Pure Water

What Pure Water does

Pure Water Technology (Purewater) is a Mexico-based private provider of point-of-use water purification and dispensing systems, founded around 2010 and headquartered in Monterrey with service centers in Nuevo León and Tamaulipas. The company designs, distributes, and services a portfolio of water purifiers, dispensers, and bottle fillers (flagship PW-90 Series, G500, WSP35000, AO1/AO5, Blizard, VRC variants) built on multi-stage filtration combining reverse osmosis, UV LED sterilization, activated carbon filtration, ultrafiltration, and microfiltration, with touchless sensor operation on key SKUs and COFEPRIS NOM-244 certification on the WSP35000. Pure Water claims more than 10,000 installations across the Mexican Republic and has held ISO 9001 quality certification for ten consecutive years.

The company's revenue mechanics are built on three commercial models — outright equipment sale (venta), recurring rental (renta), and managed service (servicio) — sold through a corporate sales team, inside-sales executives (reachable at +52 1 811 642 7777 and [email protected]), a Monterrey showroom, and the AguaOptima.com e-commerce storefront. Pure Water targets enterprise and institutional buyers (offices, restaurants, schools) as the primary segment, with secondary residential demand; named enterprise customers include Banorte, BBVA, Citibanamex, FEMSA, Oxxo, Tecnológico de Monterrey, Chubb, Zara, Ternium, Petro Seven, Sport City, Actinver and O'Sabor.

Pure Water also operates an eight-brand product ecosystem that integrates partner technologies and channels — Culligan Water (flagship residential partnership), Purlogix, Crystal Mountain, Elkay, AguaOptima (own e-commerce brand), Borg & Overtrom, Acuva, and Safehome — which extends the portfolio into residential and adjacent water-treatment categories without requiring in-house R&D in each. Pricing is not publicly disclosed; the company's central cost pitch is on-demand purified water at roughly 0.20 pesos per liter versus 10 pesos per liter for bottled water, marketed on hygiene (closed-system purification), plastic-waste reduction, and elimination of third-party garrafón deliveries.

Name

Pure Water

Legal name

Pure Water Technology

Website

https://purewater.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Water Technology is a Mexico-based provider of point-of-use water purification and dispensing systems, selling and renting RO/UV-LED purifiers to enterprises, restaurants, schools and households across the Mexican Republic under the Purewater brand and partner brands such as Culligan, Elkay and AguaOptima.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

akta.pro secondary industries

Replacement Filter Cartridges & Consumables (CRAJAJAH), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water purification systems
• Reverse osmosis filtration
• Point-of-use dispensers
• Office hydration solutions
• Water treatment services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales (Venta): Pure Water sells water purifiers, dispensers, and bebederos (water coolers) outright to customers. Products are available for purchase through their AguaOptima.com e-commerce platform and corporate sales team.
2. Equipment Rental (Renta): The company offers rental programs for their water purifiers and dispensers, providing customers an alternative to outright purchase with flexible commercial terms.
3. Service and Maintenance: Ongoing service and maintenance offerings for installed equipment, including filter replacement, system cleaning, and technical support.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pure Water Technology sells, rents, and services point-of-use water purification systems and dispensers combining reverse osmosis, UV LED sterilization, ultrafiltration, and activated carbon filtration. The portfolio includes touchless multi-temperature dispensers (PW-90 Series, AO1, AO5, G500, WSP35000) and wall-mounted bottle fillers, targeted at offices, restaurants, schools, and homes across Mexico. Distribution is delivered through direct sales, the AguaOptima.com e-commerce platform, showrooms, and regional service centers, with commercial models of outright sale (venta), rental (renta), and managed service (servicio).

Product overview

Pure Water (Pure Water Technology) offers a comprehensive water purification and dispensing product line available for sale, rental, and service. The portfolio includes the PW-90 Series as a flagship touchless water purifier, complemented by various G-series, WSP, VRC, and AO water purifiers and dispensers. Products are segmented by use case: Office (purifiers and dispensers like AO1, AO5, PW90 CT, B4, VRCGRN8WSK, Blizard), Restaurant (G500, WSP35000), and Home (various home filtration solutions). Key technologies include reverse osmosis, UV LED disinfection, ozone, and hands-free/touchless operation. The company also distributes brands such as Culligan, Purlogix, CrystalMountain, Elkay, and AguaOptima.

