Madfarm

What Madfarm does

Madfarm is a boutique M&A advisory firm specializing exclusively in sell-side advisory services for lower middle market business owners. Founded in late 2020 by Spencer Williams and headquartered in Littleton, Colorado (5901 Middlefield Road, Suite 100), the firm serves founder, family, and entrepreneur-owned companies with annual revenues between $5 million and $50 million. Madfarm guides clients through a structured four-phase engagement model (Preparation, Market-Making, Deal-Making, and Closing), delivering transaction support from initial valuation analysis and marketing materials through buyer outreach, deal negotiation, due diligence defense, and final fund transfer. The firm has executed mandates across disclosed clients including Innovae, IMEG, WMI, Snake River, Priums, and Rise.

Name

Madfarm

Legal name

Madfarm LLC

Website

https://madfarm-advisors.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Madfarm is a boutique sell-side M&A advisory firm serving lower middle market business owners (companies with $5M-$50M annual revenue), founded in 2020 in Littleton, Colorado by Spencer Williams.

Ownership category

akta.pro rank

Product category

M&A Advisory Services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

Keywords

• M&A advisory services
• Sell-side advisory
• Lower middle market
• Business brokerage
• Mergers and acquisitions

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. M&A Advisory Services: Madfarm generates revenue through M&A advisory and transaction fees for sell-side engagements. As a boutique advisory firm serving lower middle market business owners, the firm likely operates on a retainer and/or success-fee basis tied to transaction completion. Specific fee structures are not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Madfarm is a boutique mergers and acquisitions advisory firm that exclusively serves lower middle market business owners (companies with $5 to $50 million in annual revenue) in sell-side engagements. The firm provides hands-on, consultative advisory services structured around four phases: Preparation, Market-Making, Deal-Making, and Closing, helping founder, family, and entrepreneur-owned businesses navigate ownership transitions.

Product overview

Madfarm is an M&A advisory firm offering a unified sell-side advisory service for lower middle market business owners (companies with annual revenues of $5 to $50 million). The core offering is comprehensive sell-side advisory support structured around four key phases: Preparation, Market-Making, Deal-Making, and Closing. This is complemented by educational resources including the Valuation Quickguide, Timeline Quickguide, and M&A Acronym Glossary, which serve as client-facing tools and thought leadership content.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell-side Advisory Comprehensive M&A advisory services for founder, family, and entrepreneur-owned businesses in the lower middle market with annual revenues of $5 to $50 million, guiding owners through the full transaction process across four phases: Preparation (financial review, valuation, marketing materials, diligence documentation), Market-Making (buyer research, outreach, preliminary diligence), Deal-Making (deal structure design, term negotiation), and Closing (final documents, fund transfer, transition support).

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alliance of Mergers and Acquisitions Advisorsprofessional affiliationOthersMadfarm's founding principal Spencer Williams is an active member of the Alliance of Mergers and Acquisitions Advisors, a professional organization serving M&A professionals. This affiliation provides networking, education, and professional development resources that support the firm's advisory capabilities.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• M&A Source: M&A Source is a network and community for lower middle market M&A intermediaries, with member firms that match Madfarm's deal-size focus and founder-owned client profile.
• Generational Group: Generational Group is one of the largest US M&A advisory firms dedicated exclusively to lower middle market and founder/family-owned businesses. Highly comparable to Madfarm in target segment, deal-size focus, and sell-side specialty.
• Lincoln International: Lincoln International is a global mid-market M&A advisor with a strong industrials and business services practice, including lower middle market mandates. Closely aligned with Madfarm in deal type and industry focus, though at materially greater scale.
• Capstone Partners: Capstone Partners is a US-focused middle-market M&A advisor with dedicated coverage in industrials, business services, and tech-enabled services. Directly comparable to Madfarm's deal-size range and sector verticals.
• Brown Gibbons Lang & Company: BGL is a middle-market investment bank serving industrials, business services, and consumer end markets with sell-side and capital-raising advisory. Strong direct peer given overlapping verticals and lower middle market orientation.
• PMCF (Plante Moran Corporate Finance): PMCF provides M&A advisory to middle-market industrial and business services companies, including founder-owned businesses. Comparable in target customer, deal size, and process methodology.
• Calder Capital: Calder Capital is a boutique lower middle market M&A advisory serving owner-operated businesses, with a similar deal-size focus and consultative, owner-first positioning to Madfarm.

Broad incumbents

• Houlihan Lokey: Houlihan Lokey is a global investment bank with a sizable middle-market M&A practice that overlaps Madfarm's industrials and business services verticals. A broad incumbent that competes for the same sellers at the upper end of Madfarm's range.
• Robert W. Baird: Baird's Global Investment Banking group covers middle-market M&A across industrials, business services, and consumer. A broad incumbent whose lower middle market practice overlaps with Madfarm's core segment.
• Kroll (Corporate Finance): Kroll's Corporate Finance practice advises on middle-market M&A across multiple sectors, including industrials and business services. Functions as a broad incumbent competitor for the same buyer universe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madfarmco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madfarm