots membership structure of NJEA, negotiating contracts and providing local representation to members.
- Affiliated GroupsminorContent area associations for educators to network and grow, including NJTESOL/NJBE, NJ Association for Gifted Children, and other professional education organizations.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
New Jersey Education Association competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
New Jersey Education Association social profiles
Digital presenceNew Jersey Education Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey Education Association leadership team
Management profileNumber of profiles
Profiles3 records
New Jersey Education Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey Education Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey Education Association
What does New Jersey Education Association do?
NJEA is a labor union providing collective bargaining representation, advocacy, and a comprehensive member services ecosystem for approximately 200,000 New Jersey public school employees. Its deliverables include workplace contract negotiation, professional development programming (conventions, workshops, webinars, learning platform), member benefits and discounts, pension and health benefits advocacy, political action through the Action Center, grants through HIPP Foundation and PEP, and the NJEA Review publication.
Is New Jersey Education Association a public or private company?
New Jersey Education Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Jersey Education Association founded?
New Jersey Education Association was founded in 1853. It employs 251 to 500 people.
Where is New Jersey Education Association based?
New Jersey Education Association is headquartered in Trenton, United States, in the North America region.
How does New Jersey Education Association make money?
One revenue line is on record: membership Dues.
Does New Jersey Education Association have an API?
Yes. NJEA operates an OpenID Connect identity platform (apps.njea.org/id) using OAuth 2.0 protocol for member authentication. The platform provides single sign-on access to member-only resources including the main website, member benefits portal, learning platform, and action center. The API supports scopes for email, profile, openid, offline_access, and njea.resource.api.full_access. This authentication system enables secure member access across multiple NJEA web properties.
What industry is New Jersey Education Association in?
New Jersey Education Association's product category is Education Labor Union Services. Its primary akta.pro industry code is BPAHAAAD, Employment & Labor Law. Its NAICS code is 813910 and its SIC code is 8600.