Differentiator

Problem solved

Functional benefit

Products and services

• PW-90 Series Touchless Water Purifier Flagship touchless/hands-free water purifier and dispenser providing cold, ambient, and hot water with daily and deep cleaning cycles. Designed for offices and corporate environments, marketed as the most hygienic, ergonomic, and technologically advanced dispenser in the company's line.
• G500 Five-Stage Reverse Osmosis Purifier Five-stage reverse osmosis water purifier producing 60 liters per hour, eliminating 99.99% of viruses and bacteria with UV LED sterilization. Features three water temperatures, dual manometers for pressure monitoring, and is recommended for high-demand restaurant use above 1,500 liters per day.
• WSP35000 Hands-Free Water Purifier Hands-free water purifier with three temperatures and reverse osmosis plus UV LED technology. High-capacity antibacterial filter with 35,000-gallon lifespan, certified by COFEPRIS NOM-244, with rapid cartridge change and no electricity or drainage required.
• VRCGRN8WSK Wall-Mounted Bottle Filler Semi-antivandal wall-mounted bottle filler water fountain with high-efficiency cooling, bottle counter, antivandal nozzle, hands-free sensor, automatic 20-second shutoff, silver ion antimicrobial protection, and laminar flow to minimize splashing.
• Blizard Pressure Water Dispenser Pedestal-mounted pressure water dispenser with goose-neck valve, high cooling capacity, optional purification, hands-free technology, three water temperatures, mouth nozzle and goose-neck for glasses and thermoses, plus daily and deep cleaning cycles.
• AO1 Three-Temperature RO + UV LED Purifier Three-temperature water purifier with reverse osmosis and UV LED, featuring a four-stage filtration train (sediment + pre-carbon + RO membrane + post-carbon), child safety lock, leak protection, and stainless steel cold tank for cold, hot, and ambient water.
• AO5 Three-Temperature RO + UV LED Purifier Water purifier with three temperatures and reverse osmosis plus UV LED technology for office use.
• PW90 CT Touchless Desktop Purifier Touchless desktop water purifier with reverse osmosis and ozone disinfection, cold and hot water, virus and bacteria blocking, non-contact sensors, and an LCD screen showing equipment and water quality status.
• B4 Desktop Water Dispenser with AO2 RO Purifier Desktop water dispenser providing cold, hot, and ambient water, including an AO2 reverse osmosis purifier that blocks bacteria, viruses, chlorine, odors, scale, metals, minerals, and salts.
• VRC8WSK Wall-Mounted Antivandal Bottle Filler and Cooler Wall-mounted antivandal bottle filler and cooler with bottle counter, automatic shutoff timer, drainage system to eliminate stagnant water, bottle count display showing plastic bottles avoided, three water temperatures, and reverse osmosis system.

Quantifiable outcome

• Cost reduction from ~10 pesos per liter (bottled water) to ~0.20 pesos per liter (purified on-site)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Culligan WaterflagshipStrategic or Co-development PartnerCulligan Water is featured as a flagship strategic brand partnership under PureWater. Culligan offers complete home water solutions including systems for cleaner laundry, better-tasting drinking water, and shower water filtration. The partnership provides PureWater customers access to Culligan's residential water treatment portfolio as an integrated part of PureWater's product ecosystem.
• PurlogixcoreTechnology or IntegrationPurlogix is a water purification technology brand featured in PureWater's brand ecosystem, providing filtration and purification technology components integrated into PureWater's solutions.
• Crystal MountaincoreTechnology or IntegrationCrystal Mountain is a water technology brand integrated into PureWater's product ecosystem, contributing to the range of water purification and dispenser solutions offered.
• ElkaycoreTechnology or IntegrationElkay is a water solutions brand featured in PureWater's ecosystem, providing commercial and residential water dispenser and purification technology.
• AguaOptimacoreTechnology or IntegrationAguaOptima is PureWater's own e-commerce and product brand platform (aguaoptima.com), serving as the direct purchasing channel for PureWater's water purifiers and dispensers, with dedicated product pages by usage segment (Office, Home, Restaurant, School).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elkay Manufacturing: Major US producer of water coolers, drinking fountains, and bottle fillers; PureWater integrates Elkay in its product ecosystem, indicating near-overlapping product line and target segment.
• Culligan International: Global leader in water treatment and POU dispensers; PureWater explicitly features Culligan as its flagship residential partner brand, making Culligan both supplier and most direct competing solution in Mexico.
• EcoWater Systems: Whole-house and point-of-use water treatment systems with established dealer network across the Americas; direct competitor in residential POU and commercial installations.
• Waterlogic (now part of Culligan): POU dispensers and bottled water coolers for offices and foodservice with rental/service commercial model; closely aligned with PureWater's gtm motion and revenue mix.

Broad incumbents

• Pentair: Diversified water solutions company covering residential and commercial filtration; broader portfolio but overlapping RO/UV product category serving similar office and foodservice use cases.
• 3M Purification: Produces a wide range of residential and commercial water filtration products; competes broadly in POU market through retail and contractor channels.
• Brita (The Clorox Company): Iconic pitcher and under-sink filtration brand serving consumers globally; partially overlapping with PureWater on countertop/dispenser category in residential segment.
• Watts Water Technologies: Manufacturer of water quality and conservation products including filtration and purification systems for residential and light commercial use.

Emerging players

• Coway: Korean home appliance company with strong water purifier portfolio and rental/subscription model; competes in Latin America expansion with similar recurring-revenue approach.
• Aquasana: Whole-home and under-sink filtration specialist with strong direct-to-consumer brand; relevant comparable for residential POU economics and subscription filter replacement model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/purewatertechnologymx
• LinkedInlinkedin.com/company/pure-water-technology-sapi-de-cv-aguaoptima

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Water