New Jersey Education Association

What New Jersey Education Association does

The New Jersey Education Association (NJEA) is a labor union founded in 1853 that represents approximately 200,000 public school employees across New Jersey. Its membership spans Pre-K through 12 classroom teachers (the primary segment), educational support professionals, community college educators, college student aspiring educators, and retired educators (NJREA). NJEA is headquartered in Trenton, NJ, operates with 251-500 employees, and is governed by three elected state officers: President Steve Beatty, Vice President Petal Robertson, and Secretary-Treasurer Tina Dare. The organization is affiliated with the National Education Association (NEA) but operates as an autonomous, member-governed nonprofit entity.

NJEA operates a multi-platform digital ecosystem built around a unified OpenID Connect/OAuth 2.0 identity platform (apps.njea.org/id). Core products include the main member website (njea.org), a Member Benefits discount portal, an Action Center for legislative advocacy, a Learning Platform for professional development, and a dedicated NJEA Convention site. Supporting offerings include the NJEA Review magazine, an interactive NJ School District Profiles data dashboard, and grant programs administered through the HIPP Foundation and Public Education Partnership. Distribution occurs through local education associations embedded in school districts and UniServ regional offices across New Jersey.

The business model is subscription/recurring revenue based on membership dues, typically facilitated through payroll deduction at the school district level. Ancillary revenue streams include member benefits programs, professional development events, conventions, and investments. NJEA reaches current and prospective members through a broad digital and event-based marketing apparatus spanning websites, social media (Facebook, Instagram, TikTok, Bluesky, Threads, YouTube, Flickr), SMS alerts, the NJEA Review magazine, and statewide conferences.

Name

New Jersey Education Association

Legal name

New Jersey Education Association

Website

https://njea.org

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

251–500 employees

Short description

The New Jersey Education Association (NJEA) is a labor union representing approximately 200,000 public school employees across New Jersey. Founded in 1853 and headquartered in Trenton, NJEA provides collective bargaining, advocacy, professional development, and member benefits through a unified digital ecosystem.

Ownership category

akta.pro rank

Product category

Education Labor Union Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Teacher union services
• Public education advocacy
• Collective bargaining representation
• Educator professional development
• Member benefits program

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: NJEA operates as a labor union representing 200,000 public school employees in New Jersey. Revenue is generated through membership dues from active educators, support professionals, aspiring educators, and retired educators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

NJEA is a labor union providing collective bargaining representation, advocacy, and a comprehensive member services ecosystem for approximately 200,000 New Jersey public school employees. Its deliverables include workplace contract negotiation, professional development programming (conventions, workshops, webinars, learning platform), member benefits and discounts, pension and health benefits advocacy, political action through the Action Center, grants through HIPP Foundation and PEP, and the NJEA Review publication.

Product overview

NJEA operates a multi-platform digital ecosystem serving 200,000+ public school employees in New Jersey. The core offering consists of the main member portal (njea.org) providing advocacy, governance, and union services, supplemented by specialized platforms including the Member Benefits discount portal, Action Center for political advocacy, Learning Platform for professional development, and the NJEA Convention site. The NJEA Identity Platform (apps.njea.org/id) provides unified authentication across properties using OpenID Connect. Additional offerings include the NJEA Review magazine publication, NJ School District Profiles data dashboard, and grant programs through the HIPP Foundation and Public Education Partnership. The organization also maintains separate web properties for the annual convention (njeaconvention.njea.org), member action (actioncenter.njea.org), professional learning (learning.njea.org), and member benefits (memberbenefits.njea.org).

Differentiator

Problem solved

Functional benefit

Brands

• NJEA: Justice-centered union representing public school employees

Products and services

• NJEA Membership (Union Representation) Core union membership product providing collective bargaining representation, workplace advocacy, and access to all NJEA member services for New Jersey public school employees (classroom teachers, educational support professionals, community college educators, aspiring educators, and retired educators).
• NJEA Member Benefits Program Exclusive member discount program offering deals on travel, entertainment, insurance, real estate services, and everyday purchases for NJEA members.
• NJEA Professional Development Program Professional learning offerings including workshops, webinars, statewide conferences, and online courses available through the NJEA Learning Platform for educator career advancement.
• NJEA Convention Annual professional learning event for New Jersey educators featuring workshops, speakers, and networking opportunities.
• HIPP Foundation Grants Education grants program funding innovative projects in New Jersey public schools, administered by the Haines, Interest, Patterson Foundation.
• Public Education Partnership (PEP) Grants Community outreach grants supporting local association projects that benefit public education and engage families in New Jersey schools.
• NJEA Review Magazine Monthly education and advocacy publication providing news, feature articles, and resources for NJEA members, published in both print and digital formats.
• NJEA Action Center Advocacy Platform Digital advocacy platform enabling members to take action on education policy issues, contact legislators, contribute to PAC, and participate in campaign activities.

Quantifiable outcome

• New Jersey ranked #1 for best public schools in the nation

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• National Education Association (NEA)coreStrategic or Co-development PartnerNJEA is affiliated with the National Education Association, the largest labor union and professional organization for public education employees in the United States. The partnership enables NJEA delegates to participate in the NEA Representative Assembly, access to national advocacy resources, and alignment on federal education policy issues. NJEA officers (President Steve Beatty, Vice President Petal Robertson, Secretary-Treasurer Tina Dare) work in coordination with NEA on congressional candidate endorsements.
• NEA Member Benefits CompanyminorStrategic or Co-development PartnerPartnership providing member benefit programs including life insurance and other financial products for NJEA members.
• NJ Center for Teaching & LearningminorStrategic or Co-development PartnerNonprofit online learning institution created by teachers for teachers, partnered as part of NJEA's About section showcasing educational resources.
• Local AffiliatescoreChannel Partner/ Reseller/ DistributorLocal education associations throughout New Jersey that serve as the grassroots membership structure of NJEA, negotiating contracts and providing local representation to members.
• Affiliated GroupsminorStrategic or Co-development PartnerContent area associations for educators to network and grow, including NJTESOL/NJBE, NJ Association for Gifted Children, and other professional education organizations.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/njea
• YouTubeyoutube.com/user/njeaweb
• Facebookfacebook.com/NewJerseyEducationAssociation
• Instagraminstagram.com/insta_njea
• TikToktiktok.com/@teamnjea
• LinkedInlinkedin.com/company/njea

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Education Association