Saga Care Finland

What Saga Care Finland does

Saga Care Finland Oy is a privately held Finnish senior living operator headquartered in Helsinki, established in 2006. The company operates under the brand Saga-palvelutalot and runs 12 service homes across 8 Finnish cities — 4 in Helsinki (Saga Munkkiniemi, Käpylinna, Helapuisto, Villa Kari), 2 in Turku (Saga Kaskenpuisto, Saga Kaskenniitty), and one each in Vantaa, Lahti, Lappeenranta, Rauma, and Seinäjoki. Saga primarily serves active and independent seniors who live in private, self-furnished apartments (typically 25–87 m²) within the properties, with optional access to 24/7 care, meals, cleaning, safety monitoring, and group-home (ryhmäkoti) services for residents requiring higher acuity support, including dementia and memory care. Two of its properties (Saga Helapuisto Helsinki and Saga Kaskenniitty Turku) are ARA-designated, meaning rents and resident eligibility are regulated by the Finnish Housing Finance and Development Centre.

The core service architecture is built around the "Kevytturva" base service package, which bundles 24/7 service guard, daily lunch, a safety bracelet and phone, weekly cleaning, regular resident check-ins, individualized service plans, and organized hobby/cultural activities. Residents pay a subscription-style monthly fee combining a housing rent component and a service package component, and can layer on additional care (nursing, medication management), wellness (physiotherapy, podiatry), and lifestyle (hairdressing, dining) services. The largest disclosed property, Saga Munkkiniemi, contains 264 apartments across three interconnected buildings; Saga Kaskenniitty in Turku contains 207 apartments; Saga Helapuisto in Helsinki contains 92 independent apartments plus a 12-apartment group home; and Saga Käpylinna contains 85 apartments plus a 24-apartment group home. The company also monetizes temporary/respite stays (€92–€185/night per apartment), public restaurant and café services operated by partner Compass Group, and ancillary wellness services sold to non-residents.

Saga's go-to-market is primarily direct-to-consumer: prospective residents apply online or by paper form, contact a toll-free sales line (0800 06116), or attend the company's standing Wednesday 13:00 open tours held at every property. Saga is also an approved municipal service-voucher (palveluseteli) provider in Helsinki and other cities, giving it a B2G distribution channel for home-care and social services. Marketing relies on a content-rich website, active social channels (Facebook, Instagram, LinkedIn, YouTube), a newsletter, and recurring community events such as senior expos, wellness days, and seasonal celebrations. The company is privately held, has no disclosed funding rounds or parent company, and was not subject to M&A activity in the available data.

Name

Saga Care Finland

Legal name

Saga Care Finland Oy

Website

https://sagacare.fi

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saga Care Finland Oy is a privately held Finnish senior living operator running 12 service homes across 8 cities under the Saga-palvelutalot brand, providing private senior apartments with bundled 24/7 care, safety, and wellness services to independent seniors and memory-care residents.

Ownership category

akta.pro rank

Product category

Senior Living and Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Senior housing
• Elderly care services
• Assisted living
• Memory care
• Wellness services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Senior apartment rental: Residents pay monthly rent for their private senior apartment. Rent includes access to common areas. Water and electricity are billed separately. This is a recurring revenue stream from long-term residential tenants.
2. Service packages: All residents have a service package (Kevytturva being the base). Additional services such as care, cleaning, and meal services are added on top. These generate recurring monthly service revenue.
3. Additional care and wellness services: Residents can purchase additional services including nursing care, medication management, home assistance, physiotherapy, podiatry, hairdressing, and dining services. These are upsell/additional revenue streams beyond the base service package.
4. Temporary/respite housing: Saga offers short-term furnished apartments for trial stays or recovery periods. Pricing varies by location, ranging from €92–134/night per person. This is a usage-based or per-stay revenue stream.
5. Restaurant and café services (external customers): Saga's cafés and restaurants are open to the general public, offering breakfast, lunch buffets, and café items. Lunch is priced at €14.20/person (weekday) and €17.60/person (Sunday), and Wednesday lunch specials are offered at €12. Lounaspassi (10-meal pass) is available at €142. This generates revenue from both residents and external visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Saga Care Finland operates 12 senior service homes across 8 Finnish cities, providing private senior rental apartments, 24/7 on-site care staff, a base Kevytturva service package (safety bracelet, daily lunch, cleaning, activities), optional additional care and wellness services (nursing, physiotherapy, podiatry, hairdressing), group homes for memory/dementia care, and temporary respite housing.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Apartments (Saga-palvelutalot)
• Kevytturva Service Package (Kevytturva-palvelupaketti)
• Group Homes for Memory and Dementia Care (ryhmäkoti)
• Temporary and Respite Housing
• Additional Care and Wellness Services
• Saga Restaurants and Cafés
• Municipal Service Voucher Home Care (Kotihoidon palvelusetelituottaja)

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Compass Group (operates Saga restaurant and café services)coreGTM or Marketing PartnerCompass Group provides and operates restaurant and café services at Saga service homes. Their restaurant staff organize events including large and small celebrations, catering for private events, and manage the café and lunch buffet services. Saga Helapuisto's restaurant manager is Mia Kasslin (m臿[email protected], 050 5025 508). The restaurant services are open to both Saga residents and the general public.

Scale indicators6 records

Direct peers

• Attendo: Attendo is one of the largest Nordic providers of care services and senior housing, operating residential care homes and home care across Sweden, Finland, and Norway. It is the most direct scaled peer to Saga, competing in the same Finnish assisted-living and home-care segments with a much larger, publicly listed footprint.
• Esperi Care: Esperi Care is a major Finnish private provider of residential care, assisted living, and home care services for the elderly and disabled. It directly competes with Saga in Finnish senior housing and home care, with a national footprint and a similar service-package-style offering.
• Mainio Vire (Mainio): Mainio (formerly Mainio Vire) is a Finnish care provider offering residential services, supported living, and home care for seniors and persons with disabilities. It competes directly with Saga in Finnish assisted living and home care, with a similar service-model orientation.
• Rinnekoti: Rinnekoti is a Finnish foundation providing residential care, supported housing, and specialized services for people with intellectual disabilities and seniors. It is comparable to Saga as a multi-site Finnish care operator with both housing and 24/7 care services.

Broad incumbents

• Mehiläinen: Mehiläinen is one of Finland's largest private healthcare and social services groups, offering a broad portfolio that includes senior care, home care, and assisted living alongside primary and specialty healthcare. It competes with Saga across senior housing and home-care service-voucher channels but operates at much greater scale and clinical breadth.
• Terveystalo: Terveystalo is Finland's largest private healthcare services company, with a growing portfolio in occupational health, home care, and senior services. It overlaps with Saga in Finnish home-care and senior services but is primarily a healthcare incumbent extending into senior care rather than a pure-play assisted-living operator.

Regional players

• Norlandia Care: Norlandia Care is a Nordic care operator with senior living, home care, and disability services across Norway, Sweden, and Finland. It is directly comparable to Saga as a multi-site Nordic senior-housing operator, though its primary footprint is Norwegian and only partially overlaps with Saga's Finnish markets.
• Folkhälsan: Folkhälsan is a Finnish Swedish-speaking social and health organization that operates senior housing, home care, and elderly services mainly on the Finnish south and west coast. It overlaps with Saga's Turku and Helsinki-area senior housing market, particularly for Swedish-speaking seniors.

Others

• Hoivatilat: Hoivatilat is a Finnish real-estate company that develops and leases care properties to operators including senior housing and childcare. It is adjacent to Saga rather than a direct competitor — it could be a real-estate partner or supplier if Saga were to sell-and-leaseback properties or expand.
• A-Kruunu: A-Kruunu is a Finnish state-owned ARA rental-housing provider building affordable apartments across Finland. It is comparable to Saga in operating ARA-restricted residential housing, but it is a public-sector landlord rather than a private care operator and does not directly compete for assisted-living residents.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@saga-palvelutalot7742
• Facebookfi-fi.facebook.com/sagapalvelutalot
• LinkedInlinkedin.com/company/saga-care-finland-oy
• Instagraminstagram.com/sagapalvelutalot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saga Care Finland